Other Communication Commons^™

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey

Williams Honors College, Honors Research Projects

Previous studies have focused heavily on media effects on women however growing trends in male ideals are finding that men are no longer static observers. The media constructs the ideal male body as lean, strong and muscular and men exposed to these idealized images may experience body dissatisfaction. Therefore, this project explores the effects of media ideals on men and the possible relationship between the media depictions of the muscular ideals and masculinity. Current research analysis shows that exposure to media ideals not only causes body dissatisfaction among men; trying to achieve the perfect body may result in unhealthy behaviors. …

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee

Masters Theses

This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the …

Controlling Environmental Crisis Messages In Uncontrollable Media Environments: The 2011 Case Of Blue-Green Algae On Grand Lake O’ The Cherokees, Ok, Alicia Mason, James Triplett

Faculty Submissions

This chapter documents a content analysis of 62 media reports related to the 2011 blue-green algae (BGA) outbreak on Grand Lake O’ the Cherokees, Oklahoma. A three-stage crisis model is used to understand the media framing and crisis communication related to the event. Media reports were categorized according to modality. The data set included: traditional media reports (n=21, 33%), online blogs (n=7, 11%), and online press releases (n=34, 54%). These units of analysis represent both controlled and uncontrolled media representations of the crisis event. The objectives of this analysis are to understand how risk and crisis communication strategies were utilized …

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.

The Impact Of Food Manufacturers’ Recall Notifications On The Tone Of Newspaper Coverage, Monique L. Farmer

College of Journalism and Mass Communications: Theses

This study examined whether attributes focused on within food recall notifications issued by food companies have an impact on the tone of the associated, subsequent news coverage. Additionally, the study examined second-level agenda building to determine whether attributes emphasized in food recall notifications showed up in resulting news coverage.

The findings suggest that the most significant attribute for crisis communicators to focus on during the agenda-building process of a food recall event is instructional messaging. This aspect of the crisis communication messaging strategy is positively correlated with a positive tone in news coverage.

Specifically, this research study found some tentative …

Stuart Hall: An Exemplary Socialist Public Intellectual?, Herbert Pimlott

Communication Studies Faculty Publications

This article offers an assessment of the Stuart Hall’s role as a socialist public intellectual during the 1980s and the circulation of his Thatcherism thesis via public interventions writing for the periodical, Marxism Today.

Contrary to most assessments of the influence of scholars and public intellectuals, which are based upon an implicit assumption that their widespread circulation are a result of the veracity and strength of the ideas themselves, this article focuses on the processes of production and distribution, including the intellectual’s own contribution to the ideas’ popularity by attending conferences and public rallies, writing for periodicals, and so …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes …

The University Of Nebraska At Omaha's Criss Library Mobile Resources: A Study Of User's Preferences, Teonne A. Wright

College of Journalism and Mass Communications: Theses

In March of 2010 the University of Nebraska at Omaha Dr. C.C. and Mabel L. Criss Library launched mCriss, the library mobile website to support the educational objectives of on-campus and distance students as well as the research goals of UNO faculty and staff. The study investigators conducted an online survey of UNO students, faculty, staff, alumni and UNO Library Friends ages 19 and older. The purpose of this study was to collect data on UNO community member use of mobile devices and UNO Criss Library mobile services, to determine if participants: are aware of the different aspects of the …

Student Perceptions Of Digital Textbooks In A College Nursing Program, Alan D. Eno

College of Journalism and Mass Communications: Theses

The purpose of this research was to study the use of digital textbooks in a small liberal arts college. The research was a mixed methods descriptive study using a pre and post survey to determine student perceptions of the technology. Findings indicated that students needed training in the installation and use of digital textbooks. Findings also indicated the need for further research into what students understand about using digital textbooks. Recommendations are for the college to institute training sessions to teach students how to use the digital textbooks.

Zipped Magazine, Shilpa Prabhakar

Renée Crown University Honors Thesis Projects - All

For my capstone project, I chose to do something that fell within the creative category. Being a magazine journalism major, most of my coursework has to do with editing, writing, and layout so I wanted to use the skills I learned in the classroom to create and find a new publication on the S.U. campus. Zipped magazine is S.U.’s only fashion publication and it allows students with an interest in this area, the opportunity to further develop their skills through writing, photography, graphics and design. Furthermore, readers are able to learn about issues that the fashion industry faces in the …

Inkstinct Tattoo-Lifestyle Magazine, Celina Rosita Tousignant

Renée Crown University Honors Thesis Projects - All

Inkstinct, an American tattoo-lifestyle magazine, covers a broad assortment of editorial content in six regular sections: “Inkternet,” “Fokus,” “Kulture,” “Inkternational,” “Lokal,” and “Your Ink.” Created as a regularly published magazine, Inkstinct’s sections allow for fresh content every month, while enabling consistency in theme and reader expectations.

The target demographic of Inkstinct falls between the age of 18 and 35, has interest in tattoos and body manipulations, and is both male and female. Inkstinct assumes readers have at least a very basic knowledge of tattoos and body manipulations, and avoids explaining basic information in detail. However, Inkstinct’s editorial …

The Fourth Phase: New Media And Political Campaigns, Timothy Martinez Jr.

Renée Crown University Honors Thesis Projects - All

With the increased use of new media in political elections, I set out to answer two important questions: how does new media affect the relationship among candidates, journalists, and citizens during elections and how will traditional media adapt to the new technology? Since this topic is evolving, I read blogs and news articles during the 2008 presidential election and reflected on past elections to discover key differences.

I found that four key distinctions pertaining to new media that made the 2008 election different than previous ones. First was the creation of a virtual town hall, which was illustrated through public …

From Page To Screen: Television And The Decline Of Fiction In Magazines, Mirel Ketchiff

Renée Crown University Honors Thesis Projects - All

My Capstone project explores how the rise of television contributed to the decline of fiction in magazines and the decline of general interest magazines in America. I argue that television appealed more to advertisers as a mass-market medium than general interest magazines. Magazines had to find a new way to appeal to advertisers, and they did so by becoming niche publications that could offer advertisers a specific type of audience, rather than just a huge amount of readers. Fiction had been used in magazines as a form of mass-market entertainment; with magazines become geared towards specialized interests, fiction fell by …

Handling And Preventing Journalistic Fraud: Janet Cooke, Stephen Glass, Jayson Blair, Kenneth Munson

Undergraduate Theses and Capstone Projects

Fraud is a growing concern in the news business, especially in recent years where numerous journalism scandals rock its foundation. This paper examines the most prominent cases: Stephen Glass, the reporter for The New Republic newsmagazine who completely or partially fabricated 27 stories in the late ‘90s; Jayson Blair, the New York Times reporter who was found to have plagiarized or made up his supposedly on-thescene reporting in 2003; and Janet Cooke, who won a Pulitzer Prize in 1981 for her Washington Post story about a child heroin addict who, in actuality, did not exist. This paper will examine flaws …

Bringing Some Clarity To The Media Bias Debate, Stephen D. Cooper

Communications Faculty Research

Jim A. Kuypers’ recent book, Press Bias and Politics, has made a significant advance in the methodology of inquiring into this issue—although it’s a safe bet that many in the scholarly community will be tempted to dismiss it out of hand. That’s a shame, if so, because even if one is disinclined to accept Kuypers’ conclusion that the press tends to favor ideas associated with the political left, his method can at least put the debate on a firmer footing.

Press Controls In Wartime: The Legal, Historical, And Institutional Context, Stephen D. Cooper

Communications Faculty Research

News coverage of warfare poses a dilemma for social systems with a free press, such as the United States. In an era of high-tech weaponry and nearly instantaneous global communications, conflict is inevitable between the obligation of the press to inform the general public and the obligation of the military to successfully conduct war. The importance of secrecy to the conduct of warfare heightens the issue in the current counterterrorism operations. The competitive advantage of live coverage raises the stakes in a crowded media market. The military’s control over newsgathering during the 1990-91 Persian Gulf War set off a controversy …

Ideology Watch: Television As A Source Of Violence, Ibpp Editor

International Bulletin of Political Psychology

This article provides a commentary on a commonly accepted belief about the causal relationship between viewing televised violence and the viewer’s violent behavior.

Scientific Facts, Misinformation, And Disinformation: On Media Violence, Ibpp Editor

International Bulletin of Political Psychology

This article critiques a recent publication in the American Psychological Association's (APA) flagship journal, American Psychologist. This publication asserts that media reporting on scientific research concerning the effects of media violence on human psychology underreports those effects and misinforms the public.

Trends. Meanings And Words: Communication Catalysis And Reactivity In The Mideast, Ibpp Editor

International Bulletin of Political Psychology

This article discusses the nature of public discourse and fact construction in the context of the conflict between the state of Israel and the Palestinian National Authority.

Rumor, Social Contagion, And Truth: Not So Strange Political Bedfellows, Ibpp Editor

International Bulletin of Political Psychology

This article describes the shared epistemological foundations of the political communication of rumor and truth.

Bridging Physics And Communications: Experimental Detection And Analysis Of Web Site Users’ Paths In An Environment Of Free Choice, David M. Frye

Open Access Master's Theses (through 2010)

A role for professional communicators to play in a postmodern context is to work as an experimentalist, designing a system that supports users’ free engagement with the content of the system, inviting people to engage that system, observing the ways in which those engagements proceed, and from those observations, learning how to refine the system to support more fruitful future engagements.The role serves to cultivate an environment in which users’ conversations with one another and their interaction with the system’s content may thrive.This thesis purposes that the experimentalist is a useful and practical role for a communicator in the current …

On Campus Video, Featuring Lynda Calcote., Abilene Christian University, Gary Mccaleb, Lynda Calcote

McCaleb & Company

A videorecording of an interview with Lynda Calcote conducted by Dr. Gary McCaleb of Abilene Christian University.

Ua12/2/1 College Heights Herald, Vol. Xii, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Personals
• Society
• The Sport Light
• Throbbing Hearts

This issue contains articles:

• Western Players Will Present Comedy April 13 – To the Ladies
• Woodwind Quartette Will Present Radio Program Tues.
• “H.M.S. Pinafore” to Be Presented at Western March 1
• Avoid Embarrassment, Get Your Annual Now
• Harvey Gardiner Wins State Forensic Contest March 7
• Talisman Sales Contest Draws Much Interest
• Toppers’ 1936 Grid Schedule Is Completed
• Claggett, John. Western Men More Polite Than Co-eds
• Debaters Meet Several Teams This Week-end
• Gifts …