Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 93, No. 1 [27], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deletter, Emily. $40 Million in the Red – Budget
• Ziege, Nicole. Construction Complete on Ogden College Hall
• Eiler, Olivia. Ten-year Housing Plan Will Focus on Students
• Collins, Emma. Chick-fil-A Will Open Late Due to Renovations
• Ziege, Nicole. WKU Makes Plans to Combat Winter Weather
• Henderson, Andrew. WKU Is No Exception to Hate Crimes. Help Us Track Them
• Vogler, Emily. Editorial Cartoon re: Snow
• Meso-Debt: Kentucky Cannot Afford to Lose the Mesonet Program
• Byrd, Jessica. Cutting the Mesonet Deprives Everyone of Knowledge
• Joyner, Brook. March Like …

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for 2018.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's tennis teams for 2018

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team for 2018.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2018.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2018.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track & field teams for 2018.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2017-18 women's golf team season.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf team in 2018.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's soccer team for 2018.

Ua19/16/1 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team for 2018.

Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

Ua12/2/1 Wku Coloring Book, Wku Student Affairs

WKU Administration Documents

Coloring book edition of the College Heights Herald, featuring the following images:

• Cherry Hall
• Kentucky Building
• Hardin Planetarium
• Campus Evolution Villages
• Van Meter Hall
• Kissing Bridge
• WKU Floral Design
• WKU School of Journalism & Broadcasting
• Big Red
• Helm-Cravens Library
• Centennial Mall
• Downing University Center
• Colonnade
• Diddle Arena
• Guthrie Tower

Ua12/2/1 College Heights Herald, Vol. 93, No. 26 [27], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Finding His Way – Timothy Caboni
• Coyle, Cameron. WKU Police Department Builds Trust with More Diverse Force
• Ziege, Nicole. Student Government Association Discusses Strategic Planning, Passes Two Bills
• Lee, David. College Heights Herald Reserve Fund
• King, Jennifer. Editorial Cartoon re: Responsibility
• Ho Ho Herald – Christmas Gifts
• Leonard, Nicole. Gender Disparities Impact Health Care Policy
• Semester Recap
• Fletcher, Griffin. Mr. Devastating: Male Pageant Aims to Defy Sexism – Delta Sigma Theta
• Mohr, Olivia. New Restaurant Hickory & Oak to Come to Town
• Moore, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Collins, Emma. Building a Legacy – Gary Ransdell, Construction
• Alvey, Rebekah & Emily DeLetter. Departments Feel Impact from Carry Forward Cuts – Budget
• Harsh, Spencer. Finish the Semester Strong with the Tunes
• King, Jennifer. Editorial Cartoon re: Santa Timothy Caboni
• Administration Overreach – College Heights Herald, Budget
• Murrer, Erick. December Graduates Enjoy Improving Economy
• Cox, Ebony. The Evolution of Black Hair
• Fletcher, Griffin. Student of Service – James Lundy, Emergency Medical Services
• Deppen, Laurel. Potter College of Arts & Letters Project Offers Many Creative Opportunities …

Ua12/2/1 College Heights Herald, Vol. 93, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter, Emily. Federal Bill Would Tax Tuition Waivers
• Kohley, Chris. Wishful Singing – Make a Wish
• Singleton, John. Associate Dean Speaks on Opioid Crisis – Todd Cheever
• Coyle, Cameron. Intercultural Student Engagement Center Hosts Conversation About Student Health
• Collins, Emma. Upcoming Documentary to Show Lives of Refugees
• Singleton, John. Students Learn the Hidden Hacks of the Hill
• Huff, Taylor. Is It Too Early to Play Christmas Music?
• King, Jennifer. Editorial Cartoon Gift of Gab
• Gabhart, Ebonee. The Truth: Addressing Homelessness Misconceptions
• Johnson, Kalyn. Reflections on …

Ua12/2/1 College Heights Herald, Vol. 93, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Peter Gall Indicted in Shooting Death of WKU Student – Kenneth Davis aka Alex
• Harsh, Spencer. Greek Life Shows Low GPAs, Higher Retention
• Kast, Monica. University College Professor Resigns Mid-semester – Ron Mitchell
• Collins, Emma. New Director of Facilities Management Starts at WKU – George Dowling
• Burgess, Kelly. The Secret Ingredient: An Open Mind
• King, Jennifer. Editorial Cartoon re: Patriarchy
• Stop Silencing: Sexual Harassment
• Hormell, David. Bird Machine Broke: Is Twitter Beyond Fixing?
• Deppen, Laurel. Water Works – Cirque Italia
• Fletcher, Griffin. WKU …

Ua12/2/1 College Heights Herald, Vol. 93, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Collins, Emma. Construction on Parking Structure 3 Nears Completion
• Fletcher, Griffin. Write to Live – Blaq Art Nouveau
• Ziege, Nicole. Bates-Runner Subway Ranks in Top 25 Subways Nationwide
• DeLetter, Emily. Climbing Competition Fundraises for Hurricane Relief
• Alvey, Rebekah. Student Government Association Hosts Beard Contest, Raises Money for Cancer
• Huff, Taylor. Mass Media or Jody Richards Hall
• King, Jennifer. Editorial Cartoon Listen Up
• Leonard, Nicole. Enough: Rapists Shouldn’t Walk Free
• Hovell, Nolan. Netflix’s New Show, Big Mouth, Is Raunchy Yet Informative
• Mansfield, Tyler. WKU Set for …

Ua12/2/1 College Heights Herald, Vol. 93, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. New Institute to Address Retention Rate, Student Success – Burch Institute for Transformative Practice in Higher Education
• DeLetter, Emily. WKU Sees Continued Drop in Enrollment
• Alvey, Rebekah & Emma Collins. Residents Return to Sorority House Following Crash – Alpha Xi Delta, Drunk Driving
• Kast, Monica. Status Conference Held in WKU, College Heights Herald Lawsuit
• King, Jennifer. Editorial Cartoon re: Admissions
• Altering Admissions – Budget
• Hubbell, Julie. A Dangerous Obsession: The Troubles of Stereotyping Obsessive Compulsive Disorder
• Mohr, Olivia. Phoenix Rising to Hold Fundraiser …

Ua12/2/1 College Heights Herald, Vol. 93, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Faculty Regent Aims to Tackle Budget Issues, Strategic Plan – Claus Ernst
• Schweickart, Lydia. Great Scott! – Rocky Horror Picture Show
• Collins, Emma. Music Department, Intercultural Student Engagement Center Receive WKU Sisterhood Grants
• Stahl, Matt. Kentucky Museum Hosts Community Heritage Day
• Waters, Adrianna. Students Named Semifinalists in National Competition – Siemens Competition
• Huff, Taylor. Is President Timothy Caboni Doing a Good Job?
• King, Jennifer. Editorial Cartoon: Above the Fray
• Murrer, Erick. Selling Short: Enrollment & Image Problem
• Hovell, Nolan. How Studying Abroad Leads …

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Professor’s Use of Funds Investigated by FBI, WKU – Matthw Dettman
• Collins, Emma. Halloweekend – International Students, Halloween
• Collins, Emma. Regents Discuss Drop in Enrollment, Diversity Plan
• DeLetter, Emily. International Engineering Student Studies at WKU – Bareera Mirza
• Alvey, Rebekah. Students Respond to Controversial Halloween Costumes
• Johnson, Kalyn. Wear These Alternative Halloween Costumes
• Austin, Emma. Editorial Cartoon re: Trick or Treat or Tuition
• Leonard, Nicole. Spooky Style
• Huff, Taylor. Spook Up Your Life with Help from the Stars – Horoscopes
• Mansfield, Tyler. Young …

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron. Students Express Concern Over WKU Alert System
• Alvey, Rebekah. Faculty Regent Reflects on Term – Barbara Burch
• Eastham, Lillie. Glow Walk Honors People Affected by Cancer – Relay for Life
• Ziege, Nicole. Student Government Association Fails to Pass Resolution Supporting Dreamers – Deferred Action for Childhood Arrivals
• DeLetter, Emily. Scheduling Software Aims to Simplify Registration
• Huff, Taylor. Do You Support the Fairness Ordinance?
• Austin, Emma. Editorial Cartoon re: Faculty Regent Election
• Part-time Faculty Deserve a Say in Faculty Regent Election
• Hormell, David. The …

Ua12/2/1 College Heights Herald, Vol. 93, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Faculty Regent Ballot Results Tossed Over Part-time Vote
• Moore, Noah. Stand Proud – Pride Festival
• Stahl, Matt. Event Celebrates Young Women in Science, Technology, Engineering & Math – SkyTeach
• Collins, Emma. Hiring Process Changes to Address Budget Deficit
• Harsh, Spencer. New Tracks to Add to your Playlist
• Smith, Alexis. Editorial Cartoon re: Fairness Ordinance
• Fair Play – Fairness Ordinance
• Burgess, Kelly. Raising the Granola Bar of Collegiate Nutrition
• Heichelbech, Evan. Offensive Line Coach Recovering from Brain Surgery – Mike Sanford
• Jessie, Alec. Conditioning …

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.