Other Communication Commons^™

Social Listening During Crises: A Practitioner Guide For Crisis Communication On Social Media, Cory Young, Hunter Simmons, Margaret Stewart

International Crisis and Risk Communication Conference

Stewart & Wilson (2016) created the STREMII model (pronounced STREAM-ee) as a means to assist institutions and organizations with social media crisis communication using a six-stage cyclical process, including: (1) social listening, (2) targeting audience(s), (3) engaging & responding, (4) monitoring and evaluating, (5) interacting, and (6) implementing changes [1] . Stewart & Young (2017) revisited the model, refining the stages to highlight the need for ongoing social listening and responsive engagement across all levels of crisis [2]. At present, the model is theoretical and applied only within a pedagogical context. In order for the STREMII model to be useful …

Engaging Persuasion: What Should Undergraduate Students Enrolled In A Persuasion Course Learn?, Stephen K. Hunt, Kevin Meyer

Journal of Communication Pedagogy

In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasive techniques, strategies, and theories that can help students become effective producers and consumers …

Meta-Analysis Of Anger And Persuasion: An Empirical Integration Of Four Models, Nathan Walter, Riva Tukachinsky, Ayellet Pelled, Robin Nabi

Communication Faculty Articles and Research

Despite the increasing use of anger in persuasive messaging, such as political ads and health campaigns, very little is known about when and how anger affects persuasion. Building on theoretical propositions derived from four theoretical models that have addressed the link between anger and persuasion, the current meta-analysis (k = 55, N = 6,805) finds a weak impact of anger on behavior (r = .15, p = .04) and nonsignificant effects on attitudes (r = −.03, p = .30) and intent (r = .06, p = .13). Yet a closer look reveals a more complicated reality, where positive effects are …

Social Media For Good? A Survey On Millennials’ Inspirational Social Media Use, Sophie Janicke-Bowles, Ava Nayaran, Anja Seng

Communication Faculty Articles and Research

There is no doubt about the extensive use of social media by the millennial generation, but the study of the effects of such use is only in its infancy. Though most studies so far focus on the negative effects of overall time spent on social media, the current study investigated the relationship between exposure to a specific type of content on social media and well-being outcomes: namely, inspirational content. Results of an online survey with a total of 146 students revealed that inspiring social media and online video use, but not overall time spent on social media was related to …

Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr.

Library Philosophy and Practice (e-journal)

In todays’ world, library and information services delivery are being transformed from their manual operations to new ways using technology. The study identified the paradigm shift in libraries and information services as a direct consequence of innovation technologies. The key concepts in the study are discussed. The new technology and communication tools are employed in rendering services to the patrons through appropriate channels for access to information with cluster of technologies referred to as the internet. Information technology has brought in sweeping changes in the way libraries function. Libraries need to access, evaluate, and measure the impact of information technology …

Conversations That Matter: How A Thriving Public Sphere Makes Better Citizens And Better Neighbors, Kylie Schreiber

Bridge/Work

While it is true that the most recent presidential election cycle highlighted deeply rooted divisions lying in our American democracy, there is more to this separation than politics. Globalization and polarization have acted as catalysts, in part, to the decline of neighborliness and citizenship in America. I argue that a return to the “public” sphere in local communities can remedy this. This paper tests this theory by strategically selecting public policies and civic engagement activities that attempt to accomplish this goal of returning to the public and evaluating them on their ability to do so.

There are important questions about …

Wildlife As Pets: Reshaping Public Perceptions Through Targeted Communication, Rosanna M. Vail

Human–Wildlife Interactions

No abstract provided.

From Exemptions To Censorship: Religious Liberty And Victimhood In Obergefell V. Hodges, Calvin Coker

Faculty and Staff Scholarship

This article analyzes the Supreme Court decision in Obergefell v. Hodges, showing that a subset of the dissent constructed devout religious groups as victims to re-articulate power relations between the state, LGBT groups, and religious entities. This re-articulation is possible as a consequence of ambiguity in the legal concept religious liberty, which is explored in depth. That ambiguity is employed to mount an argument against the decision, moving LGBT individuals from oppressed to oppressor of religious groups. The study contextualizes this inversion against the material and symbolic conditions of both the LGBT, and devout Christian, communities in the United …

Effect Of Female Superhero Body Types On Parasocial Relationships, Perceived Homophily And Self-Esteem Of College Women, Ashe C. Cleveland, Michael John Farzinpour, Alyssa Aroz Vega

Student Scholar Symposium Abstracts and Posters

This study examines how exposure to female superheroes’ body images increases the strength of parasocial relationships, perceived homophily, and level of self-esteem that female college students experience. Three images of female superheroes were manipulated into round, muscular, and hyper-thin body types. Eighty-one students at a west coast university were randomly assigned to view one of three images of the female superhero. After viewing the images, the participants were asked to answer three Likert scales to determine the strength of parasocial relationships to the superheroine (bonds with the character), perceived homophily (perceived similarity), and self-esteem. The results of the study indicate …

Deflection, Disassociation, & Acknowledgement: A Content Analysis Of The 2011-2014 Media Framing Of Hydraulic Fracturing And Oklahoma Earthquakes, Alicia Mason, Catherine Hooey, James Triplett

Faculty Submissions

In June of 2014, geologists reported that, for the first time, more earthquakes greater than magnitude 3.0 occurred in Oklahoma than in California [Terry-Cobo, 2014]. In Oklahoma, the frequency of earthquakes that are strong enough to be felt has increased 44 times in recent years and this has been correlated to a dramatic increase in high-volume, horizontal hydraulic fracturing (HVHHF) operations [Hume, 2014]. The aims of this study are: (1) to determine how hydraulic fracturing, commonly called fracking, and Oklahoma earthquakes are framed by print-based media at the local, national, and international levels; (2) to understand how the association between …

Sony Pictures And The U.S. Federal Government: A Case Study Analysis Of The Sony Pictures Entertainment Hack Crisis Using Normal Accidents Theory, Mohamed Ismail

Master's Theses

In this case study, I analyze the 2014 North Korean computer database hack of Sony Pictures Entertainment (SPE), a serious national security crisis of cyberterrorism. I utilize Normal Accidents theory as a lens, to help explain how the accident within one system (SPE) and later crisis lead to the interaction with a second system (U.S. Federal Government), the development of a new crisis, and the need for a crisis response from system two. The evolution of a single organization’s accident into a national security crisis does not occur without specific complex interactions that take place to connect the two systems …

From The Fringe To The National Fabric: A Resurgence Of Disinformation And How To Neutralize It, Deana Brown, Memo Cordova

Library Faculty Publications and Presentations

GAME OF THRONES CALLING OUT POLITICAL CLIMATE?

Imagine you are sitting at home having just finished Sunday dinner when there is a knock at the door. Your friends have arrived to watch the Season Finale of your favorite show, Game of Thrones. The finale revolves around a number of warring houses whose past betrayals and chicaneries have made it difficult to join together and unite against an unimaginable threat.

Systematic Analysis Of Enterprise Perception Towards Cloud Adoption In The African States: The Nigerian Perspective, George A. Oguntala, Prof. Raed A. Abd-Alhameed, Dr. Janet O. Odeyemi

The African Journal of Information Systems

The desirous benefits of cloud computing such as high return on investment through efficient resource management, high application throughput and on-demand capabilities have resulted in the unprecedented global acceptance of the computing paradigm. However, research on cloud adoption indicates that fewer organisations in the African states are adopting cloud services. Thus, the purview of the paper is to examine the factors responsible for the poor adoption of cloud computing in most African enterprises using Nigeria as a case study. The study focus on the perception of IT and non-IT employees towards cloud computing. Moreover, the paper reviews the literature on …

Can Public Diplomacy Survive The Internet? Bots, Echo Chambers, And Disinformation, Shawn Powers, Markos Kounalakis

United States Department of Energy: Publications

Report from a meeting held on the topic of disinformation, the Internet, and public diplomacy held at the Hoover Institution, Stanford University, in 2017.

Executive Summary

Scientific progress continues to accelerate, and while we’ve witnessed a revolution in communication technologies in the past ten years, what proceeds in the next ten years may be far more transformative. It may also be extremely disruptive, challenging long held conventions behind public diplomacy (PD) programs and strategies. In order to think carefully about PD in this ever and rapidly changing communications space, the Advisory Commission on Public Diplomacy (ACPD) convened a group of …

Information Sharing, Transparency, And E-Governance Among County Government Offices In Southeastern Michigan, Lawrence Bosek

All NMU Master's Theses

The Internet has given rise to the availability of information at our fingertips. While the public, particularly consumers, are more commonly described as being the leading users and beneficiaries of electronic information services, businesses and governments are also players in the arena for sharing official information. Information can be easily stored on Internet websites for the public, businesses, and other governmental offices to search and peruse when needed. This study examined the ease of locating county governmental information, such as contact information for public officials and financial reports, and surveyed elected county officials for purposes of identifying how information is …

Chinese Communication Studies: Three Paths Converging, Wenshan Jia

Communication Faculty Articles and Research

This contribution presents the possibilities for anthropological and neo-Marxist media within the hugely expanding sector of Chinese communication studies. China has sourced mostly from the American positivist tradition but is increasingly ­taking on board European critical thinking but it also needs to absorb some of the depth and diversity of indigenous scholarship existing in Chinese.

Jia, Lu, and Heisey (2002) presented an influential meta-analysis of every ­example of communication studies in China at that time. The book chapter which talks about the rise of the discipline and scholarship of Chinese communication as an academic discipline (Jia et al., 2014) summarises …

User-Generated Opinion: How Reader Reactions And Source Reputation Influence The Effects Of Online News, Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang

Communication Faculty Articles and Research

On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive influence of the main article, and whether these effects depend on the reputation of the original source. Results showed a selective consideration of user-generated content: Readers took into account comments with high argument quality and ratings of a credible website but did not follow others’ opinions if the comments merely contained subjective evaluations. On less reputable websites, user reactions were less influential. Findings are discussed with regard …

Recasting The Founding Fathers: The Tea Party, Neoliberalism, And American Myth, Calvin Coker

Faculty and Staff Scholarship

This article analyzes representative texts from the Tea Party Movement (TPM), a conservative American political movement, to demonstrate the TPM uses the myth of the Founding Fathers as an argumentative strategy to craft and justify a sanitary neoliberal political project. The necessity of such of a project lies in the underlying democratic crisis of neoliberalism, a crisis navigated by the TPM through strategic use of political myth. Neoliberal policies require, in many instances, democratic consent, though those policies often serve to disenfranchise many of the groups supporting them. This essay argues the TPM uses myth for the purpose of creating …

Murder, Miscarriage, And Women’S Choice: Prudence In The Colorado Personhood Debate, Calvin Coker

Faculty and Staff Scholarship

This article analyzes texts circulated in the 2014 debate over Colorado’s Amendment 67, the so-called Personhood Amendment, to demonstrate that value claims within the abortion debate are subordinated in favor of discussing the potential legal and philosophical implications of granting fetuses personhood. Using prudence, Robert Hariman’s (1991) framework for understanding political action, as a theoretical lens, I argue the personhood debate offers scholars an opportunity to identify and evaluate competing value claims of and in relation to potential impacts of the amendment. Prudence offers a compelling area for political communication and rhetorical scholars to expand and develop in light of …

The Captivity Of Opportunity: The Conversation Surrounding Church-Going Hispanic Immigrants, Nicolet Hopper Bell

Master's Theses

Immigration is a long-standing topic of discussion in the United States. Hispanic immigrants, or families of Hispanic immigrants, living in America face unique challenges. Through focus group interviews, participants from a predominantly Hispanic Protestant church narrated their experience of living in the United States. Guided grounded theory data analysis revealed three categories and 14 subcategories, or themes of conversation, surrounding this hot topic. Participants shed light on the distinctive challenges they faced, how these challenges affected them, and how they attempted to overcome these difficulties. By exploring these results through the lens of social stigma theory (Goffman, 2009) and intergroup …

Understanding How Intentionally Unplugging From Cell Phones Shapes Interpersonal Relationships And The Undergraduate College Experience, Jadelin P. Felipe

Master's Theses

The purpose of this study was to gain an understanding of what motivated college students—the Unplugged Students—to intentionally use their cell phones less and how they understood the impact that unplugging had on their interpersonal relationships and college experience. Nine undergraduate college students from four private schools were interviewed in one-on-one semi- structured interviews. These students, considered non-users, provided a particularly useful perspective as these students made a conscious choice to counteract social norms and experienced both being plugged in and unplugged. Cell phones and the act of unplugging proved to make up a complex and more nuanced topic than …

Beneath The Surface Dive And Beach Cleanup Festival, Megan Van Hamersveld

Communication Studies

No abstract provided.

The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley

Masters Theses

In the 1960s and early 1970s, American colleges were shaken by a group whose collective view of the country was so abhorrent that they tried, through word and action, to tear the country apart. The Students for a Democratic Society (SDS) created and sustained a vision that was shared by thousands and fueled by stories of members who traveled the country recruiting college students to carry out the organization’s mission of war against society. The words spoken in speeches and written in publications created by the SDS demonstrate the power in a shared vision and served to create unity among …

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

The Power And Importance Of Emotional Investment In Scholarly Research: An Ethnographic Account Of San Luis Obispo County Juvenile Hall, Claire E. Shannon

Communication Studies

No abstract provided.

What Makes A Good Ted Talk?, Jack R. Grodahl

CMC Senior Theses

Have you ever listened to a speech, seriously attempted to discern the speaker’s message, then realize you have forgotten most of, if not, the entire message moments after the speech is finished? Far too often audiences sit through a presentation focusing as best as they can, only to have the speaker craft a message in a way that is nearly impossible for the audience to remember. The best speakers not only deliver a memorable message, but also one that inspires their audience to action or change of mindset. Speakers at Ted Conferences are faced with a difficult challenge: they are …

The Power Of Creativity: How Web-Based Parody Encourages Chinese Civil Participation, Amber Boczar

International ResearchScape Journal

This article investigates that relationship between e’gao (parody using web-based media) and Chinese civil participation. E’gao (恶搞 EUH-gow) uses videos, images, and text based campaigns that use humor to remove fear of political commentary and action. By detailing the development of China’s internet use, and the creation of the e’gao movement, I argue that e’gao removes the fear of participating in campaigns and movements, which criticize government policy and actions on both local and state levels, by using humor and anonymity of large online numbers. E’gao can provide a way for the common citizens to mold policy, and hold authority …