Public Relations and Advertising Commons^™

From Party To Publicity: The Transitional Role Of Three Publicity Experts On The Road To Modern Campaigning, Meagan H. Collman

LSU Master's Theses

During an election cycle, social media newsfeeds and TV screens are overrun with political advertisements and celebrity politics. Publicity has become a critical component of presidential elections. While many argue that a reliance on publicity developed with the popularization of the television, I argue that a dependency on publicity occurred in the early-to- mid 1900’s with three publicity experts who paved the way for future elections. Robert Woolley in Woodrow Wilson’s 1916 campaign exercised unprecedented management over his publicity bureau and used new techniques catering to new mediums of the time; Albert Lasker in Warren Harding’s 1920 campaign merged the …

Ua12/2/1 College Heights Herald, Vol. 93, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica & Andrew Henderson. Job Eliminations Trim $5 Million in Salaries from Budget
• Collins, Emma. Admission Requirement Could Change Diversity
• Hicks, Amelia. WKU Police Department Initiates an Emergency Alert System
• Hicks, Amelia. Community Members Invited to March About Firearms
• Eiler, Olivia. Nursing Students Exceed Pass Rate for NCLEX
• Aud, Shawna. Bring Your Focus Back to Healthy After Break.
• Vogler, Emily. Editorial Cartoon re: Teacher Pension Protest
• Pension Protest: Give Teachers a Seat at the Table
• Austin, Emma. iPhone Escapades: The One with the Armed …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding Housing & Residence Life options.

• Deletter, Emily. Off-campus Living Provides Options for Students
• Huff, Taylor. The Best Places to Live, According to Our Readers
• Deppen, Laurel. What It’s Really Like to Live in Pearce-Ford Tower
• Williams, Tyger. Funky Furniture
• Crutchfield, Ambriehl. Random Roommates Create a Learning Experience
• Sisler, Julie. Residents of Minton Hall Share Their Thoughts
• Moore, Noah. Tour Guide Tell-All: Introduction to Residence Halls
• Eiler, Olivia & Amelia Hicks. Where to Live Based on Your Major, Activities or Food Choices

Ua12/2/1 College Heights Herald, Vol. 93, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• $16 Million Cut – Budget
• Chisenhall, Jeremy. Athletics Prepares for $1.3 Million Budget Cut
• Kast, Monica. Admission Standards to Increase at WKU
• Eiler, Olivia. Students Reflect on Tailgating Location Change
• Aud, Shawna. How to Revamp Your New Year’s Healthy Lifestyle
• Budget Burden: The Aftermath of the Gary Ransdell Empire
• Vogler, Emily. Editorial Cartoon re: Emperor Gary Ransdell
• Leonard, Nicole. Overcoming the Label of Victim in Modern Society
• Halloran, Hunter & Hanna Leboeuf. String Theory – WKU Symphony Orchestra
• Stahl, Matt. Hilltoppers Get Series Win Thanks …

Ua12/8 Violence Prevention & Response Training, Wku Police

WKU Administration Documents

Memoranda issued by WKU Police to faculty & staff regarding active shooter training, includes Run, Hide, Fight poster.

Ua12/2/1 College Heights Herald, Vol. 93, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Deletter, Emily. Side of Fees – Aramark
• Kast, Monica. As Enrollment Changes, Budgets Don’t Always Follow
• Yaacoub, Sarah & Natasha Breu. Annual Chocolate Fest Raises Money for Hospice
• Sparks, Lora. Two School Shootings Start Debate About Firearms
• Eiler, Olivia. WKU Researches Potential Sleep Treatment for Autism
• Dimeo, Chris. Raw: The Uncut, Uncooked Cookie Dough Experience
• Vogler, Emily. Editorial Cartoon re: Fees
• Fee Frenzy: Student Financial Burdens Expand Along with Facilities
• Hormell, David. MTurk Program Reveals the Legal Grey Areas of Capitalism – Mechanical Turk
• Hardin, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Kast, Monica. More Students Are Pursuing Degrees in Healthcare
• Eiler, Olivia. Service Dog Awareness Program to Receive Grant
• Crutchfield, Ambriehl. Freshman Runs Off-road Auto Parts Business – Robert Bowden
• Deletter, Emily. White Squirrel Weather in Top 100 Twitter Accounts
• Collins, Emma. Glasgow Native, Ambassador to Canada Visits WKU – Kelly Craft
• Austin, Emma. A Journalist’s Journey in Argentina
• Vogler, Emily. Editorial Cartoon re: Scoreboards
• Scoreboard Scare – Diddle Arena Renovation
• Coyle, Cameron. The 15:17 to Paris – Movie Review
• Schweickart, Lydia. Along for the Ride …

Ua12/2/1 College Heights Herald, Vol. 93, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Eaton, Tyler. Hilltopper Athletic Foundation Annual Fund Gap of Over $5 Million
• Deletter, Emily & Sarah Yaacoub. The Real Cost – Community Education
• Collins, Emma. More Educators & Women Run for Office
• Dimeo, Chris. Mental Health Support Groups Help Students
• Harsh, Spencer. Start Your Day Off on the Right Track
• Vogler, Emily. Editorial Cartoon re: Superb Owl
• Murrer, Erick. Political Anomalies: Understanding the LGBTQ Right
• Kast, Monica. Read These Books Instead of Going Outside
• Walker, Silas. Crossfit for a Cause – Crossfitting 4 Cures
• Chisenhall, …

Ua12/2/1 College Heights Herald, Vol. 92 [93], No. 2 [28], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Henderson, Andrew. College Heights Herald Awarded Grant to Fund Ongoing Lawsuit
• Deletter, Emily. Enrollment in Language Classes Drops This Semester
• Deletter, Emily. Climate Chasers – Mesonet
• Eiler, Olivia. Student Course Evaluations Have Minor Impact
• Vogler, Emily. Editorial Cartoon re: Wrong Side of History
• Redacting Responsibility: One Victim Is Far Too Many – Sexual Abuse
• Collins, Emma. Board of Regents Approve Graduate Certificate
• Collins, Emma. Dean Accepts Position at University of North Texas – Neale Chumbler
• Williams, Tyger. In Character – Comic Con
• Jessie, Alec. Former …

Ua12/2/1 College Heights Herald, Vol. 93, No. 1 [27], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deletter, Emily. $40 Million in the Red – Budget
• Ziege, Nicole. Construction Complete on Ogden College Hall
• Eiler, Olivia. Ten-year Housing Plan Will Focus on Students
• Collins, Emma. Chick-fil-A Will Open Late Due to Renovations
• Ziege, Nicole. WKU Makes Plans to Combat Winter Weather
• Henderson, Andrew. WKU Is No Exception to Hate Crimes. Help Us Track Them
• Vogler, Emily. Editorial Cartoon re: Snow
• Meso-Debt: Kentucky Cannot Afford to Lose the Mesonet Program
• Byrd, Jessica. Cutting the Mesonet Deprives Everyone of Knowledge
• Joyner, Brook. March Like …

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2018 memoranda issued by the WKU Provost to facutly & staff via email.

• University College Reorganization
• Dean, College of Education & Behavioral Sciences
• Interim Registrar Appointment
• Associate Provost for Global Learning & International Affairs
• New Admissions Standards
• Mahurin Honors College Appointment
• RAMP & Open Forum

Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for 2018.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's tennis teams for 2018

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team for 2018.

Ua8 It Security Bulletins, Wku Information Technology

WKU Administration Documents

IT Security Bulletins issued in 2018 to faculty and staff via email.

• Ciampa, Mark. Protecting Your Critical Email Password
• Alteryx Data Breach
• Securing the Human
• New to WKU?
• Spam
• University Policy
• Personnel Changes
• Password Extortion
• Facebook Messenger Scam
• Privacy
• Phishing

Ua19/16/1 2018 Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2018.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2018.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track & field teams for 2018.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2017-18 women's golf team season.

Ua25/2 Memoranda, Wku Human Resources

WKU Administration Documents

Memoranda issued by WKU Human Resources to faculty & staff via email.

• Employee Benefits Cost Chart, 1/1/2019
• Salary Increases, Employee Benefits Cost, 1/1/2019

Ua12/8 Annual Campus Safety & Security Report, Wku Police

WKU Administration Documents

This report is designed to provide students, potential students, parents, facility and staff with crime statistics and information on university services and crime prevention programs.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf team in 2018.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's soccer team for 2018.