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Other Communication Commons™

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2022

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Articles 121 - 122 of 122

Full-Text Articles in Other Communication

On (Not) Seeing The Chicken: Perdue, Animal Welfare, And The Failure Of Transparency, Calvin Coker, Rachel A. Coker Jan 2022

On (Not) Seeing The Chicken: Perdue, Animal Welfare, And The Failure Of Transparency, Calvin Coker, Rachel A. Coker

Faculty and Staff Scholarship

In this essay, we analyze Perdue’s animal welfare campaign from 2016 to 2020 to isolate how demands for transparency are mediated and subverted by Perdue’s public facing rhetoric. Though Perdue’s annual releases and commitments to change nominally constitute a victory for animal welfare advocates, the company’s campaign enacts transparency as a sort of publicity for the company that belies marginal gains for the lives of chickens and may ultimately result in increased meat consumption. In providing trackable metrics, offering paternalistic justifications for their treatments of chickens, and through strategic omissions of language and visuals, Perdue satisfies demands for transparency without …


Blough Dairy Farm Comprehensive Safety & Training Manual, Riley Elaine Elenz Jan 2022

Blough Dairy Farm Comprehensive Safety & Training Manual, Riley Elaine Elenz

Honors Program Theses

No abstract provided.