Mass Communication Commons^™

Political Communication, Marita Gronnvoll

Syllabi

The purpose of this course is to explore various aspects of political communication in the UnitedStates. Our first topic will be presidential rhetoric and the rhetorical presidency. As we explorethis topic, we will investigate the historical development of presidential communication and themajor genres which help shape and structure that communication. Our second topic will bepolitical campaigns and the evolution of the “long campaign,” particularly its inescapableconnection to mass media. Our third topic will be grassroots and resistance politicalcommunication. Here, our focus will be on the nontraditional approaches taken by ordinarycitizens and citizen groups as they strive to have their voices …

Ua3/2/4 Wku President's Office-Garrett Speech File, Wku Archives

WKU Archives Collection Inventories

Speeches and notes for speeches written by and delivered by Paul Garrett.

Electoral Competitiveness And Social Media Strategies: Who Goes Negative When And Why?, Connor Brown

Political Science Theses and Capstones

Social media is becoming more integrated into every politician’s career. Previous research suggests that throughout an election a challenger is the one who is more likely to use negative campaigning while running for office. I analyze what strategies are being used by challengers and incumbent candidates while running for office. The data I use is provided by Zachary Auter and Jeffrey Fine (2016). Their data looks at both the 2010 election where we began to see politicians use Facebook ads in their campaigns. I find that a challenger is more likely to adopt negative messages while they are running and …

Identity Negotiation, Saudi Women, And The Impact Of The 2011 Royal Decree: An Investigation Of The Cultural, Religious, And Societal Shifts Among Women In The Saudi Arabian Public Sphere, Maha Alshoaibi

Electronic Theses and Dissertations

Historically, Saudi Arabian culture has been deeply rooted in tradition, religious customs, family-oriented structures, and gender derived expectations for men and women alike. Saudi Arabian culture emphasizes a patriarchal family structure where men financially provide for their family whereas women are expected to manage internal household duties such as raising children, upholding household affairs, and working within a limited scope of employment. The concept of Saudi Arabian women integrating into the public workforce has been a source of contention and debate for the last several hundred years. Due to recent changes in political and economic events, a royal decree issued …

Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley

Agricultural Education and Communication

The Agriculture Ambassador organization at California Polytechnic State University, San Luis Obispo focuses on promotion of higher education, agriculture, and professional development among its members and community contacts. In 2018, the organization hosted the Agriculture Ambassador State Conference to bring together Californian Agriculture Ambassadors and industry professionals for workshops and advocacy planning. “Exposure to the different forms of leadership through out-of-classroom involvement offers concrete experiences and background knowledge upon which students can draw as they integrate leadership theories and skills,” (Fritz, S., 1998, p.58). Industry professionals have cited the need to emphasize soft skill development through college level education (Robles, …

Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender

Student Theses 2015-Present

This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim …

Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann

Senior Honors Theses

The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of unity and commonality when the world seemed at odds with itself. While both advertisements sought to convey similar messages, the reception could not have been more different. Coca-Cola has experienced continued praise for their famous “Hilltop” advertisement while Pepsi was forced to take their advertisement down within 24 hours of its release. This paper utilizes semiotic theory to analyze the …

Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye

Graduate Theses and Dissertations

This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as …

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …

“Perspective By Incongruity” Applied To Depictions Of Race In The Media, Darren Nana Yaw Adjei

Communication Studies

The city of Atlanta has become new center-point of cultural convergence in America. The profile of the city has grown due to the influx of money, flowing from several different areas of commerce. These include increased business ventures in Atlanta’s metropolitan area, expanding film production, and the development of a billion-dollar sports stadium. Not only does the city thrive in its business ventures, but music and television production in Atlanta have a profound effect on its artistic community. Artists such as Andre 3000, Migos, and Childish Gambino enjoy commercial success with accolades such as Grammy wins and nominations.

To Be The Golden Girl: Disordered Eating Within Figure Skating, Giulia Christine Thomas

Communication Studies

No abstract provided.

Call For Manuscripts

Basic Communication Course Annual

Submissions are invited for publication consideration in Volume 31 (2019) of the Basic Communication Course Annual. Managed by the Basic Course Division of the National Communication Association and published by the University of Dayton, the Annual publishes the best scholarship available on topics related to the basic course and is distributed nationally to scholars and educators interested in the basic communication course. Each article will be published online at http://ecommons.udayton.edu/bcca/ and indexed on the journal’s website. All manuscripts submitted to the Annual will undergo blind peer review. Two or three members of the editorial board read and review each manuscript. …

The Impact Of Class Size On The Speech/Time Ratio In The Public Speaking Course, Brent Kice

Basic Communication Course Annual

Authors were asked to prepare an essay as if they were writing a letter to their dean (whose academic training was in another discipline) who (1) asked that enrollment in each basic course section be increased to a level that compromises the pedagogy of the basic course or (2) proposed that the required basic communication course be eliminated from the university’s general education program.

Here, the author discusses the pressures of increased class sizes. The nature of public speaking requires that class time be divided between instruction and graded student speeches. An increase in allotted time in one area results …

Class Size For The Basic Communication Course: A Recommendation For The Dean, Delia O'Steen, Luke Lefebvre, Brian Ott

Basic Communication Course Annual

Authors were asked to prepare an essay as if they were writing a letter to their dean (whose academic training was in another discipline) who (1) asked that enrollment in each basic course section be increased to a level that compromises the pedagogy of the basic course or (2) proposed that the required basic communication course be eliminated from the university’s general education program.

Making The Case For The Basic Communication Course In General Education, Kristina Ruiz-Mesa, Melissa A. Broeckelman-Post

Basic Communication Course Annual

Authors were asked to prepare an essay as if they were writing a letter to their dean (whose academic training was in another discipline) who (1) asked that enrollment in each basic course section be increased to a level that compromises the pedagogy of the basic course or (2) proposed that the required basic communication course be eliminated from the university’s general education program.

In this essay, the authors discuss the academic, career, and social benefits stemming from strong effective communication skills.

Basic Course Forum: Section Introduction

Basic Communication Course Annual

Volume 30 highlights advocating for the basic course. Authors were asked to prepare an essay as if they were writing a letter to their dean (whose academic training was in another discipline) who (1) asked that enrollment in each basic course section be increased to a level that compromises the pedagogy of the basic course or (2) proposed that the required basic communication course be eliminated from the university’s general education program. The essays featured here provide strong arguments against such a move and, as you might expect, strongly defend the basic course.

Communication Apprehension: Understanding Communication Skills And Cultural Identity In The Basic Communication Course, Stevie M. Munz, Janet Colvin

Basic Communication Course Annual

Students enrolled in a basic communication course are required to self-examine their communication apprehension by means of the PRPSA (McCroskey 1970). The present study qualitatively examined pretest and posttest responses from 793 students enrolled in a basic communication course to assess their understanding of their communication apprehension. Our findings reveal that students articulate their communication apprehension in relationship to their public speaking skills (e.g., writing/outlining, audience analysis, and argumentation skills) and cultural identity (e.g., ESL, peer relationship, and religious identity). Our findings contribute to previous understanding of communication apprehension and are discussed in great detail alongside implications and future directions.

Conceptualizing Positive And Negative Experiences And Responses In The Basic Communication Course, Angela Hosek, Caroline Waldbuesser, Eric Mishne, Brandi Frisby

Basic Communication Course Annual

The present study used qualitative analysis of 259 students’ positive and negative experiences in the basic course and the ways in which they responded to these events. Students described four negative experiences: poor academic performance, time management, communication apprehension, and teacher driven challenges and four positive experiences: relational, growth, and presentation success. Students responded to these negative experiences using behavioral change, support seeking, doing nothing, and responded to positive experiences using emotive responses, communication with others, engaging in celebrating activities, applying skills, and lacking celebration.

“I Didn’T Even Think Of This”: Examining The Influence Of Student Disability Accommodation Training On Basic Course Instructors’ Attitudes And Self-Efficacy, Jillian A. Joyce

Basic Communication Course Annual

Despite the growing number of students with disabilities in the university setting, few resources are offered to teach instructors about specific disabilities or provide direction for how to accommodate these students. This study used quantitative and qualitative methods to examine the influence of accommodation training on basic communication course graduate teaching assistants’ attitudes and self-efficacy regarding students with disabilities. The training used attribution theory as a lens to examine stuttering, a stigmatized disability that can uniquely affect the basic course classroom, and explore the logistical requirements for accommodating students in postsecondary education. This study used pretest and posttest data from …

Assessing Markers Of Student Development For Dually And Non-Dually Enrolled Students In An Online Basic Public Speaking Course, Joshua N. Westwick, Karla M. Hunter, Kelli J. Chromey

Basic Communication Course Annual

Critics of college dual enrollment programs suggest that online courses could pose significant challenges for dually enrolled students due to the online learning environment structure, concerns of academic achievement, and limited access to academic support. These concerns call into question the merits of online instruction for institutions who offer the basic public speaking course online to provide access to a broader base of students (e.g., in inner cities and rural areas). Dual enrollment continues to increase in popularity, especially within the general education curriculum, which includes the basic public speaking course at many institutions. Research shows these students excel academically, …

Engaging Students In The Basic Course By Asking Big Questions, Bryan Abendschein, Grace Giorgio, Adam D. Roth, Jennifer Bender

Basic Communication Course Annual

This paper advocates for the inclusion of big questions into the basic course curriculum. It begins by exploring the nature of big questions as those that engage pressing and perennial civic and global issues, and details their effectiveness in encouraging students and faculty to think about interpersonal responsibility and social space as dynamically interfacing and mutually reflexive, thus challenging us to negotiate the civic call of engaging in democratic processes. The basic course, whether public speaking or hybrid, offers a crucial opportunity for big questions to emerge because it brings people together to critically question and produce messages about the …

Research Articles: Section Introduction

Basic Communication Course Annual

The Basic Communication Course Annual publishes the best scholarship available on topics related to the basic course and is distributed nationally to scholars and educators interested in the basic communication course. Each article is indexed in its entirety in the Education Resources Information Center (ERIC), an authoritative database of educational literature and resources. Essential for education researchers of all kinds, it features journals included in the Current Index of Journals in Education and Resources in Education Index. Manuscripts published in the Basic Communication Course Annual are not restricted to any particular methodology or approach. They address issues that are significant …

Editor's Page, Joseph P. Mazer

Basic Communication Course Annual

Publication of Volume 30 of the Basic Communication Course Annual marks 30 since the journal’s official launch. In those decades, the Annual has featured the best scholarship on topics pertaining to our discipline’s “bread-and-butter” course, “front porch” class, or whatever metaphor you would like to use to characterize the great work that happens here. Although 30 years have elapsed, our scholarship is more important now than ever before; it is mission-critical to our country and our democracy.

As we know, the basic communication course equips students with the knowledge and skills necessary to succeed as communicatively competent citizens prepared to …

Front Cover, Title Page, Contents, Editorial Board

Basic Communication Course Annual

No abstract provided.

Girl Of Color-Power: Resisting The Neoliberal Girl Power Agent, Raisa Fernanda Alvarado

Electronic Theses and Dissertations

Girl power is a complex and multi-dimensional phrase. It is a term that celebrates the positive development of girls' self-esteem, while simultaneously recognizing the shifting social positioning of girlhood in the late twentieth century. It is a call to re-write girls' passivity but simultaneously a discourse that encourages consumerism via entertainment, artifacts, and merchandise. A social movement, a catch phrase, a motto: girl power is a representative caricature of evolving conceptualizations of girlhood. This dissertation is critical of the homogeneity implicit in girl power as its hailing disproportionately centers white, middle and upper class girls. As such, this project examines …

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Wildlife As Pets: Reshaping Public Perceptions Through Targeted Communication, Rosanna M. Vail

Human–Wildlife Interactions

No abstract provided.

Wonder Woman: A Case Study For Critical Media Literacy, Adriana N. Fehrs

Graduate Student Theses, Dissertations, & Professional Papers

To better grasp the messages Wonder Woman is sending to its audience, a Critical Media Literacy (CML), ideological, and feminist framework is used to examine whether, and if so how, Wonder Woman succumbs to stereotypes that are often portrayed in the media. These theories will be used in the ensuing project to build a curriculum aimed at high school students.The curriculum positions students to examine the hegemonic ideologies that are represented in pop culture, specifically Wonder Woman.

Barack Obama’S Rhetoric Of Hope For Racial Reconciliation: An Examination Of American Mainstream Media’S Framing Of That Message, Zainul Abedin

Dissertations

This study explored Barack Obama’s rhetorical message for racial reconciliation and the framing of that message by the American mainstream news media. The study investigated Obama’s messages in texts and sound-bites of the news media—The Wall Street Journal, the Washington Post, the New York Times, Fox News, CNN, and MSNBC. The research included Obama’s speeches on three major occasions from 2008 to 2014—(1) “a more perfect union” speech on March 18, 2008, in Philadelphia; (2) Washington speech on August 28, 2013, on the 50th anniversary of MLK’s “I have a dream” speech; and (3) LBJ Library speech on April …

Politics In 140 Characters Or Less: Social Media Sites As A Platform For Political Discussion, Jamie Brackpool

Laurier Undergraduate Journal of the Arts

No abstract provided.