Mass Communication Commons^™

Editor's Page, Lawrence Hugenberg

Basic Communication Course Annual

This volume is the result of a lot of hard work by the authors and the editorial board. When we changed the submission date to get The Annual to press earlier in the year, it meant we had to have submissions sooner than expected, reviews turned around quickly and revisions made as soon as possible. Everyone cooperated in getting this edition of The Annual out following the publisher's deadlines. I will be forever grateful for everyone's hard work, patience and understanding through this process.

Contents

Basic Communication Course Annual

No abstract provided.

A Forum: Six Approaches To The Introductory Communication Course, Lawrence Hugenberg

Basic Communication Course Annual

During the 1990 Speech Communication Association Convention in Chicago, the Basic Course Committee sponsored a program to discuss five popular approaches to the introductory communication course. These included the public speaking course, the hybrid or blend course, the interpersonal communication course, the introductory communication theory course and the business and professional speaking course. During the exchanges between the presenters and the 80 audience members, it was noted the group communication course was conspicuously absent but was added for this volume.

The Introductory Communication Course: The Public Speaking Approach, Rudolph F. Verderber

Basic Communication Course Annual

Although a communication department has several choices for the focus of its introductory course, the public speaking approach continues to be the most prevalent largely because of its perceived value. People need public speaking skills because of their importance in achieving success in so many walks of life. In fact, in such professions as teaching, politics, law, sales, marketing, and the like, public speaking skills are fundamental to the job description. In addition, public speaking skills are useful to people in their daily impromptu speaking efforts as well. For instance, effectiveness in giving directions to a place, in giving instructions …

The Introductory Communication Course: The Hybrid Approach, Judy C. Pearson, Richard West

Basic Communication Course Annual

The introductory communication course is one of the most important courses in a general education program at the college or university level. Gibson, Hanna, and Huddleston (1985) observed that the course “remains a vital component of American higher education” (290). Seiler and McGukin (1989) agreed that the course is critical to a speech communication curriculum. Professors adopt a variety of approaches in teaching the introductory course. The purpose of this essay is to examine one approach to the introductory course: the hybrid course. The authors will (l) describe the hybrid approach; (2) consider the course structure including general teaching strategies. …

Small Group Communication As An Introductory Course, John L. Brilhart

Basic Communication Course Annual

It took considerable temerity for me to write a paper about an introductory course in small group communication. Although I have taught basic small group courses throughout my career as a college teacher, I have never had the opportunity to teach where a small group course was an option among introductory communication courses from which most or all graduates were required to choose. So I projected from my experience in teaching and coordinating multiple-section hybrid, interpersonal and public-speaking courses. Mostly I have drawn on my experiences in teaching small group courses at the sophomore and upper-class levels, my experience in …

Introductory Communication Theory: Not Another Skills Course, William C. Donaghy

Basic Communication Course Annual

Speech communication departments in every institution of higher education face unique circumstances when deciding their type and number of introductory courses. Different demands are placed on communication departments operating in community colleges, four year liberal arts colleges, land-grant institutions and major research universities. Some of these situational demands are: how the department is perceived by the administration (i.e., service or major oriented); whether skills courses are accepted as part of the college- or university-wide general education curriculum; whether the college or campus has a communication skills requirement; the college division in which the department is located (i.e., humanities, fine arts …

The Interpersonal Communication Course, Joseph A. Devito

Basic Communication Course Annual

The interpersonal communication course is one of the really great courses in the entire communication curriculum and, in fact, in the entire academic curriculum. It is relevant to just about everything you do — to your satisfaction with yourself, to your effectiveness on the job, to your success as a friend or lover. And students know this and quickly become involved and motivated. Even the research is exciting — it addresses significant issues in truly imaginative ways and is always advancing our knowledge and understanding of interpersonal communication and interpersonal relationships in important ways. It’s a great course to teach …

The Business And Professional Speaking Course, Lawrence W. Hugenberg, Alfred W. Owens Ii, David J. Robinson

Basic Communication Course Annual

No abstract provided.

The Introductory Communication Course: Results Of A National Survey, Douglas M. Trank, Pat Lewis

Basic Communication Course Annual

Data for this survey were gathered from a national sample of institutions of higher education by means of a questionnaire mailed in November of 1987.

The questionnaire and a cover letter signed by the president of the Association for Communication Administration were sent to all 2-year colleges and all 4-year and graduate institutions which have an affiliation with the Speech Communication Association or the Association for Communication Administration. In each case they were addressed to the executive officer of the relevant communication department and requested data relevant to the 1987-88 academic year.

The instrument used in this survey is a …

Logic And Emotion, Persuasion And Argumentation: 'Good Reasons' As An Educational Synthesis, Warren Sandmann

Basic Communication Course Annual

The purpose of this essay is three-fold. First, I will summarize the history and development of persuasion and rhetoric in the classical and renaissance world, demonstrating the manner in which argumentation, or conviction by means of logical proof, and persuasion, or conviction by means of a unified appeal to emotions and reasons became separated. Second, I will look at the manner in which persuasion and argumentation are presented educationally today by analyzing four of the most popular public speaking texts. Finally, I will argue that there is a more effective method for teaching the combined principles of argumentation and persuasion, …

Instructional Communication Strategies For Adapting To A Multicultural Introductory Course, Charles A. Braithwaite, Dawn O. Braithwaite

Basic Communication Course Annual

No educator is surprised to hear that college enrollment for members of racial and ethnic groups is continuing to rise (The Chronicle of Higher Education, 1990). However, this increase was particularly striking for us after we began teaching in the southwestern United States. We had moved from Minnesota, where the proportion of college students who are minority-group members is only 4%, to New Mexico where the proportion of college students who are minority-group members is 35%, the highest for any state in the continental United States (The Chronicle of Higher Education, 1990). We now look out into multicultural classrooms that …

The R3a3 Processing System For Experiential Learning In The Classroom, Pamela L. Gray

Basic Communication Course Annual

In education today, much emphasis is placed on “experiential learning,” or learning by doing. An experiential approach to teaching allows students to participate in activities that provide concrete examples of concepts and skills being taught in class. Experiential activities seem especially appropriate in a communication class in which a focus is on developing communication competence, because becoming a better communicator involves active practice and evaluation. However, experiential learning is not totally without problems. (For more information about problems associated with experiential learning activities and tips for increasing their effectiveness, see Eisenberg, 1980; Gray & Buerkel-Rothfuss, 1985).

One area that can …

Reading Our Own Speech Critiques As Texts That Reveal Educational Goals, Instructional Roles And Communicative Functions, Jo Sprague

Basic Communication Course Annual

About twenty years ago I reviewed the prescriptive literature related to classroom criticism of students’ oral performances. Basically, it consisted of a set of questions about format, timing and wording of critiques that were answered in terms of each author’s preference: “Here’s how I always do it and it works for me.” Recently I had occasion to review the current literature in preparing the instructor’s manual for a basic public speaking text. I found that not much has changed. The advice that our field has is still largely anecdotal and consists of recommending techniques for universal application. The scant research …

Classroom Interventions For Reducing Public Speaking Anxiety, Michael A. Neer, W. Faye Kirchner

Basic Communication Course Annual

Findings of many studies demonstrate that instructors are able to offer instructional interventions that mediate state anxiety. The present study therefore examined several additional interventions designed to moderate situational factors contributing to state anxiety. The interventions were tested by creating cover stories similar to the Booth-Butterfield (1988a) study that described various instructional formats through which the first required speech in the introductory public speaking course would be processed.

Respondents did not participate in actual in-class manipulations but were instructed to rate their perceived state anxiety if their first speech was structured in the manner described within each cover story.

The …

Measurement Of Communication Motivation In Public Speaking: An Exploratory Study And Scale Development Based On Expectancy Theory, Edwin J. Dawson, Donald D. Yoder

Basic Communication Course Annual

Since the motivational construct has been previously investigated using need gratification theory, it is important to explore the conceptual differences and similarities between Communication Motivation in Public Speaking based on expectancy theory and current measures of communication motives.

Therefore, this study asks the following research questions: l) What are the factor structure and reliability of a “communication motivation in public speaking” (CMPS) instrument which is based on expectancy theory? 2) What is the relationship between Communication Motivation in Public Speaking (CMPS) and the PRCA, WTC, and ICM?

Models For Graduate Teaching Assistant (Gta) Training: The 'Real,' The 'Necessary,' And The 'Ideal', Nancy L. Buerkel-Rothfuss, Pamela L. Gray

Basic Communication Course Annual

The purpose of this paper is to assemble what our research says about graduate teaching assistant (GTA) training in general and specifically in departments of speech communication. Our hope is that, by compiling the four data sets into a comprehensive description of what is presently happening and what is needed in the area of GTA training, we will provide the empirical evidence campus and departmental administrators need to argue for increased activity at their own institutions. In particular, we will use data from the four samples to develop three models of GTA training: 1) the current state-of-the-art (the “real” model), …

Summary Of Issues Discussed During The Seminar On The Introductory Course In Speech Communication, November 1990, Lawrence W. Hugenberg, Donald D. Yoder

Basic Communication Course Annual

The introductory course in communication has received considerable attention by scholars and practitioners in the past several years. Conventions, workshops and scholarly journals reflect the concerns of course directors, teachers and administrators in defining, operating and evaluating this course. Fourteen faculty convened at the SCA Annual Convention in San Francisco in November 1990 to identify and discuss the major issues relevant to directing and teaching the introductory course in communication. Five major issues were identified during the seminar. Discussion of the issues ranged from theoretical perspectives to specific action steps. This report is a summary of some of the major …

Author Identification

Basic Communication Course Annual

No abstract provided.

Advertising

Basic Communication Course Annual

No abstract provided.

Call For Papers And Order Form

Basic Communication Course Annual

No abstract provided.

Back Cover

Basic Communication Course Annual

No abstract provided.

The "Virginian-Pilot" Newspaper's Role In Moderating Norfolk, Virginia's 1958 School Desegregation Crisis, Alexander Stewart Leidholdt

Theses and Dissertations in Urban Services - Urban Education

This dissertation explores the critical role played by the Norfolk Virginian-Pilot newspaper's editor, Lenoir Chambers, in moderating public opinion during Norfolk, Virginia's, 1958/1959 public-school closing.

In 1958 the nation's attention was focused on Norfolk. In an attempt to stymy judicially mandated integration, Virginia's Governor J. Lindsay Almond, Jr., supported by the powerful political organization of United States senator Harry Flood Byrd, Sr., ordered the city to close its public schools.

Norfolk was a major urban area. Over ten thousand students were displaced by the state action; and four months after the closing, three thousand students were still receiving no education. …

Winona Campus Life, Mass Communication Department

Winona Campus Life

Winona Campus Life was a weekly laboratory newspaper produced by the WSU Mass Communciation Department students and printed as a supplement to the Sunday Winona Daily News, which began in September 1983. The newspaper provided coverage of the four institutions of higher education in Winona: Winona State University, St. Mary's University, College of Saint Teresa, and Winona Area Vocational-Technical School. It was created to provide a place for Mass Communcation students to publish their articles and photographs with the idea of generating reader feedback, which is essential in journalism education.

Ua12/2/1 College Heights Herald, Vol. 66, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Martin, John. Activists Point Out Irony of War Toys – United Student Activists
• Phillips, Noelle. Administrative Council Alters Wording of Western XXI
• Poynter, Chris. Diplomat Predicts James Baker Trip Important – Talcott Seelye, Saddam Hussein, Iraq
• Hoover, Amy. Foreign Teachers Create Melting Pot of Ideas – Cai Shanghe
• Houchens, Gary. Black Students Call for Action
• Senate Will Recommend Insurance Plan
• Fences for Dorm Construction Go Up
• Collins, Anne. Opera Deserved Publicity – Merry Wives of Windsor, Theatre & Dance
• 101 Ways to Name a Document …

Ua12/2/1 College Heights Herald, Vol. 66, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Reporters Are Only Movement on Fault – New Madrid Fault
• Weber, Rob. Architect Says Buildings Would Stand Strong – Rick Coltharp
• Houchens, Gary. Super Card II May Reach Beyond Food Services
• Low Bids Pave Way for New Dorms
• Western XXI Draft Available Tomorrow
• Ambassador to Arab Countries to Speak – Talcott Seelye
• Martin, John. Telecourses Given Emphasis – Western XXI
• Ridenour, James. Intent Misunderstood – Student Organizations
• Tenure Process Needs Changes
• Bradley, Jim. Editorial Cartoon Faculty Climbing Mountain of Publications
• Tatum, Doug. It …

Ua12/2/1 College Heights Herald, Vol. 66, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Houchens, Gary. Quake or Quack? New Madrid Fault
• Phillips, Noelle. Moms Anxious as Students Make Light of Earthquake
• Weber, Rob. Law Requires Students to Obtain Health Insurance
• Armes, Anya. Library Clerk Navigates Yacht Club – Donna Phillips
• Tickets for University of Kentucky Game Still Available
• Pre-Finals Dead Week a Matter of Fairness
• Associated Student Government Pushes for Leff-Handed Desks
• Weber, Rob. No Fireworks at Police Forum
• Jaggers, Trisha. Betsy Barber Unfairly Criticized
• Health Insurance Law Has Bugs
• Bradley, Jim. Editorial Cartoon Kentucky Legislators Harassing Big …

Ua12/2/1 College Heights Herald, Vol. 66, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Weber, Rob. Marchers Decry Military Actions – Operation Desert Shield, 1990-1991
• Tatum, Doug. Non-Traditional Students Seeking More Funding, Attention
• Houchens, Gary & Noelle Phillips. President Thomas Meredith Goes Back to School – President for a Day
• Clingerman, Ann. Students Light Up Kids’ Lives – Big Brothers, Big Sisters
• Police to Answer Questions at Forum
• University Libraries Get Grant from Canada
• Taylor, Christine. Volunteers Make Day Special – Special Olympics
• Non-Traditional Students Needs Shouldn’t Be Ignored
• Bradley, Jim. Editorial Cartoon Non-Traditional Student Juggling Life
• Kudos, Associated …

Ua12/2/1 College Heights Herald, Vol. 66, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Houchens, Gary. Sororities Lose Right to Accept Brothers
• Poynter, Chris. WKU Glasgow Extends Support for Non-Traditional Students
• Phillips, Noelle. University Library’s Changes Force Out Backpack Checkers
• Martin, John. Older Students Flock to Community College
• Associated Student Government Seeks Test-Free Week Prior to Finals – Dead Week
• Student Gets Day in President’s Shoes – Jeff Goff, President for a Day
• Summar, Bart. Ticket Policy Doesn’t Thrill Students – Athletics
• Money Coming to Aid Health Care
• Ridenour, James. Loud Minority Wasteful – Higher Education
• Interfraternity Council Made …

Winona Campus Life, Mass Communication Department

Winona Campus Life

Winona Campus Life was a weekly laboratory newspaper produced by the WSU Mass Communciation Department students and printed as a supplement to the Sunday Winona Daily News, which began in September 1983. The newspaper provided coverage of the four institutions of higher education in Winona: Winona State University, St. Mary's University, College of Saint Teresa, and Winona Area Vocational-Technical School. It was created to provide a place for Mass Communcation students to publish their articles and photographs with the idea of generating reader feedback, which is essential in journalism education.