Mass Communication Commons^™

Creating Critical Viewers, Renee Cherow-O'Leary

Journal of Media Literacy Education

This essay is a personal reflection on the implementation of Creating Critical Viewers, a national media literacy program sponsored by the National Academy of Television Arts and Sciences (NATAS), an industry association, in 1995. The television industry’s decision to develop a media literacy curriculum in the 1990s was a powerful statement by certain broadcasters to take seriously the ethical and social questions being raised about the impact of their work and to learn how to address those questions through education.

Jiahd In The Global Village: Al-Qaeda's Digital Radicalization And Recruitment Campaign, Katie Cannata

Honors College Theses

Following America’s “War on Terror,” al-Qaeda and its affiliates became highly decentralized in terms of organizational and media operations. Though mass media outlets continue to play a significant role in drawing attention to al-Qaeda’s transnational campaign, Salafi Jihadists have recently begun to rely on new media for purposes of legitimization and promotion. The Internet serves as a suitable platform for these groups’ media objectives since it is inherently anonymous and absent of censorship. Most importantly, the Internet facilitates al-Qaeda in reaching a global audience, which is made evident by the growing amount of Salafi Jihadist media that is translated or …

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.

Social Media & Revolution: The Importance Of The Internet In Tunisia’S Uprising, Aamna Dhillon

Independent Study Project (ISP) Collection

Our world has entered a digital age, where technology has made leaps and bounds and is accelerating in development. With this digital age came the widespread use of the internet and the emergence of “social media”—online platforms for communicating with others. Though the initial use of these social media platforms was to stay connected with friends and family, a sect of users have used the platforms to share news and important information. In the past few years, people have come together to demand change in their countries by protest and eventually even revolution, all of which is said to have …

On Air With The Community An Exploration Of Five Community Radio Stations In The Western Cape, Kelsey Warren

Independent Study Project (ISP) Collection

The closing of apartheid in South Africa was brought by new measures for democracy in 1994. Community radio stations were seen as measures for local communication and involvement in giving different communities voices that has formerly been lost. This paper attempts to discover the relevance of community radio stations twenty years after democracy and just how citizens are participating.

The paper begins with a review of history of community radio on different levels around the world through the use of literature. The arguments made centralize around the necessity of specialized community stations, the effect of community engagement, the lack of …

The Kids Are All Right Online: Teen Girls' Experiences With Self-Presentation, Impression Management & Aggression On Facebook, Alison Michelle Hill

Dissertations, Theses, and Capstone Projects

Online social network participation is widespread among American adolescents. Prolific creators, consumers and curators of content, they write themselves into being (boyd, 2007) on social network sites like Facebook. Drawing on Erving Goffman's study of symbolic interaction in the form of dramaturgical perspective and The Third Person Effect, this research explores how young women ages 14-17 craft their self-presentations, engage in impression management, and experience aggression and bullying on Facebook. I propose that the majority of this age cohort craft online self-presentations that are consistent with their offline selves, yet they believe that other girls their age use their profiles …

The Immersive Medium: Art, Flow, And Video Games, Christopher M. Yalen

Oglethorpe Journal of Undergraduate Research

In this article, the question of whether or not video games could be considered art is explored, as well as what this means for video games as cultural products. Using an interdisciplinary approach, I suggest that there are some games we can consider “art”, and that these games are not only different aesthetically speaking, but are also different from a media-effects standpoint. The article consists of three main sections, an aesthetic review, a content analysis, and a pilot study. In the aesthetic review, I employ different perspectives from aesthetic philosophy in order to come up with criteria for what an …

Japan And The U.S.: Two Free Nations, Two Versions Of Free Press, Eliza Koch

Journal of Undergraduate Research at Minnesota State University, Mankato

The media are important in a democracy; they provide a means of communication between the government and its constituents. They also serve as a fourth branch to check the country’s government. Although these two nations have different histories there are many similarities in the media systems. This presentation examines the media and politics in two separate democratic nations, Japan and the United States. Despite their different historical and cultural backgrounds, they have similarities. Both nations have free press, but there are cases when both governmental systems have attempted to censure their media in one form or another. This presentation delves …

"Warning: This Is A Must Read": Participation And Disruption In Social Artifacts And Spaces, Angela M. Harrison Eng

English Theses & Dissertations

As I show in three separate case studies, content, technology, and participant relationships are key components in the design of social artifacts and spaces. One study highlights the invention and evolution of content across multiple spaces. The second shows content used as leverage for authority. The last case study examines the relationship between content and technological interfaces and how disruption may not always be successful.

All of these components make up what I refer to as disruption. Disruption describes participant acts that are executed to change existing power-based structures of information sharing. Using the insights gained from this research, I …

Visual Propaganda And Extremism In The Online Environment, Cori E. Dauber, Carol K. Winkler

Books, Monographs & Collaborative Studies

Visual images have been a central component of propaganda for as long as propaganda has been produced. But recent developments in communication and information technologies have given terrorist and extremist groups options and abilities they never would have been able to come close to even 5 or 10 years ago. There are terrorist groups who, with very little initial investment, are making videos that are coming so close to the quality of BBC or CNN broadcasts that the difference is meaningless, and with access to the web they have instantaneous access to a global audience. Given the broad social science …

Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed

Theses and Dissertations

With the advent of the Internet and anonymous features of online media, users have established novel platforms to voice their opinion freely without fear of negative feedback. This thesis explores the application of a long-standing public opinion theory– the spiral of silence by Elizabeth Noelle-Neumann–within the prevalent Social Networking Sites (SNS), particularly Facebook. When applying spiral of silence to online mediated environment, it seems intuitive that the lack of verbal cues and anonymity offered would serve to undermine the fear of isolation and restlessness that results in unwillingness to express minority views. This research contributes to understanding how the spiral …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore

Journalism

This study, conducted in San Luis Obispo, California, analyzes and investigates the relationship between public relations professionals and journalists, the role of public relations in news and how often content developed by the public relations industry is later portrayed as news.

Public relations-developed content has a growing presence in news. This is due, in part to the fact that more people work in the public relations industry than do in journalism fields. There is also a symbiotic relationship between the two industries, which is confirmed by existing studies and scholarly texts.

An effort was made by the author to track …

Reporting Risk, Producing Prejudice How News Reporting On Obesity Shapes Attitudes About Health Risk, Policy, And Prejudice, Abigail C. Saguy, David Frederick, Kjerstin Gruys

Psychology Faculty Articles and Research

News reporting on research studies may influence attitudes about health risk, support for public health policies, or attitudes towards people labeled as unhealthy or at risk for disease. Across five experiments (N = 2123) we examined how different news framings of obesity research influence these attitudes. We exposed participants to either a control condition, a news report on a study portraying obesity as a public health crisis, a news report on a study suggesting that obesity may not be as much of a problem as previously thought, or an article discussing weight-based discrimination. Compared to controls, exposure to the public …

Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event, Rebekah Dawn Giordano

College of Journalism and Mass Communications: Professional Projects

The project explored and analyzed the use of the social media tool Twitter in the immediate aftermath of a major event. Tweets and re-tweets from the first hour following the Boston Marathon Bombings on April 15, 2013 were collected and analyzed. The project used the application SIFTER from the company Textifer to identify the related tweets by inputting sixteen previously documented keywords related to the Boston Marathon Bombing. The tweets were then divided into several categories and subcategories to be analyzed. The company Twitter Counter was used to obtain accurate information, such as followers on, for various individual Twitter accounts. …

Wikiproject Agriculture: Be An Agricultural Wikipedian, Dana W.R. Boden

University of Nebraska-Lincoln Libraries: Presentations

Wikipedia will be 13 years old in 2014. It is ranked the 6thmost visited site on the World Wide Web. Many librarians and information specialists have a love hate relationship with this open access, free internet encyclopedia. Searching for agricultural information sometimes exposes a lack of information or existence of entries on specific topics, inaccurate information, or results in the frustration of a research dead end from unreferenced articles. Wikipedia is, of course, a collaboratively edited resource. A Wikipedia WikiProjectis a group of contributors working together to improve the Wikipedia information and the pages on a particular topic or subject …

Perfect Timing: The Rise Of Women’S Political Leadership During Cultural Shifts, Christie E. Pearce

Oglethorpe Journal of Undergraduate Research

America has fallen behind in women's leadership, especially in politics. In the approaching era, there will be more viable female political candidates than ever in the past, but will the public be prepared to elect a woman to high office? Studies suggest that mentalities toward female leadership have taken a shift in a positive direction. The idea of what an 'ideal' politician must offer is more feminine in the modern era than ever before. In the age of social media, female politicians have opportunities to reach more constituents through social media in a more effective way than has been offered …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

Attributions And Coping Behaviors Communicated Among Bullied Students: An Analysis Of Bullying Blogs, Carly Marie Danielson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Student bullying is a growing and damaging problem in society today. This study investigates the role of bullied students' attributions and coping strategies through Heider's (1958) attribution theory (AT) and Crick and Dodge's (1994) social information processing model (SIP). Rich data are obtained from bullying blogs that showcase how bullied individuals make sense of their experiences online. The important findings that emerge from this investigation relate to similarities in men's and women's attributions and differences in their coping strategies and resources to manage victimization. Additionally, both men and women experienced similar negative outcomes with particular coping strategies and resources, suggesting …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

A Qualitative Study Of The Effectiveness Of The University Of Nebraska–Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum

College of Journalism and Mass Communications: Theses

Journalism is changing at a rapid pace with every new technology and tool being released. Within the past year, Twitter’s Vine, Instagram video, and Google Glass are examples of technology that has emerged and journalists have incorporated them into their news coverage. Journalism education is faced with the task of figuring out how to best educate journalists so they are prepared for the current workplace. The balance is sought between teaching traditional journalism skills and knowledge and teaching the ability to use the latest technology. The University of Nebraska-Lincoln’s College of Journalism and Mass Communications (UNL CoJMC) has made changes …

The Relationship Between Media Consumption And Public Opinion, Using The Patient Protection And Affordable Care Act As A Case Study, Taylor Burdick

Political Science Theses and Capstones

In October of 2013, the federal government went into a partial shutdown. The cause of this shutdown was the polarized debate over the Patient Protection and Affordable Care Act (PPACA), or Obamacare. The polarization of this policy did not stop at the elite level; the public has been by-and-large divided on the law as well. This division of the public may have been created by the large and diverse coverage over the policy. There are multiple approaches to determine how the media impacts public opinion. I attempt to find what has been the primary influence on the public attitude toward …

News Goes Native: An Examination Of Online Media's Disclosure Practices For Sponsored Content, Joseph Dean Moore

College of Journalism and Mass Communications: Theses

Online news publishers are increasingly using sponsored content that assumes the format of the host site's editorial content. This has led to concern among some in the journalism industry that readers will be unable to distinguish advertising from news editorial. A content analysis and an experiment examined how publishers are formatting sponsored content and how readers are processing disclosure information for sponsored content. The results suggest that current labeling and disclosure practices may be inadequate in alerting readers to the commercial nature of sponsored content.

Adviser: Ming Wang

Review: The Media Ecosystem: What Ecology Can Teach Us About Responsible Media Practice, Ju-Pong Lin

Journal of Media Literacy Education

No abstract provided.

Review: Arts, Media And Justice: Multimodal Explorations With Youth (2013), Kelsey Greene

Journal of Media Literacy Education

No abstract provided.

Review: Slam School: Learning Through Conflict In The Hip-Hop And Spoken Word Classroom, Emily Bailin

Journal of Media Literacy Education

No abstract provided.

Quality Media Literacy Education. A Tool For Teachers And Teacher Educators Of Italian Elementary Schools, Damiano Felini Ed.D.

Journal of Media Literacy Education

The dissemination of good practices in MLE requires a more rigorous definition of their characteristics, including criteria and indicators to measure their quality. This article – after reflecting on the meaning and function of identifying good MLE practices – presents a systematic framework of 35 indicators for good MLE activities in Italian elementary schools. These indicators are grouped according to five general criteria of quality: adequacy of the teaching methods; competence and involvement of the actors; structuring and coherence of the activity's organization; awareness of the underlying MLE theories as well as their appropriateness; and originality of the project. The …

A Media Literacy Education Approach To Teaching Adolescents Comprehensive Sexual Health Education, Tracy Marie Scull, Christina V. Malik, Janis Beth Kupersmidt

Journal of Media Literacy Education

As states are moving toward comprehensive sexual health education, educators require engaging and effective curricula. This pre-post study (N=64) examined the feasibility of a comprehensive, media literacy education program for influencing adolescents’ sexual health and media literacy outcomes. After the program, participants were more likely to have the intention to use condoms during sex and talk to partners, parents, or medical professionals prior to sex. Media literacy outcomes included decreased perceived realism of and increased skepticism of media messages and improved media deconstruction skills. Overall, the results suggest that media literacy has the potential for positively influencing sexual health decisions.