Mass Communication Commons^™

A More Equitable Film Pedagogy: Including Media Literacy In Higher Education Film Classrooms To Result In Better Media Practitioners, Alexis Romero Walker

Journal of Media Literacy Education

This article explains the importance of including critical media literacy practices in skills-based classrooms in film education. Students continue to use methods of filmmaking that are inherently biased because they continue to be taught an age-old set of skills that do not engage in critical analysis. With the convergence of contemporary film theory in the classroom, educators can help students learn new methods of filmmaking that are representative for all communities and people. Through textual analysis of three films, this article shows why educators in higher education film programs must include critical media literacy in the skills course curriculum and …

Critical Analysis Of Critical Thinking, Jim Potter

Journal of Media Literacy Education

This study provides an analysis of how the term “critical thinking” has been defined by authors of articles published in the Journal of Media Literacy Education. It provides answers to three questions: (1) How frequently is the term “critical thinking” mentioned by scholars who write about media literacy?; (2) In what ways do scholars convey the meaning of the term?; and (3) To what extent is the term presented with a consistent meaning? While the term “critical thinking” appeared in more than half of the articles examined, there was a great variety in the way authors presented their meanings …

Exploring New Literacies: A Case Study On Technology And Teacher Development In Cuban Primary Schools, Kate Maloney Williams

Journal of Media Literacy Education

Cuba has successfully eradicated traditional illiteracy – with over 99% of its population considered to be literate. However, as other societies have digitized and moved towards a globalized marketplace, U.S. sanctions have severely limited the import of new technologies into the country and classroom. In response, this case study sought to investigate the learning environments of Cuban primary schools to determine the breadth of a divide and the suitability for applying recommended frameworks to teaching. Observations of primary school classrooms and facilities provided insight, bolstered by semi-structured group interviews and surveys with teachers, teaching students, and education professors. Findings revealed …

Political Polarization, Misinformation, And Media Literacy, Ira Bruce Gaultney, Todd Sherron, Carrie Boden

Journal of Media Literacy Education

Today’s college students grew up with digital news media and social media readily available on their smartphones. As a result, students are likely to use their smartphones to access the news through social media where partisan misinformation is easily spread. Efforts to combat the spread of misinformation on social media are being explored on several fronts, including media literacy programs. While media literacy is not a cure-all for the problems posed by misinformation, it is helpful for instructors to understand how adept U.S. college students are at assessing the credibility of the news on their phones and the influence political …

Going Against The Grain? Examining The Efficacy Of Media Literacy Interventions On Congenial Media Effects, Matthew L. Blomberg

Journal of Media Literacy Education

While people’s proclivity toward congenial partisan media has been well documented, methods of resistance are less researched. This study explores the congenial media effect, the phenomenon of our gravitation to and acceptance of like-minded media, and whether a media literacy intervention can mitigate people’s acceptance of ideologically congruent partisan media. In an online experiment (N = 199), conservatives and liberals were exposed to differing media literacy interventions, one reviewing the traits of objectivity and bias, another which combined the former with an opportunity to reflect on participants’ own political beliefs. All were then exposed to amenable partisan content on the …

Measuring Fake News Acumen Using A News Media Literacy Instrument, Tyler W. S. Nagel

Journal of Media Literacy Education

News media literacy education is gaining increased attention in the age of fake news and post-truth America. However, as with any pedagogical goal, it is important to be able to evaluate the success of the delivery. In a survey built on existing news literacy frameworks, 1476 students at a large Canadian polytechnic answered questions about their own news literacy, fake news acumen, and news consumption habits. Analysis of the data suggests that conscientious fake-news attitudes and behaviors are correlated with an existing news media literacy scale, providing a method of evaluating the success of fake news education efforts.

Can High School Students Check The Veracity Of Information About Covid-19? A Case Study On Critical Media Literacy In Brazilian Esl Classes, Karin Paola Meyrer, Dorotea Frank Kersch

Journal of Media Literacy Education

In a globalized world, critical media literacy is imperative when selecting the content we consume amid countless offers. Therefore, the purpose of this case study is to analyze which resources 3rd year high school students (16-17 years old) from an English as a Second Language class in Brazil use in the construction of authorial journalistic articles demystifying fake news about COVID-19 and if the interventions conducted previous to the task were helpful in their process of developing critical media literacy. To this end, firstly students analyzed news about COVID-19 from international websites; secondly, they discussed aspects of a video that …

The Rise Of Xr Storytelling And The Contribution Of Consumer Accessibility, Cost Efficiency, & Intrinsic Value To Feasibility, Sarah Moffatt

Book Publishing Final Research Papers

This research assesses the current state of XR (extended reality) publishing and its feasibility within an exceptionally virtual landscape. Feasibility is measured upon the challenges and opportunities posed by accessibility, cost efficiency, demand, and intrinsic value.

Through market analysis of past and ongoing XR storytelling projects, as well as qualitative methods which include industry interviews and public surveys, it has been found that publishers would do well to first adopt augmented reality storytelling methods before venturing further into virtual reality storytelling. Because augmented reality is generally more accessible and cost efficient, its adoption contributes to increased …

50 Years Later: How Title Ix Has Influenced The World Of Sports And The Effect It Has Had On Female Athletes, Catherine Jeffers

Honors Theses

This thesis aims to research the opportunities given to women within sports, and perceptions around their identities in the sporting industry. This thesis highlights the history of Title IX and its’ impact on gender in sports. This thesis also discusses the lack of women’s sports represented in media and the limited number of women in positions of power in sports. Since sports were introduced into modern culture, women have been advocating and fighting for their right to participate in sporting events and forcing even more complex conversations around equal compensation for their play.

Spartan Daily, May 5, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 40

Ua12/2/1 College Heights Herald, Vol. 97, No. 8, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period April 25 - May 5, 2022.

• Murray, Debra. Anything But Common - Helm Library
• Anderson, Alexandria. If We Want Something Now, We Can Get Something Now - Hookup Culture
• Donnelly, Rose. The Expectation to Find Your Person in College
• Murray, Debra & Jake Moore. College Heights Herald to Change Print Format
• Our Year in Review
• Eenisse, Lynda. From Houchens-Smith Stadium to the NFL: The Story of Devon Key & Kristen Dadisman

Spartan Daily, May 4, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 39

Increasing The Student Activity Fee, Alexandria Bea Mabry

Honors Theses

The Student Activity Fee is a five-dollar fee paid by every graduate and undergraduate student at the University of Mississippi through their university tuition. The purpose of the Student Activity Fee is to support any efforts and passions of student organizations to allow them the financial freedom to host intentional programming for students or provide items needed for the function and success of that organization. The Student Activity Fee Fund was estimated to be depleted by Fall 2023. Therefore, in order to protect the Fund, a Student Activity Fee increase to two-dollars per credit hour was proposed to the student …

Spartan Daily, May 3, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 38

Ua12/2/1 Grad Guide, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald featuring the Class of 2022.

• Crawford, Ashlyn. Dear 2022 Graduates
• Jones, Tea. Survival Guide for Post Graduate Job Prep
• Wilson, Gabby. Time for Your Close-up!
• Wilson, Gabby. Your Grad Book List
• Honeck, Adelle. Taking Risks: Advice to Graduates
• Potter College of Arts & Letters
• College of Health & Human Services
• College of Education & Behavioral Sciences
• Ogden College of Science & Engineering
• Gordon Ford College of Business
• Brush, Bailey. Grad Playlist

The Prospector, May 3, 2022, Utep Student Publications

The Prospector

Headline: Congratulations: Graduation Issue

Book Deserts Of Litlandia: A Case Study Of Book Deserts In The Literary City Of Portland, Oregon In Relation To Book Waste From It’S Largest Independent Bookstore, Megan Jessop

Book Publishing Final Research Papers

The goal of this project was to look at book waste from a local independent bookstore, Powell’s Books, in Portland, Oregon and compare local donation and literacy programs—such as Little Free Libraries (LFL), Children’s Book Bank, and programs with the Multnomah County Library (MCL) to see if there were books or print materials that were being thrown away, recycled, and/or turned into pulp that could have been utilized in other ways towards literacy efforts. Through a process of interviews with staff at Portland’s largest local independent bookstore, MCL, a LFL steward, and Children’s Book Bank, as well as analysis of …

Tiktok As A Digital Activism Space: Social Justice Under Algorithmic Control, Brittany Haslem

Institute for the Humanities Theses

TikTok, a video sharing application, has become the center of viral internet culture. The app has risen in popularity so quickly that scholarly literature investigating its vast societal impact is still nascent. TikTok is not only used to discuss popular culture topics and create trends, but also being utilized as a tool for social justice activism in the United States in the wake of a tumultuous year with major events such as the coronavirus pandemic, a resurgence of the Black Lives Matter movement, and the 2020 presidential election. TikTok activism is not without critiques, ranging from concerns of foreign government …

Addressing Public Perceptions About Cell-Based Meat And Cellular Agriculture Through Metaphors, Yvette Emma Hubbard

English Theses & Dissertations

Today’s food movement places organic, holistic, and natural foods as priority. The idea aims for better human health, a farm-to-table community, and environmental sustainability. Soon a new meat alternative will become part of the ongoing food movement. What is it? Cell-based protein. It is a protein alternative to livestock protein. It is real protein from a real breathing animal. Cell-based beef for example is grown in a lab with cells from a living cow that does not have to die or be slaughtered. It is destined to become the new protein architecture on the horizon. Parts of this paper are …

The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams

College of Arts & Sciences Senior Theses

When workers left the labor market in large numbers during the COVID-19 pandemic, proclamations of a labor shortage emerged extensively throughout the news. In this study, I analyze the coverage of the worker shortage among three news sources with different political orientations. Several themes emerged from analyzing a total of 75 articles. The findings showed that the perspective shown in the article, the cause of the labor shortage, restaurant worker portrayal, support of solutions, and opinion of the labor shortage all differed based on the political identity of the news source. This research supports previous findings that show there is …

The Association Between Neighborhood Social Media Use And Social Cohesion, Sense Of Community And Perceived Safety Among Adults In Clark County, Nevada, Emily Strickler

UNLV Theses, Dissertations, Professional Papers, and Capstones

Place-based health is a concept that suggests where you live has an effect on your health outcomes. Social health factors such as social cohesion, sense of community, and perceived safety are all influenced by the neighborhood environment, and positively associated with health outcomes such as self-reported minutes of physical activity and symptoms of depression. With the increasing popularity of social media sites used specifically for neighborhood purposes, more neighbors are connecting than ever before. The purpose of this study was to determine if use of neighborhood social media sites was associated with the social health factors of social cohesion, sense …

What Happened To Rosie The Riveter?: Media Portrayals Of Women In The Workforce, 1942-1946, Vivienne Cookmeyer

Honors Theses

Rosie the Riveter is a common feminist icon; however, few people know what happened to the Rosies after the war. Due to the Veterans Preference Act, women lost their jobs and went back to their home lives, which is contrary to the belief that women were incorporated into the workforce after World War II. Many women were laid off and had to fight to keep their jobs, resort to stereotypical female work, or revert to the caretaker of the home. While these women struggled for equality, there was a sustained increase in the number of women in the workforce in …

Communicating Through A Crisis: An Analysis Of The University Of Mississippi's Initial Covid-19 Crisis Communications, Sydney Waitley

Honors Theses

This thesis, in effort to examine modern-day crisis communications, focuses on the analysis of University of Mississippi’s initial crisis communications during the COVID-19 pandemic during March 2020. The purpose of this research was to evaluate the university’s communication efforts during this crisis in order to determine the effectiveness of the University of Mississippi’s initial COVID-19 crisis communications. First, the researcher analyzed historical case studies on three notable crisis communications (the Johnson & Johnson Tylenol Crisis of 1982, the United Airlines Crisis of 2017, and the Crock-Pot Crisis of 2018). From these case studies, qualities of good crisis communications were determined …

If A Tree Falls In The Forest: Presidential Press Conferences And Early Media Narratives About The Covid-19 Crisis, Masha Krupenkin, Kai Zhu, Dylan Walker, David Rothschild

Business Faculty Articles and Research

Throughout the COVID-19 crisis, as we confronted questions about social distancing, masking wearing, and vaccines, public safety experts warned that the consequences of a misinformed population would be particularly dire due to the serious nature of the threat and necessity of severe collective action to keep the population safe. Thus, the media and the political elites (e.g., President of the United States) who possess the power to set the information agenda around COVID-19 bear a huge responsibility for the general welfare. Through automated text analysis of complete transcripts of national cable, network, and local news, we explore their narratives surrounding …

The Cuban Missile Crisis: Civilian Response And Expectations, Celeste Nunez

Electronic Theses, Projects, and Dissertations

On October 14, 1962, an American U-2 spy plane flying over the island of Cuba discovered Soviet missiles being constructed. This discovery led President John F. Kennedy, Soviet Premier Nikita Khrushchev, and Cuban Dictator Fidel Castro into a thirteen-day negotiation period to remove the nuclear missiles from Cuba. During this time, the world was the closest it had ever been to nuclear destruction, causing stress and anxiety to many worldwide, especially the American populace, who believed they were invincible in a home front attack. Throughout this thesis, I aim to examine the Cuban Missile Crisis and nuclear fallout through the …

Girl Power?: 2017’S Wonder Woman As A Feminist Text And Icon In An Era Of Post-Feminist Media, Rachel Richardson

Electronic Theses, Projects, and Dissertations

Media, including film, have the incredible potential to influence viewers and disrupt or contribute to dominant ideologies. In an era of post-feminist media where women are seemingly empowered under the guise of ‘girl power,’ there continues to be very limited social, financial, and professional options for women and girls. The same can be said for film when female characters appear to be in control of their own lives and bodies, though they are pressured into making the ‘correct’ choices. The 2017 film rendition of Wonder Womandirected by Patty Jenkins intended to change that. This textual analysis of the film …

Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong

Master's Theses

Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …

Spartan Daily, April 28, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 37

Preventing Brand Activism From Backfiring: How The Use Of An Ingroup Model Can Limit The Negative Effects Of One-Time Csr History, Cole C. Dunnam

LSU Master's Theses

Brands are beginning to engage in corporate social advocacy (CSA) with social movements to form deeper connections with their audience, but not all are successful. This thesis asks why a brand’s target audience considers some CSA campaigns as more authentic than others. In Study I, I use Twitter data to conduct an exploratory analysis that applies existing research to two extreme CSA cases: Nike’s Emmy-winning “Dream Crazy” campaign starring Colin Kaepernick and Pepsi’s unsuccessful “Live for Now– Moments” campaign starring Kendall Jenner. Pepsi failed despite its history of corporate social responsibility (CSR) initiatives. I suggest that group identity theory impacts …

Spartan Daily, April 27, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 158, Issue 36