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Articles 61 - 62 of 62
Full-Text Articles in Other Communication
Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez
Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez
Open Access Theses & Dissertations
Prior studies that evaluated social media recommended the use of social media in PR efforts. But they lacked the theoretical framework to fully evaluate the richness of the communication medium. Through Media Richness Theory, the investigator assessed the perceptions of 162 PR professionals to shed light on the richness of social media as a communication tool and, most importantly, as an effective tool for the purposes of PR. While this study revealed that social media is not a fully "rich" communication outlet, there are components that provide value to PR professionals. This study suggests that social media not simply be …
Family Matters: Influential Factors Of Choice Regarding The Family-Career Dichotomy For The Next Generation Of Mothers, Beth Lindberg
Family Matters: Influential Factors Of Choice Regarding The Family-Career Dichotomy For The Next Generation Of Mothers, Beth Lindberg
Honors Program Theses
This study was performed for an undergraduate thesis project for a university honor's program. The thesis project sought to discover female college students' viewpoints on stay-at-home mothering and various influences on said viewpoints through the administration of a survey to college women. Various statistical tests, such as t-test, chi-square, correlation, and regression tests, were completed to analyze the data. From this data, it was found that most participants in the study had positive, socially constructed, stereotypical viewpoints of stay-at-home mothers. Three influences were found to be unique predictors for the choice to plan to be a full-time stay-at-home mother: number …