Organizational Communication Commons^™

Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia

Publications and Research

“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike. 

"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience. 

This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications. 

In his presentation, Professor Garcia will offer suggestions on how to guide students towards …

Critical Feminist Editorial Praxis: My Tenure As The First Journal Editor Of Color Of Communication Monographs, Srivi Ramasubramanian

Media Studies - All Scholarship

In this essay I theorize about Critical Feminist Editorial Praxis, which envisions journal editing as a site for scholar-activism. I use the term activism because to counter the hegemonic whiteness and coloniality of Communication knowledge requires active efforts to go against the taken-for-granted processes and practices. Journal editing is a significant location for interventions because this is often where we learn what is considered cutting-edge scholarship within our discipline. This significance is especially clear when the journal in question is a flagship publication of a leading professional organization. As I end my tenure as the first editor of color of …

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srivi Ramasubramanian, Minnie Mcmillian, Shumaila Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Media Studies - All Scholarship

Campus activism by student leaders has historically played a significant role in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Nonprofit News Public Communication Data, Nik Usher

Communication: Faculty Scholarship

This is the link to the data for:

Nonprofit news outlets have emerged as potential solutions to the market failure of for-profit journalism, particularly in local news "deserts." However, it is unclear whether digital-first nonprofit news outlets themselves are articulating their distinct value proposition to a wider public. Using an original dataset of 336 nonprofit news outlets across 45 states and Washington, D.C., we analyzed digital-first news nonprofit websites to assess public communication strategies across different geographic scopes (local, state/regional, national/international) and coverage types (investigative, explanatory/analysis, news and events). We specifically assess the presence of impact statements, evidence of financial …

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …

They've Got Game

DePaul Magazine

DePaul alumni occupy positions across the sports industry. Specialized business and communication programs aim to increase those stats.

Ua68/17 Wku Dance: Creating, Thinking, Artists, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about the WKU Dance Program.

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Between Wages And Wellbeing: Examining The Role Of Employers In Increasing Covid-19 Vaccine Uptake In The State Of West Virginia, Nathaniel Udoh Godwin

Graduate Theses, Dissertations, and Problem Reports (ETD)

The novel coronavirus disease 2019 (COVID-19) stretched public health systems globally, with millions of cases confirmed across all continents of the world. The United States health systems struggled as the country grappled with emerging variants of the virus, differing levels of vaccine acceptance, misinformation, and disparity in health outcomes. As COVID-19 vaccines emerged, the U.S. Government sought to bolster uptake through myriad measures, including announcing vaccine requirements for federal employees, which was met with mixed reactions. Accordingly, some employers and businesses adopted a “no jab, no job” policy, while others stopped short of mandates but encouraged and incentivized vaccine uptake …

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver

Discourse: The Journal of the SCASD

This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …

Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia

Discourse: The Journal of the SCASD

Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …

“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler

Discourse: The Journal of the SCASD

This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …

Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick

Discourse: The Journal of the SCASD

Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota

Discourse: The Journal of the SCASD

No abstract provided.

Framing Esports’ Jedi Issues: A Case Study In Media Irresponsibility, David Painter, Brittani Sahm

Faculty Publications

Purpose: This investigation analyzes Asian, European, and North American coverage of esports’ justice, equity, diversity, and inclusion (JEDI) issues as a case study of media organizations’ communications on these topics.

Design/methodology/approach: This quantitative content analysis describes coverage of esports’ race, gender, age, and social class issues to draw inferences about media organizations’ abilities to meet their social responsibilities when reporting on organizational JEDI issues.

Findings: There were significant differences across continents; however, most stories only mentioned gender and age, seldom noting esports’ race or social class issues.

Research limitations/implications: Although all stories analyzed were published in English, the findings extend …

​​Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger

Publications and Research

The field of public relations (PR) is often misunderstood, despite the fact that it is a growing field (Fawkes, 2018). New employees enter the field of PR every year, whether as new graduates or as those making a career change, yet the intricacies of working in PR are not generally taught in the classroom (Meganck, Smith & Guidry, 2020). Most people do not have a solid understanding of what PR professionals do on a day-to-day basis, and in fact, many of those entering the field don’t either. They may think that PR is simply social media management, or even confuse …

Reconnecting With The Truth: Conspiracies, Perspective Taking, And Misinformation, Scott Sellnow-Richmond, Mili Pinski

Discourse: The Journal of the SCASD

“I’ve done my research.” Misinformation has become a prevalent topic in communication courses, particularly those focused on argumentation, public speaking, or even interpersonal and family communication. Students thus benefit from adapting public speaking-focused assignments to illuminate how to understand - and thus combat- disinformation in their own lives. This assignment works toward this goal in two stages, allowing students to argue not just against misinformation and conspiracies, but also to argue for them as an act of empathy and understanding. The applied nature of this exercise also empowers instructors with a way to concretely address this issue in the classroom. …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

The Great Resignation Among Restaurant Workers: A Content Analysis Of News Sources’ Portrayals Of The Covid-19 Labor Shortage, Mackenzie M. Williams

The Cardinal Edge

When workers left the labor market in large numbers during the COVID-19 pandemic, proclamations of a labor shortage emerged extensively throughout the news. In this study, I analyze the coverage of the worker shortage among three news sources with different political orientations. Several themes emerged from analyzing a total of 75 articles. The findings showed that the perspective shown in the article, the cause of the labor shortage, restaurant worker portrayal, support of solutions, and opinion of the labor shortage all differed based on the political identity of the news source. This research supports previous findings that show there is …

Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang

Dissertations

This study examines the narratives that were presented in Chinese and American media by using Dr. Li Wenliang (one of the first people who tried to raise the alarm about the outbreak of COVID-19), and the COVID-19 origin controversy as case studies to understand how these news stories conflicted and which tellings became dominant. The way these two cases have been depicted in the media has changed over time. Understanding how that depiction changed is important because it helps demonstrate how narratives function to frame crises. The current study uses narrative, and framing theories to support thematic analysis of news …

Our Stories, Katelyn S. Lopez

Publications and Research

This semester, we participated in the “Our Stories” qualitative research project that involves learning more about students' first year, and first-semester experiences at City Tech during pandemic times. As we organized and read students’ posts, we journaled and practiced reflexivity, a qualitative research process that helps us examine how we are interpreting the data that we are engaging with. T Reflexivity is a process in qualitative research involving frequent examination of one’s position in the project. These positions include one’s assumptions, feelings, and so forth. An essential question for qualitative researchers, according to Leavy (2011), is “Has the researcher engaged …

The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams

College of Arts & Sciences Senior Theses

When workers left the labor market in large numbers during the COVID-19 pandemic, proclamations of a labor shortage emerged extensively throughout the news. In this study, I analyze the coverage of the worker shortage among three news sources with different political orientations. Several themes emerged from analyzing a total of 75 articles. The findings showed that the perspective shown in the article, the cause of the labor shortage, restaurant worker portrayal, support of solutions, and opinion of the labor shortage all differed based on the political identity of the news source. This research supports previous findings that show there is …

Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover

Honors Theses

This thesis aims to demonstrate the power of the audio medium to connect speaker and listener, as a result of the uniquely intimate nature of the medium. By understanding how speakers and listeners connect through audio, the research reveals that the audio medium is a sustainable media outlet, one that is durable despite changes in culture in the media market, that has transformed over time, all while keeping itself within the principal constraints of its original form, that being sound as conveyed to a listener. Three interviews were conducted with individuals situated in different areas of the audio media landscape; …

Winter 2022

Conversations

Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper

Pepsi-Cola's Number Fever Fiasco: How The Media Portrays The Actors Of A Crisis, Rick Pulos

Proceedings of the New York State Communication Association

In 1992, Pepsi created a marketing ploy to increase interest in its products in the Philippines. The game was aptly called “Number Fever,” and participants had to look at the number printed underneath the cap of their soft drink bottle and listen to the announcement of the winning numbers on the radio and evening news. Filipinos “went crazy for Number Fever. Everyone was trying their luck. Winners were announced daily and suddenly Pepsi seemed to be everyone’s favorite drink” (Radeska, 2018, para. 3). The number “349” was announced for the jackpot and unfortunately thousands held the winning bottle cap. This …

Ua45/1 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office.