Mass Communication Commons^™

Looking Forward To Meet Needs: A Response To Edwards; Frey, Tatum, And Cooper; And Prentiss, Jon A. Hess

Basic Communication Course Annual

The essays you have just read offer valuable insights into the matter of matching communication knowledge and skills with employer needs. This topic is one of the more important issues facing the academy at present. Higher education in America is currently undergoing seismic shifts (Bok, 2013; Crow & Dabars, 2015). The model of higher education we have been developing since the late 1800s has served us well for over a century. But that model was developed to transition higher education from developing teachers and clergy to supporting broader societal needs of the Industrial Age (Davidson, 2017). With a very different …

Our Basic Course And Communication Skills Training: The Time For Innovation Is Now (Yes, Even In A Pandemic), Suzy Prentiss

Basic Communication Course Annual

Our basic communication courses have always been important for our students. COVID-19 presents us with many challenges as well as opportunities for innovation and reflection. We can now heed the call offered by Joyce et al. in 2019 to match the skills most in demand with those we teach and infuse intentionality and value throughout our courses. As we pivot to online education and digital communication, how can we craft the basic course to provide effective communication skills training in engaging, empowering and impactful ways?

Using The Basic Course To Prepare Digital Natives For New Role As Reverse Mentors, T. Kody Frey, Nicholas T. Tatum, Troy B. Cooper

Basic Communication Course Annual

When Millennials began to enter the workforce in the mid-2000s, employers struggled to engage this indecisive group (i.e., job-hoppers). At the same time, they also battled the threat of a labor shortage due to the impending retirement of an aging baby-boomer workforce (Chaudhuri & Ghosh, 2012). Organizations began to combat both issues by embracing intergenerational learning programs focused on the strengths of each group (Gerpott et al., 2017; Greengard, 2002). One strategy that has proved valuable in popular press and among companies, although fairly absent from academic literature (Kaše et al., 2019; McCann, 2017), is reverse mentoring.

From Ted Talks To Tiktok: Teaching Digital Communication To Match Student Skills With Employer Desires, Ashley A. Hanna Edwards

Basic Communication Course Annual

Digital communication provides an important opportunity for the basic communication course (BCC) to match student skills to employer desires and enhance our curriculum in ways that match our essential competencies. This essay argues that digital communication can be public speaking and incorporating it into the BCC will enhance our ability to meet our core competencies and equip students with the skills employers seek. This recommendation is timely and critical due to the cultural shift of the COVID-19 pandemic and an increased community focus on the merits and costs of digital communication. Incorporating digital communication is essential to the continued relevance …

Basic Course Forum: Section Introduction

Basic Communication Course Annual

No abstract provided.

Vocal Fillers, Contagion Effects, And, Um, Overlooked Pedagogical Opportunities In The, Uh, Public Speaking Classroom, W. Benjamin Myers, Theresa A. Wadkins

Basic Communication Course Annual

The current study explores the relationship between social contagion and vocal fillers. An experiment was conducted in which 100 students presented speeches. Prior to presenting their speech, half of the students were exposed to a speech with excessive vocal fillers and half were exposed to a speech with no vocal fillers. Students who heard a speech with excessive vocal fillers used more vocal fillers in their own speech. Students were unaware of this transmission, which further demonstrates the example of social contagion. Social contagion highlights the presence of linguistic communities in public speaking classrooms. The study then provides a review …

Regulatory Fit Explains Students’ Emotional Responses To Graded Speech Assignments, Chris R. Sawyer, Delwin E. Richey, Karley A. Goen

Basic Communication Course Annual

Students’ emotional responses often provide valuable indicators of whether they are languishing or flourishing in their first-year classes, including introductory communication courses. Grading often exerts a strong influence on students’ emotions. However, though students generally have positive moods after receiving high marks and negative ones when their grades are low, the intensity of these responses varies considerably. The current study examines whether Higgins’ (2012) regulatory fit theory accounts for students’ differing moods after receiving grades on introductory speech assignments. According to this perspective, prevention focus students use vigilance to avoid adverse outcomes. Thus, low evaluations provide a regulatory fit for …

Student Perceptions Of Value: A Qualitative Study Of Student Experiences In The Communication Center, Briana M. Stewart, Andie Malterud, Heidi Y. Lawrence, Melissa A. Broeckelman-Post

Basic Communication Course Annual

The goal of this study was to understand student experiences in and perceptions of a new communication center. Researchers conducted 22 semi-structured qualitative interviews with students who visited the communication center and conducted a thematic analysis of the interview transcripts. Overall, the findings suggest that students had positive experiences and indicated some areas for future development. The primary value of communication center lies in the knowledge and perceived credibility of the coaches. The communication center also serves as a unique site for addressing communication apprehension and helping students transfer communication skills to other contexts. To continue to develop, additional resources …

Critical Pedagogy Of Preparation: Structuring Best Practices For Introductory Course Relevance, Daniel M. Chick

Basic Communication Course Annual

In this article, I argue that the public speaking introductory course should follow a pedagogy of preparation. A pedagogy of preparation develops within students a toolkit that has become increasingly necessary for them to become active, compassionate citizens, and to understand what social pressures impact that perception, through the moral and ethical framework of critical communication pedagogy (CCP). To make this case, I propose a theory which structures and legitimizes many existing introductory course practices and, in so doing, articulate a clear narrative of the introductory course’s relevance to students, faculty, and the university. I also outline three goals of …

The Neutrality Myth: Integrating Critical Media Literacy Into The Introductory Communication Course, Meggie Mapes, Lindsey Kraus, Elnaz Parviz, Joshua Morgan

Basic Communication Course Annual

Our current cultural moment requires reflective urgency. COVID-19 has forced a collective pedagogical confrontation with new media’s materiality, and how such materiality intersects with, for example, the public speaking traditions within introductory communication courses. While COVID-19 has spotlighted online-only educational conversations, our disciplinary need to refocus new media introductory course curricular practices pre-dates the pandemic. This essay extends Rhonda Hammer’s (2009) critical media literacy framework into the introductory course, a practice whereby students are empowered to “read, critique, and produce media” rather than be passive consumers. We explore critical media literacy as pedagogically fruitful in identifying and resisting dominant ideologies …

Research Articles: Section Introduction

Basic Communication Course Annual

No abstract provided.

Editor's Page, Brandi N. Frisby

Basic Communication Course Annual

No abstract provided.

Front Cover, Title Page, Contents, Editorial Board

Basic Communication Course Annual

No abstract provided.

Unveiling The Usage Of Technology In Higher Education Institutions (Heis) In Pakistan: A Study Employing Multi-Group Analysis (Mga), Muhammad Asif Munir Mr., Ghulam Shabir Dr.

Library Philosophy and Practice (e-journal)

Technology has brought changes in the behavioral intentions of students in higher education institutions (HEIs). It also helps them to be creative and innovative during their studies at universities. Literature review reveals that technology acceptance model (TAM) has been widely studied but unfortunately the usage of technology at academia has never been comparatively measured between private and public higher education institutions. This study measures effects of TAM-core variables on academic performance of graduate students of public and private HEIs, additionally, the moderating role of academic self-efficacy between actual usage of social media and academic performance was tested. By using a …

Call For Manuscripts, Brandi N. Frisby

Basic Communication Course Annual

No abstract provided.

Best Practices For Recruiting Students From The Basic Course, Jordan Atkinson, Nicholas T. Tatum

Basic Communication Course Annual

This essay responds to the Basic Course Forum question about best practices for recruiting to and/or from the basic course.

Recruiting And Nurturing A Pipeline Of Future Basic Course Directors, Melissa A. Broeckelman-Post, Cheri J. Simonds

Basic Communication Course Annual

This essay responds to the Basic Course Forum question about best practices for recruiting to and/or from the basic course.

Basic Course Forum: Section Introduction

Basic Communication Course Annual

No abstract provided.

The Importance Of The Basic Communication Course In The First-Year Experience: Implications For Retention, Tim Mckenna-Buchanan, Stevie Munz, Anna Wright, Jeremy Williams

Basic Communication Course Annual

This study examines the basic communication course (BCC) as it relates to students’ first academic year at a university. Specifically, we compared students completing both a first-year experience (FYE) course and BCC against students completing only an FYE course. Data was collected over two cohorts of students and after analytical procedures, we found that there is an association between courses taken (both a FYE course and BCC or just a FYE course) and retention at the university. Additionally, the results revealed that the combination of both a FYE course and BCC during the first-year fostered emotional support and classroom connectedness, …

Can Course Format Drive Learning? Face-To-Face And Lecture-Lab Models Of The Fundamentals Of Communication Course, Melissa A. Broeckelman-Post, Andie Malterud, Anthony Arciero, Katherine E. Hyatt Hawkins

Basic Communication Course Annual

Combining traditional classroom instruction and online instruction, or hybrid/blended learning, has emerged as a popular option to mitigate rising enrollments and non-traditional student needs while maintaining the known advantages to the face-to-face learning format. We evaluated the effectiveness of a Fundamentals of Communication course (also known as the “hybrid” course) taught in the traditional face-to-face format and in the hybrid/blended learning format, which included the equivalent of one credit taught face-to-face and two credits taught online (graded together as one course).

Students in the blended format had stronger performances in two areas of their speeches (introduction and overall impression), had …

Where Do You Turn? Student-Identified Resources In The Basic Course Experience, Sources Of Information, Feedback, And Help-Seeking Behaviors, Ashley Jones-Bodie, Lindsey B. Anderson, Jennifer Hall

Basic Communication Course Annual

This study explored the formal and informal resources students enrolled in a basic communication course use to gather information and receive feedback about their course experience, including presentations and work in the class. To do so, an online survey was completed by 393 students at three universities. The data were analyzed thematically using an iterative process facilitated through NVivo coding software. This process not only allowed for a descriptive summary of the students’ responses and the creation of a typology of resources, but also revealed four emergent themes related to student motivations to seek out and use sources of information/feedback: …

Measuring Essential Learning Outcomes For Public Speaking, Melissa A. Broeckelman-Post, Karla M. Hunter, Joshua N. Westwick, Angela Hosek, Kristina Ruiz-Mesa, John Hooker, Lindsey B. Anderson

Basic Communication Course Annual

Basic Course Directors (BCDs) are typically expected to assess course learning outcomes, but few formal guidelines and resources exist for new BCDs. As one part of a larger multi-methodological assessment tool development project, this manuscript maps existing quantitative measures onto the six essential competencies and associated learning outcomes established by the Social Science Research Council Panel on Public Speaking. This manuscript compiles dozens of measurement resources, aligned by outcome, and also identifies areas where future assessment measures development is needed. While there are many measures available for evaluating outcomes related to creating messages, critically analyzing messages, and demonstrating self-efficacy, there …

Research Articles: Section Introduction

Basic Communication Course Annual

No abstract provided.

Editor's Page, Joseph P. Mazer

Basic Communication Course Annual

No abstract provided.

Front Cover, Title Page, Contents, Editorial Board

Basic Communication Course Annual

No abstract provided.

Los Efectos De La Socialización Política En Las Percepciones Sobre Los Migrantes Centroamericanos, Katherine Fulcher

Independent Study Project (ISP) Collection

Since early 2018, xenophobic attitudes towards Central American Migrants have spiked among Mexican adults. However, it is largely unknown if youth in Mexico feel the same way. This research explores xenophobia among university students through the lens of political socialization, which is the process of developing political opinions, attitudes, and behavior. This study sought to discover what agents of socialization (family, social media, traditional media, and a university education) are most prominent among Mexican youth and what effects these agents have on student perceptions of Central American migrants and migration. To address these questions, a sequential explanatory mixed methods design, …

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …

The Political Intervention And Public Policy Influencing High Tuition Rates At South Carolina Colleges And Universities, Zuri Anderson

Showcase of Undergraduate Research and Creative Endeavors (SOURCE)

Winthrop University students often ask why the institution’s tuition rates are so high. This is an important question for students, who wonder why they pay higher tuition and fees to Winthrop compared to other universities with similar services. This investigative journalism project informs people, especially curious Winthrop students, about the complex reasons for Winthrop’s tuition rates. Open records, government documents, primary and secondary sources, public sources, news articles, in-depth interviews, and statistical research were utilized and analyzed for the research. Following the 2007 recession, which changed the financial landscape for colleges and universities, postsecondary and higher education faced funding issues. …

Call For Manuscripts

Basic Communication Course Annual

No abstract provided.

Administrative Information: Section Introduction

Basic Communication Course Annual

No abstract provided.