Organizational Communication Commons^™

Framework For Enhanced Intergenerational Connectivity (Eic): A Professional Program Development Report, Amanda Michelle Reigle

Electronic Theses, Projects, and Dissertations

This program development report documents the implementation and facilitation of the Sages and Seekers pilot program at California State University, San Bernardino (Palm Desert Campus) from 2022 to 2025. Grounded in communication theory, intergroup contact principles, and instructional design, the report outlines a structured intergenerational intervention aimed at enhancing empathy, connection, and understanding between older and younger adults. Drawing from facilitator observations and program implementation experiences, this work led to the creation of the Framework for Enhanced Intergenerational Connectivity (EIC), a five-point planning model emphasizing leadership, facilitation, administrative support, participant continuity, and structured program design.

The EIC framework is accompanied …

Contradictions In Policies And Practices: A Case Study Of Educational Opportunities For Transfer Students, Brystal Nevins

Electronic Theses, Projects, and Dissertations

Mission statements are a representation of an organization’s identity and can serve as a guiding factor for the development of policies and practices. However, in a setting of higher education where population demographics can shift over time, it may be necessary for periodic policy evaluation and adjustments to occur. A significant portion of the California State Universities’ students are being excluded from participating in their education to the best of their potential and excluded in a way that does not align with the overall California State University (CSU) mission. Through structurating activity theory, contradictions within policy processes can be used …

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Transforming Black Students’ Higher Education Experiences And Lives: A Proposal For The Csu, Don Lundy

Electronic Theses, Projects, and Dissertations

For decades, a racial “achievement gap” has persisted in U.S. higher education. Specifically, White students have outperformed Black students on a number of indicators, including college admissions, standardized test scores, and graduation rates. This graduate project considers several explanations for this persistent inequity. The root of the problem, it argues, is U.S. higher education’s history of racism and exclusion and the oversaturation of whiteness in these institutions. In other words, U.S. higher education was built for and continues to serve White students at the expense of Black students. Historically Black Colleges and Universities (HBCUs) show us that when whiteness is …

Welcoming Families With Children To Csusb: Making An Intergenerational Difference, Leslie Leach

Electronic Theses, Projects, and Dissertations

Coming back to school after a gap in your education can be a daunting task. For students with children (SWC), the undertaking has different challenges than their classmates. Providing resources geared towards their success plays a significant role in the student's ability to complete their education. It also allows the SWC to feel a sense of belonging within their institution of higher learning. This project analyzes other California State Universities' family housing programs to advocate a similar program at California State University, San Bernardino. Using the Communication Theory of Identity (CTI) and Organizational Identity (OI), I can illustrate how resources …

When The Victim Becomes The Accused: A Critical Analysis Of Silence And Power In The Sexual Harassment Case Of Dr. Christine Blasey Ford And Supreme Court Justice Brett Kavanaugh, Erendira Torres

Electronic Theses, Projects, and Dissertations

The purpose of this study was to investigate whether silence was performed as an act of submission or power in the sexual harassment case of Dr. Christine Blasey Ford and Supreme Court Justice Kavanaugh in 2018. Additionally, this study was concerned with how gender role expectations were communicatively represented throughout the hearing. This qualitative case study took a Critical approach through a Feminist Poststructural lens, navigating through concepts such as: discourse, silence, and gender as a cultural construct.

Into The College Classroom, Another Tour Of Duty: A Guide For Instructors Of Veteran Students In Higher Education, Steven Dewalden

Electronic Theses, Projects, and Dissertations

Concepts found in organizational socialization and culturally responsive pedagogy, were used in this project. The focus was on the veteran population who are leaving the unique organizations of the military to transition into higher education. Differences in socialization techniques used by the military and higher education are vastly different and contribute to unique outcomes for the new members. In this project, veterans were represented as a unique culture to consider in the classrooms of higher education as instructors prepare to use a culturally responsive approach to teaching. This project was created using an autoethnographic process using self-reflection through a narrative …

Do I Desire Chatbots To Be Like Humans? Exploring Factors For Adoption Of Chatbots For Financial Services, Moses Sugumar, Shalini Chandra

Journal of International Technology and Information Management

AI-powered chatbots are gaining traction across various industries, especially in the financial sector. Despite these implementations, chatbot adoption and usage among consumers is still low. Grounding on the unified theory of acceptance and use of technology 2 (UTAUT2) model and the Belief Desire Intentions (BDI) model, this study explores factors influencing the adoption of chatbots for financial sectors by emphasizing on the role of user desires in addition to human beliefs. Explicitly, the research hypothesizes the role of the humanness in chatbots influencing consumer adoption in the financial services sector. The suggested research model was tested via a sample of …

Teacher Demoralization: Neoliberal Influence On The Complex Education System And Teacher Morale, Dionne Elvira

Electronic Theses, Projects, and Dissertations

Since the 1980s, neoliberal influence has slowly taken over our education system’s vision and purpose. Presently, marketization in schooling has drawn the attention and influence of those of monetary and political power (Bartlett et al., 2002). Accountability measures set in place by the strings attached to school funding and sanctions encompass blanket demands on classroom instruction not equitably designed to support our diverse student populations (Ravitch, 2013; Reigeluth, 2014; Tsang, 2019). The school system, as it presently stands, is managed and maintained under systematic models that do not align to the complex needs of each unique school within its unique …

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic …

Child Abuse Prevention In Rural Southern California: A Participatory Action Research Project, Nelly Zambrano

Electronic Theses, Projects, and Dissertations

This research project examines resources and services to prevent families and children from entering the child welfare system in a rural town in Southern California. There is constant struggle to get the adequate services, resources and trained staff in this rural area because it is isolated and it takes about two hours’ travel time to get to the metropolitan cities. The literature review discusses child welfare services challenges, strengths and social capital to support families and children as well as the child welfare system itself in rural areas. Constructivism is the appropriate framework for this research project, because the goal …

Social Media And The Voice Of The Department, Brittany N. Rios

Electronic Theses, Projects, and Dissertations

More law enforcement agencies are adopting social media as a progressive policing strategy each year. They utilize it for several reasons including, community outreach and engagement, public relations, notifying the public of safety concerns, recruitment, intelligence gathering for investigations, among other uses (IACP, 2017). This study explores Southern California Law Enforcements’ use of social media through a survey and content analysis. First, the survey results suggest that more than 93% of departments surveyed concentrate on community outreach through their social media channels. Second, the content analysis results suggest that when media (pictures/video), links, and hashtags (#), are included in posts …

Face-To-Face Communication Versus Memo Communication To Announce Mergers And Acquisitions The Importance Of Media Richness, Janell Marie Hopeck

Theses Digitization Project

The purpose of this study was to examine the current research on mergers and acquisitions which includes organizational factors, such as communication processes, and their impact on employee reactions. The current study addresses this issue through a simulated M&A announcement laboratory experiment with 156 CSUSB undergraduate students.

Composition Heuristics And Theories And A Proposed Heuristic For Business Writing, Katharine Louise Peake

Theses Digitization Project

This work questions the usefulness of heuristic procedures, within composition in general writing in business in particular, as an effective aid to the generation of written, non-fiction discourse.

The Effect Of Computer Mediated Communication To Communication Patterns, Elena Methawut

Theses Digitization Project

Computer mediated communication (CMC) fundamentally influences the function of communication. It influences the organization's management and administration, but it most affects the dynamics of middle and lower level employees. The most simplistic model is that of an electronic office in which its employees need to know and understand the role of CMC. The purpose of this study is to investigate the performance and satisfaction of co-workers who use CMC to communicate within their organization, and to check employees' performance when using CMC.

Beyond Good Writing: The Multidisiplinary Skills Of The Communications Professional, Kimberly Annette Foreman

Theses Digitization Project

No abstract provided.

Communication Audit Of Victor Valley College, Kathleen Fay Moore

Theses Digitization Project

No abstract provided.

A Communications Audit For The Office Of Enrollment Services At California State University, San Bernardino, Elizabeth Mary Kalebu Kyeyune-Nyombi

Theses Digitization Project

No abstract provided.