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The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee
The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee
All Theses
This study investigates the impact of internal and external CSR messages on corporate image within a cross-cultural context. A 3 x 2 between-subjects experiment was conducted to examine the effects of CSR message types on general corporate image, trust, and credibility among U.S. and Chinese participants. The results revealed that U.S. and Chinese participants displayed varying levels of perceived corporate image and credibility. Chinese participants exhibited higher levels of trust, corporate image, and credibility after receiving CSR messages, regardless of type. Significant interaction effects were noted between CSR message type and culture on corporate image and credibility. Chinese participants had …
Exploring Avenues On Social Media For Public Health Organizations To Connect With The Lgbt+ Community, Louisa Glazunova
Exploring Avenues On Social Media For Public Health Organizations To Connect With The Lgbt+ Community, Louisa Glazunova
All Theses
There has been a significant increase in the number of nonprofit organizations that focus on health and wellness in the United States. These organizations center on creating and maintaining relationships with stakeholders through various approaches. One of these approaches is to use social media marketing to connect with their target audience and promote engagement with provided services and informational content. This study analyzed how sources of content on social media impact the LGBT+ community's perception of their relationship with a nonprofit organization specializing in LGBT+ health and well-being. An organizational-public relations and social media marketing framework was adapted to analyze …
Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace
Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace
All Theses
Utilizing LinkedIn as a communication tool for Corporate Social Responsibility (CSR) communications is a relatively unknown area of CSR research. However, existing scholarship and current business trends suggest that LinkedIn may be beneficial for business to business (B2B) companies to communicate to their corporate partners. Findings from this study advance communication scholarship in this relatively new area of research and provide new understanding in how LinkedIn can be used by companies to strengthen business operations pertaining to corporate social responsibility. This thesis examines how Equinix, a B2B company, communicates its socially responsible initiatives on LinkedIn and to what extent its …