Mass Communication Commons^™

Ua19/16/1/5 Lady Topper Golf 2019-20 Season Statistics, Wku Athlteic Media Guide

WKU Administration Documents

Statistical analysis of the 2019-20 women's golf team season.

Ua25 Memoranda, Wku Strategy, Operations & Finance

WKU Administration Documents

Memoranda issued by WKU Strategy, Operations & Finance to faculty & staff via email.

• Bookstore
• Staff Excellence Awards
• Campus Update

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU tennis teams in 2020.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2020.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU softball team in 2020.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for 2020.

Ua19/16/1/1 Hilltopper Baseball 2020 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2020 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

The Sociological Imagination In Studies Of Communication, Information Technologies, And Media: Citams As An Invisible College, Anabel Quan-Haase, Molly-Gloria Harper, Shelley Boulianne

FIMS Publications

In this 2020 CITAMS special issue of Information, Communication & Society, we bring together an important body of work that draws on the sociological imagination to ask critical questions of our times. We selected nine papers that represent both the breadth of sociological work taking place within CITAMS as well as the diversity of its members. CITAMS is welcoming of a range of perspectives in more than one way. We welcome studies of a range of tools and practices. For example, Kadylak and Cotten (this volume) study the willingness of older adults to use six different emerging technologies in …

Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex

WKU Administration Documents

Newsletter created by and about the Suzanne Vitale Clinical Education Complex.

• Moore, Mary. From the Director's Desk
• Mudd, Aaron. WKU Breaks Ground on Residential Program for Adults on Autism Spectrum - LifeWorks
• Swietek, Molly. Fellowship Continues at WKU Public Broadcasting
• Kersting, Frank. What is CEC's Value to WKU?
• Whittinghill, Cindi. A Caregiver's Perspective - Renshaw Early Childhood Center
• Sales, Shannon. Financial Education Added for Familes
• Sales, Shannon. Family Fun Day 2020 Date Released
• Schaeffer, Beth. RECC Students Say Hello in Many Languages
• Collins, Peyton. Circle of Support Students Thrive
• Sales, Shannon. Special Needs Expo Offers Families Hope
• Hudson, Caroline. Literacy …

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU track & field teams in 2020.

Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2019-20 men's golf team season.

Community Media In The United States: Fostering Pluralism And Inclusivity In Challenging Times, Michael Huntsberger

Faculty Publications

For most Americans, public service media (PSM) are synonymous with National
Public Radio for radio and audio and Public Broadcasting Service for television
and video. However, these national services do not fully circumscribe the PSM
sphere in the United States. US community media are non-commercial, locally
controlled outlets that produce content intended for local audiences, most often
focused on local concerns associated with housing, education, government and the
arts. This study provides an overview of the present state of community media
in the United States. It draws on a variety of sources, including data from the
industry, and from the …

Expectation Versus Reality: Star Trek, Nyota Uhura, And The Female Role, Cecelia Otto-Griffiths

All Graduate Theses, Dissertations, and Other Capstone Projects

In a media saturated world, there is an abundance of stereotypes perpetuated for women. Since the late 1960’s, however, Star Trek has been one example of how television and film can challenge stereotypes and what is considered normal. This study sought to understand the extent of change in how women’s physical and role representations are presented through the artifact of Lt. Uhura in the 1979 film Star Trek: The Motion Picture and the 2016 film Star Trek: Beyond. Using feminist theory as a lens to conduct a content analysis of these films, this study used frequently identified “feminine” characteristics in …

Small Business Social Media Marketing Strategies In The Retail Industry, Mari E. Mew

Walden Dissertations and Doctoral Studies

Many small business owners lack social media marketing (SMM) strategies to generate sales growth. Small business owners are concerned with increasing sales growth to ensure sustainability. Grounded in Rogers’ diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore SMM strategies some small business owners in the women’s retail apparel industry use to generate growth in sales. The participants comprised 3 small business owners in the women’s retail apparel industry in South Carolina with successful experience using SMM strategies to generate sales growth. Data were collected from semistructured interviews, archival organizational documentation, and physical artifacts. …

Social Media And Customer Engagement: Customer Relations In A Digital Era, Nadia Delanoy

Walden Dissertations and Doctoral Studies

Traditional big data analytics do not include the contextual facets that social media narratives and customer engagement do. There is currently a gap in research on how customer relations managers can integrate social media in their existing data analytics to improve business performance. The purpose of this qualitative, exploratory multiple case study was to further understand of how customer relations managers can use social media within the context of already existing data analytics across industries in Canada. Communication theory was the conceptual lens for assessing customer relations management and consumer feedback within an increasingly digital business environment. Purposeful sampling was …

การสื่อสารเพื่อสร้างอัตลักษณ์ของ 'ศิลปินหญิงล้านตลับ' สังกัดบริษัท จีเอ็มเอ็ม แกรมมี่ จำกัด (มหาชน), ณัฐริณีย์ พร้อมวงศ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยต่าง ๆ ที่ส่งผลต่อการสร้างอัตลักษณ์ของศิลปินหญิงล้านตลับและ เพื่อศึกษาการสื่อสารเพื่อการสร้างอัตลักษณ์ของศิลปินหญิงล้านตลับในสังกัดบริษัท จีเอ็มเอ็ม แกรมมี่ จำกัด (มหาชน) งานวิจัยเรื่องนี้เป็นงานวิจัยเชิงคุณภาพ (Qualitative research) โดยใช้การสัมภาษณ์เชิงลึก (In-depth interview) ศิลปินหญิงล้านตลับ ทีมงานที่เกี่ยวข้องในการสร้างสรรค์ผลงานเพลง รวมถึงแฟนเพลงหรือผู้ติดตามผลงานของศิลปินหญิงล้านตลับ อีกทั้งใช้การวิเคราะห์ตัวบท (Textual analysis) จากแหล่งข้อมูลประเภทเอกสารและวิดีทัศน์ เพื่อนำข้อมูลที่ได้มาประกอบการวิเคราะห์ ผลการศึกษาพบว่าการสร้างอัตลักษณ์ของศิลปินหญิงล้านตลับนั้น สร้างขึ้นจากทั้งบริษัทและตัวศิลปินเอง โดยปัจจัยสำคัญที่ส่งผลต่อการสร้างอัตลักษณ์ของศิลปินหญิงจำแนกได้เป็น 4 ปัจจัย ได้แก่ 1) ปัจจัยด้านตัวตนของศิลปินหญิง 2) ปัจจัยด้านนโยบายของบริษัท 3) ปัจจัยด้านเศรษฐกิจ 4) ปัจจัยด้านสังคมและวัฒนธรรม พบว่าอัตลักษณ์สำคัญของศิลปินหญิงที่ผ่านกระบวนการสร้างนั้นมีอยู่ 2 ประเภท ได้แก่ 1) อัตลักษณ์ด้านน้ำเสียง ถูกนำเสนอผ่านแนวเพลง และ 2) อัตลักษณ์ด้านบุคลิกลักษณะ ถูกนำเสนอผ่านการแต่งกาย การแสดงสดตามรายการโทรทัศน์หรือคอนเสิร์ตและการแสดงมิวสิกวิดีโอ ทั้งสองอัตลักษณ์นี้จะถูกเน้นนำเสนอผ่านศิลปินในลักษณะที่แตกต่างกันออกไป

ปัจจัยพยากรณ์ความภักดีของผู้บริโภคที่มีต่อแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการ, สิราวรรณ พรรณสวัสดิ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้ มีวัตถุประสงค์เพื่อศึกษาการเปิดรับข้อมูลข่าวสาร ปัจจัยส่วนประสมทางการตลาด ปัจจัยคุณภาพการให้บริการและความภักดีด้านพฤติกรรมและด้านทัศนคติของผู้บริโภคที่มีต่อแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการ ตลอดจนปัจจัยการเปิดรับข้อมูลข่าวสาร ปัจจัยส่วนประสมทางการตลาด และปัจจัยคุณภาพการให้บริการที่สามารถพยากรณ์ความภักดีต่อบริการแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการของผู้บริโภค โดยใช้แบบสอบถามในการเก็บข้อมูลกับกลุ่มตัวอย่างที่มีอายุตั้งแต่ 18 ปีขึ้นไป ที่ใช้บริการผ่านแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการอย่างน้อย 3 ครั้ง ภายในระยะเวลา 3 เดือนที่ผ่านมา จำนวน 400 คน ผลการวิจัยพบว่า ผู้บริโภคมีการเปิดรับข้อมูลข่าวสารอยู่ในระดับปานกลาง โดยส่วนใหญ่จะเปิดรับผ่านทางสื่อออนไลน์ และมีทัศนคติในเชิงบวกต่อการใช้งานที่ง่ายและหลากหลาย รวมถึงการระบุราคาที่ชัดเจนในการใช้บริการ และมีความพึงพอใจอยู่ในระดับสูงต่อการใช้บริการแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการที่มีความน่าเชื่อและไว้วางใจ รวมไปถึงผู้บริโภคมีความภักดีอยู่ในระดับที่สูงมากในด้านพฤติกรรมการใช้บริการซ้ำและการแนะนำบอกต่อ เมื่อวิเคราะห์ปัจจัยพยากรณ์พบว่า ปัจจัยคุณภาพการให้บริการสามารถพยากรณ์ความภักดีในการใช้บริการแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการได้สูงสุด รองลงมาคือ ปัจจัยส่วนประสมทางการตลาด ส่วนการเปิดรับข้อมูลข่าวสารไม่สามารถพยากรณ์ความภักดีในการใช้บริการแอปพลิเคชันการให้บริการจุดเดียวเบ็ดเสร็จแบบตอบสนองความต้องการได้

Climate Translators: The Impacts Of Broadcast News On The Political Divide Over Climate Change In The United States, Dylan V. Macy

Pitzer Senior Theses

In many instances, television news is the primary outlet through which the public gains knowledge on climate change. Both the perceived threat of climate change and American news media have grown politically divided since the 1980s. I make the argument that American news media influences the partisan divide over climate change. In addition to the political landscape of news media, focus on political events and figures in climate coverage further contributes to a partisan divide. Supporting these claims are research displaying how climate change news is processed in a partisan manner and a selection of three case study periods in …

The Pacific Sentinel, January 2020, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Jake Johnson

Articles in this issue include:

• Letter from the Editor
• Study Determines How Measles Destroys the Immune System
• Another Police Shooting: A Whose Fault WHODUNNIT?
• (News) Portlanders Join Nationwide Rallies to Impeach and Remove Trump
• (Opinion) Reconstructing America
• The Uyghurs: A Fading Chapter
• Chickens Are for Hugging
• The Myth of Vegan Virtuosity
• Stop Saying "Be Grateful for What You Have"
• Who Would Make a Baking Challenge Like That?! Zumbo Would.
• Best of 2019 Staff Picks
• Baby Ketten Finds Its Forever Home
• (Satire) How to Deal With the Crushing Weight of Familial Rejection Next Holiday Season

Quantifying And Typifying Image Use In Television News Coverage Of Mass Shootings, Ellie Catherine Hudd

Theses and Dissertations--Communication

Increasing research supports the presence of a contagion effect among mass shootings, wherein extensive media coverage of mass shootings may inspire future mass shooters, many of whom view this coverage as a form of reward. Furthermore, two awareness campaigns–one from the private sector and one from law enforcement–have advocated against naming and depicting the shooter in media coverage of mass shootings. This study is theoretically grounded in second-level agenda-setting as the basis for a content analysis of three days of television news coverage of two mass shootings in the United States (one in El Paso, Texas and one in Pittsburgh, …

The Relationship Between Social Media Engagement And Psychological Well-Being In College Students At The University Of New Hampshire, Emily G. D'Antonio

Honors Theses and Capstones

Social media use has increased substantially in recent years, and for the college-aged population, social media is often the leading method of communication. Research indicates this reliance on digital connection could have a negative impact on the health of young adults (Bagroy et al., 2017). The college years are a time of personal growth and defining actions, yet can also be burdened by mental health issues related to stress, anxiety, and depression (Hunt & Eisenberg, 2010). Acknowledging these trends, the current study explores how college students’ specific frequency and intentionality while interacting on social media relates to their psychological well-being. …

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

Voices “Herd”: A Social And Sentiment Analysis Of Consumers Perceptions Of Fair Oaks Farms, Jacelyn De'nae Nesmith

Theses and Dissertations--Community & Leadership Development

Americans are searching for more information than just cost and quality of their food. Today, consumers are searching for information regarding the production practices and how animals are treated during the process. As consumers do not always have a first-hand source for this information, they are often referring to social media to have their questions answered. Social media has the reputation to negatively influence public perceptions of the agricultural industry. An example of an organization experiencing the consequences of social media influencing public opinion is Fair Oaks Farms. In 2019, an undercover animal rights activist group made accusations of poor …

Learning Wakanda: Assessing The Responses Of African-American Children And Their Caregivers Toward Concordant Educational Media, Cameron L. Coleman

LMU Theses and Dissertations

Screen-based educational media, as an extension of the schooling process whose history has mirrored brick and mortar institutions, have traditionally espoused narratives of Eurocentricity, shifting relatively recently to multicultural yet simultaneously raceless narratives. While many viewers have learned from and been inspired by these media, the enthusiastic response to the film Black Panther (2018), as demonstrated by financial earnings and sustained social media energy, revealed an intense yearning in the Black community for media positively centering the strengths and successes of Black lives. Launched from the sociocultural fervor for Black concordance in media, and extending concordance into the educational media …

Chinese Consumer's Behavior On Heytea's Co-Branding Campaign, Rui Pu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to study Chinese consumer behaviors on Heytea's co-branding campaigns (i.e., Dove, Kiehl's, and Fenty Beauty). Based on the quantitative research approach, two hundred and six Heytea's current millennial consumers, aged between 20 and 40 years old in China, who had purchased Heytea's products in the past six months, were asked to complete online questionnaires, to study their perception, attitude, and behavioral intention. The findings illustrated that most respondents had favorable perceptions on Heytea. For co-branding campaigns, most respondents felt Kiehl's and Fenty Beauty had more distinctive brand identity than Dove, resulting in less positive …

Chinese Fans’ Attitude Towards Thai Boy's Love Tv Dramas, Boy Love Tv Actors And Their Intention To Travel To Thailand, Jialin Gu

Chulalongkorn University Theses and Dissertations (Chula ETD)

Nowadays, more and more subcultures have emerged, such as fan culture, and the resulting fan economic impact is also growing. Certain brands or industries have already developed to use the enthusiasm of fans to achieve specific promotional effects. Therefore, the objectives of this research are to examine the Chinese fans' exposure to Thai BL TV dramas, their attitude toward BL celebrities, and intention to travel to Thailand, as well as the relationship between Chinese fans' attitudes towards Thai BL TV dramas and their attitudes towards celebrities in BL TV dramas, and the relationship between Chinese fans' attitudes towards celebrities in …

Consumer's Media Exposure, Attitude And Purchasing Behavior On "Café Amazon For Chance", Sirapassorn Cheepborisut

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to study the media exposure, consumers’ attitude and consumers’ purchasing behavior toward Café Amazon for Chance by using surveys to collect the data from current customers at Café Amazon for Chance aged 18 and above. Two hundred and seven were collected. The result shows that the media exposure of Café Amazon for Chance’s is low level. However, the majority of the sample has a good attitude toward the social enterprise concept of Café Amazon for Chance that supports social disabilities to have a career and be able to work equivalent to normal employees. Moreover, …

Consumers’ Exposure To Facebook Pages Regarding Environment, Environmental Awareness, And Behavioral Tendency In Thailand, Porntip Jakmongkolchai

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to analyze the exposure to Facebook pages regarding environment, consumers’ environmental awareness, and their behavioral tendency. The research explores the relationship between the exposure to Facebook pages and consumers’ environmental awareness, as well as relationship between consumers’ environmental awareness and their behavioral tendency. This quantitative research was conducted through an online survey which collected data from 200 respondents, aged between 18 to 64 years old who currently reside in Thailand. The results from the study reveals that respondents frequently see both text post and photo post equally (M = 2.47) from Environman or 3WheelsUncle or other Facebook …

The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss

Capstone Showcase

George Gerbner, a Hungarian-born professor of communication, founded the cultivation theory, one of the most popular and regarded theories in the communications world. Developed in the mid 20th century, the theory focus on the long-term effects of television on people. Longer exposure to signs, images and people on television cultivates their perception of reality in the real world. The television became a household staple during this time. Families often spent time together watching programming together, however, it played out different effects for each person. Television's constant visual and auditory stimulation on a person made it easier to cultivate certain messages, …

The Good Ol' Days: How Sociopolitical Climate Influences Motivations To Seek Historical Nostalgic Media Experiences Versus Non-Nostalgic Media Experiences And The Outcomes Of Those Experiences, Samantha Rosenthal

Electronic Theses and Dissertations, 2020-2023

Nostalgia is a complex cognitive and affective experience and has been described by some as a "social emotion" (Goulding, 2002; Merchant & Rose, 2013; Wildschut et al., 2006). Through nostalgic media experiences, people can develop connections to prior eras or periods in society which are accompanied by a range of emotions and feelings. Perceptions of the past are influenced by experiences in the present. Because of this, it is possible that people's perceptions of their current political climates and society play a role in how they seek and react to media experiences, including nostalgic media experiences. Considering how the political …