Mass Communication Commons^™

The New Wild West: A Case Study Analysis Of The Communication Methods Surrounding Ai Infrastructure In West Texas, Thomas Sorensen

Electronic Theses and Dissertations

In the past several years, artificial intelligence has taken the world by storm. It has enabled numerous innovations across all sectors, and its usage continues to grow daily. This increase in demand for AI products has led to the development of AI data centers nationwide. Fueled by competition between the public and private sectors, many projects are underway. This study focuses on one such project in West Texas: the Stargate Data Center. This project is being constructed near Abilene, Texas, and has had an instrumental impact on the daily lives of its citizens. This research project seeks to answer the …

Comment Sections As Counterpublics; Negotiating Public Discourse In Indonesia’S Digital Media Sphere, Leon Woltermann

Wacana, Journal of the Humanities of Indonesia

This article examines the potential of YouTube comment sections as spaces of commoning in Indonesia’s digital media sphere. Drawing on the concept of counterpublics – that is, parallel discursive arenas where marginalized groups circulate counter discourses and voice their interests – it explores how users negotiate access to the digital public sphere and oppose dominant narratives. The article employs a mixed-methods approach, integrating quantitative and qualitative methods into the analysis of the data, to investigate both the structural features (based on comment metadata) and the discursive content of comments. I argue that the comment sections’ dynamic, non-binding structure facilitates open …

Didactic Aspects Of Education Of Primary Teachers With A Focus On Strengthening Their Media Literacy And Fighting Disinformation. Experience From The Czech Republic, Kamil Kopecký, Veronika Krejčí

Journal of Media Literacy Education

The paper describes specific experiences with educational activities aimed at strengthening media literacy in the field of combating disinformation among primary and secondary school teachers, which were implemented in 2022-2023 through the Central European Digital Media Observatory. A total of 3633 primary and secondary school teachers from all over the Czech Republic participated in the education and evaluated the educational events. The article presents examples of specific educational activities oriented to the development of knowledge, skills and attitudes of students through teaching in primary or secondary school.

Leveraging Critical Social Media Literacy To Safeguard Youth Against Violent Radicalization And Extremism, Muhammad Akram, Adeela Arshad-Ayaz, Muhammad Ayaz Naseem

Journal of Media Literacy Education

Social media is inundated with radical and extreme propaganda. Such information is often left unfiltered due to platform algorithms that are economically driven and socially unethical in design. It puts social media users, mostly youth, in danger of becoming radicalized and vulnerable to supporting and engaging with extremist beliefs. When young people lack sufficient critical social media literacy (CSML), radical and extremist information impacts their perspectives, affecting behavior in the real world. A PRISMA-guided systematic review of the Web of Science core collections and the Scopus database was used to find peer-reviewed articles about how CSML skills can be used …

From Consumers To Creators: Social Media Information Literacy Of University Students., Thuy Thanh Bui, Quyen Trang Mai Nguyen, Tu Thi Thanh Nguyen, Minh Cao Luu

Journal of Media Literacy Education

Social Media Information Literacy (SMIL) is increasingly important as social media platforms evolve. SMIL includes skills for navigating, evaluating, managing, creating, and engaging with social media content, aimed at effective information use and critical thinking. Using Heiss, Nanz and Matthes (2023) framework, this study surveyed 410 students via a self-assessment on a 5-point Likert scale. Results indicate students rated their SMIL as average, with the highest scores in appraisal and comprehension, and the lowest in digital creation. Female and senior students, as well as those in Education majors, rated themselves higher. Longer internet usage correlated with better SMIL, especially in …

Teacher Reflections On Media And Information Literacy In Vietnamese K-12 Schools: Current Practices, Challenges, And Pathways For Improvement, Tinh T.T Le, Minh Tran, Anh Dương, Huong T. Pham, Vy Tran, Daniel Jackson

Journal of Media Literacy Education

Media and Information Literacy (MIL) education is widely recognized as essential, yet its adoption in Vietnamese K-12 schools is still at the early stages. This study examines the current state of MIL education in Vietnam from the perspective of teachers. Drawing on insights from a trial online MIL teacher training program, which includes teachers’ learning journals, lesson plans, and an open survey using SWOT forms, we explore the approaches they use, the challenges they face, and the opportunities in promoting MIL education in their school setting. Additionally, the findings highlight specific professional development needs to enhance teachers’ MIL instruction quality. …

Productive Disruptions: An Equityoriented Framework For Civic Media Literacy In The Digital Era, Carlos Jimenez, Lynn Schofield Clark, Johnny Ramirez

Journal of Media Literacy Education

This article introduces Productive Disruptions as a framework for civic media literacy that centers equity and social justice. Past scholarship has emphasized understanding media content and gaining competence in media production. To center equity as a structural concern beyond individual behaviors, we argue for media literacy interventions that support disrupting racism in content, production, and digital media distribution systems themselves. Drawing on an ethnographic case study with young people experiencing marginalization, we examine how youth productively disrupted instances of systemic racism via TikTok and Instagram. We identify three distinct modes of intervention: creating counter-narratives that disrupt racist discourses, subverting adult-led …

Promoting News Literacy With Epistemological Beliefs, Ifla Checklist And Ai: Insights From A Teacher Training Program In Italy, Flavio Manganello

Journal of Media Literacy Education

This study examines the integration of epistemological beliefs, the IFLA checklist for evaluating news credibility, and the News Verifier, an AI tool powered by GPT-4, within a teacher training program aimed at enhancing news literacy. It explores the relationship between educators’ epistemological profiles and their ability to classify news using the IFLA checklist. The study also evaluates alignment between human classifications and those generated by the News Verifier, examining the potential of AI as a complementary resource for supporting practice and reflection in news literacy education. Results indicate that consistent application of the checklist improves alignment with AI outputs, although …

The Sensationalizing Of Presidential Assassinations In Mass Media Throughout American History, Lindsay E. Smith

Undergraduate Theses

This project explores how mass media has shaped the public response to presidential assassinations across American history. By examining the deaths of Abraham Lincoln (1865), James A. Garfield (1881), William McKinley (1901), and John F. Kennedy (1963), we can trace how evolving media technologies – such as newspapers, yellow journalism, radio broadcasts, and live television coverage – have sensationalized violence, politicized tragedy, and transformed periods of national mourning into mass spectacles. The thesis analyzes reporting methods, narrative framing, and the news industry to show how each has influenced emotional response, political landscapes, and eventual presidential legacy. Ultimately, we find that …

Sustainability Of Local Media In The Era Of Disruption: A Case Study Of Ayobandung.Com, Bibo Bani, Nindi Aristi, Ira Mirawati

JURNAL KOMUNIKASI INDONESIA

This study examines the sustainability strategy of local media in responding to the challenges of digital disruption in the media industry. The case selected for the research is AyoBandung.com, local digital news portal under PT Ayo Media Network. Local media are structurally vulnerable to platform dominance, forcing them to balance journalistic integrity with economic adaptation. This research employs a qualitative case study approach, with data collected through in-depth interviews with internal stakeholders, including editorial and business management teams. The findings reveal a clear structural and functional separation between the AyoBandung and creative agency, with distinct workflows, content types, and …

Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia

Publications and Research

“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike. 

"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience. 

This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications. 

In his presentation, Professor Garcia will offer suggestions on how to guide students towards …

Media Use And Pro-Equality Attitudes Toward Women As Leaders, Mark Tremayne, Dustin Harp, Ariana Hernandez

Communication Faculty Publications

This study examines how Americans’ media use corresponds with attitudes toward women as leaders. We surveyed 1,030 adults and measured pro-equality attitudes using a 17-item index. Newspaper reading and streaming video use were positively associated with pro-equality views, while time spent on social media (particularly Facebook and X) showed small negative associations. Participants who used newspapers for political content reported higher pro-equality scores than non-users, whereas those who used X for politics reported lower scores. The findings suggest that media habits and political ideology are connected to gender attitudes.

Pabrik Gula Di Tangan Netizen: Pemanfaatan User Generated Content (Ugc) Sebagai Mesin Promosi Film, Muthiah Khansa Basyirah, Khairunnisa Devani Aqtus Permana Putri Putri, Peny Meliaty Hutabarat, Yunita Miftahul Jannah

Jurnal Sosial Humaniora Terapan

Social media continues to drive growing digital trends in Indonesia, including marketing strategies. TikTok has become one of the social media platforms capable of gaining wider exposure due to its ability to create viral content. In line with the increasing use of TikTok, the phenomenon of User Generated Content (UGC) has emerged. This study aims to examine UGC in the marketing strategy of the film Pabrik Gula (Sugar Factory) to improve effective communication, close relationships with audiences, and creative content production strategies. This study uses User Generated Content (UGC) as the research subject and Pabrik Gula as the object, using …

Digital Diplomacy And Activism: Sustaining Institutional Legacy Through State-Proxy Discursive Competition In The Aftermath Of The Usaid 2025 Suspension, Maryam Alaa Elprince

Capstone and Graduation Projects

This study examines how the 2025 suspension of the United States Agency for International Development (USAID) transformed the arena of U.S. foreign-aid diplomacy by eliminating the agency’s operational capacity and erasing its digital presence, thereby redistributing discursive authority across a fragmented communicative field. The research aims to determine how diplomacy adapts when a bilateral institution central to American soft power is dismantled through top-down decision, and whether discursive power exercised online can extend institutional relevance and legitimacy beyond structural collapse. Using an interpretivist qualitative design that combines digital-forensic reconstruction, document-based content analysis, and elite interviews  with top ranking officials, the …

Crisis Communication In The Influencer Era: A Crisis Response Analysis Of Poppi And Alani Nu, Meredith E. Staley

Honors College Theses

As social media continues to reshape modern public relations practice, beverage brands like Alani Nu and Poppi offer relevant examples of influencer-driven communication and crisis response. This honors thesis compares and contrasts these brands following two major crises: Poppi’s influencer vending machine campaign and the health concerns and backlash surrounding Alani Nu’s energy drinks. Despite the well-known prevalence of these brands, there is little scholarly research examining their crisis communication strategies. Guided by Situational Crisis Communication Theory, this study uses a combination of social and news media content analysis to evaluate how each brand responded to its respective crisis. Each …

Technology-Facilitated Violence And Abuse: Portrayals And Perceptions, Christina S. Walker

University of Kentucky Doctoral Dissertations

In the past, intimate partner violence (IPV) was primarily perpetrated in person. However, due to new mediated communication technologies and capabilities like social media and artificial intelligence (AI), perpetrators can use this technology for various purposes including subjecting others to violence, harassment, and abuse. Such violence can be a form of IPV and is referred to as technology-facilitated violence and abuse (TFVA). TFVA is becoming increasingly prevalent and is encountered by a staggering percent of women. Furthermore, unlike traditional forms of IPV, even men are subjected to TFVA at increasing and disproportionate rates, particularly male teens.

In the current state …

Artificial Intelligence Adoption Among Future Journalism And Mass Communications Professionals: A Tam-Based Approach To Students’ Generative Ai Adoption Intent, Chinwendu P. Akalonu

Journal of Communication Pedagogy

As artificial intelligence (AI) reshapes industries, journalism and mass communications professions are slowly adapting to these technologies. This study employs the Technology Acceptance Model (TAM) and AI-TAM frameworks to examine predictors of AI adoption intent among college students preparing for careers in the field. Survey results reveal that perceived usefulness, trust in AI output quality, organizational requirement, ethical awareness, and certain sociodemographic factors such as race predict AI adoption intent. Additionally, the study highlights differences in adoption intent among students in different subfields of mass communication, including journalism, advertising, and public relations. It underscores the importance of expanding traditional TAM-based …

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srivi Ramasubramanian, Minnie Mcmillian, Shumaila Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Media Studies - All Scholarship

Campus activism by student leaders has historically played a significant role in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, …

“He Will Always Love Me”: Authentic Romance And Reciprocal Love In Otome Games, Elena Yifei Zhao, Nick Bowman

Media Studies - All Scholarship

This study investigates how players construct and articulate emotionally meaningful relationships in otome games. Drawing from 293 open-ended responses from Chinese players, a thematic analysis identified six recurring themes: authentic romance, companionship, shared experience, integration into daily life, game features, and personal growth. The most dominant theme, authentic romance, reveals that players often describe otome boyfriends as emotionally responsive partners who provide validation, support, and affection. Functional descriptions of gameplay mechanics were notably disconnected from other themes (primarily emotional engagement themes). A follow-up analysis of the most popular otome games in the same …

You Are Your Ancestors’ Wildest Dreams: A Journey Beyond The Lens Blueprinting The Influence And Impact Of Media And Podcast Pedagogy On Black And Brown Creatives In Higher Education And Beyond, Diamond N. Morgan Dr.

West Chester University Graduate Theses, Dissertations, and Final Projects

Explores the influence and impact of media and podcast pedagogy on Black and Brown creatives (BBC) in higher education. Grounded in Critical Race Theory (CRT), the Black Creative Educational Experience (BCEEs) framework, and the conceptual lenses of sociological and public podcasting, this study examines how podcasting functions as a transformative pedagogical and sociocultural tool for storytelling, identity development, creative expression, and community building within collegiate environments. Utilizing a convergent parallel mixed methods design, the study integrates quantitative survey data from 65 participants with qualitative focus group discussions to provide a holistic understanding of participant experiences across personal, professional, academic, social, …

Media Literacy Meets Language Education: Fictional Science (Fisci) Promotes Skills To Identify And Refute Fake News, Stephan Schicker, Jürgen Ehrenmüller, Melanie Hendler, Victoria Reinsperger, Natalia Kubai, Lucia Miškulin Saletović, Bettina Steinbauer, Sabine Schmölzer-Eibinger

Journal of Media Literacy Education

This article presents the theoretical and conceptual foundations of the interdisciplinary didactic concept of Fictional Science (FiSci), which is positioned at the interface between media and language didactics. Based on reference concepts such as epistemic vigilance, inoculation, lateral reading, and media literacy in education, FiSci aims to promote secondary school students’ skills in dealing with fake news. While course 1 of FiSci (Activating the Fake News Radar) sensitises students to false information, course 2 (Verification of Information) teaches strategies for identifying false information that are also used by professional fact-checkers, and course 3 (Refutation) focuses on refuting false information.

Digital Texts And Diversity-Sensitive Foreign Language Teaching, Anne-Marie Lachmund, Manuela Franke

Journal of Media Literacy Education

Digital reading differs significantly from reading on paper, posing several challenges, especially for students learning a second or third foreign language. The complexity of engaging with authentic digital sources is further intensified by the diversity within learner groups. First, the objectives for developing digital reading proficiency in a foreign language are explored, identifying the skills necessary for competent digital readers. Building on these objectives, the paper then addresses the diverse needs of learners, taking into account neurodiverse students in diversity-sensitive teaching environments. The focus lies on the field-specific dynamics of digital reading, particularly those impacting learners with ADHD, dyslexia, and …

Media Literacy In Language (Teacher) Education. Introductory Remarks From The Guest-Editors, Ricardo Römhild, Julia Sgolik

Journal of Media Literacy Education

This editorial sketches the conceptual foundations for this special issue on media literacy in language (teacher) education. It contextualises this special issue’s focus on language (teacher) education with critical media literacy theory, highlighting the special role of language education in media literacy development both in terms of the subject’s methodology and goals. With its inherent focus on texts and media, language education pursues the goal of empowering learners to become active participants in global – oftentimes digital – discourses. Providing a frame for the contributions to this special issue, this introduction echoes calls for an already observable shift in language …

The Trust Equation: Users, Companies, And Safety In The Online Dating World, Hayley Solomon

Student Theses and Dissertations

Digital dating platforms have become essential to modern-day relationship formation, yet concerns about user safety, harassment, deception, and accountability have intensified distrust, particularly among women. This study explores (1) how women’s personal experiences of danger shape their perceptions of dating apps’ trustworthiness, (2) how women explain the nature of trust and distrust in these digital environments, and (3) how communication professionals can design messages that promote safety and strengthen trust on dating platforms. Using a qualitative study design, four focus groups with three participants each were conducted with heterosexual cis-gender women aged 18–50 who had used Hinge, Tinder, or Bumble …

The Consequences Of Fear: How Media Literacy Teachers Adapt To Teaching In An Autocratic Regime, Sait Tuzel

Journal of Media Literacy Education Pre-Prints

While media literacy education experienced significant growth in Turkey during the early part of the decade, since the attempted coup on July 15, 2016, Turkish educators have struggled with uncertainty and social mistrust generated by the disappearance of independent journalism and the arrests of many thousands of educators, judges, and researchers. This longitudinal study of media literacy teachers in Turkey examines the professional challenges that media literacy teachers experienced between 2015 and 2020 as they adapted to increased fear and the risks associated with teaching about media. Unable to use media materials beyond the state-sanctioned textbook, teachers now evaluate the …

Running From The Headlines: Evaluating Levels Of News Consumption Attitudes Across Generations, Andrew Francis

Honors Theses

The primary goal of this research is to answer the question "What behavioral trends exist across various generations and other demographics when it comes to how people consume and interact with news coverage?" With newspapers and other traditional mediums for news consumption being largely phased out of our increasingly digital society, it is important for communicators and journalists to have a comprehensive understanding of how to best reach members of their desired audience. I have studied the data collected and analyzed what trends are apparent in the survey's sample size, which can hopefully be applied to the larger population. To …

Chasing The Dream And Buying The Promise In A Conceptual Framework For Consumer Decision-Making, Casey H. Prentice

Communication & Theatre Arts Theses

The American dream is a concept that is echoed across our society, and while the data show Americans do not overwhelmingly believe in the dream, marketers continue to pair it and the issue of economic prosperity in their agendas. Through a novel framework that overlaps a deeply studied mass communication theory with a decision-making framework used in marketing, this paper demonstrates a new lens to understand how marketers identify strategies and tactics, build agendas, and make sales by touting the American dream. As separate entities, decision-making models and agenda setting theory are powerful, but together can create an environment that …

Digital Competence In Early Childhood Formal And Informal Education: Findings From A Systematized Review, Davide Cino, Claudio D’Antonio, Federica Ranzani, Silvia Demozzi, Cosimo Di Bari

Journal of Media Literacy Education Pre-Prints

This article reports on findings from a systematized literature review on digital competence in early childhood (age range, 0-6). Through a quantitative and qualitative analysis of 31 empirical studies, the article provides: 1) a mapping of key information contained in the dataset based on relevant variables inductively and deductively identified (i.e., children’s age, type of educational context, type of digital skill, caregiving actors, description of relevant activities, screen time discourse, risks and opportunities discourse, reference to wellbeing); and 2) a narrative in depth account of digital competence in early childhood in relation to the type of educational context investigated, i.e., …

How Warm-Versus Competent-Toned Ai Apologies Affect Trust And Forgiveness Through Emotions And Perceived Sincerity, Joon Soo Lim, Erika Schneider

Media Studies - All Scholarship

As generative artificial intelligence (GenAI) becomes more integrated into corporate communication, its role in crisis messaging raises critical questions about audience perception and trust. Drawing on theories of machine heuristics, this study explores how relational cues in AI-authored crisis apologies shape emotional and cognitive responses that ultimately influence trust and forgiveness. A 3 (authorship attribution: AI vs. human vs. control) x 2 (relational tone: warmth vs. competence) between-subjects factorial design with 464 participants was conducted to assess if and how incorporating a warm tone into AI-generated apologies can help overcome AI’s inherent limitations associated with machine heuristics. Results show that …

Adapting News Production To Social Media Logics As A Revenue Strategy: The Case Of Beritabali.Com, Irsanti Widuri Asih, Aryo Subarkah Eddyono

JURNAL KOMUNIKASI INDONESIA

Over the past decade, news consumption has increasingly shifted from websites to social media, leading to a significant decline in advertising revenues for online news outlets. This shift presents a serious challenge for small-scale local media in Indonesia, which typically operate with limited financial and human resources. This study explores how Beritabali.com, a local news outlet, responds to these challenges by addressing three central questions: why it produces content for social media, how it adapts to the social media ecosystem, and what implications arise from this transformation. Drawing on the theory of deep mediatization and employing a qualitative methodology …