Mass Communication Commons^™

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic …

Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender

Student Theses 2015-Present

This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim …

Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller

Master's Projects and Capstones

This paper examines how national narratives of Japanese cuisine collide with the expectations, preferences, and perceptions of American consumers (particularly Northern California). The global economy has benefited the circulation of positive images of Japan managed by the Japanese government, but the commercialization of Japanese cuisine is also at odds with government efforts. In Japan, sushi is often synonymous with nigirizushi: sliced seafood and a daub of wasabi atop vinegared rice. As part of Japan’s washoku tradition, this singular image of sushi (allegedly) reflects the deepest essence of Japanese cultural sensibilities tied to simplicity, perfection, and nature. But in America, consumers’ …

The Future Of Radio, Samuel Murray

Senior Honors Projects

Since its inception and rise to popularity among major forms of mass media communication, radio has been thought to be the next technology to become obsolete. When television came out people thought radio was going to die out, but alas radio and television coexist to this day. When music videos, and eventually channels like MTV came out, radio was put into jeopardy as music would become more and more visual and the need for the radio would cease. This was not the case. When satellite channels came into being and started getting big name celebrities like Howard Stern to broadcast …

How To Be The Perfect Asian Wife!, Sophia Hill

Art and Art History Honors Projects

“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine rating restaurants, stores, bars and music.

Ua12/2/2 2018 Talisman: Grit, Wku Student Affairs

WKU Administration Documents

2018 Talisman yearbook.

• Gibson, Helen. Grit
• Zambrano, Max. Cash Cows – Chaney’s Dairy Barn
• Holt, Delaney. A Quarry Story – White Stone Quarry, Caden Quarry
• McKee, Rylee. Beautiful Grit – BellaMoxi, Dance
• Voorhees, Jessica. Digging Deep – Jean-Luc Houle, Anthropology
• Lucas, Kaley. Black Mountain
• Edwards, Aly. Roots of Stigma – McKenna Vierstra, Jordan Frodge, Max Williams, Robin Farrell
• Eastham, Lillie. Grab ‘Em by the Ballot – Time’s Up Movement
• McCarthy, Hannah. Flesh Memories
• Barritt, Brooklyn. Making a Place at the Table – Dungeons & Dragons
• Gary, Summer. For Adoption: Unwanted Mutt
• Waters, Adrianna. For the Love of Creation – Art …

G3 Facebook Campaign, Virginia Rose Lee

Agricultural Education and Communication

G3 Enterprises, started by the third generation of the Gallo family, provides packing and supply chain services within the wine industry. The transportation department focuses and specializes in transporting wine grapes from vineyards to the wineries for Gallo and external companies. In some ways, marketing a service as business-to-business can be more complex than marketing a business-to-consumer product according to B2B International (Hague, Harrison, 2017). Therefore, G3 needs to branch out of its traditional marketing and keep up with current trends by creating a greater social media presence. If G3 Transportation can successfully showcase its trucking service through social media, …

Finding Meaning At Work: The Role Of Inspiring And Funny Youtube Videos On Work-Related Well-Being, Sophie Janicke-Bowles, Diana Rieger, Winston Connor Iii

Communication Faculty Articles and Research

Watching online videos on social media is a common activity in today’s digital age, but its’ impact on employee well-being at work has not been investigated yet. The current study tried to fill this gap by investigating the role hedonic and eudaimonic online videos play on employee’s stress levels and well-being at work. An online experiment with 200 full time employees in the US was conducted exploring the role of inspiring affect and positive affect on three distinct well-being outcomes: subjective well-being, psychological well-being and social well-being at the workplace. A path model suggests unique effects for inspiring videos on …

The Flint Food Store Survey: Combining Spatial Analysis With A Modified Nutrition Environment Measures Survey In Stores (Nems-S) To Measure The Community And Consumer Nutrition Environments, Erika R. Shaver, Richard C. Sadler, Alex B. Hill, Kendall Bell, Myah Ray, Jennifer Choy-Shin, Joy Lerner, Teresa Soldner, Andrew D. Jones

Urban Studies and Planning Faculty Research Publications

Objective
The goal of the present study was to use a methodology that accurately and reliably describes the availability, price and quality of healthy foods at both the store and community levels using the Nutrition Environment Measures Survey in Stores (NEMS-S), to propose a spatial methodology for integrating these store and community data into measures for defining objective food access.

Setting
Two hundred and sixty-five retail food stores in and within 2 miles (3·2 km) of Flint, Michigan, USA, were mapped using ArcGIS mapping software.

Design
A survey based on the validated NEMS-S was conducted at each retail food store. …

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2018 memoranda issued by the WKU Provost to facutly & staff via email.

• University College Reorganization
• Dean, College of Education & Behavioral Sciences
• Interim Registrar Appointment
• Associate Provost for Global Learning & International Affairs
• New Admissions Standards
• Mahurin Honors College Appointment
• RAMP & Open Forum

Ua25/3 Newsletter: The Fraud Issue, Issue 8, Wku Internal Auditor

WKU Administration Documents

Newsletter created by and about the WKU Internal Auditor.

Ua8 It Security Bulletins, Wku Information Technology

WKU Administration Documents

IT Security Bulletins issued in 2018 to faculty and staff via email.

• Ciampa, Mark. Protecting Your Critical Email Password
• Alteryx Data Breach
• Securing the Human
• New to WKU?
• Spam
• University Policy
• Personnel Changes
• Password Extortion
• Facebook Messenger Scam
• Privacy
• Phishing

Ua1b Climbing To Greater Heights, The Wku Strategic Plan 2018-2028, Wku Strategic Planning Committee

WKU Administration Documents

WKU strategic plan for 2018 through 2028.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2017-18 women's golf team season.

Ua25/2 Memoranda, Wku Human Resources

WKU Administration Documents

Memoranda issued by WKU Human Resources to faculty & staff via email.

• Employee Benefits Cost Chart, 1/1/2019
• Salary Increases, Employee Benefits Cost, 1/1/2019

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro

Communication & Theatre Arts Faculty Publications

The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D …

Ua3/10/2 Search Committees For Senior Leadership Positions, Wku President's Office - Caboni

WKU Administration Documents

Email from WKU president Timothy Caboni to faculty & staff regarding hiring of leadership team.

Ua12/2/2 2017 Talisman: Power, Wku Student Affairs

WKU Administration Documents

2017 Talisman yearbook.

• Gibson, Helen. Letter from the Editor
• Edwards, Aly. What's Your Superpower?
• Mattison, Reed. Dangerous Heights - George Clark, Mountaineering
• Voorhees, Jessica. Innovative Energy - Wei-Ping Pan
• Voorhees, Jessica. Counterpunch - Rock Steady Boxing
• Barritt, Brooklyn. B.G. Bosses - Small Business
• Frint, Hunter. Cason's Cove: The Power of Family
• Mitchell, McKenna. Picking Up the Mic - Reuben Bynes, Waco Bell
• Mohr, Olivia. Hidden in Plain Sight - Human Trafficking
• Mattingly, Evan. Voice Off - Noah Hancock, Deaf Persons
• Robb, Hayley. Game, Set, Unmatched - Phillip Cole, Tennis
• Good, Hannah. Damage Control - Post Traumatic Stress Disorder
• Gordon, Zora. …

Watching Online Videos At Work: The Role Of Positive And Meaningful Affect For Recovery Experiences And Well-Being At The Workplace, Sophie Janicke, Diana Rieger, Leonard Reinecke, Winston Connor Iii

Communication Faculty Articles and Research

This study extends research on the relationship between hedonic and eudaimonic entertainment and its potential for recovery experiences and aspects of well-being (e.g., Rieger, Reinecke, Frischlich, & Bente, 2014). With the broad notion of what hedonic and eudaimonic media can entail, this research focused on unique affective experiences—namely, positive affect—and an expanded concept of meaningful affect (including elevation and gratitude). An online experiment with 148 full-time employees in the United States was conducted to investigate the unique role of positive and meaningful affect eliciting YouTube videos (compared to neutral control video) on recovery experiences and vitality and work satisfaction in …

Ua3/10/2 Kentucky Public Pension Status, Wku President's Office - Caboni

WKU Administration Documents

Email message to faculty and staff from WKU president Timothy Caboni regarding Kentucky's public pensions.

Media, Institutions And Voting: Perceptions Of Nonmetropolitan Nebraskans: 2017 Nebraska Rural Poll Results, Rebecca J. Vogt, Cheryl A. Burkhart-Kriesel, Randolph L. Cantrell, Bradley Lubben, L. J. Mcelravy, Timothy Meyer

Rural Futures Institute: Publications

Conclusion

Rural Nebraskans most trust information received from local news sources (TV and newspapers) and public sources (PBS and public radio). They least trust information from social networking sites and Internet blogs. Most rural Nebraskans are somewhat or very confident in their ability to recognize news that is made up.

Most rural Nebraskans have confidence in their local institutions (public safety agencies in their community; public schools in their community; and voting and election systems in their county). On the other hand, over one-quarter of rural Nebraskans have very little confidence in the following national institutions: U.S. House of Representatives, …

Ua8 It Security Bulletin, Wku Information Technology

WKU Administration Documents

WKU Information Technology security bulletin issued to faculty & staff via email.

• Ciampa, Mark. Ransomware
• Securing the Human
• New to WKU?
• Phone Scams
• Phishing
• SMiShing
• Handling Sensitive Data
• University Policy

Ua12/2/1 College Heights Herald, Vol. 93, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Singleton, John. Laundry Prices Increase on Campus
• Chisenhall, Jeremy & Evan Heichelbech. He’s Back – Mitchell Robinson, Basketball
• Sadrinia, Yasmine. Café Kicks Off International Year of Bosnia
• Mohr, Olivia. Student Government Association Makes Sustainability Permanent Effort
• Coyle, Cameron. WKU Chief of Police Decision is Imminent
• Alvey, Rebekah. WKU Develops New Diversity, Equality Plan
• Johnson, Kalyn. English Majors: We’re Not All Teachers
• Editorial Cartoon re: Welcome to WKU – Red Towel
• Murrer, Erick. From WKU with Love: Learning Life Lessons on the Hill
• Dimeo, Chris. Taste …