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Full-Text Articles in Public Relations and Advertising

Ua12/2/1 College Heights Herald, Vol. 83, No. 14, Wku Student Affairs Oct 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 13, Wku Student Affairs Oct 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 12, Wku Student Affairs Oct 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 11, Wku Student Affairs Oct 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 10, Wku Student Affairs Oct 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua77/1 Wku Spirit, Wku Alumni Relations Oct 2007

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Richard Ewald – Society of 1906
  • Ransdell, Gary. One Big Leap
  • The Carol Martin Gatton Academy of Mathematics & Science in Kentucky
  • Photographer Finishes Third in Hearst Competition – Jonathan Woods
  • Richard Miller Appointed First Chief Diversity Officer
  • WKU Wins CASE WealthEngine Award
  • Russell Athletic WKU Official Team Apparel
  • Houchens Industries Gives $5 Million for WKU Stadium Project: WKU Add Houchens to Stadium Name
  • Regents Approve $314.6 Million Budget
  • Dean Kahler to Lead Enrollment Management
  • Students in Free Enterprise (SIFE) Competes Nationally
  • Emergency Management: WKU’s Crisis Management Plan
  • We Remember – Virginia Tech University Massacre
  • Love …


Volume 19 Number 3, Newhouse Network, Fall 2007, Syracuse University S.I. Newhouse School Of Public Communications Oct 2007

Volume 19 Number 3, Newhouse Network, Fall 2007, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's column -- Newhouse III dedication -- Year of the first amendment -- First amendment scholars program -- Newhouse in New York -- Executive Education -- TRF Semester Study -- Nhouse Productions -- Images of the South Side -- Emergency Preparedness -- Student News -- Mirror Awards -- Ivory Tower goes statewide -- Envi Magazine -- Faculty briefs -- Laura Pomerantz '03 -- William Kagler '51 -- Class notes


Ua12/2/1 College Heights Herald, Vol. 83, No. 9, Wku Student Affairs Sep 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 8, Wku Student Affairs Sep 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 7, Wku Student Affairs Sep 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 6, Wku Student Affairs Sep 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 5, Wku Student Affairs Sep 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 4, Wku Student Affairs Sep 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 3, Wku Student Affairs Sep 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 2, Wku Student Affairs Aug 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 1, Wku Student Affairs Aug 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Information And Communications Technology For Small And Medium Enterprises In Egypt, Moustafa Yosry Khalil Jun 2007

Information And Communications Technology For Small And Medium Enterprises In Egypt, Moustafa Yosry Khalil

Archived Theses and Dissertations

No abstract provided.


Volume 19 Number 2, Newhouse Network, Spring 2007, Syracuse University S.I. Newhouse School Of Public Communications Apr 2007

Volume 19 Number 2, Newhouse Network, Spring 2007, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Deans Column -- Mirror Awards -- Dean Rubin Retirement -- Turner Diversity Fellowships -- PSA Project -- South Side Newspaper -- Newspaper Design Competition -- New Academic Programs -- First Amendment -- Student snapshots -- Schoonmaker Book -- Comstock Book -- Award winning documentary -- Alumnus Kenneth Sparks -- Alumni at Sirius Radio -- SU in LA -- Class notes -- Alumna Kelly Brown


Ua68/8/1 History Alumni Newsletter, Wku History Apr 2007

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.


Ua77/1 Wku Spirit, Wku Alumni Relations Apr 2007

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Ransdell, Gary. Academy of Mathematics & Science in Kentucky at Western Kentucky University
  • Endowment Tops $92 Million Mark
  • Donors to Hilltopper Basketball Program Recognized
  • WKU Announces Assistance Program for High Need Students
  • The Boulevards – Alumni Village
  • Charlie Keown: A Visionary Leader
  • Casagrande, Michael. Greek Life: The New Greek Village at WKU
  • Cummings, Carol. A Strong Red Thread: A WKU Family Tradition – Furnish Family
  • Academy of Mathematics & Science: A Gift WKU Gives the World
  • The Center for Gifted Studies
  • WKU Alumni Association Lifetime Members
  • Business University Reunion
  • Golden Anniversary Club Reunion
  • 2007 Save the …


2007 January-December, Morehead State University. Office Of Athletics. Jan 2007

2007 January-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to December of 2007.


Ua1d William Lynwood Montell Personnel File, Wku Human Resources Jan 2007

Ua1d William Lynwood Montell Personnel File, Wku Human Resources

WKU Administration Documents

Personnel file of Lynwood Montell former English, Folklore, Center for Intercultural Studies faculty member.


Ua77/1 Wku Spirit, Wku Alumni Relations Jan 2007

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Society of 1906 – Gerald Edds
  • WKU Awarded Grant to Improve Teacher Education in Math & Science
  • Gift from BB&T Will Provide Leadership in the Study of Capitalism
  • WKU Names Knicely Center Board Room in Honor of Ward & Ann Elliott
  • Kelly Autism Program Presents Alliance Awards
  • A New Century of Spirit: Campaign for Western Kentucky University
  • Support for the University’s Study Abroad & International Programs
  • Academic Excellence at WKU
  • Endowed Professorship Helps Guide WKU to National Prominence in Astronomy – Charles McGruder
  • Current Endowed Professorships
  • Scholarship Recipient Katherine Smith
  • World-Class Library System – University Libraries …


"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle Jan 2007

"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle

Undergraduate Review

No abstract provided.


Ua12/8 Departmental Update, Wku Police Jan 2007

Ua12/8 Departmental Update, Wku Police

WKU Administration Documents

2007 WKU Police departmental newsletters.


Ua77/1 Wku Spirit, Wku Alumni Relations Jan 2007

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Ransdell, Gary. President’s Letter
  • Society of 1906 – Martha Lloyd
  • WKU Announces Dorris Burchett Legacy Commitment for Business Gift is Third Largest One-Time Commitment to WKU
  • Steve Eaton Makes New Commitment for Hilltopper Basketball
  • Jessie Ball DuPont Fund Makes $150,000 Commitment to WKU-Housing Authority of Bowling Green Partnership
  • WKU Names Clinical Education Complex’s Early Childhood Center in Honor of Long-Time Supporters – Dan Vitale
  • WKU Health Services
  • Former WKU Baseball Player Makes Lead Gift for New Baseball Clubhouse – Paul Orberson
  • Ken McDonald Selected WKU Basketball Head Coach
  • Online Masters Degree in Elementary Education Beginning Fall …


Ua68/13/5 The Contact Sheet, Vol. 16, No. 3, Wku Student Publications Alumni Association Oct 2006

Ua68/13/5 The Contact Sheet, Vol. 16, No. 3, Wku Student Publications Alumni Association

Student Organizations

Newsletter created by WKU alumni who were associated with student publications. Includes information about alumni and WKU Journalism & Broadcasting.


Ua61/5 Social Work Newsletter, Wku Social Work Oct 2006

Ua61/5 Social Work Newsletter, Wku Social Work

WKU Administration Documents

Social Work newsletter includes articles:

  • Rural Crossroads
  • Note from the Department Head
  • Time to Celebrate – Accreditation
  • Meet Our New Faculty & Staff – Emily Gouvas, Amy Cappiccie, Mimi Sodhi, Eileen Arnold, Carol Robey
  • Focus on Field: Field Supervisor Patty Alford


Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt Oct 2006

Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt

Communication Faculty Publications

Anti-spit tobacco information is replete with fear appeals, including firsthand accounts of death and debilitation, to make users aware of the health risks and dangers. Those dangers, however, are well known by baseball players whose association with spit tobacco is historic. A survey of 217 Iowa and Nebraska college players showed that despite their awareness of spit tobacco's dangers, the players use spit tobacco to relax and focus on the field. This study supports other research showing that fear appeals may not be the most appropriate approach for anti-tobacco advertising campaigns. The study suggests that campaigns should promote relaxation and …


Internet Pr And New Gratifications In Sports: A New Way Of Communication Between Sports Organizations And Fans, Chang Wan Woo Aug 2006

Internet Pr And New Gratifications In Sports: A New Way Of Communication Between Sports Organizations And Fans, Chang Wan Woo

All-Inclusive List of Electronic Theses and Dissertations

This thesis uses content analysis, specifically thematic analysis, to investigate the message boards on Major League Baseball (MLB) teams' Web sites in order to 1) recognize in what ways sports teams' Internet message boards meet the unique gratifications of sports fans; and, 2) identify ways that sports PR practitioners can use Internet message boards for better (more gratifying) communication with sports fans. Thematic analysis of eight MLB teams' Web sites (the four with the highest winning percentages and the four with the lowest winning percentages) was conducted using Katz, Gurevitch, and Hass (1973) five gratifications categories and one additional "other" …