Organizational Communication Commons^™

Chi Meta-Project Ecosystem Overview - Spring 2026, David B. Smith

Publications and Research

This paper offers a high-level account of the Center for Holistic Integration’s (CHI) meta-project ecosystem as visualized in the included system map. CHI provides an organizational structure framed around persistent meta-projects that support and extend individual initiatives across curriculum, scholarly and applied research, infrastructure, artistic production, AI development, cultural inquiry, and external partnerships. Rather than presenting the map as a static inventory of projects, the paper examines how its core domains function as living systems through which knowledge, tools, documentation, participants, and collaborations can accumulate over time. It also considers how CHI-mediated connectivity, institutional integration, and external funding allow the …

Spe 2400-Career Communication Course Syllabus, Alyse Anna Keller Johnson

Open Educational Resources

This syllabus outlines a 12-week asynchronous Career Communication course focused on developing practical communication skills for professional contexts. Through open educational resources (OER) and a Zero Textbook Cost (ZTC) approach, students engage in applied learning activities such as resume development, interview practice, and professional writing. The course is designed for adaptability across institutions and emphasizes accessibility, skill-building, and real-world application.

Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia

Publications and Research

“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike. 

"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience. 

This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications. 

In his presentation, Professor Garcia will offer suggestions on how to guide students towards …

The Campus Evp: A Multi-Case Content Analysis Of Employer Branding Communication In U.S. Higher Education, Latoya A. Clarke

Student Theses and Dissertations

This thesis examines how universities across the major geographical regions in the United States communicate their employer brand through the Careers section on their websites and digital recruitment materials. Using a multiple-case qualitative content analysis, the study applies the four-dimensional brand SMRT storytelling framework of story, meaning, ritual, and transmedia to evaluate how institutions signal aspects of their employer value proposition across various content formats. Findings show that meaning and ritual were consistently applied through content formats via mission statements, departmental narratives, and employee photography. However, story and transmedia appeared inconsistently, as fewer content formats featured long-form …

Data Storytelling For Reputation Management: A Multiple Case Study Of Formula 1, Patagonia & Spotify, Michael O. P. Lowsley-Williams

Student Theses and Dissertations

This thesis investigates data storytelling as a reputation management strategy by examining how organizations leverage data narratives to enhance brand identity, build stakeholder trust, and reshape public perception. Through analysis and comparison of three qualitative case studies of Patagonia, Formula 1, and Spotify, this research explores how these companies construct and utilize data-driven narratives to address reputational challenges across distinct industry contexts. Drawing on elements of framing, situational crisis and stakeholder theories as well as the concepts of encoding and decoding, this study analyzes narrative structures, framing devices, and audience engagement tactics within reports, campaigns, and multimedia content from 2015-2025. …

Creating A Radical Social Change Campaign To Restore Rational Thinking: A Theoretical Framework, John S. Long

Student Theses and Dissertations

Rational thinking is a skill and mindset that is under siege in modern society, becoming increasingly endangered as we devolve into increasingly hyper-partisan communities rife with echo chambers and confirmation biases. The most basic processes of analyzing issues and facts to develop clearly thought-out and defendable positions have been abandoned in favor of a zealous devotion to toe the party line, no matter the evidence or implications. What we are witnessing firsthand is the fast-approaching culmination of the post-truth era.

One might assume that an issue with such far-reaching implications across our entire society would generate a significant amount of …

The Trust Equation: Users, Companies, And Safety In The Online Dating World, Hayley Solomon

Student Theses and Dissertations

Digital dating platforms have become essential to modern-day relationship formation, yet concerns about user safety, harassment, deception, and accountability have intensified distrust, particularly among women. This study explores (1) how women’s personal experiences of danger shape their perceptions of dating apps’ trustworthiness, (2) how women explain the nature of trust and distrust in these digital environments, and (3) how communication professionals can design messages that promote safety and strengthen trust on dating platforms. Using a qualitative study design, four focus groups with three participants each were conducted with heterosexual cis-gender women aged 18–50 who had used Hinge, Tinder, or Bumble …

Living Heritage, Resilience And Ethically Informed Infrastructures In Malawi, Martha B. Lerski, Frank Puluputu Mwale

Publications and Research

Rooted in a rural community’s needs, this paper explores how historically, and ethically informed infrastructures can support community engagement towards identification, documentation, and dissemination of local, traditional, and indigenous knowledge relating to climate change. The paper examines climate adaptation and sustainability issues through the lenses of community organizing and Library & Information Science best practices. It draws on a growing body of literature identifying a role for expanded epistemological and subject discipline perspectives. While the impacts of climate on material culture are increasingly recognized, intangible, and biocultural heritage have not received as much attention. Living heritage traditions and knowledge systems …

Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta

Student Theses and Dissertations

This thesis investigated the impact of social media on nonprofit organizations’(NPOs) efforts to reach their organizational goals. Focusing on a breast cancer organization, the Ellen Hermanson Foundation, and a domestic violence organization, Hope’s Door, and their social media use, this study analyzed their marketing and fundraising campaigns for breast cancer awareness and domestic violence awareness months, as well as Giving Tuesday. With the use of qualitative content analysis, this study identified the use of communicative strategies such as testimonials, reporting and statistics, storytelling through short videos, and call to action to make posts compelling and solicit engagement. It also identified …

“Baking Inclusion Into Everything”: Internal Communication And Black And Latina Women’S Stories Of Intersectionality, Natalie Martell-Concepcion

Student Theses and Dissertations

Internal communications play a major role in creating diverse and inclusive workplace cultures. This study explores the lived experiences of Black and Latina women who work in internal communications, offering unique insights into how their identities intersect with workplace culture and strategic communication. Through a qualitative approach, six intersectional women, three Black and three Latina, were interviewed to examine how gender, racial and ethnic identities influence their work experiences and contributions. The results indicate that while Black and Latina women are treated differently at work compared to other groups, they use their differences to positively contribute to their companies’ internal …

"Finding Your People: Seeking Strength And Solidarity In Employee Resource Groups (Ergs)" - The One Club For Creativity's "Where Are All The Black People?" 2024 Conference Proceedings & Reading List, Javier O. Garcia

Publications and Research

Employee Resource Groups (ERGs) help create community in the workplace, and can serve as a source of strength for employees of marginalized identities.

This panel, originally held at The One Club for Creativity's "Where Are All the Black People?" conference and career fair in 2024, explores the value of intersectional identities in the workplace.

The featured panelists offer insights into the changing landscape of DE&I (diversity, equity, & inclusion) - particularly in the advertising, marketing communications, and creative industries - the impact it is having on employees, and how ERGs can serve as a catalyst for professional and organizational growth. …

An Antisemitism Academia Crisis: Communication Failure On Three Ivy League College Campuses, Rickardo W. Shuzzr

Student Theses and Dissertations

The issue of Antisemitism on college campuses in the United States has gained significant attention following the terrorist attack by Hamas on Israel on October 7th, 2023. This discriminatory behavior, hate speech versus free speech, and academia's role in the geopolitical climate have sparked protests and raised questions about the responsibility of universities today. It has even led to high-profile presidents from institutions such as Harvard, MIT, and UPenn being called to testify before a congressional oversight committee. These university presidents and others have been the subject of ongoing flak in the public sphere. As a result, there have been …

Lead Self To Lead Others: Intersection Of Courage, Self-Awareness, & Leadership Communication For Self-Leadership & Development, Maribel Paulino

Student Theses and Dissertations

Toxic workplaces are recognized as the strongest predictor of attrition and turnover, contributing to global disengagement (70% of team engagement is attributed to managers who are also quietly quitting) particularly by way of workplace cultures, pay and benefits, and employee well-being. A recent workplace research study suggests that 59% of the global workforce is disengaged, 44% is experiencing record high stress levels, 21% is experiencing anger, 56% is struggling, and 24% feel cared for; meanwhile, global disengagement is costing the global economy a substantial $8.8 trillion dollars. As the world continues to evolve, leaders must forge ahead continuously shifting how …

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

The Politics Of Expertise And The Articulation Of Authority In Democracy: Cognitive Style And Intelligibility In The Education Of Problem-Solving And Professional Decision-Making In The Domain Of Law, Michael W. Raphael

Dissertations, Theses, and Capstone Projects

Computational complexity refers to the representational aspect of problem-solving. This representational aspect is commonly understood to describe the regularities that organize the definition of the problem-situation, the qualities that designate its difficulty, either in terms of the process of arriving at a definition of the problem or in the process of arriving at a solution. It is for this reason, that it is commonly said that “representational design precedes computational efficacy.” The point of this maxim is to serve as a reminder that an efficient use of resources begins with the design of near decomposability, the specification of the properties …

Tied Together, Eiko Nishida

Theses and Dissertations

The paper is about a site-specific installation that questions a viewer’s norms and perspectives, through the use of multilingual newspapers as a sculptural material.

The Impact On Gay Men Of Support And Enforcement Of Workplace Dei Policies: A Meta Analysis, Steven M. Vega

Student Theses and Dissertations

The poor enforcement of workplace DEI policies affects gay men in ways that are unique and invite close attention. The nature of the impact of missing or unsupported DEI policies on gay men has been widely debated in the field of human resources and communication studies, with scholars such as David Wicks, Helen Seitzer, James Ward, and Diana Winstansley arguing that these effects include lasting negative mental and physical health effects and discomfort with self-disclosure in the workplace. However, the existing research on this topic has not sufficiently considered the effects of the poor enforcement of workplace DEI policies side …

​​Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger

Publications and Research

The field of public relations (PR) is often misunderstood, despite the fact that it is a growing field (Fawkes, 2018). New employees enter the field of PR every year, whether as new graduates or as those making a career change, yet the intricacies of working in PR are not generally taught in the classroom (Meganck, Smith & Guidry, 2020). Most people do not have a solid understanding of what PR professionals do on a day-to-day basis, and in fact, many of those entering the field don’t either. They may think that PR is simply social media management, or even confuse …

Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff

Student Theses and Dissertations

Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor …

Our Stories, Katelyn S. Lopez

Publications and Research

This semester, we participated in the “Our Stories” qualitative research project that involves learning more about students' first year, and first-semester experiences at City Tech during pandemic times. As we organized and read students’ posts, we journaled and practiced reflexivity, a qualitative research process that helps us examine how we are interpreting the data that we are engaging with. T Reflexivity is a process in qualitative research involving frequent examination of one’s position in the project. These positions include one’s assumptions, feelings, and so forth. An essential question for qualitative researchers, according to Leavy (2011), is “Has the researcher engaged …

Difficult Dialogues At Laguardia Community College, Cuny, Ian Mcdermott, Caterina Almendral, Jacqueline A. Brashears

Open Educational Resources

This document summarizes the process of leading a difficult dialogues workshop. Supplemental files are attached, which include a script and slides. We recommend following the script to ensure the workshop is organized and follows the methods outlined below. These materials have served as the basis for an ongoing series of workshops at LaGuardia Community College in a variety of contexts, from faculty and staff discussing gender identity to student interactions at the College. Most recently and frequently, the workshop has been held for Student Success Mentors to help them navigate their relationships with the students they supervise and the professors …

Com 210: Writing At Work, Cuny School Of Professional Studies

Open Educational Resources

An overview of professional workplace writing, including audience assessment, preparation for writing and research, design, editing, and collaborative writing. Models of effective writing and practice in preparing business correspondence, reports, instructions, proposals, presentations, and web content, development of competence in creating documents routinely required of professionals in organizations. Relevant for a wide variety of professions.

Brave New World - Connectivity, Rhonda S. Binda

Open Educational Resources

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more …

The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo

Student Theses and Dissertations

The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …

Illness And The American Workplace: Issues And Implications For Employers And Employees, Victoria R. Dolan

Student Theses and Dissertations

This project aims to identify American employee experiences and existing workplace policies and cultures surrounding illness, disability, and sick leave. This approach was taken in order to closely examine what looks to be working well for companies and workers, and what could benefit from a more human centric approach in regards to workplace policy and employee support programs. The study of employee experiences in particular represents a gap in the current scholarly literature regarding illness and illness policy in the American workplace, and more accurately represents the experiences for both employees and employers. Furthermore, it assists with distinguishing the types …

Together Apart: Influences And Barriers To Engagement Among Remote Workers, Stacey-Robin H. Johnson

Student Theses and Dissertations

Organizations recognize the importance of having employees who do more than 'show up' for work. Rather, the goal is to have employees who will adapt to, embody, and promote the values, agenda, and strategic purposes of the organization beyond their work life. In the efforts around engagement, there are key influences in the organizational lifespan of an employee that can inspire or discourage engagement attitudes and behaviors.

Remote workers (defined here as those who work outside of a central, collective work setting) present unique challenges, the most pressing being maintaining a sense of connection and inclusion among the group in …

Symptomatic Leadership In Business Instruction: How To Finally Teach Diversity And Inclusion For Lasting Change, Linda L. Ridley

Publications and Research

Are business faculty complicit in mythologizing business concepts by ignoring historical precedence?

The refusal to examine in totality the history of discrimination and racism allows us to perpetuate a mythology of white supremacy that is enhanced through impotent diversity programs repeated throughout corporate America. This paper examines the importance of demythologizing the business curriculum through symptomatic thinking, which allows faculty and students to untangle the quagmire of diversity and inclusion in corporate America. Students are thereby equipped with tools for behavior transformation in the workplace that uses a symptomatic, rather than symbolic approach, to decision making and problem solving.

The Relationship Between Just Culture, Trust And Patient Safety, Linda Ann Paradiso, Nancy Sweeney

Publications and Research

PROBLEM: Medical errors are now considered to be the third leading cause of death in the United States, estimated at more than 250,000 deaths per year. The Institute of Medicine’s landmark report, To Err is Human, identified that errors are not the fault of individuals, but systems, processes, and various conditions. In healthcare, the cornerstone of the process by which we learn from errors has been voluntary reporting. The primary barrier to reporting errors is the negative response from administrators, and the potential risk of disciplinary action. An environment of trust and fairness is known as “Just Culture” and …

White Faces In A Black Movement: Why Their Voices Matter, Chauncey L. Alcorn

Capstones

This story follows the lives of two white activists in New York's Black Lives Matter movement. It examines the largely ignored impact white activists have had on the BLM movement and also explores the history of white activists in the abolitionist and Civil Rights movements. The climax details a highly-publicized spat between rival Black Lives Matter organizations that happened during a Dec. 4 protest to commemorate the one-year anniversary of Officer Daniel Pantaleo's non-indictment in Garner's death. My main character, a white male, was blamed for causing the rift and was asked to step down from his leadership position in …

Value Of Situation Awareness Information Requirements Analysis And Information Flow Analysis, Norman E. Groner

Publications and Research

No abstract provided.