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Organizational Communication Commons

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Full-Text Articles in Organizational Communication

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov Apr 2018

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov

Butler Journal of Undergraduate Research

Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …


Creating And Responding To The Gen(D)Eralized Other: Women Miners’ Community-Constructed Identities, Kristen Lucas, Sarah J. Steimel Feb 2018

Creating And Responding To The Gen(D)Eralized Other: Women Miners’ Community-Constructed Identities, Kristen Lucas, Sarah J. Steimel

Kristen Lucas

An analysis of interviews with mining families reveals that gender identity construction is a collaborative process that draws upon broader community discourses. Male miners and non-mining women created a generalized other for women as "unfit to mine" (i.e., women are physically too weak to mine, are easy prey, and are ladies who do not belong in the mines). Female miners responded with gendered discourses that distanced themselves from and linked themselves to the generalized other.