Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Journalism Studies (12)
- Gender, Race, Sexuality, and Ethnicity in Communication (9)
- Social Media (9)
- Social Influence and Political Communication (8)
- Arts and Humanities (7)
-
- Communication Technology and New Media (7)
- Critical and Cultural Studies (7)
- Public Relations and Advertising (7)
- Health Communication (4)
- American Politics (3)
- History (3)
- Political Science (3)
- Race, Ethnicity and Post-Colonial Studies (3)
- African American Studies (2)
- Feminist, Gender, and Sexuality Studies (2)
- International and Intercultural Communication (2)
- Political History (2)
- Social Justice (2)
- Sports Studies (2)
- United States History (2)
- American Popular Culture (1)
- American Studies (1)
- Broadcast and Video Studies (1)
- Cognition and Perception (1)
- Cognitive Science (1)
- Curriculum and Instruction (1)
- Education (1)
- Keyword
-
- Framing (17)
- Social media (14)
- Public relations (13)
- Media (12)
- Twitter (12)
-
- Advertising (11)
- Journalism (9)
- Content analysis (8)
- Marketing (7)
- Sports (7)
- Facebook (6)
- Stereotypes (6)
- Agenda setting (5)
- Internet (5)
- Propaganda (5)
- Race (5)
- Credibility (4)
- Cultivation theory (4)
- Culture (4)
- Gender (4)
- Mass communication (4)
- Newspapers (4)
- Objectivity (4)
- Press (4)
- Priming (4)
- Social identity theory (4)
- Television (4)
- COVID-19 (3)
- Coverage (3)
- Cultivation (3)
Articles 61 - 90 of 215
Full-Text Articles in Mass Communication
Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans
Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans
LSU Master's Theses
From an advertising perspective fathers are a highly attractive consumer demographic. In order to market to this audience it is important to understand how fathers are framed. With an increase in the number of fathers identifying themselves as caregivers according to the 2012 census, effective marketers would be well-served if they understood what type of frame applies when fathers are employed vs. stay at home. This analysis used framing theory to determine how message givers use frames within their advertisements to explain which particular aspects of the father are given salience. This study is a content analysis of father frames …
Reporting For The State Department: Carl W. Ackerman's Cooperation With Government During Wwi, Meghan Elizabeth Menard
Reporting For The State Department: Carl W. Ackerman's Cooperation With Government During Wwi, Meghan Elizabeth Menard
LSU Master's Theses
The press was outraged when reports in 1973 exposed the CIA’s use of American journalists as undercover informants during the Cold War. The CIA-journalists link represented for the press a shocking break in the traditional line between journalists and government. A study of journalist Carl W. Ackerman’s experiences in the First World War suggests, however, that the CIA-journalists link has historical precedents in the practices of twentieth-century reporters. Ackerman, who later became the first dean of Columbia Journalism School, sent confidential reports to the State Department while reporting overseas for magazines and newspapers. He forged close relationships with a number …
Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson
Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson
LSU Master's Theses
Reports of sexual violence should be written from a public health perspective approach to appropriately frame the occurrence and encourage accurate understandings of sexual assault as a larger societal issue. This research consists of two studies to investigate the way universities do (and should) communicate about sexual violence with their students. For Study 1, interviews were conducted with a random sample of public state Universities regarding their emergency alert processes and template usage to determine current emergency communication practices. The majority of universities contacted do not have a template or best practice guidelines in place for creating timely warnings. For …
Different Approaches To Investigatory Journalism In The Muckraking Era, Tim Vest Klein
Different Approaches To Investigatory Journalism In The Muckraking Era, Tim Vest Klein
LSU Master's Theses
The muckraking era is seen as a golden age of investigatory journalism. This thesis argues that within the muckraking era, there were a number of distinct types of journalism. To understand the muckrakers, we must recognize these different types of investigatory journalism and the potential influence the different types of storytelling can have on public opinion. Fourteen of the preeminent muckrakers are analyzed based on their most important investigatory journalism articles
Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe
Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe
LSU Master's Theses
America prides itself on having a free press. Ideally, this free press would look like the communities in which they cover. However, research shows that gender discrepancies are quite common in newsrooms (Anderson 2014; Briscoe 2012; Norris 1997; Willnat and Weaver 2014). Women often have a marginal presence in newsrooms, and this is troublesome, because scholars have noted that men and women approach newsgathering and reporting differently (Beam and Cicco 2010; Briscoe 2012; Grabe et al. 2011; Weaver 1997). While research has focused on gender discrepancies in various types of media, little to no research has looked at the field …
The Future Of Broadcast Television: Online Streaming Infringement And The U.S. Supreme Court, Elizabeth Cuttner
The Future Of Broadcast Television: Online Streaming Infringement And The U.S. Supreme Court, Elizabeth Cuttner
LSU Master's Theses
Aereo and FilmOn X are online streaming services that allow subscribers to watch and record broadcast content online by capturing over-the-air signals through antennas assigned to each user and streaming that content to subscribers. The broadcasters and media owners who own copyrights in the content transmitted via the over-the-air signals that Aereo and FilmOn X capture argue that this service infringes upon their exclusive right of public performance, specifically under the Transmit Clause. The broadcasters have brought suit against both Aereo and FilmOn X for copyright infringement in several courts across the United States; some courts have found the online …
Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez
Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez
LSU Master's Theses
As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate with their audiences during the year-end charitable giving period and investigate which messaging acquires audience engagement. This was determined by investigating nonprofit organizations’ use of Twitter’s multimedia features and the different types of message appeals used when tweeting about their organization’s year-end campaign. Another aim of this study was to identify which message appeals in online charitable …
Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams
Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams
LSU Master's Theses
Journalists inform residents living on or near Native American reservations about key policy issues. Since most tribal councils own and operate their news outlets, retaliation towards journalists working for the tribe is a real concern if the leadership does not appreciate the message. In response to the threat of retaliation, some tribes, like the Cherokee Nation, have legal protections for journalists. The Cherokee Nation’s newspaper, the Cherokee Phoenix, operates under the guidelines of the Cherokee Independent Press Act (CIPA) originally passed in 2000 and amended in 2009. CIPA was the first of its kind in Indian Country. This thesis analyzes …
Journalism And The "Dark Arts" - A Comparative Study Of British And American Media Ethic Codes Against The Backdrop Of The British Phone Hacking Scandal, Paromita Saha
LSU Master's Theses
The British phone hacking scandal in 2011 raised questions about the influence of powerful media conglemorates, most notably, Rupert Murdoch’s News Corporation, on the culture of the media and democracy on both sides of the Atlantic. Both American and British media are the world’s leading examples of a free market press built on the same ideological foundations. This study argues that the phone hacking scandal calls for a revised and nunanced look at the differences and similarities between the American and British media systems. This comparative analysis uses British and American news media ethic codes as an unit of analysis. …
"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon
"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon
LSU Master's Theses
This study simulated a fan extension of the Broadway-renowned musical Les Miserables on a community level and measured the effects of fan interactions—both online and with the characters’ narratives as performed at Theatre Baton Rouge during summer 2013. The stimulus materials in this study were Tweets distributed via Twitter identities for each of the lead characters whereby their thoughts and narratives were communicated with audiences and Twitter followers—coinciding with the opening of the live theatrical production. Patrons of Theatre Baton Rouge were surveyed online after the closing of the production. This study served as a practical use of Twitter for …
Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal
Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal
LSU Master's Theses
This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …
Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt
Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt
LSU Master's Theses
This study presents a content analysis of Twitter posts tagged with one of six institutions to establish uses and gratifications with this medium and the art museum industry. Due to industry norms, copyright law, museums traditionally do not permit photography and therefore may limit the advancement of their mission through misuse of the social media. This study establishes a baseline by seeking to understand how museums and individual account holders engage on Twitter within the art museum space as well as begin to unearth whether museums are misusing this media outlet and limiting their potential to educate the public while …
Impression Formation In The Online Amateur Setting: An Examination Of Transgender People, Minjie Li
Impression Formation In The Online Amateur Setting: An Examination Of Transgender People, Minjie Li
LSU Master's Theses
Technology is enhancing our amateur culture, which may provide counter-stereotype depictions. The present study reexamined the continuum model of impression formation by investigating how the mechanism of an amateur technology platform interacts with the depiction of amateur content created by social minority members to redirect people’s cognitive process of impression formation of minority members in the online amateur setting. More specifically, conducting a 2 (Stereotype Depiction) x 2 (Platform) experiment, this study looked at whether amateur platform YouTube encouraged people to go beyond stereotyping to form an counter-stereotypic impression of the mediated transgender person featured in the amateur content. Moreover, …
Segmentation In Hispanic-Targeted Marketing, Silvia Irene Medrano
Segmentation In Hispanic-Targeted Marketing, Silvia Irene Medrano
LSU Master's Theses
Hispanic-oriented advertising is a growing area in the advertising industry. Findings reported in this research examined agency strategies for advertising in Hispanic-oriented advertising. Interviews with agency practitioners involved in the planning, creation and media selection provided insight into agency best practices in Hispanic-oriented advertising. In-depth interviews at two Hispanic-oriented agencies revealed that a focus on cultural understanding, client relationships, and opposition of common stereotypes and segmentation practices were key in creating successful advertising that connected to Hispanic mindsets. Research results suggest that growth in the U.S. Hispanic population will not only affect the advertising industry, but will also create changes …
Corporate Use Of Social Media, Viktorya Mirzoyan
Corporate Use Of Social Media, Viktorya Mirzoyan
LSU Master's Theses
Despite significant and constantly increasing volume of social media use by both individuals and corporate entities, scarce scholastic attention has been paid to practices undertaken by companies and organizations in creating presence on social media, managing social media accounts and communicating with constituents on social media. New social media platforms appear regularly, attracting millions of daily visitors, however, this new type of communication media still lacks in-depth analysis, which would provide guidelines to be used by corporate entities to make their presence on social media most effective. This study makes the first step to analyze possible relationships between companies’ practices …
March Madness For Men, Gabrielle P. Jones
March Madness For Men, Gabrielle P. Jones
LSU Master's Theses
The purpose of this study is to examine the manner in which the media covers men’s and women’s athletics and how it may affect the public’s perception of women’s athletics. The study also seeks to examine how the hegemonic devices and primes that the sports media use can affect viewers’ enjoyment of women’s athletic coverage as well as the effect that sports fandom plays on viewers perceptions. Using an experiment exposing participants to heavy men’s college and women’s college basketball coverage, the results showed that sports media coverage did not elicit negative perceptions toward women’s athletics.
When Your Good Friends Wear Prada : A Study Of Parasocial Relationships, Attractiveness, And Life Satisfaction, Kristen Marie Higdon
When Your Good Friends Wear Prada : A Study Of Parasocial Relationships, Attractiveness, And Life Satisfaction, Kristen Marie Higdon
LSU Master's Theses
This study focuses on how viewers’ relationships with their favorite media characters can impact their outlook on their own lives. Through the examination of parasocial relationships (PSRs), attractiveness, and the traits of materialism and envy, this study looks at the consequences of such traits on one’s life satisfaction. Overall, the theoretical model presented argues to make the connection from one’s PSR to his or her life satisfaction. Using a sample of undergraduate students, participants were asked to complete a survey that examined individuals' relationships with their favorite fictional media character through the study of various characteristics, habits, and media uses. …
An Analysis Of Femininity : How Popular Female Characters In The Media Portray Contemporary Womanhood, Stephanie Ortego Roussell
An Analysis Of Femininity : How Popular Female Characters In The Media Portray Contemporary Womanhood, Stephanie Ortego Roussell
LSU Master's Theses
The impact of the media on adolescent girls has received greater theoretical, legal and societal focus over the last few decades. Several studies link the development of women’s gendered identities, healthy sexual activity and self-efficacy to how the media portray women. Restrictive or unrealistic themes of womanhood or femininity in the media can impact a young girl’s social construction of identity and provide limited examples of what it means to be a woman in today’s society. This study qualitatively examines femininity in contemporary media by analyzing—via textual analysis and focus groups—how popular female characters embody, portray and promote different conceptualizations …
Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson
Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson
LSU Master's Theses
This study examined on-screen hashtags and Twitter activity associated with four television programs (The Walking Dead, Pretty Little Liars, Scandal and Hannibal). Twitter facilitates real time discussions, allowing “water cooler conversations” about television to occur while shows air live. Hashtags organize these conversations around topics of interest. Active viewers will migrate to new media sources, searching for additional content that interests them. The act of complementarity increases their level of media enjoyment. The desire for this additional content dictates the viewer’s behavior. Network producers also promote media convergence, utilizing websites and social media to build word of mouth advertising for …
Multitude Of Needs Met By An Online Mom Community, Shannon Alexis Snell
Multitude Of Needs Met By An Online Mom Community, Shannon Alexis Snell
LSU Master's Theses
Online communities for expectant mothers have existed for many years, but newer social media sites are allowing these groups to exist in different formats. This study features an online community of 94 women that originated from TheBump.com’s forums who then formed their own community, a Facebook group for February 2012 moms. The women exist in many different social media spheres including the group, Facebook, Twitter, Instagram, and a separate Buy/Sell/Trade Facebook group. This study used a survey questionnaire to determine whether these different social media sites and platforms met different needs for this specific group of women. The study also …
Chronic Pain In Entertainment Media: Using Empathy To Reduce Stigma, Rebecca Lang
Chronic Pain In Entertainment Media: Using Empathy To Reduce Stigma, Rebecca Lang
LSU Master's Theses
Entertainment media represent a primary source of health information, making it a prime area of research for wide-spread health issues such as chronic pain. Chronic pain conditions can elicit stigmatization due to pain representing a subjective experience; coming to understand the experience of a person in pain can reduce stigma for that person as well as the entire group of people with chronic pain. Entertainment media, through the use of an engaging narrative and characters, can portray an illness experience that potentially elicits empathy and reduces stigma for chronic pain conditions. This study is among the few to employ empathy …
Speak, And Speak Immediately : The Risen Subpoena, The Executive Branch, And The Reporter's Privilege, Matthew Schafer
Speak, And Speak Immediately : The Risen Subpoena, The Executive Branch, And The Reporter's Privilege, Matthew Schafer
LSU Master's Theses
In 1972, Branzburg v. Hayes required the Supreme Court to consider whether the First Amendment to the United States Constitution conferred on journalists a right to quash grand jury subpoenas issued by the government. The Court held in a five-to-four opinion that it did not. Yet, in 2011, a federal district judge found that James Risen, a New York Times reporter, had a First Amendment reporter’s privilege that protected him from having to reveal his source for a book chapter about a secretive CIA operation. This judge is not alone in finding such a privilege in spite of Branzburg; indeed, …
The Effects Of Interactivity And Involvement On Users' Attitude Toward And Perception Of Brands And Purchase Intent On Facebook, Christina Persaud
The Effects Of Interactivity And Involvement On Users' Attitude Toward And Perception Of Brands And Purchase Intent On Facebook, Christina Persaud
LSU Master's Theses
Communications practitioners have long studied factors related to consumers’ impressions of brands as well as their intent to purchase from brands. While early research has focused on traditional advertising methods, newer research is geared towards understanding how interactive features are changing this relationship. The rise of newer computer-mediated communication (CMC) technologies, specifically social media, has lead to many changes in the way organizations market their brands as they allow for unique, interactive communication between an organization and its publics. While the notion of interactivity, a core feature of CMC, has no one definition, researchers continue to examine its effects within …
Medical Issue Or Policy? A Framing Analysis Of The Medical Marijuana Issue In U.S. Newspapers, Christopher Lee Kaiser
Medical Issue Or Policy? A Framing Analysis Of The Medical Marijuana Issue In U.S. Newspapers, Christopher Lee Kaiser
LSU Master's Theses
This study conducted a framing analysis of the medical marijuana issue in United States print media. In addition, this analysis investigated whether the medical marijuana issue was portrayed as a policy issue or a medical issue, and based the inquiry in public opinion and health communication literature. This analysis extracted a sample (N=240) from newspaper stories that reported the issue within the past five years in states that have enacted medical marijuana legislation. The framing analysis measured the occurrence of frames in three different categories: gain vs. loss, types of frames, and policy vs. medical. Furthermore, this analysis determined if …
Moving Toward A Small-Screen Culture: Examining The Relationship Between Computer And Smartphone User Characteristics And Online Participation And Creation, Amanda Bradford Cortright
Moving Toward A Small-Screen Culture: Examining The Relationship Between Computer And Smartphone User Characteristics And Online Participation And Creation, Amanda Bradford Cortright
LSU Master's Theses
This study investigates the relationship between smartphone and desktop or laptop computer users’ characteristics and online content creation and participation. A survey collected demographic information as well as detailed information on which devices were preferred by the participants in various circumstances. Results showed age and income were the two primary demographic factors in determining a user’s degree of comfort with technology as well as their likelihood to participate with or create online content. Employing the Diffusion of Innovations theory, this research found support for the idea that home computers have seen to fruition the diffusion process, and are not factors …
The Rebranding Of The Brooklyn Nets : A Discourse Analysis, Michael Shane Wunderlich
The Rebranding Of The Brooklyn Nets : A Discourse Analysis, Michael Shane Wunderlich
LSU Master's Theses
This study examined the rebranding of the Brooklyn Nets. A discourse analysis was conducted that observed messages generated by the Brooklyn Nets, selected media sources and fans regarding a number of elements relating to the Brooklyn Nets’ rebrand. Branding is important to businesses and building brand equity and brand associations with the external public is important for businesses looking to succeed in a profit driven world. This is no different for professional sports franchises who also focus on building brand equity and brand associations with sports fans and other members of the general public. By first examining the methods taken …
Partnership Representation In Public Communications: An Analysis Of Community-Engaged Universities' Websites, Christy Kayser Arrazattee
Partnership Representation In Public Communications: An Analysis Of Community-Engaged Universities' Websites, Christy Kayser Arrazattee
LSU Master's Theses
This study examines the ways in which campus-community partnerships are represented in public communications produced by community-engaged institutions of higher education. Leading scholars of campus-community partnerships and service-learning agree that such relationships should be based on a reciprocal exchange between partners. In public relations endeavors, however, professionals concentrating solely on communicating the university’s achievements may overlook the equal contributions of the community partner. This study analyzed website content and universities publications from six colleges nationally recognized for their community-engagement efforts. Using quantitative and qualitative analysis, web content was analyzed for indicators of reciprocity developed from foundational literature regarding campus-community partnerships. …
Texting Laws And Cell Phone Users: Motivations For Texting While Driving, Jonathan Ferrante
Texting Laws And Cell Phone Users: Motivations For Texting While Driving, Jonathan Ferrante
LSU Master's Theses
ABSTRACT Legal scholars, academics, and industry researchers have indicated that using cell phones when driving is among the most dangerous hazard faced by motorists today. This relatively new technology is embedded in the lives of most people, at all times of the day, including when behind the wheel of a car. Harvard and National Highway Traffic Safety Administration researchers have exposed the dangers of cell phones and driving, but a solution to curtail the problem has yet to be found. This study seeks to understand the motivations and mediating factors affecting texting and driving law compliance by cell phone users. …
Volunteer Based Organizations: Bridging The Gap Between Political Efficacy And Civic Engagement, Kristin Nicole Marks
Volunteer Based Organizations: Bridging The Gap Between Political Efficacy And Civic Engagement, Kristin Nicole Marks
LSU Master's Theses
With the declining participation in civic engagement behaviors such as voting, people are turning to other means to demonstrate civic participation. This study examined the role of volunteering as a means to establish civic engagement. Because of this civic participation behavioral shift, the relationship between civic engagement and the communication tactics used by volunteer based organizations was investigated. This study investigated the relationship between civic engagement and political efficacy. Additionally, this study examined the interplay between organizational characteristics (trust, control mutuality, exchange relationship, and commitment) and civic engagement. Lastly, perceptions of new and traditional methods of communications to encourage civic …
Man Without A Country: How Character Complexity Primes Racial Stereotypes, Ben Miller
Man Without A Country: How Character Complexity Primes Racial Stereotypes, Ben Miller
LSU Master's Theses
This study examined the role character complexity plays in racial attitudes of television viewers. Previous research suggests that stereotypes and counter-stereotypes play vastly different roles in how people process information. Stereotypes act as automatic cues that call up pre-made judgments upon exposure to them. Meanwhile, counter-stereotypes actually work on a conscious processing level, forcing viewers to think more deeply about individuals when presented with them, skipping the automatic recall mechanism all together. By layering counter-stereotypes and stereotypes together in the same stimulus, this study examined whether the existence of there would be an appreciable difference between viewers exposed to solely …