Mass Communication Commons^™

Central Florida Future, Vol. 42 No. 38, June 17, 2010

Central Florida Future

Tuition hike possible for fall; Uncover Thursdays; Summer Fun; Plus: D-I-Y for less; iDonate; UCF's pond gets economic makeover; Man robbed near UCF-area apartment.

Central Florida Future, Vol. 42 No. 37, June 14, 2010

Central Florida Future

Some crime down around UCF; Nursing payday; UCF ID becomes more like debit card; Business students hit the Target with 'Smart' idea.

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …

Central Florida Future, Vol. 41 No. 18, February 16, 2009

Central Florida Future

Candidates sign in; Ticket still in after retrial; Nursing students homesick until 2011; Hip-hop meets history; About Jeff Johnson.

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

The Resonance And Residue Of The First African American Newspaper: How Freedom's Journal Created Space In The Early 19th Century, Valerie Kasper

Electronic Theses and Dissertations

The first African American newspaper, Freedom's Journal, has a historical, rhetorical, and spatial purpose. It not only showed the impact made by African Americans in the fight for their civil rights in the early 19th century, but as an artifact it illustrated and preserved that history allowing it to be studied centuries after the newspaper ceased printing. The purpose of The Resonance and Residue of the First African American Newspaper: How Freedom's Journal Created Space in the Early 19th Century is to provide an interdisciplinary approach to historical newspapers that illustrates an alternative history in this country — a history …

Usda Instructional Risk Messages For High Pathogen Avian Influenza, Jenna Jones

Electronic Theses and Dissertations

High Pathogen Avian Influenza (HPAI) is a highly contagious disease threatening United States poultry farms. The aim of this study is to examine the extent to which current instructional risk communication by the United States Department of Agriculture (USDA) meets the expectations of existing literature, particularly the IDEA model. This study examined two documents produced by the USDA for the ongoing threat of HPAI, the Red Book and the Defend the Flock campaign. The aim of the documents is to provide U.S. poultry farmers and the publics with knowledge and information about prevention and response to HPAI. The IDEA model …

Effects Of Crisis News On Intercultural Tolerance: An International Comparative Study, Anthony Eseke

International Crisis and Risk Communication Conference

Human beings are “cultural animals who know and see and hear the world through socially constructed filters.” [1]. Fundamental to these filters are identities. Through the frames of identity, people often negotiate the dialectics of the ‘self’ with/against ‘the other’. The media in their reportage of conflicts and crisis produce and reinforce these dialectics. However, to what extent and directions do these reports influence social tolerance in the audience? This study therefore examined the effects of crisis/conflict news on otherness. The study defined otherness as the appraisal attitudes of tolerance, apathy, or intolerance towards other bodies based on identity categories. …

The Nfl As A Mega-Crisis: Applications Of Fractal Theory, Cory Young, Terry Rentner

International Crisis and Risk Communication Conference

The National Football League (NFL) is facing a reputation crisis—a serious problem for a powerhouse institution that airs its Super Bowl in 180 countries. Public and media scrutiny for its handling of domestic abuse cases and denial of concussions leading to Chronic Traumatic Encephalopathy (CTE) have left the NFL with a mega-crisis. Television ratings are down, player injuries are up, and fewer youth are participating in the sport. This research, presented at the International Crisis and Risk Communication conference, addresses the CTE and domestic abuse scandals in the NFL and details the League’s responses to both high-profile cases. We provide …

Coming To A Full Stop: An Investigation Of Menstrual Period Stigmas In College Students, Mary Jane O'Toole

Electronic Theses and Dissertations

The focus of this study was to understand perceptions college students have regarding menstruation and if viewing a normalized media message may influence these perceptions. A treatment group of participants was randomly assigned to view an episode of the hit family sitcom Blackish that focused on menstruation and then answer survey questions. A control group of participants only answered the survey questions. A mixed methods analysis revealed three primary conclusions. First, these results contradict existing research in that the college students surveyed generally do not hold negative perceptions that may stigmatize menstruation. Second, the treatment that viewed the normalized media …

Organizational Legitimacy As Co-Created Value, Christina Maria Olsen

Electronic Theses and Dissertations

The purpose of this study is to explore how co-creational processes contribute to organizational legitimacy as a valuable outcome for organizations. 13 semi-structured in-depth interviews were conducted with digital communication professionals from a variety of organizations in the United States to better understand the use of social media platforms and perceptions of value from engaging with stakeholders in co-creation. Results showed that organizations engaged in co-creation of brand meaning via different methods such as referrals and feedback and that organizations reached different kinds of outcomes via these co-creational processes. These include being a resource for stakeholders, gaining brand advocates, reaching …

A Complex Calculus: How Message Format And Processing Route Coordinate To Influence Hpv Vaccination Message Persuasiveness Among Young Adults, Laura Boutemen

Electronic Theses and Dissertations

Human papillomavirus (HPV) infection may lead to cancer and genital warts yet can be prevented by a safe and effective vaccine recommended for individuals up to 26 years old. HPV vaccination rates remain low among college aged adults that represent a catch-up population still eligible to receive the HPV vaccine. This present study is a theory-based investigation employing the Heuristic Systematic Model to explore the effect of message format and processing route on attitude and behavioral intention in the context of HPV vaccination. Undergraduate students aged 17-26 years old (N = 261) from various majors (e.g., STEM, social sciences, humanities) …

Holding Off On The Fun Stuff: Academic Media Multitasking And Binge Watching Among College Students, Kelly Merrill Jr.

Electronic Theses and Dissertations

College students are often faced with the temptation of engaging in academic media multitasking and binge watching or completing their academic coursework in a timely and effective manner. A quantitative survey (N = 651) explored trait individual differences in self-control and academic delay of gratification and situational individual differences in enjoyment, reward, procrastination, regret, and guilt as predictors of academic media multitasking frequency, binge watching frequency, and binge watching duration. Stepwise regressions reveal that self-control is not a predictor of these media behaviors, while age and greater enjoyment were the only predictors of academic media multitasking and gender and greater …

Style Speaks: Clothing Judgments, Gender Stereotypes, And Expectancy Violations Of Professional Women, Jamie Lower

Electronic Theses and Dissertations

Clothing is a powerful nonverbal communicative tool and form of self-expression that provides others with clues about our personality, mood, education, culture, financial status, and social ranking, amongst numerous other impression cues. Research shows that physical appearance plays a prominent role in the formation of initial judgments and is significant in shaping a person's overall impression on others (Richmond, McCroskey, & Payne, 1991). The present study sought to quantitatively explore the effect that different styles of dress have on initial judgments formed about women in workplace settings. Using expectancy violation theory, the study investigates workplace gender bias and whether or …

The Evolution Of Shared Responsibility And Instructional Risk Communication In Brazil's Campaign Against The Zika Virus, Rodrigo Soares

Electronic Theses and Dissertations

This study provides an evaluation of instructional risk communication practices in Brazil's response to the Zika virus during the 2016/2017 campaign. The communication was instructionally focused, explaining the way the disease is transmitted, what to do if the person is infected, and characteristics of the mosquito. The authorities also tried to convince the publics that, because the mosquito breeds in everyone's houses and apartments, everyone could be part of the solution. The social, economic and cultural characteristics of the country, the population's low levels of health literacy, and a long-lasting government credibility problem in the country make Brazil's fight against …

Recruiting Followers For The Caliphate: A Narrative Analysis Of Four Jihadist Magazines, Andrea Madrazo

Electronic Theses and Dissertations

This study identifies and compares the methods of recruitment used by three prime jihadist organizations through their online magazines. The successful recruitment efforts and growth as a threat by the Islamic State of Iraq and Shām (ISIS), Al-Qaeda, and Al-Shabaab are attributed, in part, to the widespread popularity and accessibility of Dabiq and Rumiyah (published by ISIS), Inspire (published by Al-Qaeda), and Gaidi Mtaani (published by Al-Shabaab). In order to best examine the techniques of persuasion and propaganda to recruit new followers, the theoretical approach of compliance-gaining theory and methodological approach of a narrative analysis are applied. The author analyzed …

Central Florida Future, Vol. 40 No. 21, February 25, 2008

Central Florida Future

Voyeur films women on campus; Leaving others in their wake; Dance contest to unify students; New dean wants students involved.

Central Florida Future, Vol. 40 No. 19, February 20, 2008

Central Florida Future

Student group wants kosher meals; A ball for a vote; Students win $4k for game design; Social work students send help to Kenya; UCF hosts series of physics lectures.

Central Florida Future, Vol. 40 No. 18, February 18, 2008

Central Florida Future

NIU mourns tragedy; A kiss for the liberty to love; Jeff Corwin visits campus; Theta Chi holds fundraiser for troops.

A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica

Electronic Theses and Dissertations

Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what …

Ucf Forum's New Opinion Columnists To Begin Wednesday, Gene Kruckemyer

UCF Forum

The UCF Forum opinion series welcomes nine new columnists Wednesday to share their thoughts on local and world affairs, social issues, personal challenges, life lessons and other commentaries.

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

From Ashes To Ashé: Memorializing Traumatic Events Through Participatory Digital Archives, Patricia Carlton

Electronic Theses and Dissertations

Traumatic, cataclysmic events, whether caused by man-made or natural forces, threaten the safety, stability, and resilience of a community or state. Additionally, massive media exposure given to documenting and providing information, place the media consumers at psychological risk. As an alternative to broadcast news reports, online memorials and disaster archives provide the public the means and central locations for witnessing catastrophic events, as well as collectively commemorating and mourning the tragic losses. According to psychological and ethnographic research, narrativizing the trauma through shared memories and artifacts of mourning produce multiple therapeutic benefits, including the likely development of cognitive awareness, empathy, …

Examining The Role Of Music Streaming Motives, Social Identification, And Technological Engagement In Digital Music Streaming Service Use, Heidi Bolduc

Electronic Theses and Dissertations

According to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by incorporating music streaming motives, social identification, and technological engagement into the original TPB model framework in an effort to gain a better understanding of people's intentions to use …

The Darkside Of Stereotypes: The Effects Of Crime In The Media On Racial Identity And Emotions, Shantel Campbell

Electronic Theses and Dissertations

This study investigated how the image of Black criminality in the media affects the racial identity and emotions of Blacks. It also examined how the image of White criminality affects the racial identity and emotions of Whites as a point of comparison. These effects were studied through the lens of self-categorization theory and inter-group emotions theory. SCT posits that a person*s biases are a result of how relevant their social identity is to their self-concept. IET posits that the emotions a person feels are derived from the social group they belong to. This study analyzed 369 responses from participants who …

How Millennials Engage In Social Media Activism: A Uses And Gratifications Approach, Sasha Dookhoo

Electronic Theses and Dissertations

Millennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online and offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for interaction and …

Layers Of Identity & Privilege In Legislation: A Critical Discourse Analysis Of Senate Bill 744, Jessica Hewkin

Electronic Theses and Dissertations

This research examines Senate Bill 744 (S.744) from the 113th Congress of the United States, and its findings will be used as a model to reveal problems in similar legislation. Senate Bill 744 was proposed by the 113th Congress in an attempt to accomplish bi-partisan immigration reform. The bill was viewed (and still is) as a comprehensive compromise, in that neither Democrats nor Republicans were completely satisfied with its result. The outcome was that the legislators who were involved in S.744*s creation were satisfied that something on the topic of immigration reform had been accomplished (the bill passed the Senate, …

Blogging Love After Loss: How Widows Use Facework When Revealing Their New Relationships Online, Sunshine Baker

Electronic Theses and Dissertations

Expressions of identity are increasingly occurring in online communication as a variety of social media have emerged. People establish and manage identities online, and experience challenges when changing their online image. Widows experience this challenge in a dramatic fashion, especially when they begin to date and reveal new relationships online. The purpose of this study was to examine the expressions of facework in the online writings of widows regarding their new romantic relationships. This illuminated the ways in which one population, young widow bloggers, deals with the challenge of online identity management. A systematic thematic analysis was conducted to describe …

Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson

Electronic Theses and Dissertations

This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of …

(Tele)Presence In Mediated Worship: The Influence Of Antecedent Traits And The Effect On Memory, Enjoyment And Behavior, Brian Klebig

Electronic Theses and Dissertations

This study examines the phenomena of (tele)presence in the distinct mediated environment of an online Christian worship service. A quantitative field experiment involving 48 participants who had just viewed a religious Internet broadcast was undertaken. Individual differences in personality and religiosity are examined in tandem with (tele)presence as predictors of a number of outcome variables, including memory, enjoyment of the online worship service and behavioral intention to be more active with the church. The results showed no significant relationship between religiosity and the experience of (tele)presence, but that users who experienced greater (tele)presence enjoyed the service more, had a greater …