Mass Communication Commons^™

The Role Of The Chinese News Media In The 1989 Pro-Democracy Movement, Mei Liao

Dissertations and Theses

This thesis examines the role of the Chinese news media in the 1989 pro-democracy movement. The three functions of this thesis are: 1) to provide evidence of changes in the pro-democracy movement; 2) to identify corresponding changes in the press coverage of the movement; 3) to examine what relationship exists between changes in the movement and changes in the press coverage of the movement.

A Comparative Study Of Communication Style In Japan And The United States As Revealed Through Content Analysis Of Television Commercials, Noriko Huruse

Dissertations and Theses

This study is an empirical analysis of communication styles in Japan and the United States. In particular, the study deals with communication styles in Japanese and American television commercials as a reflection of human communication styles in the two countries.

A Readership Study Of Oregon Wildlife Magazine, Deborah C. Sullivan

Dissertations and Theses

The purpose of this study was to determine the extent and frequency of readership of the Oregon Wildlife magazine and this relationship to Klapper's reinforcing hypothesis.

The basic question posed was: What population of individuals in Oregon read which types of fish and wildlife articles in the Oregon Wildlife magazine, and how do these respondents assess the readability and accuracy of the magazine?

Symbol And Artifact: Jungian Dynamics At Mcluhan's Technological Interface, Mike Amana Glick

Dissertations and Theses

Our goal was to establish some form of interpretation between the analytical work of Carl Jung in depth psychology and the views of Marshall McLuhan regarding the impact of media. It was hoped that such a correlation of contrasting viewpoints would yield additional insight in the study of mass reactions to media.

In accomplishing this purpose a “universe” based upon analytical psychology was juxtaposed with an expressly “McLuhanesque” analysis of media and technological effects. After establishing correlations between the major dynamics of the two systems, several functional conclusions were reached. These are: (1) that media have an inescapable influence, (2) …

The 1972 Cigarette Tax Referendum: A Mass Communication Campaign, Gwendolyn Moore Danielson

Dissertations and Theses

During the past forty years, Oregon voters have approved only two tax proposals; both taxes on cigarettes. The subject of this study is the campaign carried out by proponents of H.B. 3064 to pass the most recent Oregon tax referendum measure. Central to the questions asked in the investigation of the 1972 cigarette tax campaign was why the outcome of this proposal was successful. The thesis hypothesizes that the critical variable was the involvement of major socio-economic interest groups in formulating and disseminating persuasive campaign messages.

The rationale for entering into such a study was the shortage of information on …