Organizational Communication Commons^™

Ua12/9 Newsletter, Vol. 3, Issue 6, Wku Counseling & Testing Center

WKU Administration Documents

Newsletter created by and about WKU Counseling & Testing Center.

• Don't do the White Thing!
• Domestic Violence Awareness Month
• Lunch & Learn Series Is a Success!
• Star Says Hang in There! - Service Dog
• Counseling Services

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• Presidential Selfie – Gary Ransdell, Corie Martin
• WKU Regents Pass 2016-2017 Budget
• Barbara Deeb Named NATAS Ohio Valley Silver Circle Honoree
• Two Alumni Named to WKU Board of Regents – Julie Hinson, Jason McKinney
• WKU Steel Bridge Team Finishes 1^st in Nation for Best Looking Bridge, 37^th Overall
• WKU Faculty Member Wasn’t Expecting Record-Breaking Run on ABC’s 500 Questions – Guy Jordan
• WKU Student Life Foundation Outlines 10-Year Housing Master Plan
• WKU Students 1^st in Photo, 2^nd in Multimedia in 2016 Hearst National Championships – Brittany …

Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

Images Of Alzheimer’S: A Visual Analysis Of The Imagery Used To Globally Market Alzheimer’S Services Online​, Elizabeth Spencer, Alicia Mason

Faculty Submissions

Currently more than 46 million people are living with dementia globally (ADI, 2015). The World Health Organization (WHO) reports the worldwide population of persons 60 years of age and older will more than triple between 2000 and 2050 to two billion. The concept of Western patients receiving long-term dementia care in foreign countries is a new and emerging phenomenon (Gray, 2013; Pomareda, 2014; Wegerer, 2014). This study examines the visual images within Alzheimer’s care facility websites (n=105) and uses a cross cultural comparison lens to contrast differences in patient representations and treatment facilities. The goal of this study is to …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

Beneath The Surface Dive And Beach Cleanup Festival, Megan Van Hamersveld

Communication Studies

No abstract provided.

Public Relations Practitioners’ Perceptions Of The Use Of Crisis Response Strategies In China, Yang Hu, Augustine Pang

Research Collection Lee Kong Chian School Of Business

This study seeks to solicit Chinese PR practitioners’ views on the veracity of identified indigenous crisis response strategies (CRSs) and examine the underpinning socio-contextual factors that contribute to the employment of these strategies. Through 20 interviews, the authors found that political power, cultural backgrounds, media nature, public idiosyncrasies, and companies’ problematic status contributed to the use of indigenous strategies of “Barnacle”, “Third-party endorsement” and “Setting up new topics”.

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• From College to University: WKU Pylon
• WKU Honored for Programs Helping Veterans, Students in the Military
• Larry Snyder Named Dean of Potter College of Arts & Letters
• Brian Kuster to Lead Student Affairs for Next 2 Years
• Confucius Institute at WKU Honored at Global Conference
• 2 Gatton Academy of Mathematics & Science Students Named Emperor Science Award Winners
• WKU Student Awarded U.S. Foreign Service Internship – Alexandria Knipp
• WKU Continues to Climb in Open Doors Study Abroad Rankings
• U.S. News Ranks WKU Online Programs Among Best in Nation
• Family & …

Corporate Crisis Communication: Examining The Interplay Of Reputation And Crisis Response Strategies, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This experiment study used a 2 × 3 between-subjects design to assess two factors in crisis communication and reputation management—prior corporate reputation (good and bad) and crisis response strategies (apology, sympathy, and compensation)—on an organization facing high crisis responsibility. Results indicate that stakeholders prefer apology to compensation response strategies. Organizations with a prior good reputation have better postcrisis reviews that those with a prior bad reputation. Crisis managers facing crises that generate high attribution of crisis responsibility and anger are advised to rely on apology rather than compensation strategy. It would also be advantageous for an organization with prior good …

White Paper On Mentoring Research And Best Practices, Elina Erzikova, Diana Martinelli

Faculty & Staff Scholarship

Sponsored by the Plank Center for Leadership in Public Relations, this white paper draws upon mentorship research literature and summarizes 12 key insights and eight best practices gleaned from that work. Key insights include: mentoring as a bi-directional and multiple relationship process, mentors as co-learners, long-term benefits for protégés, mentorship’s long-term value, the roles of involvement and similarity, the power of both formal and informal mentorship, mentorship as leadership development, and the promise of e-mentoring. The paper also includes sections on mentoring college students and ways to evaluate mentoring programs.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• Before & After: College Bulletins
• Marc Archambault Named Vice President of Development & Alumni Relations
• 4 WKU Students Recognized by Goldwater Program
• Julia Roberts Receives National Award for Impact on Gifted Education
• WKU Newest Member of Kentucky Proud Farm to Campus Program
• Muhlenberg County Educator Inducted into Teacher Hall of Fame – Mary Armstrong
• Brent Bjorkman Appointed Director of Kentucky Museum
• WKU’s Campus Awarded Level I Arboretum Accreditation
• Honors College at WKU Spotlighted in National Guide
• WKU Wins Hearst Photojournalism Title for 22^nd Time in 26 Years
• WKU Among …

Ua51/1 Collections & Connections, Jennifer Wilson

Collections & Connections

Collections & Connections is a bi-annual newsletter of WKU Libraries. This Spring-Summer 2015 issue features another successful book fest organized by the partnership of WKU Libraries, WC Public Library, and the Barnes & Noble Booksellers. Diana Gabaldon, an author known for her Outlander series, is featured in an headline article and so is Kiran Bhatraju, who received this year's Kentucky Literary Award.

Another article features the announcement of the launch of Kentucky Research Commons by WKU Libraries as well as the publication of the new Faith Community Nursing journal on its own digital institutional repository known as TopSCHOLAR.

Yet another …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Ua68/11/1 Philosophy & Religion News, Vol. 7, No. 3, Wku Philosophy & Religion

WKU Administration Documents

WKU Philosophy & Religion newsletter regarding activities of faculty, staff, students and alumni.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Jimmy Feix 1931-2014
• Ransdell, Gary. Letter from the President
• Thompson Complex – North Wing Razed
• WKU Yearbook Wins Pacemaker Award – Talisman
• Neale Chumbler Named Dean of College of Health & Human Services
• Six Gatton Academy of Mathematics & Science Students Semifinalists in 2014 Siemans Competition
• WKU Among 30 Most Beautiful College Campuses in the South
• Don Dizney Receives Honorary Doctorate for Public Service
• WKU Named to Military Friendly Schools List for 6^th Straight Year
• WKU Listed in Open Doors Report for Study Abroad Participation
• Six WKU Students Honored by Gilman Scholarship Program
• WKU Graduate …

Public Relations In Town-Gown Communities: Improving And Creating A Beneficial Relationship Between The College And Its' Community, Taylor Crump

Journalism

This study demonstrates the importance and best practices associated with building two-way symmetrical communication and a democratic partnership between a university and its’ city and community. It analyzes the current relationship between Cal Coast College and Central Coast City. With the United States in constant competition with those around the globe in regards to innovation and technology, it has become increasingly important to that universities and their communities work together to not only build mutually beneficial relationships in their communities, but ones that will prepare its’ students to be leaders and influential community members. This study investigates the current strains, …

Ua68/6/1 Emereti, Vol. Ii, No. I, Wku English

WKU Administration Documents

Newsletter created by the WKU English Department regarding the activities of retired faculty.

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Management and Marketing Faculty Publications

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.

Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:

• Understanding the broad context of international business, including the critical trends impacting …

Nonprofit Development And Communications Alignment For Maximized Success : A Case Study Of An Independent School, Breanne D. Matloff

Theses, Dissertations and Culminating Projects

Among the goals of a successful nonprofit organization are to obtain the necessary financial support in order to thrive and establish good relations with and between groups of publics. This research study explores in depth the organizational context of an independent school where the Institutional Advancement Department, which consists of the Development Office and the Communications Office, are principally tasked with achieving both of these goals. The two offices are housed under the umbrella of Institutional Advancement to allow for permeability and coordinated efforts, yet it is unclear if integration is beneficial to the organization at large. Results from an …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Homecoming on the Hill
• 42 WKU Students Earn National Scholarships
• WKU Student Wins Heart’s 2014 National Photojournalism Title – Jabin Botsford
• WKU Elizabethtown/Fort Knox Selects Regional Chancellor – Evelyn Ellis
• Lynette Breedlove Named Director of Gatton Academy of Mathematics & Science at WKU
• Jace Lux Named WKU’s Director of Recruitment & Admissions
• $249,978 National Science Foundation Grant Aids Chemistry Research at WKU, South Korea
• WKU Researcher Shines in Science Idol Competition at Symposium – Jill Maples
• Gatton Academy of Mathematics & Science Named Top High School in the US
• Gatton Academy Students …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History alumni newsletter reporting on activities of the department, faculty, staff and students.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Downing University Center
• All 4 WKU Nominees Recognized by Goldwater Scholarship Program
• Michael McClellan Named Diplomat-in-Residence at WKU
• WKU Meteorology Major Awarded Internship with NASA Program – Victoria Hampton
• WKU Youth in Government Chapter Honored at National Assembly
• WKU Ties for 2^nd in Overall Hearst Competition
• WKU Earns Tree Campus USA Recognition for 4^th Straight Year
• WKU Forensics Team Sweeps Major Championships
• 2013 Talisman Wins Gold Crown
• Record 6 WKU Students Awarded Critical Language Scholarships
• Gift Supports Nursing & Honors Life of Bowling Green Nurse – Helen Turner
• Farhad Ashrafzadeh …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

Tensions And Metaphors In Higher Education Fundraising Profession, Jessica Martin Carver

Masters Theses & Specialist Projects

This research examined the language used by higher education development professionals, specifically similar and dissimilar tropes and how they shape the perception of those development professionals. By studying these linguistic devices, insight is provided into this particular occupation and the effects these devices have on perceptions and interpretation. The findings in this study could help to produce more skilled communicators in the field and could be used as a framework to study other professional positions. Semi-structured interviews were conducted to gather data from twelve participants, and the data was then analyzed through thematic analysis. Findings revealed the types of metaphors …

Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu

Marketing and Communications

Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.

Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Although nonprofits see value and potential in social media, many have not yet mastered social media and harnessed their full potential. This phenomenological study sought to identify the best social media strategies and tactics for effectively engaging existing and potential donors, volunteers and stakeholders, according to social media nonprofit professionals. Six themes emerged: listening to the audience; engaging instead of fundraising; sharing relevant, valuable and actionable content; being honest, accessible and responsive; using social media as part of a multi-channel strategy; and that measuring is mandatory.

Ua3/9/1 Wku Annual Progress Report, 2013-2014, Wku President's Office

WKU Administration Documents

Progress report regarding Challenging the Spirit (2012-2018) action plan.

Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham

Theses and Dissertations--Communication

This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from …