Organizational Communication Commons^™

Chi Meta-Project Ecosystem Overview - Spring 2026, David B. Smith

Publications and Research

This paper offers a high-level account of the Center for Holistic Integration’s (CHI) meta-project ecosystem as visualized in the included system map. CHI provides an organizational structure framed around persistent meta-projects that support and extend individual initiatives across curriculum, scholarly and applied research, infrastructure, artistic production, AI development, cultural inquiry, and external partnerships. Rather than presenting the map as a static inventory of projects, the paper examines how its core domains function as living systems through which knowledge, tools, documentation, participants, and collaborations can accumulate over time. It also considers how CHI-mediated connectivity, institutional integration, and external funding allow the …

Deepfakes As Crisis Triggers: Experimental Evidence On Response Strategy Effectiveness, Responsibility Attributions, And Sharing Intentions, Alicia Mason, Mariah Laman, Tanner Glenn, Treyton Meyers

Faculty Submissions

The term deepfake refers to falsified media content created using artificial intelligence (AI) technologies to manipulate audio, video, or images. Deepfake news fabrications are designed to appear highly realistic, making it difficult for audiences to distinguish them from authentic content. Responding to deepfake-induced  reputational threats therefore presents a unique challenge for organizations. Despite the growing prevalence of deepfake technology, little experimental research has examined how different crisis communication strategies perform in mitigating the reputational and relational harm posed by deepfake-induced crises. Accordingly, this study seeks to (1) examine how exposure to deepfake news relates to public perceptions and affect toward …

The New Wild West: A Case Study Analysis Of The Communication Methods Surrounding Ai Infrastructure In West Texas, Thomas Sorensen

Electronic Theses and Dissertations

In the past several years, artificial intelligence has taken the world by storm. It has enabled numerous innovations across all sectors, and its usage continues to grow daily. This increase in demand for AI products has led to the development of AI data centers nationwide. Fueled by competition between the public and private sectors, many projects are underway. This study focuses on one such project in West Texas: the Stargate Data Center. This project is being constructed near Abilene, Texas, and has had an instrumental impact on the daily lives of its citizens. This research project seeks to answer the …

Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram

Faculty Submissions

This study examines two critical digital touchpoints on medical tourism provider (MTP) websites: (1) the accessibility of contact pages which often function as entry points for inquiries, scheduling, and pre-travel coordination, and (2) the authenticity of visual imagery used to shape expectations about care environments, personnel, and technological capacity. A sample of 105 MTPs across all six World Health Organization regions were analyzed using quantitative web accessibility testing and qualitative visual analysis. Results indicate pervasive accessibility errors on contact-page touchpoints and extensive reliance on inauthentic imagery to depict patients, providers, and medical technologies. Together, these practices may distort user expectations …

Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia

Publications and Research

“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike. 

"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience. 

This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications. 

In his presentation, Professor Garcia will offer suggestions on how to guide students towards …

Trusted Forms—The Case Of Barack Obama’S Birth Certificate, Karl-Heinrich Schmidt, Frederik Schlupkothen

Proceedings from the Document Academy

Documents can be understood as containers for information that enable remote communication between people across space and time. They are therefore fundamentally subject to issues of trust. The theoretical treatment of documents as a means of remote communication has a long history and has arrived in the age of electronic document exchange, as shown by the work of R. T. Pédauque, which is taken as a starting point here.

To take theory further, form-based documents are discussed here as an example. Form-based documents control the information provided by fillers by specifying form fields. The core of this paper is to …

Digital Diplomacy And Activism: Sustaining Institutional Legacy Through State-Proxy Discursive Competition In The Aftermath Of The Usaid 2025 Suspension, Maryam Alaa Elprince

Capstone and Graduation Projects

This study examines how the 2025 suspension of the United States Agency for International Development (USAID) transformed the arena of U.S. foreign-aid diplomacy by eliminating the agency’s operational capacity and erasing its digital presence, thereby redistributing discursive authority across a fragmented communicative field. The research aims to determine how diplomacy adapts when a bilateral institution central to American soft power is dismantled through top-down decision, and whether discursive power exercised online can extend institutional relevance and legitimacy beyond structural collapse. Using an interpretivist qualitative design that combines digital-forensic reconstruction, document-based content analysis, and elite interviews  with top ranking officials, the …

Crisis Communication In The Influencer Era: A Crisis Response Analysis Of Poppi And Alani Nu, Meredith E. Staley

Honors College Theses

As social media continues to reshape modern public relations practice, beverage brands like Alani Nu and Poppi offer relevant examples of influencer-driven communication and crisis response. This honors thesis compares and contrasts these brands following two major crises: Poppi’s influencer vending machine campaign and the health concerns and backlash surrounding Alani Nu’s energy drinks. Despite the well-known prevalence of these brands, there is little scholarly research examining their crisis communication strategies. Guided by Situational Crisis Communication Theory, this study uses a combination of social and news media content analysis to evaluate how each brand responded to its respective crisis. Each …

Impact Of Instagram Flyers In Higher Education: Within Resident Assistant Program Attendance Marketing, Mary J. Mcdonald

Liberal Studies (MA) Final Essays

This exploratory pilot study examines whether posting Instagram digital flyers affects Resident Assistant (RA) program attendance in the higher-education Housing and Residence Life (HRL) context. Instagram has emerged as a dominant channel of communication among Generation Z (1997-2012). As a result, higher education institutions have increasingly used social media to prompt student engagement and foster belonging, in hopes of strengthening retention. Using a quasi-experimental matched comparison design, attendance data from the 2024 academic year without Instagram flyers were compared to the 2025 academic year with Instagram flyers. The independent variable was the implementation of Instagram digital flyers, and the dependent …

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srivi Ramasubramanian, Minnie Mcmillian, Shumaila Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Media Studies - All Scholarship

Campus activism by student leaders has historically played a significant role in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, …

The Trust Equation: Users, Companies, And Safety In The Online Dating World, Hayley Solomon

Student Theses and Dissertations

Digital dating platforms have become essential to modern-day relationship formation, yet concerns about user safety, harassment, deception, and accountability have intensified distrust, particularly among women. This study explores (1) how women’s personal experiences of danger shape their perceptions of dating apps’ trustworthiness, (2) how women explain the nature of trust and distrust in these digital environments, and (3) how communication professionals can design messages that promote safety and strengthen trust on dating platforms. Using a qualitative study design, four focus groups with three participants each were conducted with heterosexual cis-gender women aged 18–50 who had used Hinge, Tinder, or Bumble …

Investigating The Impacts Of Facial Gestures On Global Participants’ Perception Of The Speaker, Perception Of The Message, Emotional Responses, And Engagement During Video Conferencing, Hanan Mohammed Alghamdi

Theses and Dissertations

Facial expressions play a crucial role in shaping communication and emotional understanding during virtual interactions. This study investigated how facial expressions influence participants’ perceptions of the speaker, perceptions of the message, emotional responses, and engagement during video conferencing across diverse cultural contexts. A hybrid experimental design was implemented using self-administered questionnaires to collect quantitative data and examine cause-and-effect relationships. Participants were randomly assigned to one of three facial-expression conditions Positive (smiling and joyful), Negative (angry or nervous), or Neutral (expressionless) and viewed speakers representing three ethnic backgrounds: White American, Black American, and Middle Eastern. Using a seven-point semantic differential scale, …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta

Student Theses and Dissertations

This thesis investigated the impact of social media on nonprofit organizations’(NPOs) efforts to reach their organizational goals. Focusing on a breast cancer organization, the Ellen Hermanson Foundation, and a domestic violence organization, Hope’s Door, and their social media use, this study analyzed their marketing and fundraising campaigns for breast cancer awareness and domestic violence awareness months, as well as Giving Tuesday. With the use of qualitative content analysis, this study identified the use of communicative strategies such as testimonials, reporting and statistics, storytelling through short videos, and call to action to make posts compelling and solicit engagement. It also identified …

Content That Connects: Enhancing The Social Media Practices Of Small Businesses To Promote Organizational Growth, Noelle Vacca

Seton Hall University Dissertations and Theses (ETDs)

The vast majority of businesses in the United States are classified as small businesses and are vital to the U.S. economy and culture. To remain competitive, they must utilize social media marketing effectively. This study analyzes the Instagram practices of small business districts and existing training programs to understand how small businesses are guided in enhancing their online presence. By identifying existing processes and gaps, the study establishes key opportunities for growth. Based on the findings, the study offers actionable and practical recommendations for small business owners, training programs, and business districts to strengthen social media effectiveness and support business …

The Digital Incorporated Worker Narrative: A Mixed Methods Study Of Digital Capital, Work Selection, And Outcomes In The Fourth Industrial Revolution, Tracie King

Dissertations

Digital technology permeates society and industry, making digital-ready workers necessary for firms of all sizes as a firm seeks competitiveness in the market (Bergson-Shilcock et al., 2023; de Ruyter et al., 2018; Gorski et al., 2022; Karaboğa, 2023; Kim et al., 2017; Qureshi Zia, 2019). Firms seeking digital-ready workers face a complex digital divide that creates a worker shortage (Bergson-Shilcock et al., 2023; Karaboğa, 2023; Qureshi Zia, 2019). This study aims to describe workers' work selection, work experience, and outcomes in a complex digital society.

Most digital divide research focuses on the individuals excluded from owning, accessing, and having skills …

The Complete Message Is The Best Message: The Case For Standardizing Wireless Emergency Alerts, Jeannette Sutton, Micki Olson, Hugh Walpole, Lauren B. Cain, Nicholas Waugh, Michele M. Wood

Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship

Standardized messaging for alerts and warnings has been made possible through the use of the Warning Lexicon and workflow. The effectiveness of this approach to motivate protective action behaviors, in comparison with the current standard of practice, has not yet been tested. Using an experimental design to test the effectiveness of the Warning Lexicon, we tested three message types for five hazards: blackouts, law enforcement incidents, infectious diseases, heavy snow, and chemical releases, and found that messages created using the Warning Lexicon contents and workflow produced better messaging outcomes than the current standard of practice. Specifically, participants who received the …

Variation And Selection During Pandemic: Toward A Multiplex Framework For Understanding Nonprofit Community Network Evolution In Crisis Time, Yiqi Li, Aimei Yang, Wenlin Liu, Jingyi Sun, Michigan State University, Lichen Chen

iSchool - All Scholarship

This study examines how the communication network structure of a community of U.S. nonprofits evolves in response to the COVID-19

pandemic by examining their multiplex strategic communication network- building on Twitter/X. This study identifies two types of networks:

representational ties (for third-party audiences) and substantial ties (for direct resource exchange). Our findings suggest that organizations remain consistent with network strategies through different crisis stages, and the crisis provides opportunities for nonprofits to maintain existing substantial networks while building more extensive substantial networks. Representational ties, even the ones formed pre-crisis, hold the potential to turn into substantial relationships. Theoretically, this research …

Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being, Haille Trimboli, Reka Lassu

Education Division Scholarship

Although the recent surge in excitement surrounding artificial intelligence (AI) might suggest it is a new development, AI has been applied in organizations for over forty years (Fanti et al., 2022; Markelius et al., 2024). Indeed, the term "artificial intelligence" itself emerged in the 1950s during a research project at Dartmouth College, where it was used to describe "machines able to simulate human intelligence" (Haenlein & Kaplan, 2019, p. 3). Most recently, in 2022, the landscape of AI use for laypeople greatly changed when OpenAI introduced ChatGPT, a generative AI tool, to the public; ChatGPT is an advanced AI language …

Exploring The Web And Language Accessibility Of Medical Tourism Providers’ Websites: Implications For Online Marketing And Patient Recruitment Practices, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers

Faculty Submissions

Background: Web accessibility as an attribute of the digital presence of organizations has been studied across domains and contexts. Our study aims to add to existing lines of research inquiry by examining the web and language accessibility of medical tourism provider (MTP) websites commonly used to market and promote international medical tourism treatments and services globally.

Objective: This study aims to (1) systematically analyze the web and language accessibility of MTP online health messages and (2) discuss challenges and implications for medical tourists’ user experiences when seeking health information online.

Method: We conducted an exploratory quantitative content analysis of web …

On The Provenance Of Software Systems: Automating Software Traceability With Knowledge Graph And Large Language Model Synergy, Tyler Procko

Doctoral Dissertations and Master's Theses

The present dissertation delineates a system that enables those engaged in software development to automatically generate and maintain project life cycle provenance. All projects are implemented and made manifest with the development of artifacts, e.g., papers, code files, etc. Tools exist to accelerate artifact creation, but little focus is paid to the processes that produce them. In terms of Ontology, or, from Ancient Greek, the study of being, the two most basic entities in reality are Continuant and Occurrent, or, roughly, “Artifact” and “Process”. This dissertation posits that for any created artifact, its process of creation, i.e., its life …

Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt

School of Business

Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …

Podcasting Towards Togetherness: Utilizing Podcasts To Improve Departmental Camaraderie And Well-Being, Michael Petrauskis, Colleen Gutman, Rosemarie Fernandez

Journal of Wellness

Introduction: Physician burnout is on the rise, and this is of particular concern in emergency medicine. Burnout is associated with medical errors, adverse events, poor professionalism, and litigation. A sense of community can build engagement and mitigate workplace stressors on well-being. Emergency physicians may have trouble connecting due to the nature of shift-work and various practice settings. Communication technology, and particularly podcasting, has the potential to help overcome these barriers and positively impact relatedness and well-being.

Approach: We developed an inward-facing podcast, “The ER Break Room” within the Department of Emergency Medicine at the University of Florida. Through the …

A Multilayer, Multimethod Web And Language Accessibility Analysis Of U.S. Nonprofit Organization Websites: Considerations For The Marketing And Promotion Of Online Giving, Alicia Mason, Lauren Baldwin, Tatum Ahring

Faculty Submissions

In lieu of recent declines in individual giving to US nonprofits focused on social causes, education, environment, and animal welfare, this study examines the web and language accessibility of US nonprofit websites. By examining potential accessibility design barriers, we seek to understand whether US nonprofit organizations are limiting their outreach to online donors, specifically persons with disabilities (PwDs). Nonprofit websites were systematically and randomly sampled from Charity Navigator's Alphabetical Listing of the Top 1000 Most Visited Charities database. Using a multimethodological approach consisting of manual verification and computer-automated analysis techniques, we assess the web and language accessibility of leading US …

The Influence Of Family-School Communication On Junior High School Students’ Academic Success, Stephen Junior Amoah

Masters Theses

This study examines the influence of family-school communication on students' academic success in the context of Ghana, with a particular focus on Junior High School (JHS) students. While existing research emphasizes the importance of family involvement in educational outcomes, limited studies explore how family-school communication directly affects academic success in Ghana. By using a mixed-methods approach, the study combines quantitative and qualitative data collection. The quantitative component includes an online survey distributed to JHS graduates, assessing the frequency, impact, methods, and barriers of communication between families and schools, as well as their perceived effect on academic performance. The survey includes …

Digital Orthodoxy And Political Populism In Eastern Europe: How Orthodox Media Facilitate Political Mobilization, Dmytro Garaschuk, Oleh Sokolovskyi

Occasional Papers on Religion in Eastern Europe

This article examines the intersection of Orthodox digital media and political populism in Eastern Europe, focusing on how religious institutions utilize digital platforms to facilitate political mobilization, reinforce nationalistic narratives, and undermine democratic institutions. Drawing on a comparative analysis of six countries–Russia, Ukraine, Romania, Serbia, Georgia, and Montenegro–the study identifies a shared ideological matrix that fuses populist rhetoric with theological motifs. The research highlights the strategic use of digital media by Orthodox actors to construct moral binaries, sacralize political resistance, and disseminate disinformation framed in religious language. Particular attention is given to the role of the Russian Orthodox Church and …

Ai At The Helm: Transforming Crisis Communication Through Theory And Advancing Technology, Timothy Whims

All Theses

This thesis investigates the integration of artificial intelligence (AI), particularly large language models, into crisis communication, focusing on how AI technologies can enhance response strategies and stakeholder engagement during crises. By leveraging established communication frameworks such as Image Repair Theory, Situational Crisis Communication Theory, and the Discourse of Renewal, this research explores the potential for AI to improve both the speed and precision of crisis responses. The study highlights how AI can assist in monitoring public sentiment, drafting tailored responses, and managing real-time information during crisis events. However, it also addresses the limitations of AI, such as its inability to …

Digital Storytelling Strategies For Viewer Engagement: A Rhetorical Analysis Of Youtube Videos By Nonprofit Healthcare Organizations, Maame Aba Afful

Electronic Theses and Dissertations

As reliance on digital media and social media platforms such as YouTube increases, health organizations infuse rhetorical strategies to create memorable and impactful health-related videos to raise awareness and attract support. Nonprofit healthcare organizations use digital storytelling to communicate their impact. In this study, I conduct a rhetorical analysis of five digital storytelling videos shared on the YouTube pages of nonprofit healthcare organizations to: identify how the videos leverage rhetorical appeals, point-of-view (POV), and metadata; and discuss how such strategies might influence viewer engagement or brand objectives. My findings suggest that nonprofit healthcare organizations integrate positive and negative emotional appeals …

Accomplishing Robotic Autonomy: The Complexities Of Sociotechnical Care And Agency In The Laboratory, Yifan Xu, Elliott Hauser

Human-Machine Communication

Effective ethical interventions in emerging technologies such as robotic autonomy demand situated understandings of the practices that shape them. Drawing upon a year of participatory ethnography, this study examines the sociomaterial practices used to accomplish robotic agency in an engineering research laboratory. Ironically, the robot was often a helpless, even pathetic, figure. Roboticists displayed an attitude of surprisingly genuine, diligent, and self-effacing care toward the robot as they helped enable it to perform basic competencies such as picking up a bottle. Using a practice theory, we show how roboticists’ care practices, motivated and sustained by anticipatory narratives of robotic agency, …

They've Got Game

DePaul Magazine

DePaul alumni occupy positions across the sports industry. Specialized business and communication programs aim to increase those stats.