Mass Communication Commons^™

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU golf teams in spring 2025.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU tennis teams in spring 2025.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in spring 2025.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in spring 2025.

State Of Women In The Media: A Look At Kenya, Tanzania, And Uganda - Policy Brief 2025, Hesbon Owilla, Nancy Achieng' Booker, George Nyabuga, Shitemi Khamadi, Alykhan Peermohamed, Clare Mogere, Pauline Muriuki

Graduate School of Media and Communications

In 2023, Aga Khan University’s Graduate School of Media and Communications (AKU-GSMC) undertook a study examining the representation of women in East African news media organisations with a focus on the coverage and portrayal of women in prominent newspapers, television, and digital news platforms across Kenya, Uganda, and Tanzania. The study specifically sought to assess gender representation within the media workforce, the distribution of leadership roles and responsibilities in media companies, and the way women are covered and portrayed in the media. Using content analysis, the study reveals that women are frequently underreported in news stories and disproportionately portrayed in …

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt

School of Business

Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …

Leadership Practices For High-Performing Teams: Insights From Senior Military General Officers And Flag Officers, Kimberly Mitchell

Dissertations

Purpose: The purpose of this mixed methods study was to identify and describe how senior military general officers and flag officers (GOFOs) used the three competencies of high-performance teams (HPTs; clarity, connection, and communication) to achieve objectives in their organizations. The second purpose of this study was to determine the degree of importance that senior military GOFOs perceived the three high-performance team effect (HPTE) core competencies impacted their leadership for creating HPTs.

Methodology: This mixed methods study identified and described nine senior military officers’ perceptions of strategies to lead HPTs while focusing on the three core competencies: clarity, connection, and …

A Socioeconomic Analysis Of Fashion Entrepreneurs And The Use Of Self-Branding To Influence Consumer Behavior, Jasmine Gibbs-Stepter

LSU Doctoral Dissertations

The fashion industry is widely recognized as a significant sector within the global economy, crucially driving trends, creating jobs, and shaping culture. Despite its prominence, entrepreneurs from marginalized socioeconomic backgrounds often encounter considerable hurdles in establishing their businesses and sustaining them over time. These challenges manifest in various forms, including access to vital financial resources, insufficient networking opportunities, and restricted entry into lucrative markets, making it difficult for these entrepreneurs to compete in a dynamic and competitive landscape.

The rise of social media, with platforms like Instagram leading the charge, has ushered in a new era for fashion entrepreneurs. As …

Ua19/16/5/13 Athletic Media Relations - Baseball Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, and video of WKU baseball games.

Ua19/16/5/16 Athletic Media Relations - Volleyball Film/Ideo/Audio File, Wku Archives

WKU Archives Collection Inventories

Video of WKU volleyball games.

Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2025 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Organic Social Media Strategy For The University Of Akron, Alexander Busch

Williams Honors College, Honors Research Projects

This project develops a research-based organic social media strategy for the University of Akron, addressing the growing importance of digital communication in higher education and the need for authentic, student-centered engagement. Although the university maintains an active presence on platforms such as Instagram, TikTok, Facebook, and X, its current content often reflects a corporate tone that limits relatability and audience connection. This project proposes an alternative content strategy instead: organic advertisements. These are unpaid, and rely on the algorithm to be promoted. The project proposes a five-week content calendar featuring mascot-driven campaigns and event-based initiatives to strengthen brand identity and …

Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres

CMC Senior Theses

What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …

Ua12/2/1 College Heights Herald, Vol. 100, No. 2, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period November 11 - December 5, 2024.

• Wilborn, Price. Letter from the Editor – Homecoming
• Vickers, Abigail. Homecoming Royalty – Milie LeJeune, Sarah Burke, Katie Burch, Jennifer Smith, Alice Waddell
• A New Era for Social Sciences at WKU – Society, Culture, Crime & Justice
• Steps from WKU, Miles of Charm – Walk2Campus
• Wilborn, Price. Martha Sales Reflects on Life, Leadership & Growth
• Leasing Agents Lending a Friendly Face & Helping Hand – Columns
• Smith, Kane. How Local Businesses Prepare for Homecoming Crowds
• Downtown Bowling Green – Restaurants & Businesses
• Home Sweet …

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …

Framing Foreignness In Sports: The Effect Of Text And Image Frames On Attitudes Toward Australian College Punters, James Bingaman

Journal of Issues in Intercollegiate Athletics

In recent years, there has been an influx of Australian college punters receiving significant media attention. This media coverage often emphasizes these athlete’s “foreignness” by relying on cultural stereotypes. Existing research has shown that the framing of athletes – both text and image frames – can influence individuals’ attitudes and perceptions. Using a 2 x 3 (two textual frames x three visual frames) experimental design, this study sought to test the effects of “foreignness” framing on attitudes toward Australian punters and punters more broadly. The results offer several directions for sports media scholars to examine media effects related to the …

E-Service Delivery And People-Centric Development In The Digital Age: A Case Of Rural South Africa, Tapfuma Pashapa, Ulrike Rivett

African Conference on Information Systems and Technology

This paper explores the role of ICT proliferation in rural development, specifically in terms of improving public services within the South African rural context. The South African setting provided an opportunity to reflect on a people-centric approach that prioritizes social inclusion and public participation to balance a local government landscape historically skewed against rural areas. Interviews were conducted in rural municipalities to determine the development priorities of households and the impact of ICTs on rural development. The findings highlight that the economics of service delivery tend to favour service providers and those who are socio-economically advantaged. This results in varying …

Warhol Speaks: How One Museum Leverages Communications Strategies To Engage In An Era Of Innovation And Value Creation, Kristina Kaufman, Peter Kaufman

Atlantic Marketing Journal

As museums face increasing competition for guests amidst a growing number of cultural options, these institutions are challenged to reinvent themselves to offer a more modern experience for guests that addresses inclusivity, and a balance of active (engaging) and passive (reflective) experiences. This paper documents researcher observation at The Andy Warhol Museum in Pittsburgh, Pennsylvania. Through the lens of sensory perception theory, several themes emerge as communication strategies that aim to offer visitor engagement and added value. This paper analyzes and highlights how museums can offer multisensory experiences which cater to guests’ ability to cognitively invest and engage with the …

Ua21 What's New, Wku Institutional Equity

WKU Administration Documents

Newsletter created by and about WKU Institutional Equity.

• Title IX Updates
• Americans with Disabilities Act Updates
• New Web Accessibility Regulations
• Pregnancy/Parenting Fairness Act
• Need Supportive Services?
• Meet the Team

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.

Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.

Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …

Ua12/2/1 College Heights Herald: Ways Of The Future, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period April 8 - May 5, 2024.

• Anderson, Alexandria. Letter from the Editor – Science, Technology & Business
• Anderson, Alexandria. Women in STEM Make Advances
• Novoselia, Mariia. Turnover on Fountain Square: Local Businesses Share Concerns & Success Stories
• SOKY Rentals Offers New Apartments
• Walk2Campus: Where Home Meets Community
• Bush, Camden. Can a Baseball Team Reduce Their Goals to a Math Problem?
• Hawkins, Kaylee. Student Business Owners Share Experiences – Gatara Townsend, Andrew Garrett, Brittiny Sadler
• Ivory, Larkin. Bikewalk BG, WKU CHHS Offer Chances for Healthy Lifestyle – Health & Human Services

Arcade Reboot: Using Nostalgia Marketing To Fund A Passion Project, Jen Riemenschneider

Strategic Communication Master of Arts Thesis Projects

No abstract provided.

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

U.S. Government Agency Podcasts, Bert Chapman

Libraries Faculty and Staff Presentations

Presents podcasts from U.S. Government agencies which can be discovered through the U.S. Government Publishing Office's Catalog of Government Publications. Agencies whose podcasts are presented include the National Institutes of Health, U.S. Peace Corps, U.S. Department of Agriculture, Government Accountability Office (GAO), National Park Service, Department of Justice, Federal Reserve System, and U.S. Naval War College.

Ua25 Staff Excellence Awards, Wku Strategy, Operations & Finance

WKU Administration Documents

Email announcement of staff excellence award winners to faculty & staff via email.

Ua12/2/1 College Heights Herald: Inventing Yourself On The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period January 29 - March 3, 2024.

• Anderson, Alexandria. Letter from the Editor
• Costellow, Ali. Passions Provide Outlets for Self-Expression – Nathan Neal, Chase Winemiller, Gracie Silvia, Nico Silverthorn
• Reed, Bailey. Chinese Music Club Brings New Sound to the Hill
• Historic Building Makes for Unique Apartments – Columns, Bowling Green High School
• Parks, Adin. Inside the Bowling Green Warming Centers – Homeless
• Murray, Debra. Kentucky Museum Exhibits Curator Details Research on Women’s Culture – Tiffany Isselhardt
• Anderson, Alexandria. Who Owns WKU’s Dorms – Student Life Foundation, Hilltopper Hall
• Coppinger, Carrington. Forensics …

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

AMTP Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …