Mass Communication Commons^™

Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand

Honors College Theses

This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically different responses to …

Exploring Identities In Online Music Fandoms: How Identities Formed In Online Fan Communities Affect Real Life Identities, Aimee Ratka

Honors College Theses

This thesis set out to explore the identities formed by members of online fandom communities, and to determine the ways in which those identities affect their real life, offline identities. This qualitative study encountered elements related to stereo types of young women who are fans of mainstream pop music, and provided insight on their experiences through interviews with five long time boy band online fandom members. This study asked if fans prefer to keep their fandom identities internal or let them reflect outward, how one's online identity affects or translates to their real life identity, and what experiences in the …

Developing The Next-Generation Don Draper, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.

21st Century Propaganda: The Age Of Twitter, Holly Thayer

Honors College Theses

Twitter is a new platform in which politics and social engagement has found a home. Due to this a new medium to propagate a message has emerged that is unlike traditional platforms of propaganda. I hypothesize that traditional tactics of analyzing propaganda are no longer sufficient. I conducted an 8 week study cataloguing tweets that contained either the hashtag #falseflag or #hoax that were based on current topics in the United States. In total I retrieved 128 tweets. I first analyzed these tweets through the seven traditional tactics of propaganda and found that they were only present in 51% of …

A Place To Stand: Community Media Centers, James Joseph Knightwright

Theses and Dissertations

With the experience of 30+ years in community media, I envision providing a resource for scholars as well as community media practitioners and stakeholders. I am investigating the processes of training at community media centers (CMC) to determine potential impacts and effects. Functioning as a participant observer, I will prepare a documentary film focusing on the practices and processes utilized by CMCs to serve their communities.

Concentrating on Columbia Access Television (CAT TV), Columbia, Missouri and the Sun Prairie Media Center (SPMC), Sun Prairie, Wisconsin, I plan to visit each location to interview station staff, volunteers, and community members. These …

Central Florida Future, Vol. 42 No. 41, June 28, 2010

Central Florida Future

Alumni giving out legal aid; Get the scoop; Rock the Vote event sets group canvassing in motion.

The Influence Of Instagram Selfies On Female Millennials’ Appearance Satisfaction, Diliara Bagautdinova

USF Tampa Graduate Theses and Dissertations

Scholars have proved negative effects of social network sites on women’s body image caused by social comparison processes. However, only a few studies have examined the effects of Instagram on women’s appearance satisfaction and no selfies were taken into consideration in regard to that issue. The purpose of this research was to examine the social comparison theory through the lens of Instagram selfies and determine the effects of selfies on women’s appearance satisfaction. In-depth interviews with 26 female millennials, ages 18 to 32, reveal the re-defined standard of an ideal body image, shifting away from being skinny to becoming fit, …

An Analysis Of Organ Donation Presentations On Weibo, Shengfei Li

USF Tampa Graduate Theses and Dissertations

This thesis analyzes the presentation of organ donation organization on Weibo. This study used content analysis to find out the Love.Hope organ donation organization’s main content of Weibo’s content.

The main content includes six themes. The theme of popularizing organ donation knowledge is the majority. Through analyzing the correlation of content of each themes with shares, likes, and comments. It is concluded that people are more inclined to engage with Weibo posts with popularization of organ donation knowledge and stories of organ donors and recipients, and people also concern about the organ supply and demand situation in China.

It turns …

Central Florida Future, Vol. 42 No. 40, June 24, 2010

Central Florida Future

Lightning sparks fire at Pointe; Uncover Thursdays; Plus: Grown Ups; Gold standard; Victim Services a road to recovery; Veteran Services to ship out to new post.

Central Florida Future, Vol. 42 No. 39, June 21, 2010

Central Florida Future

Stipends prove quite a catch; World piece; Older voters leaning right; Florida part of Rock the Votes initiative.

“Breathless Zeal And Careless Confidence”: German Propaganda In World War I (1914-1918), Elisabeth Fondren

LSU Doctoral Dissertations

This study examines the building and rethinking of German propaganda institutions during World War I. The goal of this dissertation is to illustrate the evolution of German government ideas on propaganda between 1914-1918.

During the war, German military leaders, politicians, and diplomats had ambitions to change, reform and modernize approaches to media governance. They were losing the battle of ideas, they realized early on. And so German officials were desperate to make propaganda fit into the structure of government; they tried to use new media technologies to be more persuasive. Although there was an abundance of ideas, all of their …

Yet Another Ferguson Effect: An Exploratory Content Analysis Of News Stories On Police Brutality And Deadly Force Before And After The Killing Of Michael Brown, Carl Root

USF Tampa Graduate Theses and Dissertations

This research examined the police-media relationship through an exploratory content analysis of news articles indexed as police brutality and/or deadly force published in six newspapers (The New York Times, Los Angeles Times, Chicago Tribune, St. Louis Post-Dispatch, Denver Post and USA Today) between August 9th, 2013 and August 9th, 2015. This timeframe was selected in order to determine whether significant differences exist between articles published in the year before the killing of Michael Brown in Ferguson, Missouri on August 9th, 2014 compared to those published in the year afterward. Specifically, this research examined whether and how news stories pre and …

Central Florida Future, Vol. 42 No. 38, June 17, 2010

Central Florida Future

Tuition hike possible for fall; Uncover Thursdays; Summer Fun; Plus: D-I-Y for less; iDonate; UCF's pond gets economic makeover; Man robbed near UCF-area apartment.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Central Florida Future, Vol. 42 No. 37, June 14, 2010

Central Florida Future

Some crime down around UCF; Nursing payday; UCF ID becomes more like debit card; Business students hit the Target with 'Smart' idea.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Prospectus, June 7, 2018, Parkland College, Greg Gancarz, Morgan Tapley, David Saveanu, Matt Moss

Prospectus 2018

Article Highlight: April 11, 2018 Parkland Students, Staff Volunteer in Flint, Letter to the Editor, Article Highlight: Feb. 28, 2018 Parkland Tuition Remains Unaltered for First Time Since '92, Commencement 2018

Validation Of Twitter Opinion Trends With National Polling Aggregates: Hillary Clinton Vs Donald Trump, Alexandre Bovet, Flaviano Morone, Hernán A. Makse

Publications and Research

Measuring and forecasting opinion trends from real-time social media is a long-standing goal of bigdata analytics. Despite the large amount of work addressing this question, there has been no clear validation of online social media opinion trend with traditional surveys. Here we develop a method to infer the opinion of Twitter users by using a combination of statistical physics of complex networks and machine learning based on hashtags co-occurrence to build an in-domain training set of the order of a million tweets. We validate our method in the context of 2016 US Presidential Election by comparing the Twitter opinion trend …

News Work: The Impact Of Corporate Newsroom Culture On News Workers & Community Reporting, Carey Lynne Higgins-Dobney

Dissertations and Theses

By virtue of their broadcast licenses, local television stations in the United States are bound to serve in the public interest of their community audiences. As federal regulations of those stations loosen and fewer owners increase their holdings across the country, however, local community needs are subjugated by corporate fiduciary responsibilities. Business practices reveal rampant consolidation of ownership, newsroom job description convergence, skilled human labor replaced by computer automation, and economically-driven downsizings, all in the name of profit. Even so, the people laboring under these conditions are expected to keep their communities informed with democracy- and citizenship-enhancing information.

This study …

Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley

Agricultural Education and Communication

The Agriculture Ambassador organization at California Polytechnic State University, San Luis Obispo focuses on promotion of higher education, agriculture, and professional development among its members and community contacts. In 2018, the organization hosted the Agriculture Ambassador State Conference to bring together Californian Agriculture Ambassadors and industry professionals for workshops and advocacy planning. “Exposure to the different forms of leadership through out-of-classroom involvement offers concrete experiences and background knowledge upon which students can draw as they integrate leadership theories and skills,” (Fritz, S., 1998, p.58). Industry professionals have cited the need to emphasize soft skill development through college level education (Robles, …

Annual Report, 2017-18, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

“We Smoked A Gator!”: An Exploration Of College Football Fans’ Instagramming Of Food, Mark A. Slavich, Brendan O'Hallarn, Craig A. Morehead

Communication & Theatre Arts Faculty Publications

The ritual of tailgating is a staple of college football Saturdays, particularly for fans of teams in the Southeastern Conference (SEC). Fan traditions help infuse pregame gatherings around the stadiums with team spirit, as fans frequently theme their food and drink to represent their chosen team. New social media platforms—particularly photo-sharing platforms such as Instagram—have taken tailgates to the virtual space. Through interviews with participants who partake in the phenomenon, this study sought to ascertain what fans of SEC teams gain from the process of social media participation. Utilizing the critical framework of symbolic interactionism, this exploratory study examines meaning …

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic …

Mass Media And The Diffusion Of Collective Action In Authoritarian Regimes: The June 1953 East German Uprising, Charles Crabtree, Holger L. Kern, Steven Pfaff

Sociology Faculty Articles and Research

A growing literature attributes the rapid diffusion of domestic collective mobilization against authoritarian regimes to foreign mass media broadcasts. We examine this relationship in the context of the June 17, 1953, uprising in East Germany, the first national rebellion against communist rule in Eastern Europe. The uprising involved an extraordinarily swift and wide-ranging diffusion of antiregime collective action. Observers on both sides of the Iron Curtain attributed the revolt to Western media broadcasts, particularly news broadcasts by the Radio in the American Sector (RIAS) of Berlin. While historians have strongly endorsed this view, social scientists have never quantitatively tested it. …

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.

Digital And Analog Preaching In A Multi-Media World, Ramona Hayes

Doctor of Ministry Theses

This thesis explores the reception of sermons by two groups: “Analogs,” people who were formed primarily through the written page and who gather and process information linearly, and “Digitals,” people who were formed by digital communication and who gather and process information in sound bites. Using the Action/Reflection model, a series of sermons was presented: a manuscript sermon, an integrated worship/sermon, a TED Talk style sermon, a participatory sermon, and a multiple learning style sermon. Preaching a sermon which engages both groups has the potential to increase engagement with the biblical text and growth in faith.

Zero Textbook Cost Syllabus For Com 3060 (Media Analysis And Criticism), Riann Subijanto

Open Educational Resources

In contemporary society, the media, including the Internet, television, smart phones, radio, magazines, movies, music, newspapers, and books, saturate our everyday lives to an extent unprecedented in human history. Their effects are wide-ranging and transformative, including affecting our perception of reality, influencing how and what we think about, and framing our understanding of the world around us. Yet, due to their pervasiveness, rarely do we seriously consider the media and the issues they raise. This course will introduce you to the seminal theories in media studies. By considering these different approaches, we will situate the media in a broader historical, …

Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender

Student Theses 2015-Present

This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim …

“At War For Oppa And Identity”: Competitive Performativity Among Korean-Pop Fandoms, Brittany Tinaliga

Master's Projects and Capstones

Literature surrounding K-Pop is mostly focused on the reactionary, participatory, promotional, consumer and identity-forming roles of the Korean-Pop fandom. However, this research sheds a light on the dark side of the K-Pop fandom and the structures that sustain it: namely toxic practices and values. The study determines what practices and beliefs are at the core of competitive performativity and subsequently toxic fan conduct among international Korean-Pop fans and whether fans engage in reflexivity regarding these practices. To address this gap, this study incorporates a multi-methods approach, including CDA analysis, online corpus analysis, qualitative and quantitative data. The results reveal that …