Public Relations and Advertising Commons^™

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in 2023.

Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs

Graduate Theses, Dissertations, and Problem Reports (ETD)

Flooding across rural Appalachia has historically negatively impacted communities, and flood frequency is only expected to increase in the region as global temperatures rise. This indicates a need for effective disaster and crisis communication in flood-prone communities within the region. The discourse of renewal and readiness for renewal theories provide potential avenues for improving crisis and disaster communication. Readiness for renewal in particular focuses on closing the gap between the pre and post-crisis phases. However, readiness for renewal has yet to be applied to disaster communication and has not been studied qualitatively. Additionally, ethical guidelines for communication within renewal have …

Ua19/16/1 Bowl Bound, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the R+L Carriers New Orleans Bowl, WKU vs. University of South Alabama.

Ua12/2/1 College Heights Herald: A Place To Call Home, Wku Student Affairs

WKU Administration Documents

Magazine issue of the College Heights Herald for the period October 24 - November 27, 2022.

• Downtown Bowling Green – Restaurants
• Homecoming 2022
• Stone, Damon. WK Liquors Rebuilds After Tornado
• Reed, Bailey. The Making of an SGA President – Cole Bornefeld
• Fountain Row Creates a New Atmosphere Downtown
• Renovated Apartments Offer Home-like Feel – Campus Flats
• Richardson, La’Quan. Kappa Alpha Psi Sponsor Comes Home After 53 Years – Craig Taylor
• Turner, B. Life Continues for Ukrainian Student in the Bluegrass – Mariia Novoselia
• Collins, Michael. Family 5,730 Miles in the Making – Frank Aryee, Immigration, Naturalization

Ua12/2/1 College Heights Herald: Kickin' It, Wku Student Affairs

WKU Administration Documents

Magazine edition of College Heights Herald, includes Adulting section.

• Moore, Jake. Here’s to a Mag-nificent Semester
• Turner, B & Debra Murray. Students, Alumni React to Loss of Folk Studies Graduate Program
• Crimmins, Michael. Faculty Leaders Concerned with Timothy Caboni’s Lack of Faculty Senate Attendance
• Trickett-Wile, Arthur. Cop a Pair - Melissa Bailey, Michael Jordan
• The Suspension of Humanities Programs Shouldn’t Come as a Shock
• Dock, Emma. Student Guide: Writing a Professional Email
• Johnson, Nicole. Bang for Your Buck: Party Edition
• Dock, Emma & Alyssa Butler. A Guide to Flying Alone
• Moore, Haden. How to Use Dark Humor
• Preparing for Grad …

Ua12/2/1 College Heights Herald, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period September 6 - October 24, 2022.

• Murray, Debra & Jake Moore. Letter from the Editors
• Murray, Debra & Jake Moore. The Man in the Seat – Timothy Caboni
• By the Numbers – Caboni Presidency Statistics
• Timeline 2017-2022
• Covey, Tucker. Arabic Major Students Grapple with Suspension of Program
• Sparkman, Wyatt. Jack Harbaugh Reflects 20 Years After Title – Football

A Pedagogical Mystique?: Lessons Of Incorporating Feminism Into Skills-Based Communication Courses, Daniela Molta, Regina M. Luttrell Ph.D., Christopher J. Mccollough

Journal of Communication Pedagogy

It is imperative that today’s advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into skills-based communication courses. The researchers conducted 20 qualitative interviews with academics to discuss various approaches, examples, and learnings. The findings suggest that using a feminist framework to teach skills: (1) enhances the skill being taught, (2) allows students to communicate more effectively, (3) builds life skills, and (4) comes in many forms. The article …

Ua12/2/2 Talisman: Forge, Wku Student Affairs

WKU Administration Documents

Fall 2022 Talisman:

• Our Mission
• Hunter, Leah. Forge
• Coles, Jack. Fakes
• Richer, Caily. Trailblazers – Kiara Braxton-Davis, Ashley Garrett, Torales Guadalupe
• Clifton, Zachary & Audrey Plescia. Built By Discipline – Bodybuilders, Meg Boshaw, Michelle Jones
• Jones, Michelle. Healthy Fried Rice
• Booth, Pandora. A Silent Strike – Quiet Quitting
• Moore, Emily. Strawberry Sun
• Fleshman, McKenna. Humans of WKU – Sada Jewel, Alaina Webber, Michael Ballard, Amara Danturthi
• Sandlin, Ellie. Forged in Fire – Zechariah Nelson
• Price, Devon. Not Too Pretty – Women in New Roles
• Whitsitt, Ashley. Ghost in Training
• Meyers, Jeffrey. Identity in Ink – Tattoos
• Hunter, Leah. After the …

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from August to December 2022.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU men's basketball team from August to December 2022.

The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell

Graduate Theses and Dissertations

Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …

Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang

Dissertations

This study examines the narratives that were presented in Chinese and American media by using Dr. Li Wenliang (one of the first people who tried to raise the alarm about the outbreak of COVID-19), and the COVID-19 origin controversy as case studies to understand how these news stories conflicted and which tellings became dominant. The way these two cases have been depicted in the media has changed over time. Understanding how that depiction changed is important because it helps demonstrate how narratives function to frame crises. The current study uses narrative, and framing theories to support thematic analysis of news …

Misinformation And Disinformation: Detecting Fakes With The Eye And Ai, Victoria Rubin

Data and Test Instruments

How do we detect, deter, and prevent the spread of mis- and disinformationwith the human eye and AI? How does theory inform the practice, and how do theevidence-based research and best practices in lie-catching and truth-seekingprofessions—inform AI? The book looks into well-established human practicessuch as the routines and processes used in detective work, journalism, and scientificinquiry, and how they contribute toward innovative AI solutions. The book explainsthe principles, inner workings, and recent evolution of five types of state-of-the-artAI technologies suitable for curtailing the spread of mis- and disinformation:automated deception detectors, clickbait detectors, satirical fake detectors, rumordebunkers, and computational fact-checking tools.

Annual Report, 2021-2022, University Of Mississippi. School Of Journalism And New Media

Annual Reports

No abstract provided.

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Ua12/2/1 College Heights Herald, Vol. 97, No. 8, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period April 25 - May 5, 2022.

• Murray, Debra. Anything But Common - Helm Library
• Anderson, Alexandria. If We Want Something Now, We Can Get Something Now - Hookup Culture
• Donnelly, Rose. The Expectation to Find Your Person in College
• Murray, Debra & Jake Moore. College Heights Herald to Change Print Format
• Our Year in Review
• Eenisse, Lynda. From Houchens-Smith Stadium to the NFL: The Story of Devon Key & Kristen Dadisman

Ua12/2/1 Grad Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald featuring the Class of 2022.

• Crawford, Ashlyn. Dear 2022 Graduates
• Jones, Tea. Survival Guide for Post Graduate Job Prep
• Wilson, Gabby. Time for Your Close-up!
• Wilson, Gabby. Your Grad Book List
• Honeck, Adelle. Taking Risks: Advice to Graduates
• Potter College of Arts & Letters
• College of Health & Human Services
• College of Education & Behavioral Sciences
• Ogden College of Science & Engineering
• Gordon Ford College of Business
• Brush, Bailey. Grad Playlist

A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm

Graduate Theses and Dissertations

The Jane B. Gearhart (JBG) Full Circle Food Pantry is a student-led program that provides food assistance for members of the University of Arkansas community. This thesis project includes a social media strategy plan that aims to increase the overall awareness of the pantry and its multifaceted services to decrease food insecurity levels at the University of Arkansas. This plan intends to create behavioral changes that expand usage of the pantry and social media engagement among UA students. Grounded in data-driven insights, this plan is designed from (i) literature on food pantry marketing techniques; (ii) a review of the pantry's …

Ua12/2/1 College Heights Herald: The Social Issue, Vol. 97, No. 7, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period March 21 - April 25, 2022.

• Murray, Debra. How Social Media Shapes Creative Lives – Alexis Mueller, Andre Swai, Gatlin Milam
• West, Christina. The Bottomless Pit of Social Media
• Anderson, Alexandria. Campus Organizations Utilize Social Media to Improve Outreach to Students
• Rutherford, Lucy. WKU Freshman Showcases Passion for Photography with Instagram Challenge – Brett Phelps

Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover

Honors Theses

This thesis aims to demonstrate the power of the audio medium to connect speaker and listener, as a result of the uniquely intimate nature of the medium. By understanding how speakers and listeners connect through audio, the research reveals that the audio medium is a sustainable media outlet, one that is durable despite changes in culture in the media market, that has transformed over time, all while keeping itself within the principal constraints of its original form, that being sound as conveyed to a listener. Three interviews were conducted with individuals situated in different areas of the audio media landscape; …

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald.

• WKU Favorites
• Food & Drink
• Cambridge Market
• Clothing & Gifts
• Things to Do
• Miscellaneous

Ua19/16/2 Men's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU men's basketball team from January to July 2022.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from January to July 2022.

Ua12/2/2 Talisman: Illuminate, Wku Student Affairs

WKU Administration Documents

Spring 2022 Talisman:

• Brant, Jess. Illumninate
• Johnson, Grant
• Shackelford, Ali & Raegan Steffey. The Land Before Western - Native Americans
• Quinn, Jack. Through the Light - Theatre & Dance
• Wilson, Gabby. Team Edward or Team Jacob? Is My Kind of Hymn
• Johnston, Rhiannon. Dusk to Dawn
• Plescia, Audrey. Molten Masterpiece - Art
• Richer, Cailyn. When They Shine - Light of Chance, Inc.
• Polston, Weather. The Mantis
• Spears, Kayla. Healing Within - Eating Disorders
• Dobelstein, Maya. Waste Not, Want Not - Environmentalists
• Crask, bethany. Egg Roll In a Bowl - Recipe
• Gore, Abbey. By Hand
• Story, Miriam. The People's Princess - …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald.

• Crawford, Ashlyn. Dear Readers
• Honeck, Adelle. Houseplant Tales
• Honeck, Adelle. How Well Do You Know Your Roommate?
• Jones, Tea. The B Word: 3 Tips to Budget Finances
• Jones, Tea. Get Your Space Together
• Wilson, Gabby. The Perfect at Home Game Night
• Wilkerson, Abigail. Adventures in Dorm Living

Ua12/2/1 Up Next On The Hill, Vol. 97, No. 6, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period Feb. 14 to March 21, 2022.

• Collins, Michael. I Went to School There? University Plan Marks New Era of Campus for Next Generation of Students
• Trickett-Wile, Arthur & Jake Jones. Like Farmer, Like Son – Alex Burke
• Stover, D.J. Gun Violence Hasn’t Left, from a Survivor of Marshall County
• Lanuzza, Izzy. International Bonds Key to WKU Tennis Success

Winter 2022

Conversations

Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU tennis team in 2022.

Ua19/16/1/5 Lady Topper Golf 2021-22 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2021-22 women's golf team season.