Mass Communication Commons^™

Social Studies Teacher Perceptions Of News Source Credibility, Christopher H. Clark, Mardi Schmeichel, H. James Garrett

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Politically tumultuous times have created a problematic space for teachers who include the news in their classrooms. Few studies have explored perceptions of news credibility among secondary social studies teachers, the educators most likely to regularly incorporate news media into their classrooms. We investigated teachers’ operational definitions of credibility and the relationships between political ideology and assessments of news source credibility. Most teachers in this study used either static or dynamic definitions to describe news media sources’ credibility. Further, teachers’ conceptualizations of credibility and perceived ideological differences with news sources were associated with how credible teachers found each source. These …

Gen Z And Digital Distractions In The Classroom: Student Classroom Use Of Digital Devices For Non-Class Related Purposes, Bernard R. Mccoy

College of Journalism and Mass Communications: Faculty Publications

A 2019 survey of college students examined classroom-learning distractions caused by their use of digital devices for non-class purposes. The purpose of the survey, part of an on-going study, was to learn more about students’ behaviors and perceptions regarding their classroom uses of digital devices for non-class purposes. The survey included 986 respondents in 37 U.S. states and 47 respondents in Alberta, Canada. A significant feature of the study was its measurement of frequency and duration of students’ classroom digital distractions as well as respondents’ motivations for engaging in the distracting behavior. Respondents averaged 19.4% of class time using a …

Government Responses To Disinformation On Social Media Platforms: Argentina, Australia, Canada, China, Denmark, Egypt, European Union, France, Germany, India, Israel, Mexico, Russian Federation, Sweden, United Arab Emirates, United Kingdom, Ruth Levush

Copyright, Fair Use, Scholarly Communication, etc.

Comparative Summary by Ruth Levush, Senior Foreign Law Specialist, Law Library of Congress, Global Legal Research Directorate

Concerns regarding the impact of viral dissemination of disinformation on democratic systems of government, on political discourse, on public trust in state institutions, and on social harmony have been expressed by many around the world. These concerns are shared by countries with advanced economies as well as those with emerging and developing economies.

The term “disinformation” as used in this report refers to “false information deliberately and often covertly spread . . . in order to influence public opinion or obscure the truth.” …

Journalistic Ethics And The Right-Wing Media, Jason Mccoy

College of Journalism and Mass Communications: Professional Projects

This paper will examine the development of modern media ethics and will show that this set of guidelines can and perhaps should be revised and improved to match the challenges of an economic and political system that has taken advantage of guidelines such as “objective reporting” by creating too many false equivalencies. This paper will end by providing a few reforms that can create a better media environment and keep the public better informed. As it was important for journalism to improve from partisan media to objective reporting in the past, it is important today that journalism improves its practices …

Bat Meets Girl: Adapting The Dark Knight’S Love Life To The Big Screen, Brandon Bosch

Department of Sociology: Faculty Publications

It is no secret that Hollywood loves a good romance. What is perhaps sometimes overlooked however is how important romance and female characters are to male-dominated action films. Esma Kartal argues women and romance are deliberately placed into action films to create “romantic relief” and attract female viewers for greater crossover appeal.¹ In addition to romance, Yvonne Tasker observes how women in action films serve as a witness for “the hero’s suffering” and humanity in action films.² Finally, a classic use of women and romance in action films is that of the damsel-indistress, which continues to this day …

Initiatives To Counter Fake News In Selected Countries: Argentina, Brazil, Canada, China, Egypt, France, Germany, Israel, Japan, Kenya, Malaysia, Nicaragua, Russia, Sweden, United Kingdom, Peter Roudik, Graciela Rodriguez-Ferrand, Edouardo Soares, Tariq Ahmad, Laney Zhang, George Sadek, Nicolas Boring, Jenny Gesley, Ruth Levush, Sayuri Umeda, Hanibal Goitom, Kelly Buchanan, Norma C. Gutiérrez, Astghik Grigoryan, Elin Hofverberg, Clare Feikert-Ahalt

Copyright, Fair Use, Scholarly Communication, etc.

Comparative Summary by Peter Roudik, Director of Legal Research

This report examines the legal approaches of fifteen countries, representing all regions of the world, to the emerging problem of manipulation with “fake news” using mass and social media, especially the impact of fake news on ongoing political processes and elections, and the legislative measures undertaken to counteract the dissemination of false information. Fake news as a phenomenon is not new and has been known since ancient times, but the present-day proliferation of digital and social media platforms, which allow for much broader distribution of information to a global audience, makes …

Trendjacking: A Social Justice Analysis, Rachel Finnegan

Honors Program: Senior Projects (Public)

The purpose of this paper is to look at the intersection of trendjacking and social justice within five specific advertisements targeted at an American audience from well-known brands. A variety of success in utilizing this intersection is presented and explained through an analysis of the advertisement, people highlighted, the brand’s financial giving and history, social media response, etc. The five brands examined are Pepsi, Dove, Nike, Airbnb, and Levi’s.

To successfully utilize social justice trendjacking, brands must be genuine and specific with their message, be prepared to explain their reasoning for their decisions, have the advertisements checked by many people …

Missing The (Turning) Point: The Erosion Of Democracy At An American University, Anthony Fucci, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

On August 25, 2017, student members of Turning Point USA (TPUSA), a right-wing conservative organization who advocates for smaller government and free market enterprise, recruited on the University of Nebraska–Lincoln (UNL) campus. Members of the UNL community protested nearby. Part of the protest was recorded on video and released to social media leading to harsh public criticism that accused the university of restricting free speech and being an unsafe environment for conservative students. Drawing on cognitive linguistics (e.g. metonymy, framing) and multimodal critical discourse analysis (MCDA), this paper explores how the TPUSA incident at UNL was recontextualized in local and …

Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This study examines the level of knowledge of Kenyan political reporters on a few key concepts of empirical research and opinion polling. Although data from this study are from a nonrepresentative sample, it offers important insights into levels of knowledge on an important topic in journalism. Results indicate that 63. 4 percent of the reporters did not know that survey findings from a nonrandom or nonprobability sample cannot be generalized to the population. Another 63. 4 percent did not know that sampling error cannot be computed from data that were collected using a nonrandom sample, while 49. 3 percent did …

Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Good local sports journalism reflects the community it serves and thereby develops society. This essay discusses local sports journalism in the context of collegiate athletics in Nebraska in the Midwest. It is particularly important to produce good, solid journalism in the context of sport. This reflection of local sports journalism of the University of Nebraska-Lincoln uses the following themes for analysis: context, critical media work, diversity, representation in the newsroom, and the role of owned media and branding. The essay also describes the American collegiate athletic system and a new, innovative undergraduate major in „Sports Media and Communication“ at the …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …

Social Media Flooded With Rescue Requests During Hurricane Harvey, Alison Greenhalgh

College of Journalism and Mass Communications: Professional Projects

When Hurricane Harvey hit Houston, social media was used in a new way during a natural disaster. Emergency phone lines were jammed, and people were in desperate need of rescuing. These people turned to social media, such as Facebook, to ask for help. At the same time, civilian rescuers turned to social media to find locations of people in need of rescuing. News articles published stories about the desperate cries for help on social media; however, these articles left some questions unanswered. How exactly did social media connect rescuers and victims, and how could it be more efficient? How did …

Comparing Virtual Reality Tourism To Real-Life Experience: Effects Of Presence And Engagement On Attitude And Enjoyment, Adam Wagler, Michael D. Hanus

College of Journalism and Mass Communications: Faculty Publications

With the advent of 360-degree video technology, Virtual reality (VR) headsets can take users to locations in the real world. Despite the increasing number of virtual tourism opportunities using digital VR technology, little research has assessed the effective realism of 360-degree video tourism. This study took users on a guided audio tour of a state Capitol building. Users either took the tour via two-dimensional (2-D) video, immersive 360-degree video using a VR headset, or physically went to the location and walked around the grounds. Users were measured on spatial presence, emotional engagement with the tour, sponsor liking, and tour outreach …

Developing The Next-Generation Don Draper, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.

Information Disorder And The Need For News Literacy Education In The Digital Era, Lauren Brown-Hulme

Honors Program: Senior Projects (Public)

This paper serves as a comprehensive report on the need for and barriers to news literacy education in the United States. Current misinformation issues in the U.S. are introduced and the importance of news literacy among citizens of a democracy. Answers to these questions are sought: What are the current challenges regarding news literacy in the digital age and what are the implications? Further, can news literacy be taught? Based on measured practices, what are the best methods for news literacy education? Existing literature covers the topics of information disorder and news literacy, highlighting the importance of news literacy in …

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.

The Complexity Of Learning To Teach News Media In Social Studies Education, Mardi Schmeichel, Jim Garrett, Rachel Ranschaert, Joseph Mcanulty, Shannon Thompson, Sonia Janis, Christopher Clark, Stephanie Yagata, Briana Bivens

Department of Teaching, Learning, and Teacher Education: Faculty Publications

This research reports on data generated through an initial teacher certification program for secondary social studies teachers that introduced a specific and program-spanning focus on news media literacy. Growing out of the urgent need for pedagogies that address and promote critical engagement with the kinds of news media sources upon which civic decisions are made, our project follows teacher candidates from their initial certification coursework through the culminating student teaching semester. Our work with teacher candidates over this time was explicitly intended to intervene in and develop teacher candidates’ understandings of news media literacy, its place in social studies education, …

Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

The Effects Of Culture On International Advertising Appeals: A Cross-Cultural Content Analysis Of U.S. And Japanese Global Brands, Dan Zhao

College of Journalism and Mass Communications: Professional Projects

An international advertising campaign can be standardized in creative strategy, but localized in execution. As an integral part of the execution, advertising appeals should be tailored to local culture to maximize the effectiveness of international advertising campaigns while minimizing cost. The purpose of this study is to investigate whether advertising appeals mirror predicable differences in cultural values.

This study is based on the influential Hofstede model (Hofstede, 2001; Hofstede & Mooij, 2010), which distinguishes cultures according to six dimensions. While individualism and collectivism have been widely discussed in published studies, other dimensions that are also important indicators of advertising appeals …

Media, Institutions And Voting: Perceptions Of Nonmetropolitan Nebraskans: 2017 Nebraska Rural Poll Results, Rebecca J. Vogt, Cheryl A. Burkhart-Kriesel, Randolph L. Cantrell, Bradley Lubben, L. J. Mcelravy, Timothy Meyer

Rural Futures Institute: Publications

Conclusion

Rural Nebraskans most trust information received from local news sources (TV and newspapers) and public sources (PBS and public radio). They least trust information from social networking sites and Internet blogs. Most rural Nebraskans are somewhat or very confident in their ability to recognize news that is made up.

Most rural Nebraskans have confidence in their local institutions (public safety agencies in their community; public schools in their community; and voting and election systems in their county). On the other hand, over one-quarter of rural Nebraskans have very little confidence in the following national institutions: U.S. House of Representatives, …

Office Of Scholarly Communications, Annual Report Fiscal Year 2017 (July 1, 2016 – June 30, 2017), Paul Royster, Sue Ann Gardner, Margaret Mering, Linnea Fredrickson

Institutional Repository Information

This report covers the Scholarly Communications team, and activities involving the institutional repository (IR), library publishing operations, outreach and advocacy, and copyright consulting.

Highlights include services, size, usage metrics, recognition (Ranking Web of World Repositories), Zea Books, journals, and appendices. (32 pages)

Introducing The Open Online Newspaper Initiative, Jessica Dussault, Laura Weakly, Karin Dalziel, Jeremy Echols, Karen Estlund, Andrew Gearhart, Sheila Rabun, Greg Tunink

Digital Initiatives and Special Collections

The Open Online Newspaper Initiative (Open ONI) is an open source collaboration whose goal is to lower the entrance bar for libraries, archives, historical societies, and other cultural heritage institutions to display digital newspaper content. Open ONI was formed in response to a need for free, easily deployed, flexible, plug-and-play software that is useful for collections large and small, local and national.

Taking A Stand By Kneeling: An Analysis Of National Anthem Protest Coverage, Vincent Pena

College of Journalism and Mass Communications: Theses

Colin Kaepernick of the San Francisco 49ers decided to protest the national anthem before a 2016 NFL preseason game because of systemic racial inequality and instances of police brutality, sparking a nationwide debate about the First Amendment, the national anthem in sports, and race, among other topics. His protest influenced many similar protests, including one by three members of the Nebraska Cornhuskers football team. This paper looks at the media coverage of the protests and the aftermath, examining both national and local print and broadcast news sources, to determine the degree to which the coverage adheres to the protest paradigm, …

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

Othering Others: Right-Wing Populism In Uk Media Discourse On “New” Immigration, Grace E. Fielder, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Right wing populism is on the rise. Through the use of othering, right-wing groups delimit their own identities while excluding others. The purpose of this chapter is to shed light on how European mediated public spheres (such as reader responses to media discourse) constitute an important domain of identity articulation and struggle through the discursive construction of the ‘Other’. In this case, the others come from the Central and Eastern European countries that are perceived as newcomers to Western Europe due to the consecutive enlargements of the European Union. Specifically, this chapter provides an in-depth analysis of 236 reader comments …

Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points and explore the leadership development gaps and needs from these varied perspectives. Semistructured interviews with senior public relations practitioners, young professionals, and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education and into training and development programs for young professionals.

Native Advertising: An International Perspective, Emily Giller

College of Journalism and Mass Communications: Professional Projects

Native advertising is a different approach to advertising that welcomes content-based marketing. According to the Interactive Advertising Bureau (IAB), native advertising is defined as “paid for content that is relevant to the consumer experience, and is integrated into the surrounding content and is not interruptive”. Native advertising is advertising disguised as regular news content. Specific examples of native advertising include: sponsored posts, Search Engine Marketing (SEM), print stories that appear in newspapers or magazines but are promoted by a brand, and promoted posts on social media. The point of native advertising is to straddle the line between advertising and editorial …

Common Platforms And Devices Used To Access News About Native Americans, Rebekka J. Schlichting

College of Journalism and Mass Communications: Professional Projects

The opening story about Ictinike and the buzzard is a traditional oral story from my Ioway Tribe culture. It represents the way in which Native American people historically shared information and stories. Today, Native stories are shared in multiple ways: oral, written, video, audio, websites, social media, etc. This research explored the ways in which Native Americans receive their stories today, specifically news stories about Native Americans. This research was done in order to see how news outlets could better serve Native populations in the U.S. In addition, I looked at which platforms and devices are most effective for Natives …

Broadband And Mobile Internet Services In Nonmetropolitan Nebraska: 2016 Nebraska Rural Poll Results, Rebecca Vogt, Cheryl Burkhart-Kriesel, Randolph Cantrell, Bradley Lubben, Larry J. Mcelravy Jr.

Publications from the Center for Applied Rural Innovation (CARI)

A recent Pew Research Center survey revealed that home broadband adoption has plateaued in the United States. In addition, there has been an increase in adults who use a smartphone to access the Internet but do not have traditional broadband service in their home. Given these national trends, how do rural Nebraskans access the Internet? Are they accessing the Internet from their cell phones? Are they subscribing to high-speed Internet services at home? How satisfied are they with their Internet services? How important do they feel Internet access is for various items? This paper provides a detailed analysis of these …