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Full-Text Articles in Public Relations and Advertising

Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang Jan 2016

Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang

UNL Faculty Course Portfolios

Simulation-based training (SBT) is a common pedagogical tool used in crisis management training. This paper explores the effects of a crisis simulation activity on students’ crisis management competencies. Pre- and post-test surveys indicated that students significantly improved crisis management competencies after the crisis simulation activity. Moreover, presence was found to be positively associated with crisis management competencies, suggesting that presence is critical in designing an effective simulation activity.


Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota Dec 2015

Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota

Master's Projects and Capstones

This project examines methods, theories, and practices of translating human rights education through multiple vernaculars. Developed as a workshop in sociocultural syntax deconstruction and an educational human rights education website focused on the domestic population of the US, the project focuses on localizing human rights concepts to the public vernacular of the country. Human rights education (HRE) and media and information literacy (MIL) are expanded and redefined as social literacy, or the ability to navigate and decode the present, complex realities that both HRE and MIL were developed to address. Reframing media and visual arts as an archive of past …


Ua77/1 Wku Spirit, Wku Alumni Relations Jul 2015

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Ransdell, Gary. Letter from the President
  • Before & After: College Bulletins
  • Marc Archambault Named Vice President of Development & Alumni Relations
  • 4 WKU Students Recognized by Goldwater Program
  • Julia Roberts Receives National Award for Impact on Gifted Education
  • WKU Newest Member of Kentucky Proud Farm to Campus Program
  • Muhlenberg County Educator Inducted into Teacher Hall of Fame – Mary Armstrong
  • Brent Bjorkman Appointed Director of Kentucky Museum
  • WKU’s Campus Awarded Level I Arboretum Accreditation
  • Honors College at WKU Spotlighted in National Guide
  • WKU Wins Hearst Photojournalism Title for 22nd Time in 26 Years
  • WKU Among …


Ua68/8 History Alumni Newsletter, Wku History Jul 2015

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.


Ua61/16 White Coat Ceremony Program, Wku Physical Therapy May 2015

Ua61/16 White Coat Ceremony Program, Wku Physical Therapy

WKU Administration Documents

White coat ceremony program for WKU Physical Therapy class of 2015.


“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley May 2015

“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley

Joseph P. Healey Library Publications

Sparked by the 50th anniversary of the founding of the University of Massachusetts Boston in June 1964, University Archives and Special Collections (UASC) staff in the Joseph P. Healey Library collaborated with departments across campus to carry out a wide range of initiatives, all focused on locating, accessioning, preserving, and sharing the physical evidence of the university’s history. This poster outlines the various collecting activities, outreach methods, digitization projects, and dogged detective work that resulted in the addition of more than 2,500 linear feet of unique historic materials to the University Archives, as well as a number of well-received public …


Ua68/11/1 Philosophy & Religion News, Vol. 7, No. 3, Wku Philosophy & Religion May 2015

Ua68/11/1 Philosophy & Religion News, Vol. 7, No. 3, Wku Philosophy & Religion

WKU Administration Documents

WKU Philosophy & Religion newsletter regarding activities of faculty, staff, students and alumni.


Ua77/1 Wku Spirit, Wku Alumni Relations Apr 2015

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Jimmy Feix 1931-2014
  • Ransdell, Gary. Letter from the President
  • Thompson Complex – North Wing Razed
  • WKU Yearbook Wins Pacemaker Award – Talisman
  • Neale Chumbler Named Dean of College of Health & Human Services
  • Six Gatton Academy of Mathematics & Science Students Semifinalists in 2014 Siemans Competition
  • WKU Among 30 Most Beautiful College Campuses in the South
  • Don Dizney Receives Honorary Doctorate for Public Service
  • WKU Named to Military Friendly Schools List for 6th Straight Year
  • WKU Listed in Open Doors Report for Study Abroad Participation
  • Six WKU Students Honored by Gilman Scholarship Program
  • WKU Graduate …


Ua19/16/1 Lady Toppers Volleyball Media Guide, Wku Athletic Media Relations Jan 2015

Ua19/16/1 Lady Toppers Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.


Ua68/17 Wku Dance Program: Creating Thinking Artists, Issue 3, Wku Theatre & Dance Jan 2015

Ua68/17 Wku Dance Program: Creating Thinking Artists, Issue 3, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about the dance program.

  • New Beginnings
  • Summer Intensives
  • A Holiday Extravaganza
  • Evening of Dance 2015
  • Dance Project 2015
  • Guest Artists - Cornelius Carter, Karen Williams, Victor Alexander
  • Inaside Choreographic Sponsorship Event
  • Dance in Italy
  • National Dance Education Organization - WKU Student Chapter
  • Summer 2015
  • Save the Date!


Ua19/16/1/1 Hilltopper Baseball 2015 Media Guide, Wku Athletic Media Relations Jan 2015

Ua19/16/1/1 Hilltopper Baseball 2015 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2015 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.


Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations Jan 2015

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases related to WKU track and field teams in 2015.


Ua35/3 Memorandum Re: Faculty Mentoring Award, Wku Provost Jan 2015

Ua35/3 Memorandum Re: Faculty Mentoring Award, Wku Provost

WKU Administration Documents

Memorandum re: faculty mentoring award issued by the WKU Provost in 2015.


Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations Jan 2015

Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2015-16 season.


From Prairienet To The Cdi: Writing The History, Sally Van Der Graaff Jan 2015

From Prairienet To The Cdi: Writing The History, Sally Van Der Graaff

Masters Theses

This paper, the companion to the written work I completed for the Center for Digital Inclusion (CDI) at the University of Illinois, will provide the background of the project and describe my involvement in its production. The project itself is a comprehensive history of the center's work in the field of information access, with particular emphasis on the digital divide. Insofar as gaining an understanding of digital divide theory was a necessary precursor to researching and writing this history, the companion paper will begin with an exploration of the literature on the digital divide debate and proceed with an analysis …


Adpr 450/850: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Benchmark Portfolio, Ming Wang Jan 2015

Adpr 450/850: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Benchmark Portfolio, Ming Wang

UNL Faculty Course Portfolios

I decided to join the Peer Review of Teaching program to achieve the following three objectives: to better align course objectives with course content, to improve ways of documenting and assessing student learning, and to fit the course into the broader curriculum.

Participation in the Peer Review of Teaching program has been most illuminating and beneficial. I got to focus on tackling three tangible objectives for my ADPR 450/850 Public Relations Theory and Strategy class. Then I got to apply many ideas introduced in this program, such as backward design principle and assessment methods, in my teaching. I had the …


Ua77/1 Wku Spirit, Wku Alumni Relations Oct 2014

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Ransdell, Gary. President’s Letter
  • Homecoming on the Hill
  • 42 WKU Students Earn National Scholarships
  • WKU Student Wins Heart’s 2014 National Photojournalism Title – Jabin Botsford
  • WKU Elizabethtown/Fort Knox Selects Regional Chancellor – Evelyn Ellis
  • Lynette Breedlove Named Director of Gatton Academy of Mathematics & Science at WKU
  • Jace Lux Named WKU’s Director of Recruitment & Admissions
  • $249,978 National Science Foundation Grant Aids Chemistry Research at WKU, South Korea
  • WKU Researcher Shines in Science Idol Competition at Symposium – Jill Maples
  • Gatton Academy of Mathematics & Science Named Top High School in the US
  • Gatton Academy Students …


Ua68/8 History Alumni Newsletter, Wku History Jul 2014

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History alumni newsletter reporting on activities of the department, faculty, staff and students.


Ua77/1 Wku Spirit, Wku Alumni Relations Jul 2014

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Ransdell, Gary. President’s Letter
  • Downing University Center
  • All 4 WKU Nominees Recognized by Goldwater Scholarship Program
  • Michael McClellan Named Diplomat-in-Residence at WKU
  • WKU Meteorology Major Awarded Internship with NASA Program – Victoria Hampton
  • WKU Youth in Government Chapter Honored at National Assembly
  • WKU Ties for 2nd in Overall Hearst Competition
  • WKU Earns Tree Campus USA Recognition for 4th Straight Year
  • WKU Forensics Team Sweeps Major Championships
  • 2013 Talisman Wins Gold Crown
  • Record 6 WKU Students Awarded Critical Language Scholarships
  • Gift Supports Nursing & Honors Life of Bowling Green Nurse – Helen Turner
  • Farhad Ashrafzadeh …


School District Bond Campaigns: Strategies That Ensure Successful Outcomes, Linda L. Florence May 2014

School District Bond Campaigns: Strategies That Ensure Successful Outcomes, Linda L. Florence

Dissertations and Theses

When the polls close and the ballots are counted, the best sound is the roar of ecstatic cheering from delighted but exhausted campaign committee members. A bond campaign takes an inordinate amount of work, but the results are worth the effort when the campaign is managed in a systematic way. Districts can be successful bond recipients when they effectively market their schools to gain the support of their constituents.

Public schools across the U.S. are in dire need of major repairs, remodeling, and rebuilding to meet the educational needs of students. Unfortunately, passing a school bond election is entrusted to …


The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham Mar 2014

The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

Journalism

ABSTRACT

Given the evolving nature of the forms of mass media in communication, it is imperative to stay up-to-date with the changes that occur in developing platforms of technology, as well as how these advancements are effecting new generations of learners and communicators. Generation Y students have developed a spectrum of learning styles and preferences due to their deep rooted connection to technology that has caused a conflict in learning with traditional, written instruction and communication. No longer do students just want to either read or listen, and video or multimedia platforms can provide them with the resources they may …


The Changing Focus Of Education: How Rowan University Professors View The Shift Toward Online Education, Genevieve Cross Feb 2014

The Changing Focus Of Education: How Rowan University Professors View The Shift Toward Online Education, Genevieve Cross

Theses and Dissertations

This study explores Rowan University professors' attitudes toward online education and its increasing prevalence. The researcher used an online survey program by which participants' feedback was gathered. The survey was sent to 201 Rowan University professors, and the data was analyzed with the computer program, Statistical Package for the Social Sciences (SPSS) to obtain calculations and percentages. The survey results are presented in both narrative and chart form. The researcher concluded that from the results of the study that Rowan University professors' have diverse opinions about online education, but also recognize the value in this asset to higher education. Specific …


Ua3/9/1 Wku Annual Progress Report, 2013-2014, Wku President's Office Jan 2014

Ua3/9/1 Wku Annual Progress Report, 2013-2014, Wku President's Office

WKU Administration Documents

Progress report regarding Challenging the Spirit (2012-2018) action plan.


Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations Jan 2014

Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2014-15 season.


Ua19/16/1 Lady Topper Volleyball 2014 Media Guide, Wku Athletic Media Relations Jan 2014

Ua19/16/1 Lady Topper Volleyball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.


Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations Jan 2014

Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.


Practitioner Strategies For Effective Advocacy Engagement In The Usa, Elizabeth Ann Burns Jan 2014

Practitioner Strategies For Effective Advocacy Engagement In The Usa, Elizabeth Ann Burns

STEMPS Faculty Publications

Increased defunding and destaffing of school libraries in public schools in the United States makes advocating for school library programs increasingly important. Practicing school librarians must develop an understanding of advocacy so they will know how and when to act for their program. Additionally, it is important to identify advocacy strategies so that strong advocacy plans may be developed. This study identifies the activities and practices of advocacy within the library programs of a group of practicing librarians. Findings suggest successful strategies of advocacy follow three themes: building awareness for the school library program, engagement of the librarian in the …


Kingswood Lake Management Plan, Sarah Martina Tierney Jan 2014

Kingswood Lake Management Plan, Sarah Martina Tierney

Honors Theses and Capstones

High water quality and natural buffers exist on Kingswood Lake located in Brookfield, New Hampshire. A comprehensive lakes inventory (CSI) was recorded and health of the land, wildlife, and waterways were observed. Educational outreach was taken to inform the local community and to instruct them on proper stewardship of the land. A completed watershed management plan was constructed including key recommendation of limiting nitrogen loading in the area, checking septic systems for leaching, stabilizing shoreline from erosion, and establishing man-made rain gardens to help preserve water quality. The Kingswood watershed management plan acts as a guide for the town of …


Ua12/2/1 Basketball Section, Wku Student Affairs Oct 2013

Ua12/2/1 Basketball Section, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring basketball.

  • Aulbach, Lucas. Expect Big Things from Both WKU Teams This Year – Basketball
  • Players to Watch: Lady Toppers – Chastity Gooch, Chaney Means, Bianca McGee, Alexis Govan
  • Players to Watch: Toppers – T.J. Price, George Fant, Brandon Harris, Aleksey Rostov
  • Lashbrook, Tyler. English Forward Ben Lawson Brings Unique Skill Set to WKU – International Students
  • Aulbach, Lucas. Toppers Beginning Quest for Third Straight Sun Belt Title
  • Williams, Kyle. Alexis Govan or Go Home
  • Williams, Kyle. Lady Toppers Not Sneaking Up on Anyone This Season
  • Lashbrook, Tyler. Point Taken: Ray Harper Looks …


Ua77/1 Wku Spirit, Wku Alumni Relations Oct 2013

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

  • Ransdell, Gary. President’s Letter
  • Record Number of WKU Students, Recent Graduates Earn National Scholarships
  • First Cohort Begins WKU’s Doctor of Physical Therapy Program
  • Gatton Academy of Mathematics & Science Named America’s Top High School for 2nd Year in Row
  • David Porter Elected Board of Regents Chair
  • Regents Approve Budget, Tuition
  • WKU Forensics Team Wins National Forensics Association Championship
  • Faculty Member Awarded National Academy of Education Fellowship Grant – Jie Zhang
  • WKU President Joins Institute for Shipboard Education Board – Gary Ransdell
  • WKU Storm Chasers Document EF-4 Tornado, Other Severe Weather Events
  • Paul & Ellen Schuhmann …