Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Western Kentucky University (4332)
- University of Nebraska - Lincoln (36)
- California Polytechnic State University, San Luis Obispo (35)
- University of Mississippi (12)
- University of Arkansas, Fayetteville (8)
-
- East Tennessee State University (7)
- West Virginia University (7)
- City University of New York (CUNY) (5)
- Syracuse University (4)
- Aga Khan University (3)
- American University in Cairo (3)
- Bemidji State University (3)
- Bowling Green State University (2)
- Brigham Young University (2)
- DePaul University (2)
- Louisiana State University (2)
- Murray State University (2)
- San Jose State University (2)
- The University of Akron (2)
- The University of Southern Mississippi (2)
- University of Kentucky (2)
- University of Nevada, Las Vegas (2)
- University of New Hampshire (2)
- West Chester University (2)
- Abilene Christian University (1)
- Central Washington University (1)
- Colby College (1)
- Dominican University of California (1)
- George Fox University (1)
- James Madison University (1)
- Keyword
-
- Western Kentucky University (4102)
- African Americans (1741)
- Blacks (1715)
- Athletics (1668)
- Alumni (1610)
-
- Events (1488)
- Athletics (WKU) (1459)
- Faculty (1443)
- Staff (1319)
- Fraternities & Sororities (1042)
- Student Government Association (WKU) (1040)
- Student Organizations (412)
- Entertainment (377)
- Students (346)
- Student Government Association (300)
- Class of 2004 (WKU) (248)
- Class of 1977 (247)
- Class of 2005 (WKU) (246)
- Class of 2003 (WKU) (241)
- Class of 1976 (237)
- Class of 2002 (WKU) (234)
- Class of 1975 (233)
- Class of 2001 (WKU) (229)
- Clubs (229)
- Class of 1993 (WKU) (225)
- Class of 1994 (WKU) (225)
- Class of 1995 (WKU) (224)
- Class of 1992 (WKU) (223)
- Class of 1973 (219)
- Class of 1990 (WKU) (204)
- Publication
-
- WKU Administration Documents (4234)
- Student Organizations (83)
- Journalism (31)
- College of Journalism and Mass Communications: Faculty Publications (22)
- WKU Archives Collection Inventories (11)
-
- Annual Reports (8)
- College of Journalism and Mass Communications: Theses (6)
- Electronic Theses and Dissertations (6)
- Graduate Theses, Dissertations, and Problem Reports (ETD) (6)
- College of Journalism and Mass Communications: Student Advertising Projects (5)
- Honors Theses (4)
- Journalism Undergraduate Honors Theses (4)
- Theses and Dissertations (4)
- Agricultural Education and Communication (3)
- Graduate Theses and Dissertations (3)
- Master of Arts in Digital Journalism (3)
- Newsletters from School of Public Communications - Newhouse Network (3)
- Conversations (2)
- Dissertations (2)
- Honors Capstones (2)
- Honors Projects (2)
- Journal of Motorsport Culture & History (2)
- LSU Master's Theses (2)
- Publications and Research (2)
- Student Theses and Dissertations (2)
- Williams Honors College, Honors Research Projects (2)
- All HCAS Student Capstones, Theses, and Dissertations (1)
- All Master's Theses (1)
- Archived Theses and Dissertations (1)
- Bachelors’ Theses (1)
- Publication Type
- File Type
Articles 211 - 240 of 4500
Full-Text Articles in Public Relations and Advertising
The United States Of America’S Interlocked Information Industry: An Examination Into Seven U.S. Media Sectors’ Boards Of Directors, Jennifer L. Harker
The United States Of America’S Interlocked Information Industry: An Examination Into Seven U.S. Media Sectors’ Boards Of Directors, Jennifer L. Harker
Faculty & Staff Scholarship
This research explores the interfirm interlock networks that currently exist among publicly-traded media conglomerates operating in the United States of America. Directorship information was gathered from annual reports and definitive proxy reports filed with the U.S. SEC for 68 media conglomerates across seven media sectors for year ending 2018. This investigation applies social resource theory to assess the social networks formed by interfirm interlocks and how such network structures address environmental uncertainty. Results indicate that not all alliances are mutually beneficial and those that are more resource-dependent endure negative cooptation effects. This research discusses how these changes in interfirm interlocks …
Ua12/2/1 College Heights Herald, Vol. 95, No. 19, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 19, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Dobbs, Jack. Board of Regents Committee to Raise Timothy Caboni Salary
- Nutter, Abbey. Popular Bowling Green Bar Closes After Just Two Years – Hideout Bar & Grill
- Chambers, Max. Pride Policy Problems – Diversity Policy
- Breu, Natasha. School of Media Director Committee Concludes Search
- Stack, Madalyn. Editorial Cartoon re: Cows
- Dressman, Jake. Cows on Campus
- Warner, Casey. Tidball’s Showcases Bowling Green’s Best Rock’n’Roll
- Meyer-Thornton, Zane. Smiles from the Heart – Chandler Park Dental Care
- Marshall, Olivia. Above & Beyond – Kimber Morris
- Bunton, Gabby. What …
Ua12/2/1 Housing Guide, Wku Student Affairs
Ua12/2/1 Housing Guide, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Wysong, Morgan. Greek Hand-Me-Down Home – Cabell Castle, Phi Gamma Delta
- Norvell, Abbey. 3 Ways to Resolve Roommate Conflicts
- Wysong, Morgan. Décor Dupes
- Crawford, Ashlyn. House Hunting on the Hill
- Harper, Beckah. DIY Natural Cleaners
- Harper, Beckah. Becoming a Plant Parent
- Hughes, Gabe. What’s In Your Fridge?
- Brandt, Jess. What to Look for In a Lease
- Brandt, Jess. What Dorm Personality Are You? – McLean Hall, Hilltopper Hall, Minton Hall, Meredith Hall, Pearce-Ford Tower
Ua12/2/1 College Heights Herald, Vol. 95, No. 18, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 18, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Lamb, Cassady. Posted Up: Local Apartment Complexes Are Suing the United States Post Office
- Williams, Matthew. WKU to be Evaluated by Higher Education Consulting Firm
- Collins, Michael. Strategic Sustainability Plan to be Developed
- Stack, Madalyn. Editorial Cartoon re: Racism
- Black History Month: Past & Present
- Warner, Casey. Kentucky Canabis Laws Are Behind the Times – Marijuana
- Dobbs, Jack. Bitter Sweet – Chocolate Festival, Hospice of Southern Kentucky
- Metcalf, Taylor. Fast Fashion
- Lowe, Julianna. Sustainable On-campus Bathroom Practices, In Public or Private
- Gaylord, Kaden. WKU Softball …
Ua12/2/1 College Heights Herald, Vol. 95, No. 17, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 17, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Coyle, Cameron. Cut It Out – Athletics
- Williams, Matthew. Students Are More Concerned with Debt than Pursuing Interests
- Robinson, Andrew. Former Herald Editor Questions WKU Legitimacy as FBS Contender – Football
- Valentines from the College Heights Herald
- Bass, Morgan. Old Town Rodeo
- Lowe, Julianna. Black History – Intercultural Student Engagement Center
- Love Notes
- Gaylord, Kaden. WKU Softball Finishes Opening Weekend Above .500
- Bunton, Gabby. Entrepreneur Runs Two Businesses, On to Honor Mother – Kira Bowling
- Wells, Elliott. Poetic Camron Justice – Basketball
- Gadd, Matt. Lady …
Ua12/2/1 College Heights Herald, Vol. 95, No. 16, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 16, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Alvey, Rebekah. Too Close to Home: WKU Halts Travel to China Due to Coronavirus
- Lamb, Cassady. The End of Curbside Recycling Pickup in Warren County
- Hobbs, Jack. Endowments Made to ISEC, Student Publications
- Rexing, Brody. Andy Beshear’s Budget Address Emphasizes Education First
- Bertucci, Leo. Academic Calendar to Include Shorter Winter Break
- Stack, Madalyn. Editorial Cartoon re: Recycling
- Recycling & Waste Crisis
- Steele, Emma. In Her Honor – Megan Davidson
- Latture, Katelyn. We Can Do Hard Things – Megan Davidson
- Marshall, Olivia. Top Crops Gives Opportunities …
Ua12/2/1 College Heights Herald, Vol. 95, No. 15, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 15, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Alvey, Rebekah. A Look Inside the Legacy of Barbara Burch
- Breu, Natasha. New Process for Instructor Contracts to Be Presented
- Dobbs, Jack. WKU Officials Begin Forming Greek Advisory Board
- Kohley, Chris. Year in Review – 2019
- Things You Missed Over Break – Timothy Caboni, Football, Faculty Senate
- Stack, Madalyn. Editorial Cartoon re: Free Speech
- Dressman, Jake. Speak Up! Free Speech & Civility in the Election Year
- Student Press Freedom
- Holland, Kelley. Too Cool for School – Trends, Fads
- Holland, Kelley. Glam Punk Band Determined to …
Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George
Sorry Is Not Enough: Apology As A Crisis Management Tactic, Amiso M. George
International Crisis and Risk Communication Conference
Public admissions of personal or professional misdeeds, followed by apologies by high profile individuals and organizations are strategies and tactics of image restoration when a reputation is damaged. Although the ritual of an apology is an expected societal norm sometimes, they can make matters worse. Apology is effective depending on the offense, the place, time, language, tone of apology and if the recipient of the apology is willing to accept it. Another important element is the cultural factor. Apology that does not adhere to perceived cultural norms may not be received positively; thereby worsening the crisis situation. In 2018 and …
Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU volleyball team in 2020.
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU golf teams in 2020.
Ua1b3 Confederates In Our Attic - Discussion Guide, Wku Naming & Symbols Task Force
Ua1b3 Confederates In Our Attic - Discussion Guide, Wku Naming & Symbols Task Force
WKU Administration Documents
Guidelines created by the WKU Naming & Symbols Task Force for conversations regarding naming of buildings for Confederate sympathizers.
Ua19/16/1 Hilltopper Volleyball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Hilltopper Volleyball Media Guide, Wku Athletic Media Relations
WKU Administration Documents
Athletic media guide for volleyball team.
Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide
Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide
WKU Administration Documents
Statistical analysis of the 2019-20 women's golf team season.
Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations
Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU tennis teams in 2020.
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU baseball team in 2020.
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU softball team in 2020.
Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations
Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations
WKU Administration Documents
General WKU athletic press releases for 2020.
Ua19/16/1/1 Hilltopper Baseball 2020 Media Guide, Wku Athletic Media Relations
Ua19/16/1/1 Hilltopper Baseball 2020 Media Guide, Wku Athletic Media Relations
WKU Administration Documents
2020 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex
Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex
WKU Administration Documents
Newsletter created by and about the Suzanne Vitale Clinical Education Complex.
- Moore, Mary. From the Director's Desk
- Mudd, Aaron. WKU Breaks Ground on Residential Program for Adults on Autism Spectrum - LifeWorks
- Swietek, Molly. Fellowship Continues at WKU Public Broadcasting
- Kersting, Frank. What is CEC's Value to WKU?
- Whittinghill, Cindi. A Caregiver's Perspective - Renshaw Early Childhood Center
- Sales, Shannon. Financial Education Added for Familes
- Sales, Shannon. Family Fun Day 2020 Date Released
- Schaeffer, Beth. RECC Students Say Hello in Many Languages
- Collins, Peyton. Circle of Support Students Thrive
- Sales, Shannon. Special Needs Expo Offers Families Hope
- Hudson, Caroline. Literacy …
Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations
Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases, photos and game statistics for WKU track & field teams in 2020.
Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations
Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations
WKU Administration Documents
Statistical analysis of the 2019-20 men's golf team season.
The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb
The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb
Mahurin Honors College Capstone Experience/Thesis Projects
During a time when news is fast, frequent and easier to find than ever, it has become harder for news outlets to not only generate revenue but to establish a need with their readers. Sponsored content pieces, also referred to as native advertising, have offered creative solutions to this problem for student media groups and professional news outlets across the country.
Using WKU’s first-ever content agency, Cherry Creative, as a case study and by analyzing various other news outlets in the U.S., this project aims to develop a series of recommendations for the future of Cherry Creative and student media, …
Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer
Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer
Graduate Theses, Dissertations, and Problem Reports (ETD)
Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …
The Fight Is Still On: An Ethical Analysis Of The American Civil Liberties Union’S Partisan Rhetoric In The Trump Era, Emily Charlotte Gerber
The Fight Is Still On: An Ethical Analysis Of The American Civil Liberties Union’S Partisan Rhetoric In The Trump Era, Emily Charlotte Gerber
Graduate Theses, Dissertations, and Problem Reports (ETD)
The 2016 U.S. presidential election of Donald Trump generated a newfound surge in political advocacy that greatly benefitted certain nonprofits and grassroots organizations. One of these organizations was the American Civil Liberties Union, a nonpartisan nonprofit dedicated to protecting and defending civil liberties and rights in the U.S. The ACLU received an unprecedented number of donations following Election Day and has since pursued an aggressive campaign against President Donald Trump.
In order to explore this phenomenon, this thesis analyzed the ACLU’s rhetoric between Presidents George W. Bush and Donald Trump (both Republicans) and between Presidents Barack Obama (Democrat) and Donald …
Educating Public Information Officers In Kentucky, Lori Kent
Educating Public Information Officers In Kentucky, Lori Kent
Murray State Theses and Dissertations
Abstract
This study researched the education and training of public information officers (PIO) within Kentucky. Even though training exists, the effectiveness of prior training and education of currently employed public information officers is unknown. As the formalization and importance of the role has evolved in recent years, it is more important to determine and possibly create proper training and post-secondary courses to prepare public information officers for their role. Interviews were conducted, utilizing standard questions with practicing public information officers throughout the state. Research found inconsistent experience and a lack of training by public information officers prior to obtaining their …
Ua19/16/1 Hilltopper Football 2019 Bowl Guide, Wku Athletic Media Relations
Ua19/16/1 Hilltopper Football 2019 Bowl Guide, Wku Athletic Media Relations
WKU Administration Documents
Media guide for the First Responder Bowl, WKU vs. Western Michigan University.
Travel To Cuba: A Case Study Of Media Branding In A Politicized Context, Yaneisis Infante
Travel To Cuba: A Case Study Of Media Branding In A Politicized Context, Yaneisis Infante
Student Theses and Dissertations
The purpose of this research is to detail a case study of U.S. tourism to Cuba in a politicized context; specifically, to compare and contrast the Obama and Trump administrations. This study seeks to examine how the Cuban “brand” and the island’s overall tourism strategy is formulated, circulated, shaped and reshaped by various actors and the public in the changing context of the newly antagonistic bilateral U.S.-Cuba political relationship. The research questions explore issues of how diplomatic relations impact Cuban tourism and advertising messaging. This paper also discusses the changes in the U.S. news media coverage of Cuba as a …
Ua12/2/1 College Heights Herald, Vol. 95, No. 14, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 14, Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Dobbs, Jack. Experienced Staff Members Exit Finance Office – Paula Jarboe, Jim Cummings
- Deppen, Laurel. 3rd Racial Slur Incident Prompts Greek Life Review – Alpha Tau Omega
- Nutter, Abbey. Students Study the Forgotten History Under Their Feet – Jonesville
- Chisenhall, Jeremy. A Senior Sign-off: Thanks for Reading This Semester’s News
- Heichelbech, Evan. Letter from the (Former) Editor: Dear Herald, Thank You
- Collins, Michael. THC Vapes Continue to Pose a Danger to Public Health – Tetrahydrocannabinol
- Williams, Matthew. WKU Middle of the Road in Student …
Ua12/2/1 Grad Guide, Wku Student Affairs
Ua12/2/1 Grad Guide, Wku Student Affairs
WKU Administration Documents
Special graduation magazine issue of the College Heights Herald includes articles:
- Robb, Hayley. Dear Fall 2019 Graduates
- Graduation Weekend Schedule
- College of Education & Behavioral Sciences Graduates
- Norvell, Abbey & Ryan Goodlett. Topping Off the College Years – Mortarboards
- Gordon Ford College of Business Graduates
- College of Health & Human Services Graduates
- Benningfield, Chloe. Graduate Christmas List
- Ogden College of Science & Engineering Graduates
- Norvell, Abbey. Picking the Perfect Pair – Shoes
- Potter College of Arts & Letters Graduates
- Brandt, Jess. What Kind of Co-Worker Are You?
Ua12/2/1 College Heights Herald, Vol. 95, No. 11 [13], Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. 95, No. 11 [13], Wku Student Affairs
WKU Administration Documents
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Chisenhall, Jeremy. WKU Deals Offer Chances to Study in China – Shaanxi Normal University
- Collins, Michael. How DACA Rulings Could Affect WKU Students – Deferred Action for Childhood Arrivals
- Stahl, Matt. WKU Basketball Records Request Heads to In-camera Review
- Burris, Lily. 5 Questions with Dean Larry Snyder
- Lamb, Cassady. Students Can Pay Back Library Fines in a New Way
- Stack, Madalyn. Editorial Cartoon re: Freedom of the Press
- Penalizing the Press – China
- Mattison, Reed. On Ice – SoKY Ice Rink
- Holland, Kelley. Folklore Class …