Mass Communication Commons^™

The Unaware, Accurate, And Overly Critical: Video Technology Use Of Improving Public Speaking Competency, Luke Lefebvre, Leah E. Lefebvre, Mike Allen

Basic Communication Course Annual

Students often hold overly favorable views of their public speaking skills. In this study, students set goals prior to speaking, and then assess the presentation via video replay. Although some basic courses use video, the technology is not standard practice nor consistently utilized to aid student skill development for speechmaking.

Differences between students’ self-estimated and earned grades students were categorized into five estimator groupings. Study 1 (N = 102) results indicated video self-evaluation positively influenced student ability for predictive goal-setting, improved accuracy for assessing speech quality, and diminished overestimation from the informative to persuasive speech.

To further explore the findings …

Assessment Of Student Learning Gains In Oral Competency, Lynn O. Cooper, Rebecca Sietman

Basic Communication Course Annual

The basic course in communication has a well-established record of enhancing oral competency, which plays a primary role in personal, academic, and professional success. However, there is limited empirical support to substantiate that the ways we teach this course are responsible for these gains. A 24-item Likert- like scale instrument developed from the eight Competent Speaker categories (Morreale, Moore, Taylor, Surges-Tatum, & Hulbert-Johnson, 1990; Morreale, Moore, Surges-Tatum, & Webster, 2007; SCA, 1993) has been reliably used for the past decade in campus pre- and post-assessments.

In Study One, measures of 2485 students taking the basic course over the past six …

Back Cover

Basic Communication Course Annual

No abstract provided.

Basic Communication Course Annual Vol. 28

Basic Communication Course Annual

Full issue (222 pages, 8.5 MB)

Newspaper Coverage Of The 2008 General Election Presidential Campaigns, William L. Benoit, Jayne R. Goode, Mark Glantz

Speaker & Gavel

News coverage of political campaigns is very important to the political campaign process. Some voters pay little attention to debates or other sources of information about the candidates and their policies. The news is one important source of this information. Newspapers can also supplement and reinforce the information possessed by voters who do attend to campaign messages. This study content analyzed news coverage of the 2008 general election presidential campaign (New York Times, Washington Post, USA Today). Horse race coverage was most common topic (45%), followed by themes about character (32%), and policy (23%). The tone of newspaper coverage was …

Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger

Symposium of Student Scholars

O'Keefe's (1988) theory of message design logics explains why some messages are more

persuasive than others. The first, expressive design logic, is the most basic and focuses on

expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design

merely states what the persuader wants. The second, conventional design logic, appeals to

typical reasons or emotional appeals that would be suitable for any audience. The third,

rhetorical message design logic, is the most complex and sophisticated message design focusing

on achieving an agreement between the sender and receiver in which the message provides

context. Unlike conventional design logic, rhetorical …

Living Proof: Autobiographical Political Argument In We Are The 99 Percent And We Are The 53 Percent, Doron Taussig

Media and Communication Studies Faculty Publications

People often cite life experiences as evidence in political arguments, though personal experience is far from generalizable. How do these arguments work? In this paper, I consider the rhetorical dynamics of “autobiographical political argument” by examining We are the 99 Percent and We are the 53 Percent, two blogs that use autobiographical stories to make discursive points. I argue that these autobiographical appeals efficiently use all three of Aristotle’s persuasive “proofs”—logos (logic), ethos (credibility), and pathos (emotion). Then I show that many of the blogs’ stories focus on “redemption,” a theme personality psychologists have found emphasized in the narrative …

Exoticizing Poverty In Bizarre Foods America, Casey R. Kelly

Scholarship and Professional Work - Communication

No abstract provided.

Going Solo: A Study Into The Framing And Salience Of International Terrorism, Arianne Gouveia

Masters Theses

In order to explore presidential rhetoric, media coverage and its contribution to public opinion, this thesis will examine these facets in the matters of international terrorism. More specifically, terrorism in India, Syria, and Afghanistan will be assessed and compared during two time periods: 2003-2004, and 2011-2012. This thesis will predominately attempt to evaluate the relationship between the Global Terrorism Index (GTI) and actual coverage. By searching for key words in presidential speeches from President Obama and President Bush, evaluating the news coverage of terrorist activity in all three countries, this thesis will attempt to show the impact of presidential speeches …

Hollywood's Hindering Of Homosexuality For Heroes: Sexuality In Comic Books And Their Movies, Makenna E. Imholte

Undergraduate Honors Thesis Collection

Since the inception of comic books, superheroes have populated American households. These heroes, such as Superman, Batman, and Spider-Man, instill various values in youth. These values include honor, strength, and justice. Comic books have become a staple of America and have recently regained interest through film adaptations. These films reinforce the hegemonic masculinity and limited opportunities of women. While the comic books themselves also impose these themes, they also have begun to introduce LGBT themes into story lines and characters. However, these LGBT themes continuously get removed as the stories transform from comic book to film. The purpose of this …

Cultural Awareness Training: Preparing New Instructors For The Millennial Student, Trisha K. Hoffman, Tara Franks, Belle Edson

Basic Communication Course Annual

It is not unusual for instructors to face challenges relating to, understanding, or motivating their students. Educators can chalk this up to a variety of factors, including differences in and between education levels, life experiences, and ascribed power roles. We argue, however, that it is the generational differences between instructors and their students that pose a much greater challenge toward the establishment of a productive teacher-student relationship and the facilitation of learning. With the age of the Millennial college student upon us, we make the case that the most important area of training for new instructors is developing cultural awareness …

A Model For The Development Of A Sustainable Basic Course In Communication, Samuel P. Wallace

Basic Communication Course Annual

The purpose of this essay is to provide clarity and direction for developing and maintaining outcome-driven courses for inclusion in general education curricula. The focus is on the basic course in Communication, but the principles can be applied to nearly any course. The outcome-driven perspective changes many traditional conceptions of the basic communication course and provides an opportunity to integrate communication content into a student’s broader college education and subsequent career. A model is proposed that can provide guidance in the development of sustainable courses that emerged from the experience with course development and implementation.

Back Cover

Basic Communication Course Annual

No abstract provided.

Front Cover

Basic Communication Course Annual

No abstract provided.

Title Page

Basic Communication Course Annual

No abstract provided.

Editorial Board

Basic Communication Course Annual

No abstract provided.

Editor's Page, Joseph M. Valenzano Iii

Basic Communication Course Annual

Despite its nom de guerre, there is nothing “basic” about the basic communication course in colleges and universities. It has served as a locus for research into communication skills, instructional technology, speech anxiety, instructional design and pedagogical practices. All of the research on these topics impacts more than just the basic course, as it is often relevant to instruction in other courses. The work done in the basic communication course is complex and important for both our students and the discipline.

In this, the 27th volume of the Basic Communication Course Annual, there continue to appear studies that examine the …

Contents And Abstracts

Basic Communication Course Annual

No abstract provided.

The Invaluable Nature Of Speech Evaluation Training For New Basic Course Instructors, T. Kody Frey, John F. Hooker, Cheri J. Simonds

Basic Communication Course Annual

Recent reforms in higher education recognize the centrality of communication in general education programs (e.g., Association of American Colleges and Universities, American Association of State Colleges and Universities, LEAP, Common Core State Standards). As oral communication knowledge and skills are becoming recognized as integral to general education programs across the country, many basic course directors are finding themselves in the position of offering multiple sections of the course taught by multiple instructors. Additionally, basic course directors find themselves with the responsibility of providing clear measures of what they do and how well they do it. Because oral communication assessment is …

Preparing To Prepare Quality Speakers: What New Basic Course Instructors Need To Know, Luke Lefebvre, William Keith

Basic Communication Course Annual

Students should focus on practicing speaking skills, not just preliminary activities such as learning concepts about speaking. A common obstacle for training instructors is to describe the valued activity in an appropriate way. Often instructors first think the assignments included in the basic course simply are the activity the course teaches, but they are not. For example, giving an "informative speech" is supposed to help students become better public or oral communicators in general – the speech is a means to that, not an end itself.

As we contemplate the important elements for training new basic course instructors two variables …

Instructional Discussion: The Most Important Area Of Training For New Basic Course Instructors, Cheri J. Simonds, John F. Hooker, Anna M. Wright

Basic Communication Course Annual

In order to determine the most important concept to teach new basic course instructors, it is important to know what we want students to be able to do as a result of the basic course and what teaching method will best reach that outcome. One main goal of the basic course is to teach students to communicate orally and give them practice doing so. This can be accomplished through what Muller (2014) defines as instructional discussion, or “an instructional interaction where teachers and students engage together in an exploration of problems, ideas, and questions in ways that incorporate the knowledge …

Shaking In Their Digital Boots: Anxiety And Competence In The Online Basic Public Speaking Course, Joshua N. Westwick, Karla M. Hunter, Laurie L. Haleta

Basic Communication Course Annual

In response to a call for increased research on educational quality of online public speaking courses, this study assessed online course impacts on students’ (N = 147) speaker anxiety and self-perceived communication competence. A significant decrease in speaking anxiety occurred over the course of the semester, supporting efficacy of the online basic speech course at the university level. However, the predicted significant increase in self-perceived communication competence was not found, warranting additional considerations in online course designs. The significant reduction in speaking anxiety within the online course is promising and suggests that this learning goal can be met in this …

From The Outside Looking In: Employers’ Views Of The Basic Course, John F. Hooker, Cheri J. Simonds

Basic Communication Course Annual

This essay is designed to connect specific communication skills desired by employers in industry to basic course concepts. While communication is often identified as one of the most important skills for graduates seeking employment, this broad view makes it nearly impossible for basic course directors and instructors to design their pedagogy to satisfy students’ future needs. This manuscript examines a part of the 2014 Basic Course Conference where industry leaders were invited to present what they felt to be the most important communication skills and knowledge in employees and then engaged in a discussion with the attending basic course directors …

Comparisons Of Speech Anxiety In Basic Public Speaking Courses: Are Intensive Or Traditional Semester Courses Better?, Mary Z. Ashlock, William A. Brantley, Katherine B. Taylor

Basic Communication Course Annual

Students of public speaking are often asked if a basic public speaking course helped them deal with their fear of public speaking. Comparisons of anxiety levels between students enrolled in traditional 15-week semester courses and those enrolled in intensive courses has received little attention. The purpose of this exploratory, quasi-experimental study was to determine whether students enrolled in intensive public speaking courses reported higher levels of communication apprehension, i.e., speech anxiety. Participants were 722 undergraduate students who completed the Personal Report of Public Speaking Anxiety instrument. The findings indicated that students enrolled in intensive public speaking courses had significant moderate …

Connecting To Veterans In Public Speaking Courses, Alisa Roost

Basic Communication Course Annual

While much research has analyzed the role of military veterans’ centers on campus, faculty can also purposefully support veterans, a diverse group that may benefit from some accommodations. Intentional pedagogy that keeps the needs of veterans in mind can help us better support diverse populations regardless of military status. Specific issues professor may better engage include student alienation and connection, anxiety, language and clarity of directions. Professors can address issues of alienation and connection by working to create a welcoming classroom without singling veterans out. Professors should take communication anxiety among veterans very seriously as communication anxiety may be linked …

Author Biographies

Basic Communication Course Annual

No abstract provided.

Submission Guidelines

Basic Communication Course Annual

No abstract provided.

Basic Communication Course Annual Vol. 27

Basic Communication Course Annual

Full issue (196 pages, 7.0 MB)

What Makes A Good Ted Talk?, Jack R. Grodahl

CMC Senior Theses

Have you ever listened to a speech, seriously attempted to discern the speaker’s message, then realize you have forgotten most of, if not, the entire message moments after the speech is finished? Far too often audiences sit through a presentation focusing as best as they can, only to have the speaker craft a message in a way that is nearly impossible for the audience to remember. The best speakers not only deliver a memorable message, but also one that inspires their audience to action or change of mindset. Speakers at Ted Conferences are faced with a difficult challenge: they are …

Jiahd In The Global Village: Al-Qaeda's Digital Radicalization And Recruitment Campaign, Katie Cannata

Honors College Theses

Following America’s “War on Terror,” al-Qaeda and its affiliates became highly decentralized in terms of organizational and media operations. Though mass media outlets continue to play a significant role in drawing attention to al-Qaeda’s transnational campaign, Salafi Jihadists have recently begun to rely on new media for purposes of legitimization and promotion. The Internet serves as a suitable platform for these groups’ media objectives since it is inherently anonymous and absent of censorship. Most importantly, the Internet facilitates al-Qaeda in reaching a global audience, which is made evident by the growing amount of Salafi Jihadist media that is translated or …