Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- Media (2)
- Africa (1)
- Audio (1)
- Booster Messages (1)
- Communication (1)
-
- Communications (1)
- Corporation's Beliefs and Values effecting consumer loyalty (1)
- Cuban Missile Crisis (1)
- Fashion bloggers (1)
- Foreign publics (1)
- Gender Studies (1)
- Hijab (1)
- Hijabi (1)
- Inoculation Theory (1)
- Instagram (1)
- International relations (1)
- Interviews (1)
- Jill O'Brien; Master's in Professional Communication; Judith McCray; Black journalists; Change Agents; Rachel Hinton; Kate Cooper; Networks for Social Impact (1)
- Journalism (1)
- LGBTQ+ (1)
- Marketing (1)
- Mental Health (1)
- Modest fashion (1)
- Muslim women (1)
- Nuclear War (1)
- Organization-public relationship (1)
- Podcasting (1)
- Podcasts (1)
- Pride (1)
- Public Diplomacy (1)
- Publication
- Publication Type
Articles 1 - 10 of 10
Full-Text Articles in Public Relations and Advertising
African Governments’ Foreign Publics Engagement: Public Diplomacy In African Perspective, Isaac Antwi-Boasiako
African Governments’ Foreign Publics Engagement: Public Diplomacy In African Perspective, Isaac Antwi-Boasiako
Articles
Scholars over the years have delved into the discourse of states’ foreign publics engagement in achieving their foreign policy objectives. This analysis is done generally with the western perspective of public diplomacy with recent Asian scholarship evolving. As a result, this study aims to reflect on public diplomacy from an African perspective. Therefore, it analyses how African governments have engaged their foreign publics (foreign governments and their citizens) to attract foreign aid, tourism, and investments in their nation-building and development trajectory. The article explores African public diplomacy mechanisms such as diasporas, nation branding, cultural diplomacy, and many others. It also …
“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman
All Theses
LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in …
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Student Theses and Dissertations
The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …
Influence Of Corporate Values And Beliefs On Consumer Behavior, Mahmoud Gabr
Influence Of Corporate Values And Beliefs On Consumer Behavior, Mahmoud Gabr
Student Theses and Dissertations
This thesis asks if corporations are better off expressing their values publicly or best if value are best left unannounced. Researchers such as Caldwell (2017) and Caraway’s (2016) work will be cited regarding individual corporate responses to consumer’s reactions to the company’s values. However, there is yet to be a comparative case study between multiple corporations including Chick-Fil-A, Nike, Ben & Jerry’s, Walmart, TOMS, Equinox Group, and PepsiCo. This thesis utilizes comparative case studies analyzed using thematic analysis to compare companies that have expressed their values publicly and how those expressions influenced consumers. The findings could help corporations decide if …
Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong
Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong
Master's Theses
Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …
The Cuban Missile Crisis: Civilian Response And Expectations, Celeste Nunez
The Cuban Missile Crisis: Civilian Response And Expectations, Celeste Nunez
Electronic Theses, Projects, and Dissertations
On October 14, 1962, an American U-2 spy plane flying over the island of Cuba discovered Soviet missiles being constructed. This discovery led President John F. Kennedy, Soviet Premier Nikita Khrushchev, and Cuban Dictator Fidel Castro into a thirteen-day negotiation period to remove the nuclear missiles from Cuba. During this time, the world was the closest it had ever been to nuclear destruction, causing stress and anxiety to many worldwide, especially the American populace, who believed they were invincible in a home front attack. Throughout this thesis, I aim to examine the Cuban Missile Crisis and nuclear fallout through the …
Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover
Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover
Honors Theses
This thesis aims to demonstrate the power of the audio medium to connect speaker and listener, as a result of the uniquely intimate nature of the medium. By understanding how speakers and listeners connect through audio, the research reveals that the audio medium is a sustainable media outlet, one that is durable despite changes in culture in the media market, that has transformed over time, all while keeping itself within the principal constraints of its original form, that being sound as conveyed to a listener. Three interviews were conducted with individuals situated in different areas of the audio media landscape; …
Winter 2022
Conversations
Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper
Turning The Tides: An Inoculation Theory And Theory Of Planned Behavior Approach To Developing Mental Health Help-Seeking Interventions For Gen Z, Sarah Ann Geegan
Turning The Tides: An Inoculation Theory And Theory Of Planned Behavior Approach To Developing Mental Health Help-Seeking Interventions For Gen Z, Sarah Ann Geegan
Theses and Dissertations--Communication
Extensive research, predating and during the COVID-19 pandemic, demonstrates the rising prevalence of anxiety and depression among Gen Z college students in the United States—findings which are accompanied by rising rates of suicide, the second leading cause of death among people aged 15-24. Although college campuses often offer mental health resources, the number of college students utilizing them is significantly less than the number of students reporting mental health challenges. A dearth of empirical evidence, focused on Gen Z specifically, exists as a basis for developing interventions to address this issue. This investigation addressed this gap through two component studies. …
Paying Attention: The Effects Of Different Social Media Posts On Consumers, Noah Lapointe
Paying Attention: The Effects Of Different Social Media Posts On Consumers, Noah Lapointe
Honors Theses and Capstones
No abstract provided.