Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 96, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Rash, Liza. Math Department Head Makes a Shocking Model Regarding Potential Campus COVID-19 Death Rate
• Bertucci, Leo. WKU Introduces COVID-19 Testing to Campus Community
• Marshall, Olivia. How Students Can Navigate Campus Facilities This Semester
• Bunton, Gabrielle. Campus Organizations Prepare to Engage Students Amid COVID Restrictions
• Deppen, Laurel. On-campus Students Who Contract COVID to be Moved to New Location to Quarantine
• Stack, Madalyn. Editorial Cartoon re: Social Distancing
• College of Health & Human Services Should Have Been More Involved in Restart Committee
• Deppen, Laurel. From the …

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Graduate Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for …

Ua3/10 President's Message - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2020.

• Announcing WKU Restart Committees & Commencement Update
• Big Red is in the Final Four! Vote Now!
• Big Red Restart Draft
• Big Red Restart Panel
• Big Red Restart Plan Answers
• COVID-19 & Holiday Schedule
• COVID-19 Testing
• COVID-19 Update
• COVID-19 Update – March 13^th
• COVID-19 Update 4.6.20
• COVID-19 Update: 3/17/20
• End of Semester
• Executive Order to Close Non-Life-Sustaining Businesses to In-Person Traffic
• Healthy On the Hill
• New Vice President for Enrollment & Student Experience – Ethan Logan

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU football team from January to July 2020

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from January to July 2020.

Ua12/2/1 College Heights Herald, Vol. 95, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. WKU Students in Italy to Return Early – Coronavirus, COVID-19
• Williams, Matthew. Arabic Program Stands Out in State
• Lowe, Julianna. Student Government Association Rally for Higher Education
• Stack, Madalyn. Editorial Cartoon re: Politics
• Dressman, Jake. Partisan & Polarized – Politics
• Meyer-Thornton, Zane. Rolling Over Differences – Wheelchair Basketball
• Rash, Liza. A Palace for Bowling Green – Anna’s Greek Restaurant
• Lowe, Julianna. How WKU Is Celebrating 5^th Annual Social Work Month
• Wells, Elliott. Winning & Losing Is a Fine Line – Basketball
• Kieser, …

Ua12/2/1 College Heights Herald, Vol. 95, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dobbs, Jack. Board of Regents Committee to Raise Timothy Caboni Salary
• Nutter, Abbey. Popular Bowling Green Bar Closes After Just Two Years – Hideout Bar & Grill
• Chambers, Max. Pride Policy Problems – Diversity Policy
• Breu, Natasha. School of Media Director Committee Concludes Search
• Stack, Madalyn. Editorial Cartoon re: Cows
• Dressman, Jake. Cows on Campus
• Warner, Casey. Tidball’s Showcases Bowling Green’s Best Rock’n’Roll
• Meyer-Thornton, Zane. Smiles from the Heart – Chandler Park Dental Care
• Marshall, Olivia. Above & Beyond – Kimber Morris
• Bunton, Gabby. What …

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 95, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lamb, Cassady. Posted Up: Local Apartment Complexes Are Suing the United States Post Office
• Williams, Matthew. WKU to be Evaluated by Higher Education Consulting Firm
• Collins, Michael. Strategic Sustainability Plan to be Developed
• Stack, Madalyn. Editorial Cartoon re: Racism
• Black History Month: Past & Present
• Warner, Casey. Kentucky Canabis Laws Are Behind the Times – Marijuana
• Dobbs, Jack. Bitter Sweet – Chocolate Festival, Hospice of Southern Kentucky
• Metcalf, Taylor. Fast Fashion
• Lowe, Julianna. Sustainable On-campus Bathroom Practices, In Public or Private
• Gaylord, Kaden. WKU Softball …

Ua12/2/1 College Heights Herald, Vol. 95, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron. Cut It Out – Athletics
• Williams, Matthew. Students Are More Concerned with Debt than Pursuing Interests
• Robinson, Andrew. Former Herald Editor Questions WKU Legitimacy as FBS Contender – Football
• Valentines from the College Heights Herald
• Bass, Morgan. Old Town Rodeo
• Lowe, Julianna. Black History – Intercultural Student Engagement Center
• Love Notes
• Gaylord, Kaden. WKU Softball Finishes Opening Weekend Above .500
• Bunton, Gabby. Entrepreneur Runs Two Businesses, On to Honor Mother – Kira Bowling
• Wells, Elliott. Poetic Camron Justice – Basketball
• Gadd, Matt. Lady …

Ua12/2/1 College Heights Herald, Vol. 95, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Too Close to Home: WKU Halts Travel to China Due to Coronavirus
• Lamb, Cassady. The End of Curbside Recycling Pickup in Warren County
• Hobbs, Jack. Endowments Made to ISEC, Student Publications
• Rexing, Brody. Andy Beshear’s Budget Address Emphasizes Education First
• Bertucci, Leo. Academic Calendar to Include Shorter Winter Break
• Stack, Madalyn. Editorial Cartoon re: Recycling
• Recycling & Waste Crisis
• Steele, Emma. In Her Honor – Megan Davidson
• Latture, Katelyn. We Can Do Hard Things – Megan Davidson
• Marshall, Olivia. Top Crops Gives Opportunities …

Adding Insult To Rivalry: Exploring The Discord Communicated Between Rivals, Jennifer L. Harker, Jonathan A. Jensen

Faculty & Staff Scholarship

Purpose – The purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they communicate.

Design/methodology/approach – This national survey of US sport consumers used a novel approach to explore whether and with whom rivals discuss National Football League (NFL) game outcomes. The survey captured both uniplex and multiplex data by asking respondents to name rival discussants with whom they had recently interacted, and the fan behaviors they exchanged with those named rival discussants.

Findings – Through use of this novel data collection approach, new …

Ua12/2/1 College Heights Herald, Vol. 95, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. A Look Inside the Legacy of Barbara Burch
• Breu, Natasha. New Process for Instructor Contracts to Be Presented
• Dobbs, Jack. WKU Officials Begin Forming Greek Advisory Board
• Kohley, Chris. Year in Review – 2019
• Things You Missed Over Break – Timothy Caboni, Football, Faculty Senate
• Stack, Madalyn. Editorial Cartoon re: Free Speech
• Dressman, Jake. Speak Up! Free Speech & Civility in the Election Year
• Student Press Freedom
• Holland, Kelley. Too Cool for School – Trends, Fads
• Holland, Kelley. Glam Punk Band Determined to …

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU volleyball team in 2020.

Ua19/16/1 Wku Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2020-21 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU golf teams in 2020.

Ua19/16/1 Hilltopper Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide

WKU Administration Documents

Statistical analysis of the 2019-20 women's golf team season.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU tennis teams in 2020.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2020.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU softball team in 2020.

Ua19/16/1/1 Hilltopper Baseball 2020 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2020 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU track & field teams in 2020.

Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2019-20 men's golf team season.

Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin

Masters Theses

Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …

Ua19/16/1 Hilltopper Football 2019 Bowl Guide, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the First Responder Bowl, WKU vs. Western Michigan University.

Ua12/2/1 College Heights Herald, Vol. 95, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dobbs, Jack. Experienced Staff Members Exit Finance Office – Paula Jarboe, Jim Cummings
• Deppen, Laurel. 3^rd Racial Slur Incident Prompts Greek Life Review – Alpha Tau Omega
• Nutter, Abbey. Students Study the Forgotten History Under Their Feet – Jonesville
• Chisenhall, Jeremy. A Senior Sign-off: Thanks for Reading This Semester’s News
• Heichelbech, Evan. Letter from the (Former) Editor: Dear Herald, Thank You
• Collins, Michael. THC Vapes Continue to Pose a Danger to Public Health – Tetrahydrocannabinol
• Williams, Matthew. WKU Middle of the Road in Student …

Ua12/2/1 College Heights Herald, Vol. 95, No. 11 [13], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Chisenhall, Jeremy. WKU Deals Offer Chances to Study in China – Shaanxi Normal University
• Collins, Michael. How DACA Rulings Could Affect WKU Students – Deferred Action for Childhood Arrivals
• Stahl, Matt. WKU Basketball Records Request Heads to In-camera Review
• Burris, Lily. 5 Questions with Dean Larry Snyder
• Lamb, Cassady. Students Can Pay Back Library Fines in a New Way
• Stack, Madalyn. Editorial Cartoon re: Freedom of the Press
• Penalizing the Press – China
• Mattison, Reed. On Ice – SoKY Ice Rink
• Holland, Kelley. Folklore Class …

Ua12/2/1 College Heights Herald, Vol. 95, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lamb, Cassidy & Lily Burris. College Towns Go Blue, Aiding Andy Beshear – Elections
• Dobbs, Jack. Double-Check – Matt Bevin
• Rexing, Brody. WKU Retention, Out-of-State Enrollment Improves
• Nutter, Abbey & Cassady Lamb. New Cash Registers Reduce Waits at On-campus Restaurants
• Stack, Madalyn. Editorial Cartoon re: Matt Bevin Losing
• Just Give It Up – Matt Bevin
• Heath, Esther. Stressful Relief – Kart Racing
• Tolbert, Eleanor. GypsyMoon Marketplace Increases Draw, Builds Tradition
• Button, Gabby. Style for All – Paige McKinney, Trash Queen
• Latture, Katelyn. Pop-up Doughnut Shop …

Ua12/2/1 College Heights Herald, Vol. 95, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Nutter, Abbey. Heat Issues Affect 15 Buildings on Campus
• Decision Day – Election Day
• Dobbs, Jack. Potter College Has Merger Plan in Midst of CAPE – Comprehensive Academic Program Evaluation
• Burris, Lily. Paid Parental Leave Policy Could Benefit Multiple Parties
• Stack, Madalyn. Editorial Cartoon re: Finals
• Laves, Karl. Letter to the Editor: Get Ahead of the Curve on Finals
• Warner, Casey. Kentucky’s Heavy Metal Artists Deserve More Support
• Mallon, Sam. Cynthiana Found Us – Mountain Workshops
• Martel, Andrew. Philosophy Course Examines Our Darker Sides – …