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Mass Communication Commons™

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2003

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Institution
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Articles 421 - 428 of 428

Full-Text Articles in Mass Communication

Index Of Authors Jan 2003

Index Of Authors

Basic Communication Course Annual

No abstract provided.


Submission Guidelines Jan 2003

Submission Guidelines

Basic Communication Course Annual

No abstract provided.


Back Cover Jan 2003

Back Cover

Basic Communication Course Annual

No abstract provided.


United States Diplomacy In The Age Of The Internet, Allison S. Greene Jan 2003

United States Diplomacy In The Age Of The Internet, Allison S. Greene

Graduate Program in International Studies Theses & Dissertations

The dynamics of international relations are constantly changing, and the origin of an extraordinary amount of that change can be traced to what has been coined the ‘Information Revolution.’ It is a revolution as profound and as significant as Gutenberg's invention of moveable metal type, and may result in social and political consequences of comparable magnitude. One of the most significant and far-reaching implications of this phenomenon is the emergence of the Internet. Since its inception, there have been many claims and assertions about existing and potential repercussions of the Internet within the diplomatic realm.

The purpose of this work …


A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell Jan 2003

A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell

LSU Master's Theses

Understanding the communication concepts behind promoting a brand name is essential to the successful adoption of that innovation. This research links diffusion of innovations theory, branding, and public relations by exploring the name change of a higher education institution. Extensive work has been done in the areas of branding and diffusion of innovations theory. However, this study links the two. The adoption of the University of Louisiana at Lafayette new name by its alumni was studied by analyzing the public relations campaign post-name change and by gathering background information on previous diffusion of innovations research and the importance of brand …


Print Media Impact On State Legislative Policy Agendas, Abby Kral Jan 2003

Print Media Impact On State Legislative Policy Agendas, Abby Kral

LSU Master's Theses

Using a survey of Louisiana’s State Legislature, this study examined the role media have in developing state legislators’ policy agendas by exploring the function of news media in the public policy process. The study also tested whether there was a correlation between media use, years of legislative service, and education level. This thesis was also able to establish a correlation between media use and gender, with results suggesting that female state legislators rely on newspapers more than their male counterparts. The results suggest that legislators do seek out issues in newspapers that affect the communities and constituents they serve and …


A Convergence Of Modes: Present Status Of Online News Sites A Content Analysis Of 100 Online Newspaper Web Sites, Renee Chantal Duplessis Jan 2003

A Convergence Of Modes: Present Status Of Online News Sites A Content Analysis Of 100 Online Newspaper Web Sites, Renee Chantal Duplessis

LSU Master's Theses

This study examines the current status of online news sites in terms of their level of convergence, and how they are affected by different organizational factors such as organizational influence, cross media partnerships and circulation size. A content analysis of the top 100 circulated newspaper dailies in the United States was conducted to provide understanding as to the current status of these online newspaper sites. A number of categories were examined including newspaper circulation size, updatedness, cross media partnership/ ownership, and level of convergence. Results showed that the majority of the Internet newspaper sites examined shared a media partnership on …


Stereotyping Of Women In Television Advertisement, Vaishali Shrikhande Jan 2003

Stereotyping Of Women In Television Advertisement, Vaishali Shrikhande

LSU Master's Theses

This study examined the portrayal of women in television commercials and documented the stereotypes associated with women in today’s television commercials. Content analysis was chosen as a method of inquiry for this study. Two hundred and twenty six advertisements were recorded from the three chosen networks, ABC, CBS and NBC. No local advertisements or public service announcements were included in the sample. Each advertisement was initially coded for the central figure, whether the central figure was a male or a female. In addition, each central figure in the advertisement was coded for the following categories: 1) age; 2) product use; …