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Mass Communication Commons™

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2008

Discipline
Institution
Keyword
Publication
Publication Type

Articles 421 - 434 of 434

Full-Text Articles in Mass Communication

Back Cover Jan 2008

Back Cover

Basic Communication Course Annual

No abstract provided.


Advertising Appeals In Magazine : A Framing Study, S. Aparna Gayatri Jan 2008

Advertising Appeals In Magazine : A Framing Study, S. Aparna Gayatri

Master's Theses

No abstract provided.


How The Law Defines Journalism, Rhonda Breit Jan 2008

How The Law Defines Journalism, Rhonda Breit

Graduate School of Media and Communications

Studies proffering critiques of journalism and developing theories that seek to explain what it is have been dominated by research into journalists 'attitudes, social structures and cultural influences and effects. Thus these studies are essentially linear and intra-professional. This paper calls for a broader examination of understandings of journalism based on Abbott’s concept of occupational jurisdiction. Abbott (1988, J993, p. 204) argues that professions cannot be studied individually, but should be examined in the context of an interacting system of professionals; that a theory of professions must take account of culture and social structure as well as intra-, inter- and …


Journalistic Self-Regulation In Australia: Is It Ready For The Information Society?, Rhonda Breit Jan 2008

Journalistic Self-Regulation In Australia: Is It Ready For The Information Society?, Rhonda Breit

Graduate School of Media and Communications

This article examines the system of journalistic accountability in Australia, evaluating its capacity to promote `the highest ethical and professional standards' seen as fundamental to achieving the World Summit on the Information Society (WSIS) vision for an inclusive information society. First, it outlines the approach to media and journalistic accountability adopted in Australia. It then analyses a representative sample of journalism codes of ethics and codes of practice, classifying them according to their approaches to self-regulation, the key characteristics of the codes and the approaches to dispute resolution adopted. The findings of this analysis are then compared with best practice …


The Guardian, Special Edition, 2008, Wright State University Student Body Jan 2008

The Guardian, Special Edition, 2008, Wright State University Student Body

The Guardian Student Newspaper

Twenty page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.


Renaissance Web Tv: New Media Promoting Sphere Participation & Information Society Increasing Innovative Business Practices, Joanna James Jan 2008

Renaissance Web Tv: New Media Promoting Sphere Participation & Information Society Increasing Innovative Business Practices, Joanna James

Graduate Student Dissertations, Theses, Capstones, and Portfolios

New media have emerged over the last decade and are increasingly changing business practices within the media industry. Specifically this creative project addresses some of the challenges the television market is encountering, and how it is currently in the process of migrating to the World Wide Web. During this transitional moment in technology, this creative project introduces the proposal for Renaissance Web TV, an interactive Web platform that creates and produces its own original broadcast quality programming for the Web. This is an opportune moment to enter into the television market through Web video. This creative project explores how a …


Inconsistency In The American Media, Gabriella Gonda Jan 2008

Inconsistency In The American Media, Gabriella Gonda

Graduate Student Dissertations, Theses, Capstones, and Portfolios

No abstract provided.


No One Will Love You If You Are Fat, Mary Lynn Gerzema Jan 2008

No One Will Love You If You Are Fat, Mary Lynn Gerzema

Graduate Research Papers

Research shows that media plays a dominant role in influencing teenage females' perception of the world around them, as well as helping them to define their sense of self. This paper examines the influence that media has on the adolescent females' feelings towards their sexuality and self-esteem with their perception of a thin body image as emphasized in six of the most popular magazines that teenage girls read: CosmoGirl, Elle, Glamour, Seventeen, Teen People, and Teen Vogue. The study examined magazine advertisements, feature articles, and photographs of other teens in influencing what body types are acceptable, attractive, and popular. Advertisements, …


Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington Jan 2008

Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington

LSU Master's Theses

Americans’ adoption of the Internet has spawned the increased usage of this medium for direct-to-consumer advertising by pharmaceutical manufacturers, despite the widespread controversy over the ethics of the practice, the educational value of direct-to-consumer advertising, and the ultimate cost of the practices to the public. While the U.S. Food and Drug Administration regulates the industry’s advertising within traditional media, the agency does not yet impose standards for direct-to-consumer advertising of prescription medications on the Internet. This content analysis of the visual and textual cues of 100 direct-to-consumer Web sites for prescription medications identifies the unexpected strong presence of gain frames …


News Framing, Pre-Existing Schemas And Public Opinion On International Trade And Individual Investment Intentions, Wei Zha Jan 2008

News Framing, Pre-Existing Schemas And Public Opinion On International Trade And Individual Investment Intentions, Wei Zha

LSU Doctoral Dissertations

Considerable research has been devoted to detailing how news framing structures public opinion. As a major rhetoric device to present information to the public, framing has the capacity of enlightening the public on the costs and benefits of particular policy choices. However, few studies have examined media framing of international trade and its impact on public opinion, and no study to date has connected how framing of international agreements might affect individual investment attentions. This study attempts to fill this gap in the literature by examining individual responses to pro-trade versus anti-trade and gain versus lose frames. It further extends …


Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin Jan 2008

Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin

LSU Master's Theses

In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an “economic initiative” with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though it involves many Public Relations strategies and tactics. Product (RED)’s unique nature is unlike previous CRM campaigns due to its corporate partnership agreements. Researchers have not previously studied initiatives such as Product (RED) through either Public Relations or Marketing theories. David’s (2004) Convergence Theory creates a cyclical model to merge both Public Relations and …


Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey Jan 2008

Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey

LSU Doctoral Dissertations

My study examined how inner-city adults perceive and experience the Internet as a civic engagement tool, and if they view the Internet as a tool for environmental advocacy. Research shows a consistent divide between those with Internet access and those without. Individuals living in low-income minority communities are the least likely groups to be Internet connected. Consequently, the Internet could further separate historically marginalized communities from important government and social resources rather than bringing them closer. Qualitative research methods were used to reveal socially-constructed perceptions of the Internet as a civic engagement tool in the inner city. Grounded theory techniques …


The Ownership Of Online News: A Political Economy Analysis Of Www.Foxnews.Com And Www.News.Yahoo.Com, Shenid Bhayroo Jan 2008

The Ownership Of Online News: A Political Economy Analysis Of Www.Foxnews.Com And Www.News.Yahoo.Com, Shenid Bhayroo

LSU Doctoral Dissertations

This dissertation explores the ownership of online news content within the broader context of diversity of news sources in the public sphere. The free flow of diverse sources of news and information is critical to democratic governance and public discourse. Research has highlighted the central role the Internet can play in facilitating this discourse and thus contributing to the political process. This research explores the diversity of news online by examining the ownership of news sources online. The project uses a qualitative case study approach and basic quantitative methods to conduct analyses of the homepages of News Corporation’s www.FOXNews.com and …


The Impact Of Blogs On State Politics, Emily Metzgar Jan 2008

The Impact Of Blogs On State Politics, Emily Metzgar

LSU Doctoral Dissertations

"Information is the currency of democracy" -Thomas Jefferson This research offers the first comprehensive study of state-focused political bloggers in the United States. Applying original data from the author’s nationwide survey of state-focused bloggers conducted during the summer of 2007, this study addresses three primary research questions: Who are the people creating blogs focused on state politics? What motivates these people to initiate and maintain their blogs? Do these blogs play a discernable role in a given state’s politics, and if so, how? Rooted in the literature of framing; agenda setting; uses and gratifications; news norms and routines; media and …