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Articles 121 - 150 of 215
Full-Text Articles in Mass Communication
The Stereotypic Portrayal Of Women In Slasher Films: Then Versus Now, Chad Brewer
The Stereotypic Portrayal Of Women In Slasher Films: Then Versus Now, Chad Brewer
LSU Master's Theses
ABSTRACT In entertainment, the media often portray various social groups, including women, in certain negative ways and as having more negative qualities than other traditional social groups, such as white males. These portrayals provide viewers with ways of thinking about and acting towards members of a particular group, thus affecting communication and perception. This research seeks to analyze data on horror film stereotyping in a new way not by merely observing stereotypes of women in horror film, but by examining the content across time-periods and societal change. A textual analysis will compare 16 total films, 8 original films versus the …
Nutrition And Eating Habits In Adolescent Television Programs: A Content Analysis Of Food And Beverage Consumption On Popular Teen Television, Carly Nicole Dickson
Nutrition And Eating Habits In Adolescent Television Programs: A Content Analysis Of Food And Beverage Consumption On Popular Teen Television, Carly Nicole Dickson
LSU Master's Theses
Media research often argues that viewing certain media can significantly increase the likelihood someone will develop an eating disorder or become obese. This study uses social cognitive and drama theory to discuss how adolescents may learn nutrition information and eating habits by watching television programs. Since adolescence is when people form eating habits, this exploratory study will analyze the nutrition content in three top teen television shows. This quantitative content analysis found that the characters in teen television primarily have a healthy body size but consume unhealthy items. This may be sending a message to adolescents that unhealthy nutrition maintains …
Impact Of Endorser And Message Appeal On The Success Of An Online Aids Psa, Arti Kulkarni
Impact Of Endorser And Message Appeal On The Success Of An Online Aids Psa, Arti Kulkarni
LSU Master's Theses
This exploratory study investigated the impact of endorser type and message appeal on the success of an online AIDS public service announcement (PSA). The research sought to determine the main effects and interaction effects of endorser and message appeal on the measures of PSAs effectiveness (recall, recognition, attitudinal and behavioral). In order to achieve this goal, the research conducted a 3 X 2 factorial design experiment that manipulated three types of endorsers (celebrity, expert, and typical person) and two types of message appeals (emotional and rational) in the PSA. The researcher expected the expert endorser would be more effective than …
Forever New Orleans?: A Look Back And Beyond, Blair Alexis Broussard
Forever New Orleans?: A Look Back And Beyond, Blair Alexis Broussard
LSU Master's Theses
Natural disasters such as hurricanes can be cataclysmic for any city. This is especially true for cities that rely on tourism as an economic driving force. The inevitability of these disasters, even with extensive planning, contain variables for which cities cannot be prepared. Such was the case with Hurricane Katrina, which hit New Orleans in 2005. After the hurricane made landfall on August 29, 2005, New Orleans, the state of Louisiana and federal government officials faced a daunting task of recovering from the terrible natural catastrophe. Tourism was one of the hardest hit industries for New Orleans and the state …
The Plame Game: Framing A Political Scandal, Misty Dawn Albrecht
The Plame Game: Framing A Political Scandal, Misty Dawn Albrecht
LSU Master's Theses
The media play an important role in society. They interpret political events, actions, policies, and scandals in a manner that citizens can understand. The media use frames to assist in interpretations and descriptions. They may create their own frames or use frames supplied by the political elites. Frames can also lead to biased coverage when used to omit details or present someone in a favorable or unfavorable manner. This study examines the frames the media used during the coverage of President George W. Bush’s first political scandal, the “Plame Game.” On July 14, 2003, Robert Novak exposed the identity of …
Advocacy Groups In The Wake Of Hurricane Katrina: Who Shapes Coverage Of Wetlands Loss, Paul Harang
Advocacy Groups In The Wake Of Hurricane Katrina: Who Shapes Coverage Of Wetlands Loss, Paul Harang
LSU Master's Theses
Louisiana’s coastal wetlands provide a habitat for diverse wildlife, recreational opportunities for Louisiana residents and tourists, and an important natural buffer between communities and powerful hurricanes. Because they are disappearing at a rapid rate, coastal wetlands issues have been prominent in south Louisiana for decades. The catastrophic hurricanes of 2005 and 2008 have given the discussion an increased sense of urgency. Through this paper, I explore coverage of wetlands loss in local south Louisiana daily newspapers. Specifically, I try to determine how these papers frame the issue and illuminate how sources present in these stories participate in the construction of …
United States Propaganda In Iran: 1951-1953, Hakimeh Saghaye-Biria
United States Propaganda In Iran: 1951-1953, Hakimeh Saghaye-Biria
LSU Master's Theses
Using Jowett and O’Donnell’s system of propaganda analysis, the present case study concentrates on America’s dominant propaganda messages, techniques, and media channels used in Iran during the time period between 1951 and 1953. The chosen period is of historical significance since it entails the Iranian nationalization of oil crisis and the 1953 coup against the government of Prime Minister Mohammad Mosaddeq. The coup was the first CIA-sponsored covert operation against a foreign government and served as a model for subsequent operations elsewhere. An examination of the official correspondence of the major U.S. actors involved, as documented in the tenth volume …
A Comparison Of Foreign News Coverage In The Mercantile And Popular Press Of The 1830s, Virgil Ian Stanford
A Comparison Of Foreign News Coverage In The Mercantile And Popular Press Of The 1830s, Virgil Ian Stanford
LSU Master's Theses
The rise of the American penny press in the 1830s is thought of as a crucial moment in journalism history that precipitated changes in newspapers that are still evident today. Yet, many specific characteristics of the transition from a predominantly elite mercantile and partisan press to the popular penny press remain unknown, including the changes that occurred in foreign news coverage. This study will examine four newspapers, two mercantile and two penny, printed in New York City from 1830 to 1842. It will use quantitative content analysis of five variables – frequency, length, prominence, content, and presentation style – to …
The Changing Face Of The U.S. Military: A Textual Analysis Of U.S. Army And U.S. Navy Recruiting Advertisements From Pre-9-11 To Six Years Into The Iraq War, Maryann M. Rowland
The Changing Face Of The U.S. Military: A Textual Analysis Of U.S. Army And U.S. Navy Recruiting Advertisements From Pre-9-11 To Six Years Into The Iraq War, Maryann M. Rowland
LSU Master's Theses
In 2009, six years after the initial invasion of Iraq, the attraction of the "War on Terrorism" and the intense patriotism has faded. As a result, the military has watched the numbers of new enlistees steadily drop. The present study investigates whether the United States military has adapted its recruitment strategies in television advertisements to change its public image in the wake of the increasing unpopularity of the Iraq War and disillusionment with U.S. military operations in the broader "War on Terrorism." A textual analysis of U.S. Army and U.S. Navy recruiting advertisements that aired on national cable television during …
The Black Press As A Political Institution: How The Chicago Defender Portrayed Jesse Jackson And Barack Obama's Historical Presidential Campaigns, Cristina Mislan
The Black Press As A Political Institution: How The Chicago Defender Portrayed Jesse Jackson And Barack Obama's Historical Presidential Campaigns, Cristina Mislan
LSU Master's Theses
Since the inception of Freedom’s Journal in 1827, the black press has sought to elevate the black community as well as advocate for civil rights and justice. This thesis examines news coverage in the Chicago Defender, a prominent black newspaper that has created a public sphere for the black community. Specifically, this research reveals whether the newspaper framed Reverend Jesse Jackson’s 1988 campaign differently from President Barack Obama’s 2008 campaign. Furthermore, this thesis sought to reveal how a well-known black newspaper provided meaning for its readers about two black presidential candidates who adopted disparate political messages in order to appeal …
Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova
Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova
LSU Master's Theses
This study contributes to the body of research on public opinion and media coverage of foreign news by examining the coverage of nine foreign countries in The New York Times and The Times. Media coverage and the public opinion about foreign nations were strongly correlated. Specifically, negative coverage tends to have more agenda-setting effects than neutral and positive coverage. The findings also suggest that media portray foreign countries in a unidimensional fashion, by limiting the coverage around a few policy issues. Finally, the U.S. and the U.K. media coverage of foreign nations were very similar.
Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley
Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley
LSU Master's Theses
The purpose of the current study is to examine how the prime time television show 24 frames torture by US government officials almost exclusively in scenarios of high-consequence, high-confidence that are not supported by public opinion polls, provide contextual rationalizations that are unrealistic, show torture methods as a viable means to gain needed information, and show enemy combatants torturing U.S. citizens. Through a quantitative content analysis of torture on the television series 24 and an analysis of focus groups’ reactions to select episodes of 24 portraying torture in such scenarios, the study seeks to investigate the role of entertainment media …
A Comparison Of The Moral Development Of Advertising And Journalism Students, Stephanie Marino
A Comparison Of The Moral Development Of Advertising And Journalism Students, Stephanie Marino
LSU Master's Theses
This study employed the Defining Issues Test (DIT) to complete the analysis and comparison of the moral development of mass communication students, specifically those who major in advertising and journalism. The DIT is an instrument based on Kohlberg’s moral development theory and is a device for assessing the extent to which a person has developed his or her moral schemas. Results indicate no statistically significant difference in levels of moral development between sampled students majoring in journalism and advertising; no difference in levels of moral development between students who have and have not completed a course in media ethics; and …
Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch
Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch
LSU Master's Theses
The purpose of this paper is to illuminate how the practice of democratic citizenship compares to ideals of it. I hope to provide a clear view of what contemporary democratic citizenship means, how this conception has been formed, and how democratic citizenship can be effectively practiced to serve the ideals held by democratic citizens. To do this, this paper will be comprised in several parts. After an initial explanation of the theoretical perspective used, I will explore how democracy was understood and implemented in the formative stages of United States government. Next I review contemporary practices of citizenship before examining …
Grinding The Axe Body Spray: Linking Gamer Experience And Brand Recall In Guitar Hero Iii, Miranda Coy Lemon
Grinding The Axe Body Spray: Linking Gamer Experience And Brand Recall In Guitar Hero Iii, Miranda Coy Lemon
LSU Master's Theses
The growth in popularity of social video games that appeal to a wide variety of audiences offers new opportunities for in-game advertisers to reach beyond the traditional gamer market. The current study aimed to test the effectiveness of in-game advertising placements in the popular video game, Guitar Hero III, based on the Limited Capacity Model of Mediated Motivated Message Processing (LC4MP). The Limited Capacity Model predicts that experienced gamers utilize fewer mental resources when playing video games because the repeated action of playing video games eventually becomes automatic. An experienced gamer would therefore have a greater capacity to remember in-game …
It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult
It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult
LSU Master's Theses
Seventeen years after the Challenger accident, the space shuttle Columbia and its crew were only forty miles from Kennedy Space Center when the shuttle exploded during re-entry to the Earth’s atmosphere. The explosion killed all seven astronauts onboard. NASA, the National Aeronautics and Space Administrations immediately jumped into action, declaring a contingency and following the Agency Contingency Action Plan for Space Flight Operations. As a public sector organization, one that must report to Congress and the American public, NASA is held to different standards than private organizations when it comes to releasing information. To understand how public sector organizations handle …
Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington
Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington
LSU Master's Theses
Americans’ adoption of the Internet has spawned the increased usage of this medium for direct-to-consumer advertising by pharmaceutical manufacturers, despite the widespread controversy over the ethics of the practice, the educational value of direct-to-consumer advertising, and the ultimate cost of the practices to the public. While the U.S. Food and Drug Administration regulates the industry’s advertising within traditional media, the agency does not yet impose standards for direct-to-consumer advertising of prescription medications on the Internet. This content analysis of the visual and textual cues of 100 direct-to-consumer Web sites for prescription medications identifies the unexpected strong presence of gain frames …
Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin
Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin
LSU Master's Theses
In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an “economic initiative” with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though it involves many Public Relations strategies and tactics. Product (RED)’s unique nature is unlike previous CRM campaigns due to its corporate partnership agreements. Researchers have not previously studied initiatives such as Product (RED) through either Public Relations or Marketing theories. David’s (2004) Convergence Theory creates a cyclical model to merge both Public Relations and …
The Effects Of Psychological Factors On Media Usage: An Examination Of Immigrants' Media Use Patterns, Motives And Acculturation In The United States, Suping Zhang
LSU Master's Theses
Earlier studies have provided evidence for the importance of mass media in the acculturation process of immigrants. The current study intends to further investigate acculturation by exploring the influential factors in immigrants’ mass communication activities. A survey has been conducted among 208 participants from diverse ethnic backgrounds in the Baton Rouge area. Having examined the mass media and Internet consumption of the respondents, this study finds that psychological factors, not demographic backgrounds, are the primary influential variables in predicting immigrants’ media use patterns. According to this study, respondents’ stronger adaptive personality and acculturation motivation would lead to more consumption of …
Clear And Present Danger: Brandenburg Test After September 11, 2001, James Connor Best
Clear And Present Danger: Brandenburg Test After September 11, 2001, James Connor Best
LSU Master's Theses
In a post-September 11, 2001 America and in light of the very real threat posed by radical Islamic terrorist, the courts must rethink the line between protected speech and incitement to violence. The Brandenburg test, which was previously understood to be the modern test to distinguish protected from unprotected advocacy, should be questioned. By examining the development of the Court's First Amendment doctrine leading up to Brandenburg v. Ohio (1969), I establish that Brandenburg is ill fitted to be applied to advocacy of terrorism. In Brandenburg, the Court actually conflated two previously distinct speech tests-Judge Learned Hand's incitement test and …
The Failure Of Louisiana Campaign Finance Law: A Case Study Of Brnext And The 2004 Mayoral Election, Casey Elizabeth Rayborn
The Failure Of Louisiana Campaign Finance Law: A Case Study Of Brnext And The 2004 Mayoral Election, Casey Elizabeth Rayborn
LSU Master's Theses
This thesis is a case study in how weak campaign finance laws and government oversight can undermine democracy in a local election. It does so by demonstrating how Louisiana campaign finance law enabled one wealthy businessman to play a major role in a mayoral election under the auspices of an issue-based political action committee. Through the examination of the Louisiana PAC BRNext, its financial activities, and its relationships, this study suggests that BRNext and its founder Lane Grigsby were able to violate the spirit of the law in each of these areas. BRNext was able to take advantage of the …
Public Relations And Political Controversy: A Case Study Of The Assembly Of Turkish American Associations' Public Relations Campaign Regarding The Ottoman Empire's Deportation Of The Armenians, Tamar Grace Meguerditchian
Public Relations And Political Controversy: A Case Study Of The Assembly Of Turkish American Associations' Public Relations Campaign Regarding The Ottoman Empire's Deportation Of The Armenians, Tamar Grace Meguerditchian
LSU Master's Theses
An organization will almost always use persuasive communication tactics to influence public opinion. Persuasive communication tactics can be either pubic relations or propaganda. The definitions of both public relations and propaganda, as well as a study of the relevant models, reveals that neither practice heavily stresses the importance of social responsibility. Using the importance of social responsibility in honest persuasive communication tactics, this qualitative case study of the Assembly of Turkish American Associations’ (ATAA) determined that the efforts of the ATAA’s persuasive communication efforts are in line with the methods of propaganda, as stated in the operational definition of propaganda …
The Black Church And Political Mobilization Of African Americans, Misty Noel Johnson
The Black Church And Political Mobilization Of African Americans, Misty Noel Johnson
LSU Master's Theses
This study investigates the political and social activities of black church congregations within a southern community by assessing the effectiveness of three churches in mobilizing their congregations and serving as channels for political communication. The study pays particular attention to the differences between affiliations within the black church, the influence of religious leaders on political involvement, attitudes regarding political involvement and political influences outside of the church. The thesis begins by placing the black church in its historical context —as a giver of spiritual and community orientation as well as a social and political mobilization agent. Using survey results from …
News Narratives And Television News Editing, Keren Esther Henderson
News Narratives And Television News Editing, Keren Esther Henderson
LSU Master's Theses
This study seeks to understand how and why television news editors impose meanings onto news packages through montage editing. Through a qualitative content analysis and in-depth interviews, this study will advance the notably few past narrative editing studies by investigating the norms and routines of television news editors. While other researchers recognize the significance of studying montage editing in television news, this is the first study to clarify the relationship between montage techniques and the creation of television news narratives.
Gulf Coast Journalists And Hurricane Katrina: Mounting Challenges To The Work Routine, Shearon Roberts
Gulf Coast Journalists And Hurricane Katrina: Mounting Challenges To The Work Routine, Shearon Roberts
LSU Master's Theses
The purpose of this study was to explore through sourcing and framing the changes Gulf Coast journalists made in their news reporting as a result of directly experiencing Hurricane Katrina. Data for this study was obtained through the archives of The New Orleans Times-Picayune and through the Nexis/Lexis database. Many Gulf-Coast journalists lost their homes and were affected by the storm in various degrees with one case of a reported suicide attempt. The daily newspapers of the cities of New Orleans, La. and Biloxi, Miss., received Pulitzer Prizes for Public Service for ceaseless and tireless reporting of the disaster. This …
The Portrayal Of Science In Children's Television, Tristi Bercegeay Charpentier
The Portrayal Of Science In Children's Television, Tristi Bercegeay Charpentier
LSU Master's Theses
Scholars argue that a scientifically literate public is a requirement for a democracy. Children are watching television more today than ever before, and studies have shown that children learn academically educational content from television. The Children's Television Act of 1990 requires broadcasters to provide educational and informational content for children. This study qualitatively evaluated a sample of 38 children's television programs to obtain a description of the scientific content contained in children's television. The study yielded a large quantity of scientific content, yet the quality of the content left much to be desired. Based on the findings of this study, …
An Analysis Of The Relationship Between City Typology, Interactivity And Advertising Message Strategies Of American Municipal Web Sites, Jeremy John Starr
An Analysis Of The Relationship Between City Typology, Interactivity And Advertising Message Strategies Of American Municipal Web Sites, Jeremy John Starr
LSU Master's Theses
This study became to first to scientifically explore the relationship between city typology and the use of advertising message strategy and interactivity within municipal web sites. The study used Taylor’s six-segment strategy wheel to analyze message strategies and previous scales of interactivity to analyze structural interactivity. Medium-size cities and cities within the South and West geographic regions more likely used sensory strategies within their web sites. Cities with racially diverse populations more likely used sensory strategies within their web sites as well. Large cities and central cities, both with large populations, used the most interactive strategies within their sites compared …
Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery
Using Web Sites To Achieve Organizational Goals: Are Nonprofits Doing It Right?, Alisha Nicole Tillery
LSU Master's Theses
This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations’ growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.
Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond
Media Use, Hiv/Aids Knowledge, And Sexual Beliefs: An Exploration Of Differences Between Races, Tarana Hammond
LSU Master's Theses
As the numbers rise among African Americans who are contracting HIV/AIDS, it becomes evident that research is needed to examine where African Americans obtain HIV/AIDS information. This study identified where African Americans obtain HIV/AIDS information and examined how that information affects African Americans’ sexual beliefs about HIV/AIDS. The theoretical foundation for this study was the Health Belief Model (HBM). This study used a survey method. The data analysis demonstrated that race does influence the type of media an individual uses. Race does not impact an individual’s access to health information. Knowledge about HIV/AIDS impacts an individual’s sexual beliefs about HIV/AIDS. …
The Emerging Culture Of A Community College, Misty Kyle O'Connell
The Emerging Culture Of A Community College, Misty Kyle O'Connell
LSU Master's Theses
This study explores the emerging organizational culture of Baton Rouge Community College (BRCC). Specifically, the study looks at how faculty and key administrators describe the institution’s culture. Qualitative interviews with seven administrators and ten faculty members reveal the two groups had consistent viewpoints on many themes. Findings indicate BRCC exhibits the characteristics of an adhocracy culture. BRCC’s administration and faculty also describe the college’s culture as strong and externally oriented.