Public Relations and Advertising Commons^™

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

Ua12/2/1 2017 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald regarding poll of best restaurants, stores, recreation, leisure activities, housing and sports in Bowling Green.

Ua12/2/1 College Heights Herald, Vol. 92, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Inclusion – Student Government Association
• Austin, Emma. University Leaders Explain Contract – Aramark
• McCarthy, Casey. Committee to Protect Journalists Discusses Press Freedom Domestically, Abroad
• Alvey, Rebekah. Fundraising Event to Open Doors on Greek Life – Homearama
• Kast, Monica. Director Named American Council on Education – Tony Norman
• Vogler, Emily. Editorial Cartoon re: Spring in the Baltic
• Murrer, Erick. Through Their Eyes – Low Income Students
• Harsh, Spencer. Warm Spring Weather Requires Some Chill Tunes
• Walk a Mile In Her Shoes
• Wegert, Sally. Christian …

Ua12/2/1 College Heights Herald, Vol. 92, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Advertising, Public Relations Still to Merge with Department of Communication
• Austin, Emma. Just for Kids – Dance Big Red
• Keltner, Bryson. Professors Shared Flipped Classroom Experiences
• Austin, Emma. Poets & Singers Celebrate Female Empowerment – This for the Women
• Chattopadhyay, Srijita. Indian Student Group to Host Traditional Celebration – Indian Student Association
• Ziege, Nicole. Grant Funds Training on Trafficking Investigation
• Hatchett, Gina. Controlling My Time for Other People
• Slaughter, Wesley. Editorial Cartoon re: School a Joke
• Hovell, Nolan. April Absurdity – Rick & …

Ua68/1/3 Arts & Letters, Wku Potter College Of Arts & Letters

WKU Administration Documents

Magazine created by WKU Potter College of Arts & Letters regarding faculty and student research, events and programs.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team January to July 2017.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team for January to June 2017.

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from January to July 2017.

Ua12/2/1 College Heights Herald, Vol. 92, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. University Signs Letter of Intent with Aramark
• Alvey, Rebekah. Visiting Scholar Educates Students on Sex Trafficking – Jessica Pliley
• Williams, Jamie. Student Government Association Considers New Legislation in Final Weeks of Semester
• Deletter, Emily. Dean of Libraries Retires After 41 Years of Employment – Connie Foster
• Kast, Monica. Advertising & Public Relations Discussion Pulled from Board of Regents
• Vogler, Emily. Editorial Cartoon re: Inclement Weather
• Shake-it Up – Hill Nutrition
• Hormell, David. Gary Ransdell Makes Strides to Muddy Records Fight
• Walker, Silas. Confident …

Ua12/2/1 College Heights Herald, Vol. 92, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Attorney General Intervenes In College Heights Herald Lawsuit – Andy Beshear
• Williams, Jamie. Patched: Solution to Budget Shortfall Shores Up for Another Year
• Bradley, Erian. Students Adapt to Construction of Residence Halls
• Williams, Jamie. New Legislation Affects Students’ Free Speech
• Wegert, Sally. Featured Watercolor Artist to Visit, Teach Class – Steve Cavallo
• Brockman, Kacie. Professors Discuss Facts, Fake News – Guy Jordan, Mac McKerral
• Editorial Cartoon re: Higher Education Budget
• Money Model: Performance-based Funding Would Harm WKU
• Burgess, Kelly. Making Your Own, Healthy …

Ua12/2/1 College Heights Herald, Vol. 92, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Student Government Association Supports Military Students
• Williams, Jamie. Graduating Student Government Association President Reflects on Two Terms – Jay Richey
• Deletter, Emily. Confucius Institute Displays Work by Distinguished Artists
• Deletter, Emily. Alumni Association Appoints New Board of Directors
• Kast, Monica. Professor Presents on Human Rights Attitudes – Sam McFarland
• Vogler, Emily. Editorial Cartoon re: Corgis
• Ronkainen, Millie. Learning to Appreciate the Silence Around Me
• Johnson, Jack. Logan & Get Out Offer Unique Theater Experiences – Movies
• Jones, Zach. Mental Math Won’t Do, Learn …

Ua12/2/1 College Heights Herald, Vol. 92, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• McCarthy, Casey. Registration Software Launches on TopNet
• Mattingly, Evan. Far & Wide – Spring Break
• Puckett, Dalton. Far & Wide – Spring Break
• Alvey, Rebekah. Marchers United to Honor International Women’s Day – Protests
• Kast, Monica. Energy Bill Pulled from Committee Agenda
• Chattopadhyay, Srijita. International Students Share Visa Restriction Issues
• Bradley, Erian. Housing & Residence Life Seeks New Director
• Editorial Cartoon re: Truth & Open Records
• Henderson, Andrew. The Sun Shines Bright on My Old Kentucky Public Agency – Sunshine Week, Open Records
• Murrer, Erick. …

Ua12/2/1 College Heights Herald, Vol. 92, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Football Players Involved in Fight at Pi Kappa Alpha House
• Austin, Emma. University Faces Shortfall – Budget
• Mattingly, Evan. Up ‘Til Dawn – St. Jude Children’s Research Hospital
• Alvey, Rebekah. Therapeutic Garden Relieves Stress, Brings Bounty – Hope Harbor
• Williams, Jamie. International Students Volunteer to Help Refugees in Kentucky – Student Government Association
• Vogler, Emily. Editorial Cartoon re: Day After Election
• Hormell, David. WKU Puts Students on Back Burner
• Voting Viewpoints: Student Government Association Should Move Up Spring Elections
• Henderson, Andrew. Preparing to …

Ua12/2/1 College Heights Herald, Vol. 92, No. 38, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Student Government Association Votes to Fund Sustainable Projects
• Kast, Monica. Rights to Know – Immigration
• Alvey, Rebekah. Event Connects Students with Career Professionals – Intercultural Student Engagement Center, Black Leaders Advocating for Community
• Schweikart, Lydia. Dark Parody, Dog Sees God Premieres on Campus – Theatre & Dance
• DeLetter, Emily. Staff Honored for Community Leadership Roles – Martha Sales, Ryan Dearbone, Aurelia Spaulding
• Vogler, Emily. Editorial re: We Never Talk
• Burgess, Kelly. Eating Greens is the Nutritional Pot of Gold
• Hatchett, Gina. Counting Down …

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

Ua12/2/1 College Heights Herald, Vol. 92, No. 37, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. WKU Sues College Heights Herald Over Access to Records – Title IX
• Kast, Monica. WKU Tied Among Grant Winners – Fulbright Awards
• Miller, Callie. City Makes Plans to Improve Biker & Pedestrian Facilities
• Williams, Tyger. Welcome Notes Greet Incoming Refugees
• Chavis, Danielle. Local Restaurants Provide Sanctuary for Workers – Immigrants
• Alvey, Rebekah. Faculty Aims to Prevent Flu Epidemic Through Education
• Vogler, Emily. Editorial Cartoon re: Obstruction
• Faltering Fairness: City Officials Fail to Meet the Low Bar of Open Discussion
• Harsh, Spencer. In Midst …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald.

• Johnson, Kalyn. My Leadership Journey Working with Housing & Residence Life
• Williams, Jamie. Diversity Proposal Absent in Housing 10-Year Plan
• Critchelow, Andrew. Spooky Tales from WKU’s Residence Halls
• Alvey, Rebekah. How to Pick the Perfet Roommate for Next Year
• Critchelow, Andrew. Housing Blues? Here’s Albums to Help
• Ballard, Skyler, Views on Campus You Should See or Flee
• Keltner, Bryson. Upperclassmen Share Housing Experiences
• Alvey, Rebekah. Honors Changes Aim to Better Community
• Do You Want to Live in a Residence that Will Give You a Sense of Purpose?
• Alvey, Rebekah. Hilltopper Hall Construction …

Ua12/2/1 College Heights Herald, Vol. 92, No. 36, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Gary Ransdell Declines Sanctuary Status – Immigration, DACA, Deferred Action for Childhood Arrivals
• Ziesig, Kathryn. City Commission Tables Fairness Ordinance
• Alvey, Rebekah. Event Empowers Students Through Political Education – Black History Month
• Williams, Jamie. Video Contest Aims to Raise Sexual Assault Awareness – Voice of Justice
• Williams, Jamie. Student Government Association Offers New Scholarships for Marginalized Groups
• Keltner, Bryson. School of Nursing Changes Program Degrees
• McCarthy, Casey. Dual Credit Enrollment Continues to Rise
• Vogler, Emily. Editorial Cartoon re: Big Red
• Johnson, Kalyn. Looking …

Ua12/2/1 College Heights Herald, Vol. 92, No. 35, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Crafting Tim Caboni
• Kast, Monica. University Senate Endorses Sanctuary Resolution – Deferred Action for Childhood Arrivals, DACA, Immigration
• Slaughter, Wesley. Editorial Cartoon re: Protecting Students
• Differing Doctrines: College Heights Herald, WKU Agree on Principle Not on Actions – Title IX
• Ronkainen, Millie. Trusting God, Rediscovering My Worth
• Mohr, Olivia. Annual Science Fiction Convention to Take Place This Week - Concave
• Critchelow, Andrew. Learning to Fight Back – Martial Arts
• Alvey, Rebekah & Andrew Critchelow. Speaker Tackles Issues of Race with Poetry – Clint …

Ua12/2/1 College Heights Herald, Vol. 92, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bowling Green City Commissioner Sues WKU – Sue Parrigin
• Williams, Jamie. Students Rally for Higher Education
• Austin, Emma. State Legislation Moves Through General Assembly
• Alvey, Rebekah. Art Project Turns Attention to Construction Projects – Michael Wheatley
• Kast, Monica. Students Campaign for Women’s Education – Americans for Informed Democracy
• Brockman, Kacie. Student Group Traveling to Capitol for Refugee, Immigration Day – No Lost Generation
• Austin, Emma. College Awaits Approval of New Specialist Degree
• Slaughter, Wesley. Editorial Cartoon re: Gary Ransdell, Semester at Sea
• Johnson, Kalyn. Don’t …

Ua12/2/1 College Heights Herald, Vol. 92, No. 33, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Miller, Callie. New Strategy Targets International Enrollment
• Austin, Emma. Kentuckians Record Views on America – Kentucky Museum, Protests
• Ziesig, Kathryn. Pulitzer Prize Winner to Visit Campus – Renee Byer
• Mohr, Olivia. Professional Recording Studio Offers Services for All Artists – Studio 17, Clay Aydt
• Hatchett, Gina. Following the Golden Rule in Times of Tumult
• Slaughter, Wesley. Editorial Cartoon re: Gary Ransdell’s Valentine’s Day
• Huff, Taylor. Betsy Devos: Is She Fit to Be Queen of Education?
• Johnson, Tommy. Baptist Campus Ministry: Our Approach to International Students …

Ua12/2/1 College Heights Herald, Vol. 92, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Gary Ransdell Accepts New Presidency Position – Semester at Sea
• Williams, Jamie. Student Government Association Cuts Safe Ride for Thursdays
• Austin, Emma. Citizens Protest Attorney General Nomination – Jeff Sessions
• Chattopadhyay, Srijita. Downtown Post Office Looking for Place to Relocate
• Bradley, Erian. Organization Event to Educate, Recruit Members – Black Leadership & Academic Conference
• Alvey, Rebekah. Letter Writing Events Show Support for International Students – 2K Letters KY
• Kast, Monica. Donation from Fruit of the Loom Creates Scholarship Fund
• Slaughter, Wesley. Editorial Cartoon re: Parking …

Ua12/2/1 Dining Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald with articles:

• Burgess, Kelly. Salmon Patty & Southwest Salad Recipe
• Dimeo, Chris. OLILO Acts as Delicious, Yet Healthy Alternative
• Alvey, Rebekah. Local Restaurants Provide Unique Dining Experiences
• Chavis, Danielle. The Best Dinner Dates for Valentine’s Day
• Henderson, Andrew. Unconventional Locations to Dine at, Enjoy In Your Life
• Alvey, Rebekah. Topper Grill & Pub Begins Serving Alcoholic Beverages
• Shaw, Mhari. Vegetarians at WKU
• Chisenhall, Jeremy. Olympic Eats – Emmanuel Dasor
• Hormell, David. The Hill’s Best Brews

Ua12/2/1 College Heights Herald, Vol. 92, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ares, Nicole. WKU to Sue Over Open Records Decision
• Austin, Emma. Tuition Deficits may lead to University Budget Policy Change
• Ziesig, Kathryn. Unity is Love – Protests, Immigration
• McCarthy, Casey. eSports Team Hosts First Live Event, Plans to Keep Growing
• Williams, Jamie. Event Connects International & American Students – International Student Diplomats
• Wegert, Sally. Women’s Campus Ministry to Open Chapter at WKU – Delight Ministries
• Slaughter, Wesley. Editorial Cartoon re: Bowling Green Massacre
• Ronkainen, Millie. Balancing the Pressure to be Well-rounded
• Burgess, Kelly. Bless Your …

Ua12/2/1 College Heights Herald, Vol. 92, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. 10 Members Appointed to Student Government Association
• Keltner, Bryson. WKU Students Graduate with More Loan Debt
• Alvey, Rebekah. WKU Police Officer Recognized for Making DUI Arrests – Dustin Lee
• Williams, Jamie. Professor Appointed to Human Rights Task Force – Sam McFarland
• McCarthy, Casey. Monthly Group Discusses Gender Identity – Science Café
• Restricting Records: Title IX Records
• Slaughter, Wesley. Editorial Cartoon re: Open Records Access
• Jones, Shawn. Kentuckians Need Easier Access to Quit Smoking
• Cox, Ebony. Stepping Up – Homecoming Step Show
• Chavis, Danielle. …

Ua12/9 Newsletter, Vol. 4, Issue 1, Wku Counseling & Testing

WKU Administration Documents

Newsletter created by and about WKU Counseling & Testing Center.

• Our Staff
• Star's Report - Service Dog
• Lunch & Learn Spring Series
• Support Group Spotlight
• QPR (Suicide Awareness & Prevention)
• Fridays with FRIENDS Continues
• A Date with Star
• Resources
• Testing Corner
• Laves, Karl. Just Another Day in the Big Picture - Valentine's Day
• Spitzer, Nina. Fun Facts About Valentine's Day
• Counseling Services

Ua12/2/1 College Heights Herald, Vol. 92, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Board of Regents Name WKU’s 10^th President – Timothy Caboni
• Ares, Nicole. Extreme Vetting – Elnaz Jalali, International Students
• Williams, Jamie. Board Approves President, Coach Contract – Timothy Caboni, Mike Sanford
• Austin, Emma. Attorney General Rules WKU Violates Open Records Law
• Williams, Tyger. WKU Celebrates Chinese New Year: Year of Rooster
• Editorial Cartoon re: Immigration, Big Red as Statue of Liberty
• Henderson, Andrew. Attacks on Refugee Rights Attack Universal Human Rights
• Hormell, David. A Soliloquy for the Forgotten People – Immigration
• Mattingly, Evan. The …

Ua12/2/1 College Heights Herald, Vol. 92, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica & Jacob Dick. Regents to Discuss Bylaws, President
• Williams, Jamie. Topper Tour – Timothy Caboni
• Alvey, Rebekah. Traveling Duo Brings World to New Sandwich Café – Roam Sandwich Company
• Kast, Monica. Housing & Residence Life Director Retires After 33 Years at WKU – Kit Tolbert
• Alvey, Rebekah. Renovations Made to Grise Hall Auditorium
• Slaughter, Wesley. Editorial Cartoon re: First Week of Class
• Horoscopes
• Johnson, Jack. Disney Goes Rogue One: A Star Wars Story
• Snapshot: Best of Winter Break
• Moore, Elisabeth. Meet WKU’s Amazon …

Ua12/2/1 College Heights Herald, Vol. 92, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Board Names Preferred Presidential Candidate – Timothy Caboni
• Kast, Monica. University Senate Calls Meeting for President – Timothy Caboni
• Austin, Emma. Students Join Women’s March on Washington, DC
• Alvey, Rebekah. Topper Grill & Pub Awaits Liquor License Approval
• Alvey, Rebekah. Campus Construction Continues Progress – Hilltopper Hall
• Reigning Regents: Shared Governance Must Be More Than a Concept
• Editorial Cartoon re: President Timothy Caboni
• Potter, Abby. The People United – Donald Trump, Protests
• Harry Potter Fans Pair Up in Magical Speed Dates
• Chavis, Danielle. Social Justice …

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …