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Full-Text Articles in Other Communication

Examining And Evaluating Multilevel Communication Within A Mixed-Methods, Community-Based Participatory Research Project In A Rural, Minority–Majority U.S. Town, Angela L. Palmer-Wackerly, Maria S. Reyes, Sahra H. Ali, Kimberly Gocchi Carrasco, Patrick Habecker, Kristen Houska, Virginia Chaidez, Jordan Soliz, Julie A. Tippens, Kathryn Holland, Lisa M. Pytlikzillig, Kali Patterson, Kirk Dombrowski Dec 2020

Examining And Evaluating Multilevel Communication Within A Mixed-Methods, Community-Based Participatory Research Project In A Rural, Minority–Majority U.S. Town, Angela L. Palmer-Wackerly, Maria S. Reyes, Sahra H. Ali, Kimberly Gocchi Carrasco, Patrick Habecker, Kristen Houska, Virginia Chaidez, Jordan Soliz, Julie A. Tippens, Kathryn Holland, Lisa M. Pytlikzillig, Kali Patterson, Kirk Dombrowski

Department of Communication Studies: Faculty Publications

Community-based participatory research (CBPR) has been shown to improve health and social well-being by including diverse, marginalized community voices within academic–community partnerships. Although CBPR has gained in popularity, an explicit examination and evaluation of communication processes and outcomes throughout an entire CBPR project is lacking. Here, we analyze interviews with 10 stakeholders (i.e. 4 academic and 6 community partners) about their experiences in a three-phase, mixed-methods project exploring Hispanic and Somali community members’ perceptions of healthcare needs and access in a rural U.S. community. Results reflect that CBPR endeavors include communication challenges, successes, and ongoing tensions not simply between the …


“We Didn’T Have A Lot Of Money, We Worked Hard, And We Ate Beans”: Examining The Narrative Inheritance From An Appalachian Father To His Son, Thomas Townsend Dec 2020

“We Didn’T Have A Lot Of Money, We Worked Hard, And We Ate Beans”: Examining The Narrative Inheritance From An Appalachian Father To His Son, Thomas Townsend

Electronic Theses and Dissertations

The author contends that narratives, shaped not only by events but also by socioeconomic and geographic factors, are narratives that require exploration and analysis because these narratives build the lives in which individuals exist. By understanding narratives passed down with which they have built their lives, individuals can come to greater understanding of the narratives in which they live. To understand the narratives, he created and continues to craft about his life, the author needed to understand his narrative inheritance. When a proposed thesis study imploded, the focus of the study shifted to exploring the circumstances of a single interview …


Empowering Nurses Of Minority In The Face Of Incivility And Bullying: Through The Lens Of Phenomenology, Corrine Floyd Oct 2020

Empowering Nurses Of Minority In The Face Of Incivility And Bullying: Through The Lens Of Phenomenology, Corrine Floyd

Dissertations

Abstract

Up to 85% of nurses have reported exposure to incivility in the workplace (Hunt & Marini, 2012). The often-subtle nature of incivility toward nurses in a minority population may partially explain why it remains a problem. Healthcare organizations realize the need for civility to counter the high turnover rate, staff shortages, and low job satisfaction reported by nurses, but lack understanding of how nurses of a minority population perceive incivility and bullying. This study aimed to answer the research question how do nurses with minority representation experience incivility and bullying versus empowerment in the workplace? A descriptive phenomenological design …


Does Expectation Influence Relationship? A Mixed Methods Investigation Of Parental Expectation And Parent-Child Relationship Among Chinese Family Groups 期望是否會影響關係?華裔家庭中父母的期望對親子關係的影響之研究, Sharon Chiang, Sharon Chiang, Sharon Chiang Jun 2020

Does Expectation Influence Relationship? A Mixed Methods Investigation Of Parental Expectation And Parent-Child Relationship Among Chinese Family Groups 期望是否會影響關係?華裔家庭中父母的期望對親子關係的影響之研究, Sharon Chiang, Sharon Chiang, Sharon Chiang

Education Dissertations

Abstract

Parental expectation, particularly among Chinese family groups, is understood to be formative upon their children’s identity, behavior in family relationships, educational success and decisions in career choices. China's long history of traditionalism in its social values, heavily based on Confucian philosophy of the family, bears this out. Significant social changes have happened in recent years due to political shifts, modernization, capitalization, immigration, and government population control policies. However, expectation is an element on which both academic study and educational research are rather limited. Current study has touched on the topic of parental expectation and raised some awareness, but the …


La Habana: A History Of Society, Livelihood, Movement, And Land Use On The Iquitos-Nauta Highway, Katie Brown May 2020

La Habana: A History Of Society, Livelihood, Movement, And Land Use On The Iquitos-Nauta Highway, Katie Brown

Undergraduate Honors Theses

With increasing infrastructural projects and land titling in the Peruvian Amazon, many changes are occurring within small roadside communities. In this case study, we investigate how these changes impact livelihoods, land use, travel patterns, and social relations within the broader concepts of development, privatization of land, and commodification of nature. Specifically we focus on the caserío La Habana situated on the Iquitos-Nauta highway in the Loreto region of Peru. Semi-formal interviews and ethnographic methods were conducted to gather information on social organization, history of the community, land use practices, migration patterns, opinions on the road, and livelihood strategies. After data …


Lived Experience Of Music Therapists As Musician-Therapists, Kotoe Suzuki May 2020

Lived Experience Of Music Therapists As Musician-Therapists, Kotoe Suzuki

Expressive Therapies Dissertations

The dissertation research explored the lived experiences of music therapists who are performing musicians. A conceptual foundation of music therapists as musicians, a “musician-therapist” who is deeply versed in the unique properties of music can be identified in the literature (Ansdell & Verney, 2008; Nordoff & Robbins, 1973). The objectives of this study were to explore three topics: 1) deeper understandings of music therapists’ musical improvisation both in clinical and nonclinical settings, 2) the connection between music therapists’ personal and professional musical growth, and 3) identity formation. A qualitative method was chosen for this research including reflexive/embodied/interpretative phenomenology, and arts-based …


The (In)Visible Woman: A Performative Autoethnographic Exploration Of Queer Femme-Ininity And Queer Isolation, Bri Ozalas May 2020

The (In)Visible Woman: A Performative Autoethnographic Exploration Of Queer Femme-Ininity And Queer Isolation, Bri Ozalas

Masters Theses, 2020-current

This thesis is a performative autoethnographic exploration of my experiences existing betwixt-and-between the intersection of queer femme-ininity and isolation. Through a creative, affective rendition of my experiences, I detail and connect the nuances of queerness, femme-ininity, and queer isolation to provide a closer look at understanding queer identity with an absence of connection to the queer community. First, I provide an overview of the main theoretical and methodological approaches, and main concepts I utilize throughout my project. I then provide the intricacies of queer theory, queer intersectionality, and affect theory to provide theoretical explanations of my approach to queer isolation. …


“So, Literally,…Basically,...It’S Like…”: A Study Into The Generational And Sociological Impact Of American Language Culture, Richard Moreno May 2020

“So, Literally,…Basically,...It’S Like…”: A Study Into The Generational And Sociological Impact Of American Language Culture, Richard Moreno

Capstone Projects and Master's Theses

Language is unique to the human species. It serves to communicate thoughts, feelings, emotions, etc. Within the context of this capstone I outline the theory that language is much more than this. Words can also serve to bond or reject, based on the level of acceptance within social groups towards the speaker. In seeking to discover what effects specific language utterances have on social interaction and the processes involved in developing cohesiveness collective identity in these groups, I found that they do have a definite impact and this is based mainly within generational parameters. Using a mixed method approach of …


Strategies Exemplary Social Studies Teachers’ Implement When Facilitating Discussions About Race, Candice Nicole Jasmer Mar 2020

Strategies Exemplary Social Studies Teachers’ Implement When Facilitating Discussions About Race, Candice Nicole Jasmer

Electronic Theses and Dissertations

Teachers experience difficulty in introducing some sensitive and controversial issues in the classroom environment. The purpose of this qualitative instrumental case study was to identify strategies that exemplary secondary social studies teachers implement when facilitating classroom discussions about sensitive and controversial issues, specifically, racial issues framed within Singleton and Linton’s 4 agreements of courageous conversations: stay engaged, speak your truth, experience discomfort, and accept and expect nonclosure. This study utilized qualitative data collection. Semi-structured, online one-to-one internet-based interviews were used to document the lived experiences of exemplary secondary social studies teachers and the strategies they use when facilitating discussions about …


Incels, Compulsory Sexuality, And Fascist Masculinity, Casey Ryan Kelly, Chase Aunspach Jan 2020

Incels, Compulsory Sexuality, And Fascist Masculinity, Casey Ryan Kelly, Chase Aunspach

Department of Communication Studies: Faculty Publications

Incel, the now-widely circulated portmanteau for involuntary celibacy, denotes a growing community of mostly cisgender men who are unable to find sexual partners or forge romantic relationships. Organizing in online networks, these men blame their exile from sexual relations on everything from feminism and sexual liberation to genetics and natural laws of attraction. In this essay, we offer an asexual critique of compulsory sexuality in online incel communities to illustrate how the sexual imperatives that animate fascism and the politics of the alt-right rest on myths of an insatiable male sex drive. We argue that incel discourse repurposes liberal conceptions …


Communicated Perspective-Taking (Cpt) And Storylistening: Testing The Impact Of Cpt In The Context Of Friends Telling Stories Of Difficulty, Jody Koenig Kellas, Jonathan Baker, Megan Cardwell, Mackensie Minniear, Haley Kranstuber Hortsman Jan 2020

Communicated Perspective-Taking (Cpt) And Storylistening: Testing The Impact Of Cpt In The Context Of Friends Telling Stories Of Difficulty, Jody Koenig Kellas, Jonathan Baker, Megan Cardwell, Mackensie Minniear, Haley Kranstuber Hortsman

Department of Communication Studies: Faculty Publications

Grounded in communicated narrative sense-making theory (CNSM), the purpose of the current study was to test the effects of storylisteners’ communicated perspective taking (CPT) on storytellers’ well-being and evaluations of storylisteners’ communication skills in the context of telling stories about difficulty. Pairs of friends (n = 37) engaged in a storytelling interaction in which one person told a story of a difficult life experience (DLE). Listeners’ CPT was rated by observers using the Communicated Perspective-Taking Rating System (CPTRS) and tellers reported on listeners’ behaviors and their own psychosocial health. Results indicate that observed CPT relates positively to tellers’ perceptions …


Critical Incidents In The Development Of (Multi)Ethnic-Racial Identity: Experiences Of Individuals With Mixed Ethnic-Racial Backgrounds In The U.S., Megan Cardwell, Jordan Soliz, Lisa Crockett, Gretchen Bergquist Jan 2020

Critical Incidents In The Development Of (Multi)Ethnic-Racial Identity: Experiences Of Individuals With Mixed Ethnic-Racial Backgrounds In The U.S., Megan Cardwell, Jordan Soliz, Lisa Crockett, Gretchen Bergquist

Department of Communication Studies: Faculty Publications

Secure ethnic-racial identity (ERI) is tied to well-being, especially for minority individuals; however, there is still little consensus on the key processes and optimal outcomes of various multiethnic-racial (ME-R; i.e., individuals with parents from different ethnic-racial groups) identity development models. In this study, we examine the critical incidents in personal and social relationships that are central to ME-R identity development. Twentynine ME-R individuals provided retrospective accounts of incidents and conversations they self-perceived to be critical to their ERI development. Four major themes emerged: incidents and conversations surrounding intergroup contact, confrontation, heritage, and appearance were all recalled as …


2020 Icrcc Proceedings Table Of Contents, Conference Organizers Jan 2020

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …


The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss Jan 2020

The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss

Capstone Showcase

George Gerbner, a Hungarian-born professor of communication, founded the cultivation theory, one of the most popular and regarded theories in the communications world. Developed in the mid 20th century, the theory focus on the long-term effects of television on people. Longer exposure to signs, images and people on television cultivates their perception of reality in the real world. The television became a household staple during this time. Families often spent time together watching programming together, however, it played out different effects for each person. Television's constant visual and auditory stimulation on a person made it easier to cultivate certain messages, …


Donald J. Trump And The Rhetoric Of Ressentiment, Casey Ryan Kelly Jan 2020

Donald J. Trump And The Rhetoric Of Ressentiment, Casey Ryan Kelly

Department of Communication Studies: Faculty Publications

This essay contributes to and reframes the preliminary scholarly assessments of President Donald J. Trump’s appeals to rage, malice, and revenge by sketching the rhetorical dimensions of an underlying emotional-moral framework in which victimization, resentment, and revenge are inverted civic virtues. I elaborate on the concept of ressentiment (re-sentiment), a condition in which a subject is addled by rage and envy yet remains impotent, subjugated and unable to act on or adequately express frustration. Though anger and resentment capture part of Trump’s affective register, I suggest that ressentiment accounts for the unique intersection where powerful sentiments and self-serving morality are …


Communication Accommodation And Identity Gaps As Predictors Of Relational Solidarity In Interfaith Family Relationships, Toni Morgan, Jordan Soliz, Mackensie Minniear, Gretchen Bergquist Jan 2020

Communication Accommodation And Identity Gaps As Predictors Of Relational Solidarity In Interfaith Family Relationships, Toni Morgan, Jordan Soliz, Mackensie Minniear, Gretchen Bergquist

Department of Communication Studies: Faculty Publications

Guided by Communication Accommodation Theory (CAT) and Communication Theory of Identity (CTI), the purpose of this study was to investigate how families communicatively negotiate religious differences and how that negotiation is related to parent-child relational solidarity. Specifically, we examined the direct effects of (non)accommodative communication on relational solidarity and indirect effects via identity gaps. Using a cross-sectional survey from emerging adult college students (N = 234), we found nonaccommodative communication is indirectly related to lower relational solidarity through increased identity gaps. Accommodative communication is indirectly related to higher relational solidarity through decreased identity gaps. When parents use accommodative strategies, they …


Communication Strategies Of Civil Society Forums To Reduce Maternal Mortality And Infant Mortality In Karawang District, Siti Nursanti, Irvan Afriandi, Susanne Dida, Mien Hidayat Nov 2019

Communication Strategies Of Civil Society Forums To Reduce Maternal Mortality And Infant Mortality In Karawang District, Siti Nursanti, Irvan Afriandi, Susanne Dida, Mien Hidayat

Library Philosophy and Practice (e-journal)

The high number of maternal and infant mortalities encourages the government to solve the issuecollaboratively. The program of expanding maternal and neonatal survival initiate the collaboration among society organizations that concern onmaternal and infant health through civil (madani) society forum. This research aims to comprehend the communication efforts carried outby civil society forum indecreasingthe maternal and infant mortality rate. This research usesa qualitative method of research with case study approach. The correspondents of this research are Head of the Family Health Section of Public Health Office in Karawang Regency (Dinas Kesehatan Kabutapan Karawang), Chief of Civil Society Forum, …


Media Discourses That Normalize Colonial Relations: A Critical Discourse Analysis Of (Im)Migrants And Refugees, Meng Zhao, Jorge Rodriguez, Lilia D. Monzó Jun 2019

Media Discourses That Normalize Colonial Relations: A Critical Discourse Analysis Of (Im)Migrants And Refugees, Meng Zhao, Jorge Rodriguez, Lilia D. Monzó

Education Faculty Articles and Research

The im(migration) and refugee crisis that are being exacerbated under the Trump administration, is a manifestation of empire-building and the long history of colonization of the Global South. A Marxist-humanist perspective recognizes these as consistent aspects of a clearly racist global capitalism that functions in the interest of multibillion dollar U.S.–based corporations and increasingly transnational corporations. Trade agreements, international economic policy, political intervention, invasion or the threat of these, often secure corporate interests in specific countries and regions. The authors use critical discourse analysis to examine the discourses around Mexican, Central American, and Syrian im(migrants) and refugees as examples of …


Empowering The Plus Size Body Using Dance As Therapy, Ashley Sampson May 2019

Empowering The Plus Size Body Using Dance As Therapy, Ashley Sampson

Expressive Therapies Capstone Theses

In Western society, having the “ideal” body image and size is a societal issue. It is advertised throughout media outlets that the “ideal” body is what should be desired, and any other body type is “abnormal”. This capstone thesis focused on the effectiveness of dance as therapy and changing the perspectives of all body types, to support and empower all bodies including plus-sized bodies. The use of individual interviews, in an open dialogue model, with a select few members (3) of Soul thru Sole, including the CEO of the dance company; which focuses on empowering women no matter their age, …


Communication & The Body Positivity Movement, Alyssa Cannaday Apr 2019

Communication & The Body Positivity Movement, Alyssa Cannaday

Student Scholar Showcase

The Body Positivity Movement has gained a presence on social media. In this study, social media outlets were examined (such as Twitter and Instagram) to explore the communication within the movement, both from those advocating body positivity and from individuals responding in the comments. A variety of respondents, most of whom were women, give a broad perspective of the movement as a whole. Some respondents who contribute their viewpoints have educational backgrounds in counseling or work in the field. Themes uncovered in this study reveal the Body Positivity Movement to be welcoming, open minded, and expressive of messages of self-love …


An American Myth: The Representation Of Rosa Parks In Children's Literature, Katie Rozar Jan 2019

An American Myth: The Representation Of Rosa Parks In Children's Literature, Katie Rozar

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.


2019 Icrcc Proceedings Table Of Contents, Conference Organizers Jan 2019

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …


The 2018 Muslim Pilgrimage To Mecca: Application Of Grunig’S Theory Of Excellence Two-Way Communication Efforts To Avoid A Crisis, Saud A. Alsulaiman, Terry L. Rentner Jan 2019

The 2018 Muslim Pilgrimage To Mecca: Application Of Grunig’S Theory Of Excellence Two-Way Communication Efforts To Avoid A Crisis, Saud A. Alsulaiman, Terry L. Rentner

International Crisis and Risk Communication Conference

Every year, millions of Muslims converge in the Kingdom of Saudi Arabia (KSA) to perform the Hajj pilgrimage. So how does a government prepare for a potential crisis when hosting an event of this magnitude? A content analysis guided this study on crisis communication strategies taken by the Saudi government before, during, and after Hajj 2018 and how Saudi Arabia utilized the media to deliver proactive messages to ensure a successful Hajj season. The study found that the government created and built a positive image in the media through the use of effective management, preemptive messages, and multiple communication channels.


Pedagogy, Gender, And Communication: Learning And Unlearning Gender, Marian L. Houser, Robert J. Sidelinger, Angela Hosek Jan 2019

Pedagogy, Gender, And Communication: Learning And Unlearning Gender, Marian L. Houser, Robert J. Sidelinger, Angela Hosek

Journal of Communication Pedagogy

Courses in gender communication are designed to enable students to examine the role of gender and gender identity in everyday communication. To aid them to understand gender communication, they should be exposed to at least three foundational areas and supporting content. Sex and gender differences, the social construction of gender, and theoretical gender lenses (biological, psychological, and critical/cultural) are critical foundations that students should grasp to recognize the complexity of gender and gender communication.


Constructing Lumbersexuality: Marketing An Emergent Masculine Taste Regime, Mark A. Rademacher, Casey R. Kelly Jan 2019

Constructing Lumbersexuality: Marketing An Emergent Masculine Taste Regime, Mark A. Rademacher, Casey R. Kelly

Department of Communication Studies: Faculty Publications

This article examines the online retailer Huckberry.com as a singular, centralized authority responsible for marketing “lumbersexuality” as an emergent, gender-normative taste regime. As an evolution of the devalued hipster marketplace myth, analysis reveals Huckberry promotes an adaptable taste regime to its young, educated, urban, White male clientele that unites goods, meanings, and practices across multiple fields of consumption that reconnect indie consumption and taste with a fantasy of “authentic” masculinity. We argue that Huckberry offers men semiotic resources that merge the urban with the outdoors in a way that enables the enactment of a fraught though seemingly durable masculine identity …


Discrete And Looking (To Profit): Homoconnectivity On Grindr, Chase Aunspach Jan 2019

Discrete And Looking (To Profit): Homoconnectivity On Grindr, Chase Aunspach

Department of Communication Studies: Faculty Publications

The queer dating and hookup app Grindr evidences a technological and economic intensification in queer spaces online. The dominant modality of capitalist power is no longer consumerist norms but the collection and analysis of data. Grindr’s participation in datafication distributes increased risks upon its queer users and necessitates a renewed politics of queer privacy beyond homonormativity. I name this arrangement of power homoconnectivity and detail four techniques that capitalism deploys to capture and monetize queer social production. Ultimately, this article unpacks how Grindr designs experiences that move users to log into the app while hiding its engagement with multi-sided markets. …


Infertility Patient-Provider Communication And (Dis)Continuity Of Care: An Exploration Of Illness Identity Transitions, Angela L. Palmer-Wackerly, Heather L Voorhees, Sarah D’Souza, Edward Weeks Jan 2019

Infertility Patient-Provider Communication And (Dis)Continuity Of Care: An Exploration Of Illness Identity Transitions, Angela L. Palmer-Wackerly, Heather L Voorhees, Sarah D’Souza, Edward Weeks

Department of Communication Studies: Faculty Publications

Objective: To identify how and why infertility patients’ communication with health care providers relates to their continuity of care within infertility treatment.

Method: A grounded theory analysis was conducted for 25 in-depth interviews across three coding phases, where we remained open to all themes present in the data, narrowed to most prominent themes, and found the connections between the themes.

Results: Based on our identified themes, we created a conceptual model that explains why infertility patients (dis)continued care with one or more clinician. Through this model, we describe two infertility identity transitions for patients: Transition 1: “Infertility as Temporary” to …


Applied Tensional Analysis: Engaging Practitioners And The Constitutive Shift, Jennifer Mease (Also Peeksmease) Jan 2019

Applied Tensional Analysis: Engaging Practitioners And The Constitutive Shift, Jennifer Mease (Also Peeksmease)

Department of Communication Studies: Faculty Publications

This article introduces applied tensional analysis as a methodological framework that integrates constitutive ontologies (that depict organizations as processes in constant states of emerging or becoming) with the applied need for practitioners to understand and navigate the everyday exigencies of their organizational experiences. Applied tensional analysis centers analysis on tensions as the key to understanding organizational becoming in contrast to approaches that assume organizations are stable entities and consequently focus on patterns, themes, or laws. The applied tensional analysis framework offers four analytical foci (context, tensions, enacted responses, and repertoires) organized into two loops (analytical and change) as guides for …


Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig Oct 2018

Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig

Journal of Media Literacy Education

While many studies have addressed the impact of media literacy interventions on knowledge of specific topic areas, few have explored improvements in media literacy skills as outcome measures. This study analyzed the impact of a media literacy intervention on participants’ critical thinking skills and understanding of media literacy principles by addressing the topics of body image and media representations of gender and race. A two-group, longitudinal experimental design was implemented using college-aged student participants across multiple course sections (n = 198) at a public university in the southeast. Results were significant for several media literacy measures for the treatment …


Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt Aug 2018

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …