Public Relations and Advertising Commons^™

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 35, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. Student Government Association Tension Causes Longer Deliberation, Uncertainty
• Smith, Camryn. Sexual Assault Awareness Month Kicks Off
• Collins, Emma. Fourth Dean Plans to Step Down from WKU – Jeffrey Katz
• Eiler, Olivia. Interfraternity Council Passes New Academic Bylaws
• Aud, Shawna. Tast the Rainbow, Not Just the Skittles
• Vogler, Emily. Editorial Cartoon re: Entertainment
• Leonard, Nicole. Breaking the Glass: Entertainment Needs to Show Real American Experience
• Hormell, David. Donald Trump Demonstrates the Art of Pivot
• Walker, Silas. Colors of Culture – Holi Festival
• Sisler, Julie. …

Ua12/2/1 Night & Day, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine regarding basketball. Article by Jeremy Chisenhall.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica & Andrew Henderson. Job Eliminations Trim $5 Million in Salaries from Budget
• Collins, Emma. Admission Requirement Could Change Diversity
• Hicks, Amelia. WKU Police Department Initiates an Emergency Alert System
• Hicks, Amelia. Community Members Invited to March About Firearms
• Eiler, Olivia. Nursing Students Exceed Pass Rate for NCLEX
• Aud, Shawna. Bring Your Focus Back to Healthy After Break.
• Vogler, Emily. Editorial Cartoon re: Teacher Pension Protest
• Pension Protest: Give Teachers a Seat at the Table
• Austin, Emma. iPhone Escapades: The One with the Armed …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 93, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• $16 Million Cut – Budget
• Chisenhall, Jeremy. Athletics Prepares for $1.3 Million Budget Cut
• Kast, Monica. Admission Standards to Increase at WKU
• Eiler, Olivia. Students Reflect on Tailgating Location Change
• Aud, Shawna. How to Revamp Your New Year’s Healthy Lifestyle
• Budget Burden: The Aftermath of the Gary Ransdell Empire
• Vogler, Emily. Editorial Cartoon re: Emperor Gary Ransdell
• Leonard, Nicole. Overcoming the Label of Victim in Modern Society
• Halloran, Hunter & Hanna Leboeuf. String Theory – WKU Symphony Orchestra
• Stahl, Matt. Hilltoppers Get Series Win Thanks …

Ua12/2/1 College Heights Herald, Vol. 93, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Deletter, Emily. Side of Fees – Aramark
• Kast, Monica. As Enrollment Changes, Budgets Don’t Always Follow
• Yaacoub, Sarah & Natasha Breu. Annual Chocolate Fest Raises Money for Hospice
• Sparks, Lora. Two School Shootings Start Debate About Firearms
• Eiler, Olivia. WKU Researches Potential Sleep Treatment for Autism
• Dimeo, Chris. Raw: The Uncut, Uncooked Cookie Dough Experience
• Vogler, Emily. Editorial Cartoon re: Fees
• Fee Frenzy: Student Financial Burdens Expand Along with Facilities
• Hormell, David. MTurk Program Reveals the Legal Grey Areas of Capitalism – Mechanical Turk
• Hardin, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Kast, Monica. More Students Are Pursuing Degrees in Healthcare
• Eiler, Olivia. Service Dog Awareness Program to Receive Grant
• Crutchfield, Ambriehl. Freshman Runs Off-road Auto Parts Business – Robert Bowden
• Deletter, Emily. White Squirrel Weather in Top 100 Twitter Accounts
• Collins, Emma. Glasgow Native, Ambassador to Canada Visits WKU – Kelly Craft
• Austin, Emma. A Journalist’s Journey in Argentina
• Vogler, Emily. Editorial Cartoon re: Scoreboards
• Scoreboard Scare – Diddle Arena Renovation
• Coyle, Cameron. The 15:17 to Paris – Movie Review
• Schweickart, Lydia. Along for the Ride …

Ua12/2/1 College Heights Herald, Vol. 93, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Eaton, Tyler. Hilltopper Athletic Foundation Annual Fund Gap of Over $5 Million
• Deletter, Emily & Sarah Yaacoub. The Real Cost – Community Education
• Collins, Emma. More Educators & Women Run for Office
• Dimeo, Chris. Mental Health Support Groups Help Students
• Harsh, Spencer. Start Your Day Off on the Right Track
• Vogler, Emily. Editorial Cartoon re: Superb Owl
• Murrer, Erick. Political Anomalies: Understanding the LGBTQ Right
• Kast, Monica. Read These Books Instead of Going Outside
• Walker, Silas. Crossfit for a Cause – Crossfitting 4 Cures
• Chisenhall, …

Ua12/2/1 College Heights Herald, Vol. 92 [93], No. 2 [28], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Henderson, Andrew. College Heights Herald Awarded Grant to Fund Ongoing Lawsuit
• Deletter, Emily. Enrollment in Language Classes Drops This Semester
• Deletter, Emily. Climate Chasers – Mesonet
• Eiler, Olivia. Student Course Evaluations Have Minor Impact
• Vogler, Emily. Editorial Cartoon re: Wrong Side of History
• Redacting Responsibility: One Victim Is Far Too Many – Sexual Abuse
• Collins, Emma. Board of Regents Approve Graduate Certificate
• Collins, Emma. Dean Accepts Position at University of North Texas – Neale Chumbler
• Williams, Tyger. In Character – Comic Con
• Jessie, Alec. Former …

Ua12/2/1 College Heights Herald, Vol. 93, No. 1 [27], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deletter, Emily. $40 Million in the Red – Budget
• Ziege, Nicole. Construction Complete on Ogden College Hall
• Eiler, Olivia. Ten-year Housing Plan Will Focus on Students
• Collins, Emma. Chick-fil-A Will Open Late Due to Renovations
• Ziege, Nicole. WKU Makes Plans to Combat Winter Weather
• Henderson, Andrew. WKU Is No Exception to Hate Crimes. Help Us Track Them
• Vogler, Emily. Editorial Cartoon re: Snow
• Meso-Debt: Kentucky Cannot Afford to Lose the Mesonet Program
• Byrd, Jessica. Cutting the Mesonet Deprives Everyone of Knowledge
• Joyner, Brook. March Like …

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for 2018.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's tennis teams for 2018

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team for 2018.

Ua19/16/1 2018 Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2018.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track & field teams for 2018.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2017-18 women's golf team season.

Ua12/8 Annual Campus Safety & Security Report, Wku Police

WKU Administration Documents

This report is designed to provide students, potential students, parents, facility and staff with crime statistics and information on university services and crime prevention programs.

Ua19/16/1 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team for 2018.

"The 100" And The Social Contract Of Social Tv, Myles Mcnutt

Communication & Theatre Arts Faculty Publications

I explore how the controversy surrounding an LGBT storyline on The 100 (2014–) points to the shifting social contracts of social media engagement between fans and the TV industry, as well as the challenges faced by fans and critics who attempted to solidify that contract in the wake of said controversy.

Social Tv Fandom And The Media Industries, Myles Mcnutt

Communication & Theatre Arts Faculty Publications

Editorial for special issue, "Social TV Fandom and the Media Industries," Transformative Works and Cultures, no. 26 (March 15, 2018).

The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas

College of Graduate Studies: Theses & Dissertations

The unique circumstances in the United States during the Second World War allowed for business to continue as usual on the home front. Advertisers, public relations experts, and big business all worked for the government to promote the war effort. For a period of time major companies in the United States were producing advertisements that persuaded citizens to support rationing, buy war bonds, hate the enemy, and keep their brand names in mind in the post-war years. Companies who supported the war effort had their brands connected with ideas of patriotism and enjoyed the success of brand loyal consumers in …

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …