Mass Communication Commons^™

Fans Perceptions And Fans Engagement Of “Bed Friend Series”, Fiona Paramatmika

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of the research is to explore the fan perception and fan engagement of “Bed Friend Series”. The research used In-depth interview method from 20 key informants from the fandom living in different countries. The research examines how fans perceive the series’ themes, characters, and storylines, as well as their interaction with its leading actors, Net Siraphop and James Su. Utilizing qualitative methods, twenty informants from diverse backgrounds were interviewed to understand their emotional connections and participatory behaviors across online and offline platforms. Findings reveal that fans hold the series in high regard for its portrayal of relationships and …

Indian Tourists’ Perceptions Of Inclusive Tourism In Thailand With A Focus On Media Influence And Cultural Differences, Shikha Patwal

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined Indian tourists’ perceptions of LGBTQ+ inclusivity in Thailand, with a focus on the roles of media influence and cultural differences. As Thailand is a prominent destination for LGBTQ+ tourism in Southeast Asia, understanding how cultural nuances impact Indian tourists' experiences offers valuable insights. The research employs a qualitative approach, gathering data through in-depth interviews with 10 Indian tourists who have visited Thailand. The findings suggest that Indian tourists generally perceive Thailand as a welcoming and safe space for LGBTQ+ individuals, contrasting with India’s more conservative social landscape. Media representations, including social media, significantly shape expectations of inclusivity, …

Thailand As Gay-Friendly Destination In Indonesian Gay Men’S Perception, Sarah Geraldine Wullur

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research explores the perception of Indonesian gay men toward Thailand as a gay-friendly destination. This study employs a qualitative approach, conducting in-depth interviews with 15 respondents aged 18 to 45 who identify as Indonesian gay individuals and have traveled to Thailand at least once, engaging in gay-related activities during their visit. The findings indicate that Indonesian gay men perceived Thailand favorably as a gay-friendly destination, due to its welcoming and progressive atmosphere. The society was viewed as accepting of gay culture, regardless of how individuals express themselves or their preferences. Moreover, the Y series emerged as the most significant …

Influence Of Out-Of-Home Advertising Value On Consumer Attitude And Purchase Intention Of Samsung Smartphones, Napat Kusolrerkdee

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research investigates the influence of out-of-home (OOH) advertising value on consumer attitudes and purchase intention towards Samsung smartphones. Data were collected via an online survey from 304 male and female respondents, aged 25 to 60 years, residing in Bangkok, who had encountered at least one of Samsung's OOH advertisements, including outdoor, transit, and in-store advertisements, in the past week. The study reveals that all five dimensions of advertising value (i.e. informativeness, credibility, entertainment, irritation, and overall advertising value) significantly influenced attitude towards the advertisement while the credibility dimension was the sole dimension of advertising value impacting attitude towards the …

Thai Millennial Consumers’ Behavior Towards Nutrition And Health Claims On Food Packaging, Ruth Maura Prabaswara Wijayanti

Chulalongkorn University Theses and Dissertations (Chula ETD)

This survey study examines the Thai millennial consumers' behavior towards nutrition and health claims (NHCs) on food packaging by studying the influences of consumers' perception on understanding, attitude, and purchase intention respectively. Data was collected through an online questionnaire from 272 Thai respondents, aged 28 to 43, and who had purchased food products with NHCs on the packaging. The findings reveal that among the influences between the four variables, consumer understanding has the highest degree of influence towards consumer attitude, followed by influences of consumer perception towards understanding, and consumer attitude towards purchase intention. The study concluded that consumer behavior …

Generation Z'S Consumer Attitudes, Social Media Engagement, And Purchase Intentions In The Art Toys Blind Box Market, Supanut Anuwongpukdeechat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores Generation Z's consumer attitudes, social media engagement, and purchase intentions within the art toy blind box market, a niche yet rapidly growing industry driven by this demographic’s unique preferences. Using a quantitative approach, this research surveyed 205 Thai Generation Z respondents aged 18-27 to assess the relationship between their attitudes, levels of social media engagement, and purchase intentions related to art toy blind boxes. The findings reveal a strong positive correlation (r = 0.797) between social media engagement (M = 3.94) and purchase intentions (M = 4.07), highlighting the significant impact of online interactions on consumer behavior …

The Impact Of Customer Engagement On User Retention In E-Commerce Apps In Vietnam, Vu Nguyen Tran

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how customer engagement impacts user retention in Vietnamese e-commerce apps, focusing on symbolic, hedonic, and utilitarian dimensions. A survey of 465 Vietnamese Millennials and Gen Z users (18–34) who used Shopee and/or Lazada in the past six months found symbolic engagement, aligning apps with users' values and identity, to be the strongest predictor of retention. Hedonic engagement showed a minor negative impact, while utilitarian engagement had no significant effect. The findings underscore the importance of symbolic engagement in offering actionable insights for branding and retention strategies in Vietnam’s e-commerce market.

Book Review Reading Images: The Grammar Of Visual Design, Wim Honders

Journal of Media Literacy Education

No abstract provided.

Critically Analyzing The Meanings Of “Critical” Media Literacy, W. James Potter

Journal of Media Literacy Education

This study provides a critical analysis into how authors of publications about critical media literacy express what they mean by the term. The use of multiple strategies to examine the degree to which these authors exhibit a sharing of meaning led to the conclusion that there are far more differences than commonalities across definitions of critical media literacy. The implications of this conclusion raise important questions about the value of a literature where authors seem to express so many different meanings for the concept that they use to label their common concern.

Media Literacy Policy In Morocco: A Strategic Milestone Missing, Abderrahim Chalfaouat, Karim Essoufi

Journal of Media Literacy Education

In the digital age, diverse walks of human life have reconfigured profoundly. In the Moroccan society, digitalisation plans and the skyrocketing numbers of internet users necessitate coping literacy policies. While several community initiatives have been taken to improve the quality of media literacy, they, as bottom-up efforts, cannot suffice to meet the needs of the whole Moroccan population. Rather, the absence of a central, nationwide, cross-sectoral media literacy policy significantly challenges the effective coordination of official strategies and community initiatives in media education. This article investigates current practices in media literacy in Morocco. Using document analysis, it delves into data …

Pre-Service Training On Media Education For Teachers At Czech Universities, Karolína Mackenzie

Journal of Media Literacy Education

The study shows the content of future teachers’ education and their needs to teach media education in their future practice. The preparation of future teachers within the faculties of education varies considerably across Europe, as does the level of teaching in primary and secondary schools. In the Czech Republic, media education is a cross-cutting topic in primary and some types of secondary schools and is rather rarely found in the university training of future teachers. The research shows the areas in which future teachers were prepared in their teacher training, their sense of readiness to teach and their needs in …

Podcasting Practices: Mediators Of Archival Work, Ela Teacher Education Curricula, And Digital Identities, Nancy Heiss, Morgan King, Courtney Adang, Donna E. Alvermann

Journal of Media Literacy Education

This paper investigates how a semester-long online course in a language and literacy teacher education department coupled a podcast project with archival pedagogy and restorying to explore how ELA (English Language Arts) teachers (preservice, inservice teachers, and those seeking re-entry) worked collaboratively to enrich understandings of instruction embedded in a high-tech environment. The course was taught in the southeastern United States at the height of a global pandemic. After the semester ended, three graduate students (from a class of 21) joined the instructor to qualitatively analyze data collected during the previous 14 weeks. Data sources included digitally stored videos, archived …

Teaching Critical Race Media Literacy Through Black Historical Narratives, Christine Mcwhorter, Tiffany Mitchell Patterson

Journal of Media Literacy Education

On the 400th anniversary of American enslavement the New York Times (NYT) 1619 project launched an interactive digital experience including a popular podcast centering the contributions and narratives of Black Americans. This study sought to understand how HBCU students responded to learning Black music history through what we term a “pop culture podcast.” This study explored the ways in which this particular podcast could support the development of Critical Race Media Literacy (CRML) based on a media discourse at a Historically Black College/University (HBCU). This study employed survey research and focus group discussions with HBCU students in two courses. The …

Pepperoni Roll Studios: A Handbook & Policy Guide For A Podcast And Audio Production Student Organization, Nicholas Kirk Kratsas

Faculty & Staff Scholarship

For Students

Welcome to Pepperoni Roll Studios, WVU’s new and exciting experiential podcast and audio production organization! You’ve made a great decision to join one of the best communities on campus.

This handbook will guide and facilitate our new student-run organization. Within its pages, you’ll find out who we are, what we do and how we do it to fill you in on everything you need to know. Let’s roll!

For Advisors and Staff

WVU Student Media is excited to launch our new podcast and audio production organization, Pepperoni Roll Studio! This venture grew out of a demand for more …

The Contribution Of Mass Media In The Life Of The Nation And State, Benni Setiawan

Informasi

No abstract provided.

The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn

Graduate Theses and Dissertations

This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver

Discourse: The Journal of the SCASD

This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …

Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia

Discourse: The Journal of the SCASD

Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …

“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler

Discourse: The Journal of the SCASD

This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …

Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick

Discourse: The Journal of the SCASD

Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota

Discourse: The Journal of the SCASD

No abstract provided.

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …

Analyzing The Prophylactic And Therapeutic Role Of Inoculation To Facilitate Resistance To Conspiracy Theory Beliefs, Alicia Mason, Josh Compton, Emerson Tice, Brooklyn Peterson, Isaac Lewis, Tanner Glenn, Tricia Combs

Faculty Submissions

Conspiracy theories pose a variety of social and psychological consequences for individuals and society, and research suggests that around half of the U.S. population believes at least one. A two-phase inoculation experiment was conducted. Inoculated participants reported more negative general attitudes toward conspiracy theories and lower Phase II generic conspiracist beliefs, which are both indicators of harm-reduction and the beneficial healing impacts of therapeutic inoculation. The addition of therapeutic inoculation as a harm-reduction or healing technique in practitioners’ stakeholder response toolkit is a valuable contribution to both theory and practice.

From Empowerment Movement To Hijacked Hashtag: A Thematic Analysis Of #Shoutyourabortion, Sidney R. Reynen

LSU Master's Theses

This study delves into the digital landscape of the contentious abortion debate, focusing on the use and hijacking of the Shout Your Abortion hashtag. Drawing parallels to previous research on digital feminism, hashtag activism, and hashtag hijacking, this study further expands such literature by revealing shifts in anti-abortion rhetoric and strategies post-Dobbs. I identified seven themes within the supportive discourse: abortion narratives, pro-choice and other feminist rhetoric, calls to action, feminist art and shareables, reproductive health information and resources, positive-to-neutral mentions of the movement, and engagements with anti-abortion users. Within the hijacked posts, I identified five themes: Shout …

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller

Journal of Motorsport Culture & History

No abstract provided.

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Learning From Death: Health Education Considerations For Medical Tourists, Caregiving Companions, And Medical Tourism Providers, Alicia Mason, Sakshi Bhati, Ran Jiang, Elizabeth Spencer

Faculty Submissions

Medical tourism is a process in which a consumer travels from one’s health jurisdiction to receive biomedical treatments or services, thus becoming a patient. This chapter explores how global media frame cases of patient death associated with the medical tourism (MT) process between 2009-2019. A qualitative content analysis of 50 patient mortality cases found that (1) a majority of media representations of medical tourism patient death are of middle-class, minority females between 25-55 years of age seeking cosmetic surgery internationally; (2) sudden death, grief, and bereavement counseling is noticeably absent from medical tourism providers (MTPs); and (3) the acknowledgement of …