Mass Communication Commons^™

Promoting Climate Change Mitigation & Supporting Ngos: Converging The Theory Of Planned Behavior & The Elaboration Likelihood Model, Passant Mostafa Halawa

Theses and Dissertations

In the 21st century, public opinion's attention in developed nations has increasingly been directed to climate change and the urgency for humanity to take action. The main discourse is that climate change would have devastating consequences on a global scale, threatening humanity’s existence. However, in most developing countries climate change is generally not regarded as an important topic and climate change messages suffer from poor public engagement. Most recent research has investigated climate change communication efficiency in developed countries. The novelty of this study lies in understanding the effectiveness of climate change messages in the Egyptian context. More specifically this …

Factors Affecting Egyptian Journalism And Mass Communication Faculty Members Research Productivity, Dina Ahmed Hussien

Archived Theses and Dissertations

No abstract provided.

The Impact Of The Rise Of Political Islam On Tv Controversial Advertising, Yousra Nabil Allam

Archived Theses and Dissertations

No abstract provided.

Egyptian Women Bloggers: Perceptions Of Empowerment In The Online Public Sphere, Valentina Cattane

Archived Theses and Dissertations

No abstract provided.

Why Do People Click?! Uses And Gratifications Of Facebook-Zynga Games Among Egyptian Adults, Soha Eissa

Archived Theses and Dissertations

No abstract provided.

The Future Of Tv And Online Video Platforms: A Study On Predictors Of Use And Interaction With Content In The Egyptian Evolving Telecomm, Media & Entertainment Industries, Hesham O. Dinana, Rasha Allam

Faculty Journal Articles

This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university students answered the survey questions. Unlike other studies, the study found that the perceived ease of use (PEU) is the only variable that is positively correlated to the intention to …

Framing Of Female Leading Roles In Drama Series On Video Streaming Platforms, Manatalah Soliman

Theses and Dissertations

This comparative study examines the female-centered drama series aired on VOD services from three different genres. While several studies have established the stereotypical representation of women in the drama series, most research has focused on individual countries. The significance of this study relies upon the fact that the series is from VOD services, notably Netflix and Shahid VIP. The study bridges a gap in the literature by adopting a comparative perspective to analyze gender portrayals from six drama series, three from each country, from three genres. The contemporary drama genre included Valeria from Spain and Leh Laa?! Why Not?! from …

Normalization Through The Visual: How International Media Depicted The Abraham Accords, Mohamed Salama

Theses and Dissertations

This study is concerned with understanding the political dimensions of the visual coverage of the Abraham Accords and the shift that might have occurred in the visual portrayal of the Arab-Israeli conflict as a result of that agreement. The study offers quantitative and qualitative contributions to examine how international news websites on the Google News platform used photographs to draw on and contribute to the narrative of Arab-Israeli relations in the wake of the Accords. By establishing operational definitions for positive, negative, anti-normalization, and pro-normalization visual frames, and exploring the use of the emphasis framing device, this study content analyzed …

A Feverish Spring: A Comparative Analysis Of Covid-19 News Framing In Sweden, The Uk, And Egypt, Hend Abdelgaber Ahmed El-Behary

Theses and Dissertations

Based on framing and the social responsibility theoretical frameworks, this comparative study analyzes the dominance of frames in the media coverage of the COVID-19 global pandemic across three countries that have adopted different preventative measures: Sweden (herd immunity) the United Kingdom (full lockdown) and Egypt (partial lockdown ‘curfew’). While several studies have investigated the media’s role during COVID-19, few have analyzed the frames used by the media. The analyses that were made here, for the most part, is on individual countries. The current study bridges a gap by using a comparative approach to interpret the frames discovered in news articles …

The Impact Of The Media Coverage Of Sexual Violence On Its Victims/Survivors, Jaidaa Taha

Theses and Dissertations

As part of their daily routine, journalists are often assigned to cover accidents or traumatic events to keep the public updated. With the high competition and the constant deadline pressure, reporters are usually pressured to talk to the subjects of these traumatic accidents too soon to publish their stories. This in turn leaves limited room for them to think about how this coverage is affecting their interviewees. This study aims to examine the impact of the media’s coverage of sexual assault on the victims/survivors of the assault themselves. Media outlets often follow stories of sexual violence, tackling a lot of …

Influences On Business Journalists In Egypt During Imf-Backed Economic Adjustments Of 2016-2019, Tamim Salman

Theses and Dissertations

The economic adjustments that Egypt implemented as part of an IMF-backed program between 2016 and 2019 were a milestone event in the country's economic history. Business journalism was an important part of it as people, policymakers and businesses tried to grasp the developments. Using qualitative in-depth interviews with business journalists and editors, this study attempts to examine the various influences experienced by journalists that affected their framing of news and the quality and type of coverage. The study argues that journalists came under the influence of political pressure and media controls, as well as the technical allure of market sources …

Instagram Use And Young Women's Body Image And Self-Objectification In Egypt, Sara Hussein

Theses and Dissertations

The present study investigates the effect of Instagram use on young Egyptian women’s body image and how it is related to self-objectification. The aim of this research is to understand how Instagram usage affects women’s body image and makes them dissatisfied with their bodies; besides, it also tests how the comments women receive on their Instagram accounts affect them positively or negatively, and how the more hours they spend on Instagram, the more pressure they face to acquire a better body shape. Additionally, it examines the direct relationship between feministic beliefs and body surveillance and self-objectification. Moreover, self-objectification and Cultivation …

History And Impact Of Indian Dubbed Into Arabic Movie Channel "Bollywood": Exploratory Study, Yara Ayman Yosry Omar

Theses and Dissertations

This study explores the cultural impact of Indian dubbed into Arabic movies on the knowledge of the Egyptian audience towards the Indian culture. The main channels chosen to conduct this study were MBC Bollywood, Fox, Zee Aflam and Dubai One. The main theoretical framework applied in relation to this study is the Hybridity theory alongside with the term “Glocalization”. The two main methodologies used to test out this exploratory study were Qualitative content analysis aiming to discover the main aspects of the Indian culture portrayed in the Indian dubbed into Arabic movies. The result supported the same aspects mentioned in …

Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed

Theses and Dissertations

With the advent of the Internet and anonymous features of online media, users have established novel platforms to voice their opinion freely without fear of negative feedback. This thesis explores the application of a long-standing public opinion theory– the spiral of silence by Elizabeth Noelle-Neumann–within the prevalent Social Networking Sites (SNS), particularly Facebook. When applying spiral of silence to online mediated environment, it seems intuitive that the lack of verbal cues and anonymity offered would serve to undermine the fear of isolation and restlessness that results in unwillingness to express minority views. This research contributes to understanding how the spiral …

The Role Of The Press In Helping The Society In Transition In Ethiopia, Melisew Dejene Lemma

Archived Theses and Dissertations

No abstract provided.

Framing The Darfur Crisis In Videoblogs And Sudanese Newspapers, Ehab Hamdi Gomaa

Archived Theses and Dissertations

No abstract provided.

Adaptation In Egyptian Television: The Perception And Impact Of Egyptian Sitcoms On Egyptian Youth: A Case Study, Sara El Nagar

Archived Theses and Dissertations

This thesis studies adaption in Egyptian television. Specifically studying how Egyptian youth perceive the idea of Arabizing sitcoms, what their preferences are in comparison to American sitcoms, and how successful do they see the experience of Arabizing American sitcoms. It also studied the impact of the Egyptian (Arabized) sitcoms on the behavior and lifestyle of Egyptian youth.

A non-probability purposive sample of 403 Egyptian youth was tested. The sample consisted of both males and females almost evenly distributed between both sexes and between all age groups. The sample was tested using a questionnaire.

Results of this study showed that Egyptian …

Arabic Rhetoric Discourse: An Analysis Of Opinion Newspaper Articles, Fatma Gad

Archived Theses and Dissertations

This study is a descriptive quantitative study which examines text superstructure patterns of opinion articles written in Arabic by native Arabic-speakers. It addresses three questions: 1) What is/are the rhetorical superstructure pattern(s) of Arabic argumentative texts represented in newspaper political/social opinion articles? And what are the frequencies of these patterns? 2) Where, in these opinion articles, do Arab writers prefer to introduce their "general thesis"? And 3) What are the argument constructions and forms used by Arab writers within opinion articles? By utilizing an adapted Problem-Solution analysis pattern to answer the study’s questions, the text superstructure of 26 opinion newspaper …

Women, Personal Blogs, And The Cultural Public Sphere: Surveying Females' Blogsphere In Egypt, Lobna Abd Almaguid Shoukry

Archived Theses and Dissertations

No abstract provided.

Portrayal Of Characters With Mental Disabilities In Egyptian Films: A Content Analysis On Egyptian Feature Films Produced 1950s-2000s, Reem Amr Abdelhamid

Archived Theses and Dissertations

No abstract provided.

Uses And Gratifications Of Webloggers In Egypt, Mona Munir El-Hefnawi

Archived Theses and Dissertations

Since its entrance in Egypt, blogs have had a powerful effect on the political, social, and economic aspects in Egypt. To be able to measure those effects, it is important to know the intentions of those Egyptian bloggers. This study applies the uses and gratifications theoretical framework to this notion of blogging. As it is based on a survey which attempts to examine and explore the different uses and gratifications of blogging in Egypt. This involves why different people with different demographic characteristics actually decide to blog and what needs they seek to gratify. Independent variables studied were age, gender, …

Employing Humor Appeal In Egyptian Tv Commercials: A Content Analysis On Ramadan And Non Ramadan Advertising Campaigns, Rana Saad Hassan

Archived Theses and Dissertations

No abstract provided.

Impact Of Fatawa El-Jihad On Users Of Islamonline.Net, Hanaa Ahmed Marie

Archived Theses and Dissertations

No abstract provided.

Agenda Setting Of Arabic Related Content On German Tv: A Content Analysis On Deutsche Welle Tv Arabia, Nadine Abdel Latif Rashwan

Archived Theses and Dissertations

In today's media, international broadcasting is a tool to communicate with a world wide audience. Most of the networks, especially those that are linked with their country's government, try to use their international channels to deliver national policy or want to convey certain important factors of their home culture to nations all over the world e.g. language.

The question of broadcast content is a very controversial issue. That is why in this thesis the researcher has focused on the content of the German TV network Deutsche Welle TV Arabia in order to analyze what kind topics the channel focuses on …

Uses And Gratifications Of Sex Education Programs On Arab Satellite Channels Among Egyptian Youth, Mai Mohamed Mamdouh El-Nawawy

Archived Theses and Dissertations

No abstract provided.

Egyptians' Perception Of The Shias And The Role Of Media, Raya Shokatfard

Archived Theses and Dissertations

The research about Egyptians’ perception of the Shias and the role of media is very significant, especially at this time, due to the sensitivity of its broader impact on the Muslim world. Media, as one of the most important tools of communication, has always played a significant role in the mediation of religion through various channels. The researcher has not found pervious research about this topic and thus hopes to establish a foundation for further study of similar work. The study shows that media in Egypt may have played a great role in creating a negative image of the Shias …

Exposure To Arabic Music Video Clips And Egyptian Men's Perception Of Females & Marriage, Maram Mohammed Mohie Eldin Said

Archived Theses and Dissertations

No abstract provided.

Information And Communications Technology For Small And Medium Enterprises In Egypt, Moustafa Yosry Khalil

Archived Theses and Dissertations

No abstract provided.

Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran

Archived Theses and Dissertations

No abstract provided.

The Revival Of The Arabization Of Electronic Content: From Texual To Contextual, Hebatullah Samir El Gamal

Archived Theses and Dissertations

No abstract provided.