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Articles 181 - 210 of 215
Full-Text Articles in Mass Communication
"Don't Pooh-Pooh Our Poo Poo": Penalty, Subsidy, And Refusal To Fund In The Aftermath Of National Endowment For The Arts V. Finley, James Gaddy
LSU Master's Theses
Legal scholars said the National Endowment for the Arts v. Finley decision would create a "chilling effect" in government subsidy programs, and it unlawfully expanded the government speech doctrine. By analyzing cases that subsequently use Finley for a substantive part of their rationale, this article argues the opposite: the courts have rejected the government's attempts to interpret the decision as one that allows viewpoint discrimination and have not allowed the government to further a broad reading of the decision. The article also argues that, under the government speech doctrine, Finley provides the controlling precedent for truly "hybrid speech" cases where …
Direct-To-Consumer Advertising Of Prescription Medicines: Framing With Imprecise Frequency Descriptors, Mikah Zangla
Direct-To-Consumer Advertising Of Prescription Medicines: Framing With Imprecise Frequency Descriptors, Mikah Zangla
LSU Master's Theses
The purpose of the study was to determine how often and to what degree “imprecise frequency descriptors” are used in prescription drug print ads. These descriptors along with the side effects they describe were compared to their corresponding prescription medicine websites and analyzed to determine whether or not the general public is being misinformed and/or misled in terms of side effect warnings by current drug advertising. Content analysis of Direct-to-Consumer (DTC) prescription drug advertisements found in five of the top seven magazines most likely to be consumed by readers over age 65 was the method of investigation for this study. …
The Catalyst To Harm Standard: Punishing Speech That Facilitates Harm, J. Colin Trisler
The Catalyst To Harm Standard: Punishing Speech That Facilitates Harm, J. Colin Trisler
LSU Master's Theses
The Catalyst to Harm Standard is a specific standard that sets forth step-by-step criteria for the courts to follow so that they can factually determine if the speech in question falls into the category of protected or unprotected speech. This Standard labels certain speech as “bad” not because of its ideological or social content, but because it is speech that is linked to a definitive social harm that the legislature has the constitutional authority to prevent or punish. This Standard uses three criteria to determine the liability of speech that has allegedly caused harm. In order to meet these requirements, …
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
LSU Master's Theses
This research aimed to provide some proof or refutation of the hypothesis that online communities develop specialized vocabularies, often technical jargon, and use elements of those vocabularies, here labeled “tokens,” to ascribe credibility and/or authority to other posters. The literature from a variety of communications fields relating to this topic was summarized as a progression from an early “limitations” model of computer-mediated communication (CMC) to a later “opportunities” model. The drawbacks of current research were outlined and some new paths were sketched, including the methodology employed here. Several discussions from different Web sites, each containing hundreds of posts, were tabulated …
Deterrence Factors For Copyright Infringement Online, Nico Nergadze
Deterrence Factors For Copyright Infringement Online, Nico Nergadze
LSU Master's Theses
The purpose of this study was to investigate deterrence factors for online file-sharing by analyzing different conditions that affect compliance with the law through survey of the students in a large university in Southern U.S. The findings show that certainty of punishment, stigma of the label, knowledge of the laws and consensus with the rule negatively correlated with both actual and likely future file-sharing activities of the users
Freedom Of Expression In The Republic Of Georgia: Framing The Attempted Shut-Down Of The Independent Tv Station, George Sulkhanishvili
Freedom Of Expression In The Republic Of Georgia: Framing The Attempted Shut-Down Of The Independent Tv Station, George Sulkhanishvili
LSU Master's Theses
The purpose of this study is to examine the perception and the level of freedom in the media of the Republic of Georgia. The study examines the media’s perception of freedom by identifying the frame newspapers used while covering the event between the government and the independent media outlet. The main interest is to define the predominant frame. A content analysis of 115 news articles of the four Georgian daily newspapers find that responsibility and conflict frames were more frequently used than economic consequences frame and morality frames. The study concludes that the Georgian media have considerable freedom from external …
Media Coverage Of The 2003 Parliamentary Election In The Republic Of Georgia, Baadur Koplatadze
Media Coverage Of The 2003 Parliamentary Election In The Republic Of Georgia, Baadur Koplatadze
LSU Master's Theses
The November 2, 2003, parliamentary election caused a significant political crisis in the Republic of Georgia. During the election campaign, the political parties questioned the desire of the government to carry out a fair election. They blamed President Edward Shevardnadze for fabricating the election. After the election, the opposition parties did not recognize the results and claimed that there were massive fabrications (the number of people who voted was much more than the number of people who were in voters’ list). The public supported this position, and several huge demonstrations demanded the resignation of President Shevardnadze. Two weeks after the …
The Sports Appeal: Are Atheletics A Viable Academic Marketing Vehicle In Higher Education?, Reagan Thomas Chenevert
The Sports Appeal: Are Atheletics A Viable Academic Marketing Vehicle In Higher Education?, Reagan Thomas Chenevert
LSU Master's Theses
Universities are beginning to brand themselves. The days when the doors to higher-ed opened and students flooded into the classrooms are no more. Colleges have to find ways to separate themselves from each other in a noisy marketplace. Also there is a decline in newsroom resources for academic coverage, which leaves university marketers searching for ways to communicate their messages. However, universities have another available marketing outlet, which is not seeing declining media attention: sports. College sports are a big business, which generate national media attention. The Southeastern Conference had revenues of over $100 million from the marketing of its …
Country Roads Magazine: Has The Move From The "Country" Influenced Baton Rouge Advertisers' Buying Habits, Arianne Parker Bellizaire
Country Roads Magazine: Has The Move From The "Country" Influenced Baton Rouge Advertisers' Buying Habits, Arianne Parker Bellizaire
LSU Master's Theses
Country Roads magazine celebrated its 20th anniversary in September of 2003. Founded by Dorcas Woods Brown in 1983, the publication prides itself on offering its readers a cultural events guide showcasing events, festivals and destinations from Natchez, Mississippi, to New Orleans, Louisiana. Readers have watched the magazine evolve over the years. However, nearly two years ago, readers experienced one of the biggest changes. The magazine moved its headquarters from St. Francisville to Baton Rouge. This study evaluated Baton Rouge advertisers' reactions the move. The researcher modified and tested the Country-of-Origin Effects (COO) on a smaller scale by examining City-of-Origin effects. …
The Portrayals Of Minority Characters In Entertaining Animated Children's Programs, Siobhan Elizabeth Smith
The Portrayals Of Minority Characters In Entertaining Animated Children's Programs, Siobhan Elizabeth Smith
LSU Master's Theses
The purpose of this study is to note, categorize, and discuss the stereotypes of African Americans in animated children’s cartoons. The purpose is also to compare them to see how they changed. A content analysis of two cartoons finds that characters do act in stereotypical ways. A quantitative analysis of 76 cartoons supports these findings. Overall, The Proud Family, a cartoon of the 21st century, is more stereotypical than Fat Albert and the Cosby Kids, a cartoon from 30 years ago. Though primary characters display the same amount of stereotypical behavior, secondary characters show an increase in the amount of …
Did White House Reporters Defer To The President After September 11?, Jodi Kathleen Bannerman
Did White House Reporters Defer To The President After September 11?, Jodi Kathleen Bannerman
LSU Master's Theses
This study's primary focus is to determine if the White House press corps acted more deferential to President Bush and his agenda after September 11, 2001, and if so, to see how long the period of decreased adversarial relations lasted. This purpose is accomplished through a content analysis of 37 White House press briefings, conducted by then White House Press Secretary Ari Fleischer, examining press-briefing questions three months before, on, directly following, and three months after September 11 according to four dimensions of adversarial relations: initiative, directness, assertiveness, and hostility. Ten question design features comprise the criteria to measure each …
A Historical Perspective Of Governor Mike Foster's "Live Mike" Radio Program, Wayne Wynn,Iii Williams
A Historical Perspective Of Governor Mike Foster's "Live Mike" Radio Program, Wayne Wynn,Iii Williams
LSU Master's Theses
Louisiana Governor Mike Foster took to the airwaves on August 10, 2000 with the launch of “Live Mike,” his weekly radio program that would air for 41 weeks during Foster’s second term. Foster, a Republican, served as Governor of Louisiana from January 1996 until January 2004. This study historically chronicles Governor Mike Foster’s weekly radio program, “Live Mike” during and prior to its four years on the air. This historical narrative illustrates how Foster intermingled radio, politics and his personal life to create a weekly radio program that he attempted to use during his second term to relay his message …
U.S. Regional Newspapers' Coverage On China's Entry Into The Wto--A Regional Economy Approach, Ying Kong
U.S. Regional Newspapers' Coverage On China's Entry Into The Wto--A Regional Economy Approach, Ying Kong
LSU Master's Theses
The purpose of this study is to examine whether a region's economy has an impact on regional coverage of China's WTO entry. It is predicted that regional newspapers vary in reporting this issue because of variation in the regional economic structure. The findings of the study support this prediction. A content analysis of 282 news articles in the U.S. regional newspapers finds that the regional economy can be a predictor of regional newspaper's coverage. For North Carolina, Illinois and California, significant differences exist in the regional coverage of China's WTO accession in terms of reference to key economic issue, reference …
Behind The Scenes: Uncovering The Structures And Manipulations Of Tabloid Talk Show Workers, Guests And Audiences, Kelly Thompson Losch Deshotel
Behind The Scenes: Uncovering The Structures And Manipulations Of Tabloid Talk Show Workers, Guests And Audiences, Kelly Thompson Losch Deshotel
LSU Master's Theses
How talk show workers, guests and audiences behave behind-the-scenes is largely a mystery to the public. This research focuses on the behind-the-scenes workings of a daytime syndicated talk show to better understand the motivations of talk show guests and how talk show workers manipulate guests and audiences. While researchers have conducted studies of talk show guests using formal interviews and questionnaires, no researchers have posed as covert observers to study talk shows. The researcher conducted participant observation to study the behaviors of those involved with the on and offstage talk show structure. The researcher interned for the show without revealing …
How Should Sports Organizations Handle A Crisis?: A Focus On Collegiate Institutions, Jamie Mabile Delatte
How Should Sports Organizations Handle A Crisis?: A Focus On Collegiate Institutions, Jamie Mabile Delatte
LSU Master's Theses
The sports industry is big business just like any other big business. Sports organizations face various crises just as corporate America does. A survey of 345 professional and college level sports organizations revealed that 70% of them experienced a crisis in 1997, while the Los Angeles Times reported that 220 college athletes were the focus of criminal charges in 1995. "Sports crises are clearly more frequent today than ever before," said Kathleen Hessert. Mike Paul agrees with that trend based on his research, attributing the trend to poor life choices away from the sport. What is a crisis? A crisis …
Ethics In Public Relations: Gauging Ethical Decision-Making Patterns Of Public Relations Practitioners, Paul Stuart Lieber
Ethics In Public Relations: Gauging Ethical Decision-Making Patterns Of Public Relations Practitioners, Paul Stuart Lieber
LSU Master's Theses
This study employed the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES Test to gather data on the ethical decision-making patterns of public relations practitioners. The former is an instrument based on Kohlberg’s (1969) moral development theory, the latter self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results show that levels of moral development in public relations differ based on job segment, and that age, education, gender and rank significantly affect levels of ethical consideration. The TARES test, it was discovered, is better suited for a three-factor configuration based on Day’s …
Media Ownership And Objectivity, Xinkun Wang
Media Ownership And Objectivity, Xinkun Wang
LSU Master's Theses
The purpose of this study is to examine whether the different type of ownership will affect the degree of objectivity of newspaper coverage of 2000 presidential election. It is predicted by Shoemaker’s news content theory that publicly-owned newspaper is more objective than privately-owned newspaper. The findings of this study support this theory. A content analysis of 238 news stories and eight editorials from publicly-owned the Boston Globe and privately-owned the Boston Herald showed that not only does the ownership affect the objectivity of the coverage of these two newspapers on 2000 presidential election, the endorsements also affect the degree of …
A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell
A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell
LSU Master's Theses
Understanding the communication concepts behind promoting a brand name is essential to the successful adoption of that innovation. This research links diffusion of innovations theory, branding, and public relations by exploring the name change of a higher education institution. Extensive work has been done in the areas of branding and diffusion of innovations theory. However, this study links the two. The adoption of the University of Louisiana at Lafayette new name by its alumni was studied by analyzing the public relations campaign post-name change and by gathering background information on previous diffusion of innovations research and the importance of brand …
Print Media Impact On State Legislative Policy Agendas, Abby Kral
Print Media Impact On State Legislative Policy Agendas, Abby Kral
LSU Master's Theses
Using a survey of Louisiana’s State Legislature, this study examined the role media have in developing state legislators’ policy agendas by exploring the function of news media in the public policy process. The study also tested whether there was a correlation between media use, years of legislative service, and education level. This thesis was also able to establish a correlation between media use and gender, with results suggesting that female state legislators rely on newspapers more than their male counterparts. The results suggest that legislators do seek out issues in newspapers that affect the communities and constituents they serve and …
A Convergence Of Modes: Present Status Of Online News Sites A Content Analysis Of 100 Online Newspaper Web Sites, Renee Chantal Duplessis
A Convergence Of Modes: Present Status Of Online News Sites A Content Analysis Of 100 Online Newspaper Web Sites, Renee Chantal Duplessis
LSU Master's Theses
This study examines the current status of online news sites in terms of their level of convergence, and how they are affected by different organizational factors such as organizational influence, cross media partnerships and circulation size. A content analysis of the top 100 circulated newspaper dailies in the United States was conducted to provide understanding as to the current status of these online newspaper sites. A number of categories were examined including newspaper circulation size, updatedness, cross media partnership/ ownership, and level of convergence. Results showed that the majority of the Internet newspaper sites examined shared a media partnership on …
Stereotyping Of Women In Television Advertisement, Vaishali Shrikhande
Stereotyping Of Women In Television Advertisement, Vaishali Shrikhande
LSU Master's Theses
This study examined the portrayal of women in television commercials and documented the stereotypes associated with women in today’s television commercials. Content analysis was chosen as a method of inquiry for this study. Two hundred and twenty six advertisements were recorded from the three chosen networks, ABC, CBS and NBC. No local advertisements or public service announcements were included in the sample. Each advertisement was initially coded for the central figure, whether the central figure was a male or a female. In addition, each central figure in the advertisement was coded for the following categories: 1) age; 2) product use; …
How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke
How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke
LSU Master's Theses
This study examines the portrayal of media within print advertisements found in Harper's Magazine between 1931 and 2000. This study evaluated a number of categories to provide understanding of the role of media within society, specifically the portrayal of gender and media use, how media are used in society and the perceived class within the advertisements featuring media products. The study also looked at the Diffusion of Innovation Theory, which states that a socioeconomic elite group are the first people within a society to adopt new ideas or technologies. A content analysis, both quantitative and qualitative, of Harper's Magazine produced …
The World Wide Web As A Vehicle For Advertising Movies To College Students: An Exploratory Study, Xiaoge Hu
The World Wide Web As A Vehicle For Advertising Movies To College Students: An Exploratory Study, Xiaoge Hu
LSU Master's Theses
The purpose of this study is to explore the World Wide Web as a vehicle for advertising movies to college students. Through a survey of LSU students, this study finds that online promotions as vehicles for advertising movies have great potential. Movie promotion websites are rated the second most effective form of movie advertising after television. The study found that people surf movie promotion websites mainly for movie show times, movie plot and cast information to compare film choices, and movie ticket purchases. The huge amount of data available and the 24/7 access to the internet is an important advantage. …
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
LSU Master's Theses
This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal URLs do in fact have an effect on perception, although, as it is suggested in the theoretical framework, it does not necessarily induce the subjects to act on the ad. This study also finds there is a stronger inclination for perception change to take place versus the likelihood for consumers to either seek more information …
2001 Louisiana Legislative Special Session: Do We All Read The Same News, Jennifer Bhatia Ledbetter
2001 Louisiana Legislative Special Session: Do We All Read The Same News, Jennifer Bhatia Ledbetter
LSU Master's Theses
This study reviews the newspaper coverage given during the 2001 Louisiana special legislative session. It was convened to raise additional money to fund teacher pay raises through legislation impacting the state’s gambling tax requirements. The seven markets include Baton Rouge, New Orleans, Lafayette, Lake Charles, Alexandria, Monroe and Shreveport. The session was a “last resort effort” in response to persistent pleas from educators that had elevated into statewide teacher sickouts. In the fall of 2000 the public voted down new taxes to fund their pay raises. The governor charged his administration to come up with a plan to raise teacher’s …
From Print To Online World: Examining The Predictors That Influence The Level Of Interactivity Of Newspaper's World Wide Web Pages, Qian Zeng
LSU Master's Theses
The purpose of this study is to examine the predictors that influenced the interactivity of U.S. daily newspapers Web sites, namely the market size of newspapers, newspapers ownership, the number of online newspaper technical staff, length of newspaper Web site existence. Whether a national newspaper has different interactive Web site from a local newspaper is also studied. A content analysis of 106 U.S. daily newspapers Web sites found that market size and length of time newspapers having Internet presence sites are correlated to the interactive level of newspapers Web sites. National newspapers are also found having more interactive Web sites …
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
LSU Master's Theses
Advances in technology have given the blind public a new voice in corporate America. Today, blind individuals are able to utilize the Internet independently using screen access software. However, like ramps for wheelchairs in physical spaces, Web site accommodations are needed in cyberspace for successful use. A review of the current literature indicates trends in public relations are shifting toward a corporate ethic of social responsibility, but on-line concerns for the disabled are not clearly demonstrated among the leading corporations in the United States. The purpose of this research is to determine if blind consumers are being accommodated on corporate …
Is This Journalism?: A Study Of Whether The Snapshots On The Front Page Of Usa Today Adhere To Journalistic Standards, Emily Arnette Vines
Is This Journalism?: A Study Of Whether The Snapshots On The Front Page Of Usa Today Adhere To Journalistic Standards, Emily Arnette Vines
LSU Master's Theses
This thesis examined 22 Snapshots on the front-pages of USA Today from April 2001 to determine whether they adhered to the journalism standards of wholeness, accuracy, and credibility. Fourteen were found not whole, 8 were not accurate, and 3 were not credible according to the definitions of this thesis. The researcher compared the data in the Snapshots to the data obtained from the cited source and interviewed sources as well as a news assistant and graphics editor at USA Today. The researcher found four possible explanations for the poor quality of the Snapshots and examined the routines of Snapshot production, …
Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest
Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest
LSU Master's Theses
Few studies specifically explore public relations in private high schools. Statistics reveal that in Louisiana the number of nonpublic high school students continues to increase, therefore the competition among private schools for students increases as well as the demand to improve the private schools. These private schools need public relations to establish mutually beneficial relationships with strategic publics to attract students and to raise money to educate the students. This thesis is a case study of private school public relations programs at three Louisiana high schools. The theoretical basis for this thesis centered on the research of James Grunig. To …
The Effectiveness Of Sports Sponsorhips: A Study Of The New Orleans Zephyrs, Amy Marie Boyle
The Effectiveness Of Sports Sponsorhips: A Study Of The New Orleans Zephyrs, Amy Marie Boyle
LSU Master's Theses
Despite the pervasiveness of sports in American society and the ever-increasing role of sponsorship in the marketing mix, sponsorship marketing as a discipline currently lacks the rigorous academic study and theoretical foundations that exist in other marketing disciplines. The purpose of this study is to determine whether or not sponsorship of New Orleans Zephyrs baseball is an effective way of increasing awareness of a product or brand. Using intermediate measures of recognition testing, fans at three New Orleans Zephyrs games were surveyed to test sponsor recognition. The study examined various elements of sponsorship marketing including the effects that gender, age, …