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Articles 181 - 210 of 368

Full-Text Articles in Mass Communication

Making News In 140 Characters: How The New Media Environment Is Changing Our Examination Of Audiences, Journalists, And Content, Ashley Elizabeth Kirzinger Jan 2012

Making News In 140 Characters: How The New Media Environment Is Changing Our Examination Of Audiences, Journalists, And Content, Ashley Elizabeth Kirzinger

LSU Doctoral Dissertations

This project answers the following questions: What does political reporting on social media look like? How is political journalists’ use of social media changing their relationships with sources and fellow political journalists? Triangulating qualitative and quantitative research methods (content analysis, social network analysis, and in-depth interviews) in an examination of Twitter, a social media platform popular among journalists, this project provides insight into how changes in media routines are affecting news content.


Pressures, Centralization, Economics, Technology, And Ethics: Factors That Impact Public Information Officer - Journalist Relationships, Christopher Jon Mccollough Jan 2012

Pressures, Centralization, Economics, Technology, And Ethics: Factors That Impact Public Information Officer - Journalist Relationships, Christopher Jon Mccollough

LSU Doctoral Dissertations

A study of public information officers (PIOs) in three states and the journalists that cover state government finds five primary factors that shape the working relationships between both groups. Institutional pressures on both PIOs and journalists impact the ability of both parties to meet the needs of the other party on a daily basis. High levels of centralization in state government communication limit the ability of PIOs to meet the needs of journalists, fostering journalists’ antagonism and a more combative working relationship. The economic decline of journalism is creating a dichotomous situation where PIOs can help journalists manage increasing demands …


From The Viewbook To Facebook: A Content Analysis Of Universities' Facebook Posts To Measure Organization-Public Relationships, Aariel Roxanne Charbonnet Jan 2012

From The Viewbook To Facebook: A Content Analysis Of Universities' Facebook Posts To Measure Organization-Public Relationships, Aariel Roxanne Charbonnet

LSU Master's Theses

This study examined StudentAdvisor.com's top 25 social media colleges to determine the ways in which these universities communicated with their various publics on Facebook. Using Hon and Grunig's models of public relations as frameworks, a quantitative content analysis was performed. The study considered each individual post on the universities' Facebook walls (n=709) over the course of a three-week period. The study's research questions were based on whether the posts promoted Hon and Grunig's relationship indicators, as well as what public relations models the posts resembled. Results indicated that posts were least likely to resemble the two-way symmetrical model and seldom …


Partnership Representation In Public Communications: An Analysis Of Community-Engaged Universities' Websites, Christy Kayser Arrazattee Jan 2012

Partnership Representation In Public Communications: An Analysis Of Community-Engaged Universities' Websites, Christy Kayser Arrazattee

LSU Master's Theses

This study examines the ways in which campus-community partnerships are represented in public communications produced by community-engaged institutions of higher education. Leading scholars of campus-community partnerships and service-learning agree that such relationships should be based on a reciprocal exchange between partners. In public relations endeavors, however, professionals concentrating solely on communicating the university’s achievements may overlook the equal contributions of the community partner. This study analyzed website content and universities publications from six colleges nationally recognized for their community-engagement efforts. Using quantitative and qualitative analysis, web content was analyzed for indicators of reciprocity developed from foundational literature regarding campus-community partnerships. …


Texting Laws And Cell Phone Users: Motivations For Texting While Driving, Jonathan Ferrante Jan 2012

Texting Laws And Cell Phone Users: Motivations For Texting While Driving, Jonathan Ferrante

LSU Master's Theses

ABSTRACT Legal scholars, academics, and industry researchers have indicated that using cell phones when driving is among the most dangerous hazard faced by motorists today. This relatively new technology is embedded in the lives of most people, at all times of the day, including when behind the wheel of a car. Harvard and National Highway Traffic Safety Administration researchers have exposed the dangers of cell phones and driving, but a solution to curtail the problem has yet to be found. This study seeks to understand the motivations and mediating factors affecting texting and driving law compliance by cell phone users. …


Volunteer Based Organizations: Bridging The Gap Between Political Efficacy And Civic Engagement, Kristin Nicole Marks Jan 2012

Volunteer Based Organizations: Bridging The Gap Between Political Efficacy And Civic Engagement, Kristin Nicole Marks

LSU Master's Theses

With the declining participation in civic engagement behaviors such as voting, people are turning to other means to demonstrate civic participation. This study examined the role of volunteering as a means to establish civic engagement. Because of this civic participation behavioral shift, the relationship between civic engagement and the communication tactics used by volunteer based organizations was investigated. This study investigated the relationship between civic engagement and political efficacy. Additionally, this study examined the interplay between organizational characteristics (trust, control mutuality, exchange relationship, and commitment) and civic engagement. Lastly, perceptions of new and traditional methods of communications to encourage civic …


Man Without A Country: How Character Complexity Primes Racial Stereotypes, Ben Miller Jan 2012

Man Without A Country: How Character Complexity Primes Racial Stereotypes, Ben Miller

LSU Master's Theses

This study examined the role character complexity plays in racial attitudes of television viewers. Previous research suggests that stereotypes and counter-stereotypes play vastly different roles in how people process information. Stereotypes act as automatic cues that call up pre-made judgments upon exposure to them. Meanwhile, counter-stereotypes actually work on a conscious processing level, forcing viewers to think more deeply about individuals when presented with them, skipping the automatic recall mechanism all together. By layering counter-stereotypes and stereotypes together in the same stimulus, this study examined whether the existence of there would be an appreciable difference between viewers exposed to solely …


The Cat Is Back: Analyzing Newspaper Coverage Of Mountain Lions In The Midwest, Chloe Euston Jan 2012

The Cat Is Back: Analyzing Newspaper Coverage Of Mountain Lions In The Midwest, Chloe Euston

Honors Capstones

No abstract provided.


Splitting A Pair: Playing The Gender Card And The Race Card In American Politics, Amy Ladley Jan 2012

Splitting A Pair: Playing The Gender Card And The Race Card In American Politics, Amy Ladley

LSU Doctoral Dissertations

More than any election before, the 2008 Presidential race revealed a persistent discussion of “race cards” and “gender cards.” In spite of the reported consensus that these alleged cards were everywhere, we know relatively little about those situations where the “card” label was applied, and even less about how this label influenced voters. In fact, among key electoral sources – political elites who use identity as a campaign tool, the journalists who cover and narrate elections, and researchers who make sense of elections-based behavior – there is no consensus regarding what a card is, how or when they are played, …


An Investigation Into The Moderating Role Of Fear Appeals On The Relationship Between Regulatory Fit And Persuasion, Nam Young Kim Jan 2012

An Investigation Into The Moderating Role Of Fear Appeals On The Relationship Between Regulatory Fit And Persuasion, Nam Young Kim

LSU Doctoral Dissertations

As one of the ways to persuade young people effectively, several scholars have indicated that using a tailored message that is consistent with individuals’ concerns and interests can influence their attitude and behavioral changes. Among diverse tactics to construct tailored health-messages, this research especially paid attention to individuals’ motivational goals (i.e., regulatory focus) that make them more inclined to a certain outcome. While promotion-oriented individuals primarily focus on how to achieve a desired ending, prevention-oriented individuals mainly focus on avoiding undesirable outcomes (Higgins, 1997; Higgins et al., 2001). Although numerous studies support the positive effects of the congruency between regulatory …


Playing The Christ Card: Courting Christians Through Religious Appeals In Political Campaigns, Matthew Lee Thornton Jan 2012

Playing The Christ Card: Courting Christians Through Religious Appeals In Political Campaigns, Matthew Lee Thornton

LSU Doctoral Dissertations

In spite of a corpus of work over the last three decades acknowledging the centrality of religion in politics, (see e.g. Hunter, 1991; Layman, 2001; Putnam & Campbell, 2010; Wuthnow, 1988), there remains a scarcity of research examining the consequences of religious communication in political campaigns. The current study fills this void through an empirical exploration of the effects of religious campaign appeals on prospective voters. Specifically, this interdisciplinary investigation develops a theoretical framework and subsequent expectations as to how religious appeals are likely to activate individual religiosity thereby influencing the formation of political attitudes. Hypothesized expectations are then tested …


Where The Good Times Roll: New Orleans As A Destination For Sports Event Tourism, Kristen E. Chighizola Jan 2012

Where The Good Times Roll: New Orleans As A Destination For Sports Event Tourism, Kristen E. Chighizola

LSU Master's Theses

Over the past several decades, sports event tourism has been a growing area of research for scholars in the fields of sport administration, strategic communications, destination marketing and tourism. The city of New Orleans is one of the most popular tourist destinations in the United States, with its various entertainment, sports, and cultural events. Over the past three decades, New Orleans has hosted over 30 major sports events and will host several more major events including the BCS National Championship, NCAA Men’s and Women’s Final Four, and the Super Bowl through February 2013. This case study shows several primary reasons …


Stepping Out Of The Disney Princess Castle Into The New Girl World With The Disney Divas: A Content Analysis Of Hannah Montana And Wizards Of Waverly Place, Hanna Munoz Dec 2011

Stepping Out Of The Disney Princess Castle Into The New Girl World With The Disney Divas: A Content Analysis Of Hannah Montana And Wizards Of Waverly Place, Hanna Munoz

Honors Capstones

No abstract provided.


What Readers Want: Motivation, Interaction, And Value As Key Factors Influencing The Future Of Book Publishing, Stephanie A. Stevens May 2011

What Readers Want: Motivation, Interaction, And Value As Key Factors Influencing The Future Of Book Publishing, Stephanie A. Stevens

Honors Capstones

No abstract provided.


News That Isn’T “Fit To Print”, Emily H. Holden May 2011

News That Isn’T “Fit To Print”, Emily H. Holden

Honors Capstones

No abstract provided.


The Impact Of Image And Gender Politics In Hillary Clinton‘S And Angela Merkel‘S Pursuit Of Chief Executive Offices, Lindsay C. Rabalais Apr 2011

The Impact Of Image And Gender Politics In Hillary Clinton‘S And Angela Merkel‘S Pursuit Of Chief Executive Offices, Lindsay C. Rabalais

Honors Capstones

No abstract provided.


Application Of Counter-Stereotype Strategy For National Image Management: A Comparative Study Of U.S. And South Korean College Students' National Stereotypes Of China, Hyunmee Kang Jan 2011

Application Of Counter-Stereotype Strategy For National Image Management: A Comparative Study Of U.S. And South Korean College Students' National Stereotypes Of China, Hyunmee Kang

LSU Doctoral Dissertations

The study sought to explore the applicability of national stereotypes for implicit stereotype by measuring reaction times (RTs). Also, the study intended to suggest a more effective national image management in overseas practices by demonstrating the effect of counter-stereotype strategy on country-of-origin (COO) effect. A focus of the study was on China and Chinese people for national stereotypes and Chinese corporations and products made in China for the COO effect, considering unfavorable national images of China in news media and negative impressions on products made in China. The study compared national stereotypes of China and Chinese people and COO effect …


Crisis Management In Organizations: An Exploratory Study Of Factors That Affect Strategy Formation And Selection, Tulika Sinha Jan 2011

Crisis Management In Organizations: An Exploratory Study Of Factors That Affect Strategy Formation And Selection, Tulika Sinha

LSU Doctoral Dissertations

ABSTRACT This study investigated factors that influence the strategic decision-making process, specifically, strategy formation and selection during a crisis. It accomplished this by integrating theoretical concepts from both strategic management and crisis communication literature. Key organizational, environmental, and management factors--comprehensiveness, formalization, uncertainty, politicization, external corporate environment, crisis responsibility, impact of the crisis, stakeholder interests, and top management characteristics --were tested for their role in the strategy formation and selection process using regression analysis. This study used both quantitative and qualitative research methods. The quantitative aspect of the research involved conducting online surveys of senior management within the chemical industry and …


Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas Jan 2011

Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas

LSU Doctoral Dissertations

This study examined the news coverage of the 2010 health care reform in a comparative context of mainstream and ethnic online newspapers. Since health care reform had consequences among all ethnic groups in the U.S., the news coverage of this policy issue warranted an analysis in a diverse media context. The importance of this study lies in the fact that diverse news media provide a wide range of perspectives to the public and policymakers for a better understanding of an issue at stake. In past studies, mainstream media coverage was criticized for emphasizing political conflict and gains and losses over …


There's An App For That: The Ways Young Adults Access Digital Information, Cydney Lauren Palmer Jan 2011

There's An App For That: The Ways Young Adults Access Digital Information, Cydney Lauren Palmer

LSU Master's Theses

Despite the popular use of smartphones and mobile applications (apps) and their potential impacts in the near future, only scant academic attention has been paid to mobile apps, especially in respect to the gratifications sought from accessing digital information via apps. This exploratory study investigated the relationship between young adults and their use of mobile apps in accessing digital information, particularly in comparison to the current go-to digital information access device, Internet browsers. In addition, this study examined how levels of perceived privacy concern influence digital information use and how the use of digital information access modalities and the level …


The Effects Of Fantasy Football Participation On Team Identification And Nfl Fandom, Jeremy Lee Jan 2011

The Effects Of Fantasy Football Participation On Team Identification And Nfl Fandom, Jeremy Lee

LSU Master's Theses

Nearly 27 million people in North America played fantasy sports in 2009. This quantitative study examined how a person’s level of participation in fantasy football affects team identification, team loyalty, fandom of the National Football League (NFL), and consumer behavior. I also looked at whether fantasy football participants prefer a win by their fantasy team or their favorite team. An online survey was conducted using a snowball sample. I found higher participation levels result in higher team identification, higher team loyalty, and higher fandom, where fandom of the NFL is higher than team identification. Higher levels of participation also led …


The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen Jan 2011

The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen

LSU Master's Theses

The United States maintains a worldwide network of military bases and spends more on military expenses than the rest of the world combined. This project seeks to analyze how the U.S. mainstream media cover and discuss the American Empire both broadly and specifically. I conducted a quantitative content analysis and a qualitative textual analysis of the Media coverage of the 2009 U.S. – Colombian military base agreement, which was protested by Latin American leaders. I analyzed the coverage in the New York Times, Washington Post, CNN.com, and The Miami Herald regarding the US military’s use of bases in Colombia in …


Fandom, Media Consumption, And College Sports Knowledge: A Survey Of College Undergraduates, Theodore Charles Greener Jan 2011

Fandom, Media Consumption, And College Sports Knowledge: A Survey Of College Undergraduates, Theodore Charles Greener

LSU Master's Theses

Sports fandom research often states sports fans know and understand facts surrounding various sports, teams, leagues, and players. College sports literature argues that media involvement increases popularity and revenues, and as a result, competition, controversy, and complexity. The Elaboration Likelihood Model posits that when involvement in a subject is high, so too is motivation and ability to comprehend, and as a result, cognition increases. Given this, results show that sports fandom acts similarly to issue involvement, leading to increased sports-media consumption. Together, both fandom and consumption lead to increased knowledge of facts surrounding college sports. Results imply that general interest …


Indexing And Economic News: Coverage Of The 2009 Economic Stimulus Debate, Portia Levasseur Jan 2011

Indexing And Economic News: Coverage Of The 2009 Economic Stimulus Debate, Portia Levasseur

LSU Master's Theses

Indexing theory predicts that, in certain issue areas, media coverage will index levels of elite debate. Elite controversy, the theory predicts, will embolden the press to include a broader variety of sources and coverage should reflect a more open public debate. This has important implications for public opinion. Proponents of the theory expect that it will operate in a variety of issue areas of news coverage, but support for the theory exists largely in the realm of foreign affairs coverage. This study examines television coverage of the 2009 economic stimulus package to evaluate levels of indexing for a domestic, macroeconomic …


Stay Calm And Tweet: A Best Practice Approach To The Use Of Social Media In A Crisis Situation, Elizabeth Barrow Tadie Jan 2011

Stay Calm And Tweet: A Best Practice Approach To The Use Of Social Media In A Crisis Situation, Elizabeth Barrow Tadie

LSU Master's Theses

At some point in its history every organization will face a crisis situation. How an organization responds to a crisis incident decides its survival. As Internet technology flourishes, public relations practitioners are provided with additional tools to manage crisis situations. This study investigates the role that emerging social media components play in the field of crisis management. It presents a best practice approach to using new technology in times of emergency. A qualitative study of Louisiana public relations practitioners analyzes how and why social media is being integrated into crisis communication plans. Social media components are used to quickly communicate …


Hospice Organizations On The Social Media Scene: Benchmarking The Uses And Strategies Of Hospice Organizations On The Internet In 2011, Emily Tiller Jan 2011

Hospice Organizations On The Social Media Scene: Benchmarking The Uses And Strategies Of Hospice Organizations On The Internet In 2011, Emily Tiller

LSU Master's Theses

As baby boomers age and the hospice industry grows to meet the demands for care, it is important that these organizations reach their consumers in sensitive and responsible ways. Building caring and mutually beneficial relationships with these consumers is important. Social media can give these organizations the platforms to build and maintain these relationships, but most of the hospice organizations in this qualitative study did not make good use of the opportunities online to relate to their publics. Using public relationships and relationship management measurements, this study monitored the online activity of seven hospice organizations. In general, these organizations under …


Celebrity Versus Non-Celebrity: Parasocial Relationships With Characters In Reality-Based Television Programs, Nicole Webb Henry Jan 2011

Celebrity Versus Non-Celebrity: Parasocial Relationships With Characters In Reality-Based Television Programs, Nicole Webb Henry

LSU Master's Theses

Research of parasocial relationships suggests that audiences engage in one-sided relationships with their favorite personae in the media. This study attempts to explore two types of reality stars: those who had fame before being on reality television and those who have fame because of the show. Using the PSR-Processing Scale, I compared levels of parasocial interactions for each, as well how moral disengagement might play a role for each type of reality star. I also explored whether these parasocial relationships are influenced by the frequency with which respondents watch various types of sub-genres of reality-based programs (i.e. game docs, dating …


From "Courtesy Of The Red, White, And Blue" To "If You're Reading This": Patriotic Themes In Country Music Between 2000-2010, Claire S. Carville Jan 2011

From "Courtesy Of The Red, White, And Blue" To "If You're Reading This": Patriotic Themes In Country Music Between 2000-2010, Claire S. Carville

LSU Master's Theses

Music plays an important role in the lives of individuals and often reflects important societal values. Music can also serve as an important reflection of the public’s current opinion at a given point in time. Patriotism is a feeling of love for one’s homeland and has often been the subject matter of music lyrics throughout history. In particular, country music has been perceived as being an especially patriotic genre of music. This thesis utilized quantitative and qualitative content analyses as the methods to examine the patriotic content of country music lyrics over the past decade. The sample was adapted from …


Hbcu Crises And Best Practices In The Discourse Of Renewal: A Crisis Communication Case Study Of Three Institutions, Erica Courtney Taylor Jan 2011

Hbcu Crises And Best Practices In The Discourse Of Renewal: A Crisis Communication Case Study Of Three Institutions, Erica Courtney Taylor

LSU Doctoral Dissertations

Crises have been a part of all societies over the course of time. Leaders of small, primitive societies may have dealt with these crises by directly communicating with their citizens or by taking other hands-on approaches to crisis management and recovery. However, in large post-modern technological societies, leaders must find more efficient ways to handle and recover from crises. This qualitative study examines three crises that occurred at three Historically Black Colleges or Universities (HBCUs) in the last six years. Crisis communication planning and practices are explored with a special focus on elements of the discourse of renewal theory each …


The “New Media” Campaign The Role Of Social Networking And Online Tools In Political Campaigning, Clayton Allen Jul 2010

The “New Media” Campaign The Role Of Social Networking And Online Tools In Political Campaigning, Clayton Allen

Honors Capstones

No abstract provided.