Mass Communication Commons^™

The Role Of Online Media In Revolutionizing Science Communication In The Arab World: A Uses And Gratifications Approach, Nadia Abbas El-Awady

Archived Theses and Dissertations

No abstract provided.

Central Florida Future, Vol. 39 No. 92, May 21, 2007

Central Florida Future

UCF student dies in tragic car crash; OFNB rallies against mayor; The adventure ends; Residents agree on bridge plans; Video of potential suspect released.

The Guardian, May 16, 2007, Wright State University Student Body

The Guardian Student Newspaper

Sixteen page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, May 15, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 58

Spartan Daily, May 14, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 57

Central Florida Future, Vol. 39 No. 91, May 14, 2007

Central Florida Future

Officials say UCF is secure from wildfire threat; Triumph and troubles down the river wild; Police stop group from feeding the homeless; Students' mental health a concern; Low tuition costs in Fla. may increase by 5 percent.

Spartan Daily, May 10, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 56

Spartan Daily, May 9, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 55

The Guardian, May 09, 2007, Wright State University Student Body

The Guardian Student Newspaper

Sixteen page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, May 8, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 54

Spartan Daily, May 7, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 53

Central Florida Future, Vol. 39 No. 90, May 7, 2007

Central Florida Future

No abstract provided.

A Media Analysis Of Racism And Ethnocentrism Issues Framed In Us And European Mass Media Within The Setting Of The 2006 Fifa World Cup Competition., Monica Nastase

Electronic Theses and Dissertations

The present exploratory study, framed in agenda-setting theory, analyzes the way European and US newspapers frame racism and ethnocentrism issues, on the background of the 2006 FIFA World Cup. By combining quantitative and qualitative methods, 2 research hypotheses and 9 research questions were explored. The results showed the distribution of articles that used a positive frame and the ones that used a negative frame was relatively equal across geographical regions.

The US media have shown as the most ethnocentric nationality the Spanish, while the European media, the Scottish. There is an agreement across different geographical regions that the French and …

Ua12/2/1 College Heights Herald, Vol. 82, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 Freedom - Graduation 2007, Wku Student Affairs

WKU Administration Documents

Special commencement edition of the College Heights Herald.

Spartan Daily, May 3, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 52

Spartan Daily, May 2, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 51

Prospectus, May 2, 2007, Ellen Schmidt, Donna Mayer, Leah Zimmerman, Judy Seyb, Eric Harpring

Prospectus 2007

No abstract provided.

The Guardian, May 02, 2007, Wright State University Student Body

The Guardian Student Newspaper

Twenty page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Evolve Or Dissolve: Will The "Extra, Extra" Save The Newspaper?, Elizabeth Ann Moreno

Theses & Dissertations

Newspapers have always been the trusted source of information for many years by many. The Internet and other electronic mediums have tested that tendency in recent years. Newspapers have been making changes and evolving to remain a medium of choice in the 21st century. Due to declines in circulation numbers and instabilities in advertising revenue, newspapers have found new ways to continue to be successful. They have encompassed an online presence by the use of online newspapers, fragmented and localized by the use of niche publications and reached the untouched Hispanic and Mexican market by the use of Spanish-language publications. …

Spartan Daily, May 1, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 128, Issue 50

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …

Ua12/2/1 College Heights Herald, Vol. 82, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/35 The Greek Standard, Vol. 1, Issue 3, Wku Interfraternity Council

Student Organizations

Newsletter created by and about the WKU Interfraternity Council. This issue contains articles:

• Reed Morgan & Karen Towell Awards
• Recruitment Dates for Fall 2007
• Greek Advisors Recognized
• Greek Hall of Fame
• Philanthropy Report
• Greek Week Results
• Structured Homecoming 2007
• Most Improved . . . Sigma Nu
• Greek Spotlights - Andrew Rash, Ashley Gore, Jonathon Wysong, Lizzy White, BryAnn Roth

A Comparison Of Print And Broadcast News, Amanda Ferren Johnson

Honors Capstones

No abstract provided.

The Rise Of Controversial Content In Film, Ashley Haygood

Masters Theses

This study looks at the change in controversial content in films during the 20th century. Original films made prior to 1968 and their remakes produced after were compared in the content areas of profanity, nudity, sexual content, alcohol and drug use, and violence. The advent of television, post-war effects and a proposed “Hollywood elite” are discussed as possible causes for the increase in controversial content. Commentary from industry professionals on the change in content is presented, along with an overview of American culture and the history of the film industry.

Inside Unlv, Diane Russell, Shane Bevell, David Ashley, Mamie Peers, Grace Russell, Lisa Shawcroft

Inside UNLV

No abstract provided.

The Future Of Viewer Control On Television Advertising, Sally O’Rourke

Honors Capstones

No abstract provided.

Cause-Related Marketing For Breast Cancer:Investigating Tools For Partnerships, Katherine Hunter

All Theses

The thesis outlines cause-related marketing (CRM) campaigns and examines the effectiveness and implications for the organizations involved. CRM campaigns are when corporate entities partner with philanthropies in order to advance the 'cause' for which the philanthropic organization supports. SWOT methodology is used to analyze three cases: a short term success, a long term success, and a 'failure.' From these three cases, best practices and learning points are observed which can be used to develop successful campaigns. Ethical implications such as Yoplait's tactics in the 'Save Lids to Save Lives' campaign are discussed to better understand CRM's repercussions. The conclusion addresses …

The Journey That Matters: The Creation And Design On A Book, Andrea Kroll

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.