Mass Communication Commons^™

Welcome To The Bouncehouse: Analyzing The Musical Culture Of College Football Through The Soundtrack Of Ea Sports College Football 25, Dillon Duke

Theses & Dissertations

The musical traditions within college football illustrate diverse and storied histories for each university. Due to the amount of schools within college football and their complicated histories, the origins and meanings of these songs can be disregarded or forgotten. In an effort to understand what factors of these songs elevate their sounds to traditions, this thesis examines the soundtrack of the recently released videogame, EA SPORTS College Football 25. Through a mixed methods approach of data collection from the music recorded and licensed for the videogame, the research indicates there is not one particular sound or tempo required for a …

Exploring The Role Of Mass Media In Enhancing Farmer-To-Farmer Extension Activities In Bosomtwe District, Ghana, Anthony Kwame Appiah, Enoch Kwame Tham-Agyekum, Fred Nimoh, John-Eudes Andivi Bakang, Fred Ankuyi

Journal of Human Sciences and Extension

Farmer-to-farmer extension has always existed among farmers. It helps to strengthen information flow, reduce extension costs, and empower farmers playing a crucial role in enhancing their livelihoods. Currently, scanty information exists on the role of mass media in enhancing farmer-farmer extension activities. It is against this background that this study was carried out. Descriptive and inferential statistics were used to analyze data from 400 farmers who were selected using the multi-stage sampling technique. The results show that, compared to newspapers, books, TV, radio, computers, and social media, the mobile phone is the most accessible and most used mass media tool …

Harnessing 360-Degree Video To Prompt Users To Think Along With Pro-Environmental Campaign Messages, Mincheol Shin, Heejae Lee

Mass Communications - All Scholarship

Three-hundred-and-sixty-degree videos visualized through virtual reality (VR) technologies are recognized as an effective tool for fostering positive attitudes towards environmental stewardship by immersing users in persuasive storytelling narratives. However, a lack of an overarching framework hinders the understanding of its role in promoting prosocial environmental behaviors, particularly its effects on information processing and behavioral intentions. Notably, recent studies have suggested that feeling transported into a VR environment (i.e., presence) could positively bias message evaluation and the way people process information by activating heuristics connected to immersive experiences (i.e., the bias hypothesis of the heuristic-systematic model). Drawing on this proposition, this …

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …

Euphemism In Ai Discourse As Colonial Harm & Effect: Learnings From Subaltern Puerto Rico, Jacqueline Oquendo

LSU Doctoral Dissertations

Through three integrated studies, this dissertation explores complex human-AI interactions by comparing the perceptions of two groups of U.S. citizens: subaltern Puerto Ricans and stateside Americans’ interactions with ChatGPT. This corpus-assisted Critical Discourse Analysis or CLCDA, triangulated with 1:1 semi-structured interviews, validates scholars’ concerns about the biases inherent in generative AI. Contributing to those concerns, this dissertation reveals that ChatGPT deploys discourse strategies that, when executed, facilitate digital colonialism. Euphemistic language is prominent among its discourse strategies, replacing controversial words, phrases, and topics with more palatable ones. When prompted on events of historical significance, I find that ChatGPT’s discourse obscures …

Introducing The Transcendent Media Experience Model (Tmem), Sophie H. Janicke-Bowles

Communication Faculty Articles and Research

Eudaimonic media experiences are vast. A comprehensive theoretical model of inward- and outward-focused eudaimonic media outcomes, that can explain how they come about and how they can be discriminated, is still missing. The current manuscript introduces the Transcendent Media Experiences Model (TMEM) to categorize eudaimonic content and experiences as they pertain to healthy self-focus or outward-focused (transcendent) responses and outcomes using self-construal theory as a backbone. This model allows for a more cohesive understanding of when, how, and for whom inward- or outward focused eudaimonic media experiences develop and the mechanisms for why they do so. As such, the model …

Social Media, Technology, And The Higher Education Classroom, Brian F. Mcfadden, Nicole R. Clarity, Susan J. Drucker

Proceedings of the New York State Communication Association

This paper reflects on the ways that media technology infiltrate, push, and pull educators in the 21^st century. The authors write about the importance of including new technology in our courses to better prepare students for their future careers and lives while also acknowledging the challenges that inclusion can present. By highlighting how technology serves as a facilitator for classroom participation and the ways the emergent technology can enhance a journalism curriculum, the paper points to some of the ways that emergent technology in our classes can have an enduring positive effect on our students in the future. However, …

E-Service Delivery And People-Centric Development In The Digital Age: A Case Of Rural South Africa, Tapfuma Pashapa, Ulrike Rivett

African Conference on Information Systems and Technology

This paper explores the role of ICT proliferation in rural development, specifically in terms of improving public services within the South African rural context. The South African setting provided an opportunity to reflect on a people-centric approach that prioritizes social inclusion and public participation to balance a local government landscape historically skewed against rural areas. Interviews were conducted in rural municipalities to determine the development priorities of households and the impact of ICTs on rural development. The findings highlight that the economics of service delivery tend to favour service providers and those who are socio-economically advantaged. This results in varying …

Bodies For Catastrophe: A Montage Study Of Palestinian Digital Labor, Francisco Ramos

Dissertations, Theses, and Capstone Projects

This thesis investigates Palestinian digital labor through the method of montage. Digital labor, understood as bodily activity transfigured by digital machines into exploitable information, is examined within the context of Israeli surveillance technologies used against Palestinians. The study critically explores the dual political functions of these technologies: as tools of settler-colonial domination aiming to dispossess Palestinians, and as neoliberal mechanisms seeking to profit from the surveillance of Palestinian bodies. The second half of the thesis turns to the ways Palestinians engage with such technologies and unsettle the economic and colonial logics embedded in them.

The research is structured nonlinearly using …

Green Advertising Effectiveness: Brand Image And Green Trust Among Generation Y And Z, Jessica Vanessa, Angga Ariestya

JURNAL KOMUNIKASI INDONESIA

Green advertising has grown exponentially over the past few decades. Although there are a lot of proenvironment attitudes, there are also signs of distrust by the public towards green advertising, which is often perceived as deceptive. For that reason, this research was done to find out the effects of green advertising on green trust mediated by brand image using the Selective Influence Theory. This research used a quantitative approach with an explanative research type, which was done using a survey with an online questionnaire. The questionnaire is distributed to 394 respondents, with quota sampling, consisting of 197 generation Z and …

Further Developing Drought Early Warning Information Systems Using Mixed-Methods And Multiple Streams Of Data, Caily Claire Schwartz

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Drought is a complex phenomenon with varying degrees of impacts and monitoring methods. No drought is alike, creating a challenge for both water managers and communities. No area is immune to a drought. Due to the cyclical nature of drought events, clear information to those impacted is necessary to reduce risk and move towards proactive responses, as opposed to reactive responses. To better provide communication and mitigation tools, Drought Early Warning Information Systems (DEWIS) have been developed in various regions and contexts. To improve early warning, an understanding of the end user’s perceptions of risk, and the applicability of data …

Youtube Influencers In Bangladesh: Analyzing Message Strategies Of Sponsored Ads In Vlogs, Monira Begum

Master's Theses

Social media influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers and brand categories, the narration of sponsored brands in advertising, influencers’ interactivities, and engagement with the followers, and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and message formats. Results indicate that influencers' dominant vlog content is entertainment, as well as technology as prevalent brand characteristics in the study.

Regarding the narration of the sponsored ads, this …

Systematic Literature Review On Parental Involvement In Digital Education, Dóra Szabó, Krisztina Győri, Panna Lajos, Gabriella Pusztai

Journal of Media Literacy Education

Today it is generally known that digital tools suitable for enriching education can benefit and hinder teaching-learning. To understand the reasons behind students’ behavior, one must take an ecological approach to digital education. It would be misleading to think that only teachers experience difficulties; Digital education raises many questions and is the subject of constant debate, to which the COVID-19 pandemic has contributed significantly. In our systematic literature review, using the PRISMA model, we aimed to explore parental techniques and the degree of parental efficiency revealed by the literature on the digital education of children in families. After the multi-step …

Assessing Information Literacy Levels Among Underprivileged Communities, Nurul Hazlina Noordin

Journal of Media Literacy Education

This study examines the levels of Media and Information Literacy (MIL) among underprivileged communities, shedding light on their digital literacy and online behaviour. Rooted in the UNESCO Media and Information Literacy framework, focusing on specific dimensions of MIL, with an emphasis on assessing the ability to retrieve, critically evaluate, and manage information. 366 participants among the targeted community were involved, where survey instruments aligned with MIL principles were adopted in identifying the strength and areas for improvement for the targeted underprivileged community. Participants’ awareness of data privacy was also assessed. The findings emphasize the critical role of targeted interventions and …

The Role Of New Media Literacy In Shaping Online Learning Satisfaction: Evidence From Egyptian Universities, Abdelmohsen Hamed Okela

Journal of Media Literacy Education

The pervasive adoption of online learning in educational systems worldwide has resulted in delivering this learning to digital natives, today’s university students. In this context, it is crucial to acknowledge the significance of students’ satisfaction in determining the success or failure of online learning. This study examines the impact of the four New Media Literacy (NML) dimensions on students’ satisfaction with online learning (SOL). A total of 640 university students from four universities in Egypt were included in the data collection process. The findings derived from structural equation modelling revealed that the four dimensions of (NML), namely functional consumption, critical …

What Kinds Of Personal Data Do Primary School Pupils Share With Whom? Children’S View Of Personal Data And Its Implications For Teaching About Privacy, Martin Hermida, Raffael Meier, Iwan Schrackmann, Nina Imlig-Iten, Eva Marinus

Journal of Media Literacy Education

Safeguarding personal digital data is crucial and requires appropriate training. However, privacy remains a novel topic, leaving teachers with limited guidance. This study investigates how elementary school students perceive personal data and assesses pre-service teachers’ accuracy in predicting children’s responses. Employing Nissenbaum’s contextual integrity framework, the outcomes of this research offer a nuanced perspective on privacy, considering different recipients and data types. The study surveyed 94 Grade 3 and Grade 5 students, asking them to indicate with which recipients (no one, parents, best friends, class, all other people) they would share specific information. In addition, 75 pre-service teachers were asked …

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

Mitigating Identity-Related Anxiety Through Humor And Immersive Storytelling With 360-Degree Video In Virtual Reality: A Study On Microaggressions’ Mental Health Effects, Changmin Yan, Alan Eno, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Background: Microaggressions are subtle slights that can cause significant psychological distress among marginalized groups. Few studies have explored interventions that might mitigate these effects. Objective: This study aimed to investigate if and how humor-infused immersive storytelling via virtual reality (VR) could reduce identity-related psychological distress caused by microaggressions. Methods: Using a community-based participatory research approach, we developed a 7-min 360-degree VR film depicting scenarios of microaggressions across various identities. Fortysix college students participated in a controlled study where they were exposed to this immersive VR experience. We measured identity-related psychological anxiety, character identification, perceived humor, and perceived …

An Antisemitism Academia Crisis: Communication Failure On Three Ivy League College Campuses, Rickardo W. Shuzzr

Student Theses and Dissertations

The issue of Antisemitism on college campuses in the United States has gained significant attention following the terrorist attack by Hamas on Israel on October 7th, 2023. This discriminatory behavior, hate speech versus free speech, and academia's role in the geopolitical climate have sparked protests and raised questions about the responsibility of universities today. It has even led to high-profile presidents from institutions such as Harvard, MIT, and UPenn being called to testify before a congressional oversight committee. These university presidents and others have been the subject of ongoing flak in the public sphere. As a result, there have been …

Mest 96 Syllabus, Carlos Cruz

Open Educational Resources

This is a syllabus for MEST. 96 (Television, Society and the Individual).

Understanding Older People’S Voice Interactions With Smart Voice Assistants: A New Modified Rule-Based Natural Language Processing Model With Human Input, Zhengxu Yan, Victoria Dube, Judith Heselton, Kate Johnson, Changmin Yan, Valerie Jones, Julie Blaskewicz Boron, Marcia Shade

College of Journalism and Mass Communications: Faculty Publications

The COVID-19 pandemic has expedited the integration of Smart Voice Assistants (SVA) among older people. The qualitative data derived from user commands on SVA is pivotal for elucidating the engagement patterns of older individuals with such systems. However, the sheer volume of user-generated voice interaction data presents a formidable challenge for manual coding. Compounding this issue, age-related cognitive decline and alterations in speech patterns further complicate the interpretation of older users’ SVA voice interactions. Conventional dictionary-based textual analysis tools, which count word frequencies, are inadequate in capturing the evolving and communicative essence of these interactions that unfold over a series …

Media Censorship’S Development In The Information Age: Authoritarian Case Studies In Europe During The 20th And 21st Centuries, Carter R. Linke

Honors Thesis

The Information Age has dramatically changed how people consume information. With the availability of smart devices and the Internet greater than ever before, a population’s ability to receive multiple news reports and instant messaging has continued to prove beneficial to democratic societies. With these same technology improvements, authoritarian governments have been forced to adapt censorship policies to eliminate the Information Age’s push towards the free press. Since the 20^th century, authoritarian countries have introduced policy solutions to the growing connectivity across the globe. From the German Holocaust to Russia’s illegal invasion of Ukraine, censorship has aimed to control their …

Ai And Advocacy: Maximizing Potential, Minimizing Risk, Matthew Salzano, Nicholas Fung, Ada Lin, Sofia Marchetta, Faith Colombo, Kaylah Davis, John Flynn, Carlos Fuentes, Fion Li, Malar Paavi Muthukumaran, Angelica Paramoshin, Chrisanne Pearce, Vianney Ramos, Charles St. Hilaire, Xi Zheng, Wei Zhuang

School of Communication and Journalism Faculty Publications

New Generative AI tools are revolutionizing writing and communication. This report focuses on AI and advocacy, the act of influencing public policy and resource allocation decisions within political, economic, and social systems and institutions. This report identifies three major opportunities and accompanying risks, plus one strong recommendation for advocates considering using AI. We argue that AI can be useful for advocates, but they must be careful to center human judgment and avoid risks that could distract from their important work or even contribute to societal harms.

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Beyond The Headlines: Media And Information Literacy (Mil) In Times Of Conflict, Anna Kozlowska-Barrios, Lusine Grigoryan, Michael Hoechsmann, Andzongo Menyeng Blaise Pascal

Journal of Media Literacy Education

The wars of the 21st century are not the first media wars, and many tropes and schema have long histories, particularly propaganda and the othering of a purported enemy. What is new today is that although mass media remains a central and hegemonic source of insight and perspective, citizen journalism, social media, spreadable media, and surveillant, data-driven media have grown in significance at an exponential level, adding a layer of complexity. In this article, we focus on disparity in media coverage and make the point that media and information literacy provide a valuable set of lenses from which to view …

Are They Tools? Anglophone West African Countries’ Students’ Misconception Of Media Literacy And Critical Thinking For Combating Misinformation, Muhammed Jamiu Mustapha, Mutiu I. Lasisi, Victor Vladmirovich Barabash

Journal of Media Literacy Education

This study examines the media literacy and critical thinking levels of students of West African higher educational institutions as tools for combating misinformation in the sub-region. Data analysis using the mediation approach revealed differences in students' understanding of media literacy and critical thinking and partially predicted their efficacy in combating misinformation. This stems largely from a misunderstanding of media literacy and critical thinking concepts as tools, as well as a lack of adequate provision for teaching the concepts and considering them as strategic tools for combating misinformation in the region. The study recommends concrete policy and managerial solutions to the …

The Influence Of Online Distance Learning And Digital Skills On Digital Literacy Among University Students Post Covid-19., Mohammed Fadel Arandas, Ali Salman, Syed Arabi Idid, Yoke Ling Loh, Syaira Nazir, Yuek Li Ker

Journal of Media Literacy Education

Online distance learning policies were formulated and implemented among some Malaysian universities long ago, but their value emerged since COVID- 19. Emanating from the diffusion of innovation theory, this study examined the perception of higher education students on the influence and relationship between six independent variables (compatibility, observability, relative advantage, complexity, trialability, and digital skills) and one dependent variable (digital literacy). A total of 524 respondents were sampled, comprising students from six public and private Malaysian universities. The findings from the correlation analysis show a significant positive relationship between the six independent variables and the dependent variable. Meanwhile, in the …

Mapping The Media Education Approaches In Instructional Materials Development: Conjunctions And Disjunctions, John N. Ponsaran

Journal of Media Literacy Education

This qualitative inquiry centered on the critical exploration of media education approaches that guided the praxis of student assessment reform, particularly textbook task design. Correspondingly, this instructional media research is predicated on the fundamental premise that textbooks and the student tasks contained therein are informed and shaped by the academic authors’ positionalities, paradigms, and pedagogies. By focusing on the purposiveness of designing textbook tasks as a social practice, this research was able to identify and unpack the conjunctions as well as disjunctions of what the academic authors as media producers intend the students to learn, answer, perform, tackle, and act …

Human-Machine Communication: Complete Volume. Volume 7 Special Issue: Mediatization

Human-Machine Communication

This is the complete volume of HMC Volume 7. Special Issue on Mediatization