Mass Communication Commons^™

Volume 22 Number 2, Newhouse Network, Spring 2010, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- 2010 Mirror Awards -- Larry Kramer '72 : An expert in the classroom -- Editing in a new era -- Journalism against all odds -- Winning Pitch -- 'Navigate new media' project -- Building the Brazilian Brand -- Giving voice to Veterans' stories -- Young Alumni to watch -- The world on campus --She's the first --Alexia Winner: 'Growing up girl' -- The Stand debuts in Print -- Carrying the torch -- Lessons from Lico -- M.O.B. Conference -- Faculty Retirements -- Speaker roundup -- Class notes -- Report of donors

Student Perceptions Of Digital Textbooks In A College Nursing Program, Alan D. Eno

College of Journalism and Mass Communications: Theses

The purpose of this research was to study the use of digital textbooks in a small liberal arts college. The research was a mixed methods descriptive study using a pre and post survey to determine student perceptions of the technology. Findings indicated that students needed training in the installation and use of digital textbooks. Findings also indicated the need for further research into what students understand about using digital textbooks. Recommendations are for the college to institute training sessions to teach students how to use the digital textbooks.

The Opppositional Framing Of Bloggers, Stephen D. Cooper

Communications Faculty Research

As a new feature of the media system, the blogosphere is an extremely interesting subject for scholarly inquiry. One might spend research time along a variety of lines: why people blog, why people read blog content, the relationship of the blogosphere to the established media outlets, the who/what/when of blog content production and consumption, the subject matter of blog posts, the effects of exposure to blog content, the potential for and limitations on interactions, and so on, for quite a long list. Given that the blogosphere is a recent addition to the media mix, and itself a (presumably) unintended consequence …

Commodifying Scarcity: Society, Struggle, And Spectacle In World Of Warcraft, Kevin Moberly

English Faculty Publications

Overrun by monsters and tyrants, and ravaged by fanaticism, excess, and greed, World of Warcraft offers players a chance to struggle metaphorically against that which oppresses them: the excesses of late capitalism as they are represented by the game’s spectacular antagonisms. In order to take advantage of this opportunity, however, players must employ the very thing through which their oppression is manifested. Interpellated into the game as fetishized images, players must construct themselves and function in accordance with the limitations imposed upon them by the race and class of their characters. Players, as such, are incorporated into World of Warcraft’s …

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …

Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker

Communication Faculty Publications and Presentations

Locally based media institutions that have been at the core of citizens' media environments for generations are facing an onslaught of new competition from new media. The twin goals of this article are to expand our understanding of the distribution of local political knowledge in general and to specifically examine the relevance of media access. The article suggests that media access does bear upon levels of local political knowledge and confirms that citizens who are knowledgeable about local politics do not mirror the profile of those who are knowledgeable about national politics.

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Hd Radio: Lost In Transition, Michael Huntsberger, Alan G. Stavitsky

Faculty Presentations

While many nations in the developed world have successfully implemented a variety of digital radio broadcasting technologies, U.S. Broadcasters have opted to implement a technology that is unique to North America: In-Band On-Channel broadcasting, marketed under the trade name HD Radio. While HD Radio offers improved audio quality and substantial convenience, broadcasters continue to struggle with issues of consumer awareness and use. This presentation examines some of the issues that have deferred the successful implementation of digital radio in the U.S.

Audience Measurement, The Diversity Principle, And The First Amendment Right To Construct The Audience, Philip M. Napoli

McGannon Center Research Resources

No abstract provided.

Intimate Strangers And Estranged Intimates: An Investigation Of The Impact Of Instant Messaging And Short Message Service On The Size And Strength Of Social Networks In Kuwait, Bashaiar Al-Sanaa

Dissertations

Information and communication technologies (ICT) have revolutionized how people experience spatial proximity, reality, and connectivity. These technologies provide inexpensive access to anything and anyone in the world. They also replicate face-to-face interaction in cyber-space and allow for participation in numerous modes of social exchange.

People use Information and communication technologies to write web logs (blogs), send electronic mail (email), socialize through networking sites (such as Facebook and MySpace), text each other through mobile phone Short Message Service (SMS) and chat via online instant messaging (IM).With all these applications, a debate has ignited that actual physical communication is decreasing in favor …

Is Disney Surfing The Third Wave? A Study Of The Pervasiveness Of The Third Wave Of Feminism In Disney's Female Protagonists, Emily S. Ellington

Senior Honors Theses

It is important to understand factors that have influenced Generation Y’s view of womanhood. One way to do this is to analyze third wave feminist messages portrayed by Disney, the media powerhouse. In order to determine if Disney reflects feminist values, the third wave themes portrayed in The Little Mermaid (1989), Beauty and the Beast (1991), Pocahontas (1995), and Mulan (1999) are examined. It is concluded that Disney portrays the feminist values of independence and multiculturalism; however, the films are set within patriarchal societies and portray women to be domestic. Ultimately, Disney portrays four messages about womanhood: Women are equal …

Vital Correspondence: Analyzing Local And International Media Coverage Of Armed Conflict, Marissa Moran

Independent Study Project (ISP) Collection

The atrocities of armed conflicts such as those in Israel’s Gaza Strip and the Darfur region of Sudan are not reaching and affecting Westerners as clearly and potently as they should, considering the technological capabilities of today’s international news media. In this paper, I will argue that media coverage of armed conflict in the developing world is stifled by the politics of international and transnational news media organizations and the unique challenges and limitations to local news organizations at the site of conflict. Private interests, financial constraints, and physical and political limitations cause global media to emphasize mainly the violent …

A Comparative Analysis Of The New York Times [U.S.A.] And The Nation Media Group [Kenya] Presidential Opinion Polls Coverage 90 Days Prior To Election Day, David Okoth

Theses, Dissertations and Capstones

This study seeks to find out whether there exists a relationship between the New York Times (U.S.) and the Nation Media Group (Kenya) coverage of presidential opinion poll results 90 days prior to Election Day. One research hypothesis was identified; (_H1) that there is a relationship – of difference – in how the two publications cover presidential opinion poll stories. The study identified 440 presidential opinion poll stories over a 90- day period prior to Election Day. It analyzed election coverage from October-December 2007 for the Nation and August-November 2008 for the Times. The study established that …

The Rise Of Private Equity Media Ownership In The United States: A Public Interest Perspective, Matthew Crain

Publications and Research

This article examines the logic, scope, and implications of the influx of private equity takeovers in the United States media sector in the last decade. The strategies and aims of private equity firms are explained in the context of the financial landscape that has allowed them to flourish; their aggressive expansion into media ownership is outlined in detail. Particular attention is paid to the public interest concerns raised by private equity media ownership relating to the frenzied nature of the buyout market, profit maximization strategies, and the heavy debt burdens imposed on acquired firms. The article concludes with discussion of …

Communication Technologies: Diffusion Of Online News Use And Credibility Among Young Web Users In The Information Age, Chee Youn Kang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The increasing popularity and extensive usage of communication technologies, particularly the Internet and online news, makes it important to obtain an insightful perception of the new media. The purpose of this study is to examine the diffusion of online news use and credibility among young web users in terms of how these main users adopt, use, and trust the new media. This study attempts to find which online news sites are widely used by this group, based on the credibility of online news adopted among undergraduate and graduate students at the University of Nevada, Las Vegas (UNLV), in which demographic …

Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli

McGannon Center Working Paper Series

This paper revisits the concept of mass communication, which has faced persistent challenges to its continued relevance in light of changes that have taken place in the media environment. This paper offers a counterpoint to claims of the term’s diminished relevance, as well as to some recent efforts to reposition the term, by putting forth an interpretive approach that is not exclusive to the “institutional communicator” and that allows the term “mass” to extend to both the senders and receivers of messages. This paper argues that this interpretive approach is in keeping with some early interpretations of the concept’s meaning, …

The Rationalization Of Audience Understanding, Philip M. Napoli

McGannon Center Working Paper Series

This paper reviews the literature that has examined how media organizations make sense of their audiences, the analytical techniques and technologies employed, and how this information is embraced or resisted in the operation of media organizations. As this review illustrates, the historical trend in audience understanding has been one of a steady process of rationalization in how media organizations have approached their audiences. In documenting this process of the rationalization of audience understanding, this review identifies key historical moments in this process. This review identifies the external forces that have influenced this process; the underlying reasons for it; and critiques …

Policies Of Inertia Or Innovation? European Public Service In Transition From Psb To Psm, Minna Aslama

McGannon Center Working Paper Series

No abstract provided.

The Content And Role Of Web Sites In Public Relations Of Religious Congregations, Jerlen Young Nelson

Dissertations

This study presents an analysis of the content of Web sites belonging to local religious congregations. The study included a quantitative content analysis of the Web sites of 120 local congregations, which represented 12 different religious organizations. These religious organizations were all members of the Religious Communicators Council organization. Results of the study emphasized the basic content and functions of the Web sites. Overall, this study found that 43.3% of the Web sites were used for informational purposes only. For example, a few of the most prevalent variables on the Web sites were the general contact information, staff information, e-mail …

Inside Unlv, Diane Russell, Michelle Mouton, Mamie Peers, Shane Bevell

Inside UNLV

No abstract provided.

The President And The Press: The Framing Of George W. Bush’S Speech To The United Nations, Stephen D. Cooper, Jim Kuypers, Matt Althous

Communications Faculty Research

In this essay, we provide a brief overview of how frames work, discuss the relationship of frames to the news media, and perform a qualitatively based, comparative framing analysis of President Bush’s speech to the United Nations and the mainstream American press response that followed. Findings suggest that by the end of formal military operations in Afghanistan, the press was increasingly framing its reports in such a way that President Bush’s public statements were inaccurately transmitted to the public at large. Three key findings are advanced: one, the press depicted the Bush administration as an enemy of civil liberties; two, …

Volume 21 Number 1, Newhouse Network, Fall 2008, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- Mirror Awards -- Making a film in Mumbai -- The view from Beijing -- A golden Opportunity -- ABC on campus -- Executive education suite -- Cirriculum changes -- Sportscaster U -- Legal reporting fellowships -- Cover Story: Lorraine Branham -- Alumna Amanda Raus '04 -- Alumnus Scott Kronick '85 -- Report from the Democratic convention -- Student news -- Faculty Briefs -- New faculty -- Coming back together -- In remembrance of Pan Am 103 -- Why Give? -- In memorandum: Alex Taft G'08 -- Class notes -- report of donors -- Scholarship in Action: Khristopher …

Unlv Magazine, Holly Ivy De Vore, Tony Allen, Barbara Cloud, Erin O'Donnell, Matthew K. Jacobsen, Gian Galassi, Michelle Mouton, Afsha Bawany, Shane Bevell

UNLV Magazine

No abstract provided.

Liberal Arts 2.0, Bridget B. Baird

Convocation Addresses

The title, Liberal Arts 2.0., "stems from the term Web 2.0, which refers to the recent evolution of the Web as interactive, participatory, collaborative and collective. Web 2.0 includes blogs, wikis, user-generated media, social networking: like much of what it describes, the definition is amorphous and inexact." Baird believes that Web 2.0 and all that it implies will necessitate a revision of the way we do liberal arts and thus the title “Liberal Arts 2.0.”

Her premise: that a liberal arts college is a place where teaching and research are improved by digital tools, where students are taught to negotiate …

Women, Personal Blogs, And The Cultural Public Sphere: Surveying Females' Blogsphere In Egypt, Lobna Abd Almaguid Shoukry

Archived Theses and Dissertations

No abstract provided.

Impact Of Fatawa El-Jihad On Users Of Islamonline.Net, Hanaa Ahmed Marie

Archived Theses and Dissertations

No abstract provided.

Volume 20 Number 2, Newhouse Network, Spring 2008, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- New Dean named -- Mirror Awards -- Newhouse at Beijing -- Student protesters remembered -- Primary coverage -- Tully award for free speech -- Learning by doing -- New/Retiring Faculty -- Student Ambassadors -- I-3 Center -- A tribute to David Rubin -- Faculty Briefs -- Student News -- Howard '80 and Gail Campbell Woolley '79 -- Eric Bress '92 -- Reflections from a trailblazer --In memorandum: Fred Dressier '63 -- Newhouse Challenge -- Newspaper Design Awards -- Class notes

Old Maids, Policeman, And Social Rejects: Mass Media Representations And Public Perceptions Of Librarians, Maura Seale

E-JASL: Electronic Journal of Academic and Special Librarianship (1999-2009, Volumes 1-10)

Abstract This paper investigates the relationships between mass media representations of librarians and users’ perceptions and consequent use of librarians and libraries by asking three questions: 1. How are librarians depicted by the mass media? 2. How does the public perceive librarians and how might these views relate to mass media representations? 3. What are the potential effects of these representations and perceptions? Representations of librarians by the mass media generally fall into one of five somewhat discrete categories. Public perceptions of librarians are somewhat different; although librarians are often described in positive terms, there is nearly no awareness as …

Public Service In The Information Age: A Study Of E-Government In Taiwan, T. Y. Lau, Kevin Y. Wang, David Atkin

Scholarship and Professional Work - Communication

This article reviews the literature on e-government and discusses policy implications stemming from e-government initiatives in Taiwan. Drawing from evaluation frameworks established in previous research, this study surveys the content of 62 websites maintained by the local, secondary and central government. Study findings suggest that, while Taiwan has made significant progress in deploying e-government initiatives across different administrative levels-especially in delivering a single service window model providing one-stop service for citizens and businesses-the technology's overall implementation is hampered by operational inconsistencies at the local level and differential access across the population. The article argues that to fully realise the potential …