Mass Communication Commons^™

Portion Of Profit Donations: Csr As Public Relations Strategy And Its Relationships With Trust And Purchase Intentions, Branden Dylan Cameron Birmingham

Theses and Dissertations

This study aims to apply POP donations and messaging as a form of corporate social responsibility (CSR) research. Specifically, this study seeks to understand the relationships between communication factors of portion of the profit (POP) donations and a consumer’s intentions to purchase an item from a corporation, and the level of trust between a consumer and corporation. A key focus of this study was to determine if there is skepticism of POP donations and the impact on overall purchasing intentions, CSR communication factors, engagement, and trustworthiness. This emphasized how ethical values, decision making, relationship building, and trustworthiness are obligations between …

Framing Of Female Leading Roles In Drama Series On Video Streaming Platforms, Manatalah Soliman

Theses and Dissertations

This comparative study examines the female-centered drama series aired on VOD services from three different genres. While several studies have established the stereotypical representation of women in the drama series, most research has focused on individual countries. The significance of this study relies upon the fact that the series is from VOD services, notably Netflix and Shahid VIP. The study bridges a gap in the literature by adopting a comparative perspective to analyze gender portrayals from six drama series, three from each country, from three genres. The contemporary drama genre included Valeria from Spain and Leh Laa?! Why Not?! from …

Normalization Through The Visual: How International Media Depicted The Abraham Accords, Mohamed Salama

Theses and Dissertations

This study is concerned with understanding the political dimensions of the visual coverage of the Abraham Accords and the shift that might have occurred in the visual portrayal of the Arab-Israeli conflict as a result of that agreement. The study offers quantitative and qualitative contributions to examine how international news websites on the Google News platform used photographs to draw on and contribute to the narrative of Arab-Israeli relations in the wake of the Accords. By establishing operational definitions for positive, negative, anti-normalization, and pro-normalization visual frames, and exploring the use of the emphasis framing device, this study content analyzed …

A Feverish Spring: A Comparative Analysis Of Covid-19 News Framing In Sweden, The Uk, And Egypt, Hend Abdelgaber Ahmed El-Behary

Theses and Dissertations

Based on framing and the social responsibility theoretical frameworks, this comparative study analyzes the dominance of frames in the media coverage of the COVID-19 global pandemic across three countries that have adopted different preventative measures: Sweden (herd immunity) the United Kingdom (full lockdown) and Egypt (partial lockdown ‘curfew’). While several studies have investigated the media’s role during COVID-19, few have analyzed the frames used by the media. The analyses that were made here, for the most part, is on individual countries. The current study bridges a gap by using a comparative approach to interpret the frames discovered in news articles …

The Impact Of The Media Coverage Of Sexual Violence On Its Victims/Survivors, Jaidaa Taha

Theses and Dissertations

As part of their daily routine, journalists are often assigned to cover accidents or traumatic events to keep the public updated. With the high competition and the constant deadline pressure, reporters are usually pressured to talk to the subjects of these traumatic accidents too soon to publish their stories. This in turn leaves limited room for them to think about how this coverage is affecting their interviewees. This study aims to examine the impact of the media’s coverage of sexual assault on the victims/survivors of the assault themselves. Media outlets often follow stories of sexual violence, tackling a lot of …

Influences On Business Journalists In Egypt During Imf-Backed Economic Adjustments Of 2016-2019, Tamim Salman

Theses and Dissertations

The economic adjustments that Egypt implemented as part of an IMF-backed program between 2016 and 2019 were a milestone event in the country's economic history. Business journalism was an important part of it as people, policymakers and businesses tried to grasp the developments. Using qualitative in-depth interviews with business journalists and editors, this study attempts to examine the various influences experienced by journalists that affected their framing of news and the quality and type of coverage. The study argues that journalists came under the influence of political pressure and media controls, as well as the technical allure of market sources …

The Role Of Sexting In The Development Of Romantic Relationships, Max Bretscher

Theses and Dissertations

Using Knapp's stage theory of relationship communication, this pilot study examines "sexting" in the broader framework of relationship development, from initiation to termination. Likert-scale questions (1 = highly unlikely; 2 = highly likely) and open-ended questions were administered through Qualtrics to a small population (N = 45) of undergraduate mass communication students to determine on what communication technology, and in which stage(s) of relationships, is sexting most likely to occur. Quantitative results showed that Snapchat was considered the most appropriate medium for sexts (M = 4.60), followed by texting (4.27). Research that these mediums are used when relationships reach a …

Instagram Use And Young Women's Body Image And Self-Objectification In Egypt, Sara Hussein

Theses and Dissertations

The present study investigates the effect of Instagram use on young Egyptian women’s body image and how it is related to self-objectification. The aim of this research is to understand how Instagram usage affects women’s body image and makes them dissatisfied with their bodies; besides, it also tests how the comments women receive on their Instagram accounts affect them positively or negatively, and how the more hours they spend on Instagram, the more pressure they face to acquire a better body shape. Additionally, it examines the direct relationship between feministic beliefs and body surveillance and self-objectification. Moreover, self-objectification and Cultivation …

Why We Follow Celebrities: An Examination Of Parasocial Interaction And Fan Engagement In A Celebrities’ Social Media Pages, Mohammed A. Alasmari

Theses and Dissertations

Social media sites have become essential for organizations and celebrities, allowing them to build relationships and interact with fans. Previous research found openness and perceived interactivity to improve social media engagement. The current study used the concepts of parasocial interactions and relationships to enhance the current knowledge of how celebrities influence their followers through Twitter. The study looked at perceived openness, perceived interactivity, and media engagement in relation to parasocial interaction and relationships using the Qualtrics survey response from 905 participants on Fayez Al-Malki’s Twitter page. The results indicated that both celebrities' and followers' posts employed openness and perceived interactivity, …

Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes

Theses and Dissertations

Previous research demonstrates that ruminating on social media content is associated with greater mental distress (Yang, Holden, Carter, & Webb, 2018). However, it is unclear what factors are associated with rumination. Using Self-Determination Theory (SDT) as a theoretical framework, this study examined how materialistic value orientation (MVO) predicted social media rumination in a sample of racially and socioeconomically diverse high school students at two waves of time. Those who are more materialistic value the means by which to gain possessions, and extrinsic life-goals associated with MVO are aimed at garnering external reinforcers such as money and social status (Richins & …

Conservative Media’S Coverage Of Coronavirus On Youtube: A Qualitative Analysis Of Media Effects On Consumers, Michael J. Layer

Theses and Dissertations

As of late November 2020, the Covid-19 pandemic killed more than 250,000 people in America despite having early warning of the virus’ lethality and some of the world’s best public health institutions. In today’s media landscape, conservative commentators have an enormous influence on President Donald Trump as well as American political discourse broadly. This study focused how the top conservative commentators on YouTube influenced their audience by their coverage of the Covid-19 pandemic. By examining over 1,600 YouTube comments from videos from February to July 2020, this paper investigates who conservative media consumers principally blamed, the socio-political influences behind those …

Gun Violence And Advocacy Communication, Minhee Choi

Theses and Dissertations

Gun violence has been a major threat to the United States in recent decades. Through the concept of media advocacy from health communication and mass communication literature, this dissertation used an experiment with 331 respondents to test the strategic value of public health framing and certain types of mobilizing information on social media as part of the media advocacy process, including how those elements may lead to attitudinal and behavioral responses related to gun-related policies. Political orientation and gun ownership were examined as potential moderating factors that affect individuals’ perceptions of public health framing. Finding provide public health framing is …

The Role Of Third-Person Perceptions In Predicting The Public’S Support For Electronic Cigarette Advertising Regulations, Joon Kyoung Kim

Theses and Dissertations

Electronic cigarette (e-cigarette) use has become the most widely used nicotine porduct among adolescents and young adults in the United States. Although some research has shown that e-cigarettes are relatively less harmful than combustible tobacco cigarettes, the long-term health effects of e-cigarettes remain unclear. Some evidence suggests that exposure to e-cigarette marketing leads young people to try e-cigarettes. Given the increased popularity of e-cigarette use, the U.S Food and Drug Administration has implemented regulations on e-cigarette marketing since 2016. To understand the public’s support for media censorship, media scholars have examined gaps in individuals’ perceptions of media effects on themselves …

Facial Recognition And Mass Media Use: Effects Of Technology On Perceptions Of Privacy, Muize Lemboye

Theses and Dissertations

Muize Oluwadamilare Lemboye FACIAL RECOGNITION AND MASS MEDIA USE: EFFECTS OF TECHNOLOGY ON PERCEPTIONS OF PRIVACY Artificial intelligence is used to explain how technologies perform human activities the way humans do them. Facial recognition is an aspect of Artificial intelligence that explains how technologies recognize and humans’ face to perform human activities. As facial recognition technologies (FRTs) have become increasingly popular components in today’s globalized society, this thesis aims to discover people’s perception on its effect on privacy. In-depth interviews were conducted among 15 students and staff of UA Little Rock School of Mass Communication to discover this perception. The …

Fundamentally Different Stories That Matter: True Crime Podcasts And The Domestic Violence Survivors In Their Audiences, Kelli S. Boling

Theses and Dissertations

This audience reception study qualitatively examines women who identify as both domestic violence survivors and fans of true crime podcasts. Using a feminist, critical cultural lens, this study explores why these women are drawn to these podcasts and how the content presented intersects with their lived experiences as domestic violence survivors. Employing a multi-method approach, I interviewed 16 women who listen to true crime podcasts and identify as domestic violence survivors as well as six hosts/producers of true crime podcast media and conducted an in-depth narrative analysis on one of the most popular podcasts mentioned by my participants. Sixteen in-depth …

Increasing Engagement With Student Government Associations: An Examination Of Student Publics, Viraj Patel

Theses and Dissertations

Student Government Associations (SGAs) are campus organizations comprised of student leaders which advocate on behalf of the student population. Participation in SGAs have proven academic, professional, and social benefits, yet the engagement in the organization has declined. This study employs Daft and Lengel’s (1986) Media Richness Theory to examine if different media affect the composition of student publics. These publics are defined using Grunig’s (1979) Situational Theory of Publics (STP). Additionally, the impact of self-efficacy, response efficacy, and perceptions of social norms on the variables in STP is also examined.

Western Representation On Twitter In Relation To Orientalism And Framing: A Content Analysis Of #Saudi Arabia And #Saudis, Wedyan A. Kattan

Theses and Dissertations

Based on framing theory, Said’s Orientalism, and Hall’s theory of representation, this dissertation explores how the kingdom of Saudi Arabia is represented on the social media platform Twitter. Specifically, the study aims to identify how Saudi Arabia and Saudis are represented in English-language tweets by Western media in the years after several political incidents in the region, such as the Yemen war, and new political leadership in Saudi Arabia that has introduced many economic and social reforms. Thus, the overarching research question in this study is, how have Saudi Arabia and Saudis been presented on Twitter recently? This study sheds …

Problem Chain Recognition Effect And Csr Communication: Examining The Impact Of Issue Salience And Proximity On Environmental Communication Behaviors, Nandini Bhalla

Theses and Dissertations

This study applied the STOPS theory and tested the mechanism of problem chain recognition effect in the realm of environmental corporate communication. Using environmental issue salience and issue proximity as two manipulated variables, this study conducted an experiment to examine the mechanism of the problem chain recognition (PCR) effect, which suggested that the perception of a more salient issue (climate change) will be transferred to related less salient issues (air pollution/land degradation). Thus, through a 2 (issue salience: salient vs. non-salient) × 2 (issue proximity: local vs. global) experimental design, this study suggested that if individuals have high motivation for …

The Games Behind The Scenes: Newspaper Framing Of Female African American Olympic Athletes, Martin Reece Funderburk

Theses and Dissertations

Competing in and representing their country in the Olympic games is considered one of the greatest achievements for an athlete. From heroes such as Michael Jordan and the “Dream Team,” to Michael Phelps setting world record after record in the pool, Olympians are remembered as legends to those watching at home. How their amazing achievements at these Olympic games have been framed by the media though is another story. Newspapers have facilitated a platform for a qualitative content analysis on the framing of three female African American Olympic gold medalists that showed statistical significance in terms of the amount of …

Providing Prevention Education About Child Sexual Abuse To Parents: Testing Media Effects On Knowledge, Behavioral Intentions And Outcomes, Jane Long Weatherred

Theses and Dissertations

For over thirty years, efforts have been made by child sexual abuse (CSA) advocates to attract and engage parents in child sexual abuse prevention education programs. This study provided parents with CSA prevention education about how to talk to their children about CSA and assessed their attitudes, subjective norms, perceived behavioral control, and behavioral intentions to perform this behavior utilizing the Theory of Planned Behavior. A follow-up survey was conducted to find out if the parents actually performed the behavior of talking to their children and what they talked to them about. The results were 1) that all of the …

Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan

Theses and Dissertations

This dissertation explored how a brand’s paid, owned, and earned media (POEM) influence and engage its audience in the social media environment where consumer engagement is stressed. This dissertation used an online experiment (N = 250) to explore the effectiveness of applying earned media within an advertising context, The findings indicated that positive earned media was more effective on people’s consumer engagement intention and download intention than paid media, but it did not work on perceived credibility of the post or product attitude. Positive earned media was found to be less credible than owned media. Among all the five …

“Philosophical Treatises On Life And Death”:Newspaper Coverage Of A Controversial Brain Death Case, Khadija Ejaz

Theses and Dissertations

The central concern of this multi-method research project was to investigate newspaper coverage of the controversial brain death case of Jahi McMath. This represents the first study of sense-making of the case in the news media, positioning it at the intersection of science communication and critical qualitative inquiry. First, framing theory was used to guide a textual analysis of 81 newspaper articles from high-circulation newspapers in California. This revealed four frames that first created uncertainty about brain death, thereby permitting two competing frames of Jahi being alive and also being dead to co-exist before merging into a frame that further …

Always Already Imprisoned: The Panoptic Power Of Capitalism In American Literature, 1900-1940, Andrew Spencer

Theses and Dissertations

Abstract

ALWAYS ALREADY IMPRISONED: THE PANOPTIC POWER OF CAPITALISM IN AMERICAN LITERATURE, 1900-1940

By Andrew Blair Spencer, Ph.D.

A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy at Virginia Commonwealth University.

Virginia Commonwealth University, 2019

Director: Dr. Richard Fine, Professor, Department of English

By applying the theories of control that Michel Foucault outlines in Discipline and Punish to the capitalist system, I argue that capitalism functions in much the same was as Jeremy Bentham’s Panopticon in that it perpetually imprisons individuals who live under its purview. As I see it, capitalism works on …

How S. C. Daily Newspapers Framed The Removal Of The Confederate Flag From The State House Grounds In 2015 Through Letters To The Editor And Editorials, Thomas Craig Anderson

Theses and Dissertations

The removal of the Confederate flag from the State House grounds in Columbia, South Carolina during the summer of 2015 was an action that had been discussed previously in the state since the flag went up over the State House in 1961. While the state legislature acted swiftly to have the flag removed after Gov. Nikki Haley’s announcement on June 22, the two and a half weeks between her announcement and removal on July 10 was filled with opinions from citizens all across the state and in areas of the United States where Confederate monuments and memorials still have a …

A Place To Stand: Community Media Centers, James Joseph Knightwright

Theses and Dissertations

With the experience of 30+ years in community media, I envision providing a resource for scholars as well as community media practitioners and stakeholders. I am investigating the processes of training at community media centers (CMC) to determine potential impacts and effects. Functioning as a participant observer, I will prepare a documentary film focusing on the practices and processes utilized by CMCs to serve their communities.

Concentrating on Columbia Access Television (CAT TV), Columbia, Missouri and the Sun Prairie Media Center (SPMC), Sun Prairie, Wisconsin, I plan to visit each location to interview station staff, volunteers, and community members. These …

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.

Breaking The Silence: Extending Theory To Address The Underutilization Of Mental Health Services Among Chinese Immigrants In The United States, Jo-Yun Queenie Li

Theses and Dissertations

Mental health services underutilization has been a prevalent issue in Chinese immigrant community in the United States. Using a nation wide survey of 445 Chinese immigrants in November 2017, this study investigates the effects of cognitive barriers (i.e., acculturation levels) and affective obstacles (i.e., mental illness stigma) on Chinese immigrants’ perceptual, attitudinal, and behavioral responses toward mental health services, by combining situational theory of problem solving and the theory of planned behavior. This study also examines the effects of mainstream and ethnic media use on acculturation and perceived stigma. Findings provide empirical support for the combined model, showing that all …

Creating An Online Social Movement In Socially Conservative Societies: A Case Study Of Manshoor Blog Using Frame Alignment Process, Noura Abdullah Al-Duaijani

Theses and Dissertations

In the last decade, the Arab region has witnessed many political and social changes. Parts of these changes were initiated by millennials seeking social change to elevate the quality of life in their country and themselves. In one particular country, Kuwait, youth have pursued social change by advocating a freer lifestyle and regime change in government and institutions. Manshoor, an Arab language blog launched in November 2016 by two Kuwaiti liberals, Jassim Qamis and Ali Al-Nessif, stimulates an open conversation on a wide range of issues, including controversial ideas in the region such as scrutinizing some practices and beliefs of …

Fatal Force: A Conversation With Journalists Who Cover Deadly, Highly-Publicized Police Shootings, Denetra Walker

Theses and Dissertations

After the emergence of the Black Lives Matter movement following the deaths of unarmed Black teens Trayvon Martin and Michael Brown, news about police shootings catapulted into the local and national spotlight through videos and messages on social media. Information about police shootings is usually reported to the public through media sources such as television, online/digital news, and social media. This study examines how television news journalists cover the issue of police shootings in the United States. Through 10 in-depth interviews with television journalists who covered highly-publicized police shootings, the author analyzes how race, journalistic norms, technology, and citizen journalists …

Fandom In Politics: Scale Development And Validation, Won-Ki Moon

Theses and Dissertations

Despite the importance of fandom in politics to understanding individuals’ political behaviors, reliable scales measuring political fandom are lacking. To fill this gap, the present study constructs and validates a new scale for political fandom. First, by reforming existed questions and making new questions, the author derived 42 questions belonging to seven dimensions as an initial item pool based on conceptualization. Second, to refine and develop the scale, the researcher conducted exploratory factor analysis and confirmatory factor analysis. According to the result of the studies, the final factor model of political fandom retained 25 questions and seven dimensions. In addition, …