Organizational Communication Commons^™

The Role Of Focus Group Venue: A Comparative Study Of Face-To-Face, Telephone, And Internet Video-Based Venues, June E. Gothberg

Dissertations

The purpose of this study was to examine the equivalence or non-inferiority for comparisons of telephone focus group venue to face-to-face focus group venue, Internet video-based focus group venue to face-to-face focus group venue, and Internet video based focus group venue to telephone focus group venue. Research questions examined the equivalence and non-inferiority of five variables reported in the literature as fundamental reasons a researcher would choose focus groups as a data collection tool. The five variables were: participant interactions, breadth of conversation, depth of conversation, disclosure of sensitive information, and adherence to the topic. Variables were measured using content …