Mass Communication Commons^™

Ua12/2/1 College Heights Herald, Vol. 86, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Special housing edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 86, No. 38, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Ua12/2/1 College Heights Herald, Vol. 86, No. 37, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lintner, Jonathan. Student Government Association Senate Passes Downing University Center Resolution
• Wade, Katherine. Fighting for Airtime – WKYU-TV, Budget
• Williams, Joanna. Winter Jam Brings Big Names to Bowling Green
• Wade, Katherine. Student Group Pushing Fair Trade Options
• Edwards, Dorothy. After Class – Tim Straubel, Schleuderball
• Carter, Caitlin. Staff Council Votes Down Smoke-free Campus
• Beilman, Elizabeth. Doug Rohrer Planning to Better Promote WKU Research Center
• Alleyne, Zirconia. Black History Month
• Vogt, Darren. Editorial Cartoon re: Taco Restaurant, Dining Services
• Oliver, Angela. College Isn’t for Everybody
• Norfleet, Lawrence. Black History Month: …

Ua12/2/1 College Heights Herald, Vol. 86, No. 36, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Stunson, Mike. WKU Faces $2.3 Million Budget Deficit
• Carter, Caitlin. Senate Passes Bill for Physical Therapy Program
• Patton, Emily. Play Ball – Baseball
• Lintner, Jonathan. Trumpet Player Getting Excitement in Diddle Arena – Kevin Goodnight
• Wade, Katheirne. Taco Restaurant Nears Its Last Stand – Taco’s Last Stand, Dining Services
• Buying Fair – Fair-trade
• Wills, Spencer. Campus Notebook Supports Laziness
• Beilman, Elizabeth. Gordon Emslie Institutes New Faculty, Staff Travel Policy
• Kriz, Lindsay & Jonathan Lintner. No WKU Students Involved in Shooting Last Thursday – College Suites Apartments
• Stunson, Mike. Student …

Ua12/2/1 College Heights Herald, Vol. 86, No. 35, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Stunson, Mike. Student Government Association Pushes for Fair-trade Designation
• WKU to Host National Fair-trade Conference
• Alleyne, Zirconia. Inked with Pride – Tattoos
• Harrison, Taylor. Pop Culture Major Has Wide Appeal
• Allen, Kevin. Activist Inspires a New Generation – Bernice Reago
• Edwards, Dorothy. After Class – Ben Polk, Musician
• Wade, Katherine. Information Technology Developing Virtual Labs, Improved Internet
• Carter, Caitlin. WKU Health Services Seeks New Director, Accreditation
• Oliver, Angela. Follow the Golden Rule with Roommates
• Vogt, Darren. Editorial Cartoon re: Valentine’s Day
• Beasley, Paul. Post-forum Regression
• West, Natalie. Q is …

Ua12/2/1 College Heights Herald, Vol. 86, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Carter, Caitlin. Snow Costs, WKU Labor, Materials
• Beilman, Elizabeth. Leveling the Field – Deaf Students
• Stunson, Mike. Downing University Center Resolution to Be Discussed at Student Government Association Tonight
• Arnold, Lauren. Student Directs Controversial Play – Joseph Sturgill, Facing East
• Lintner, Jonathan. Enrollment Management Vice President Finalists Announced
• Wade, Katherine. WKU Plans to Change Creason Parking Lo, Expand WKU Glasgow Campus
• Lintner, Jonathan. Student Government Association Lays Groundwork for Off-campus Housing Site
• Vogt, Darren. Editorial Cartoon re: iCAP, Interactive Curriculum & Academic Progress
• Exit Strategy – iCAP, Interactive Curriculum …

Ua12/2/1 College Heights Herald, Vol. 86, No. 33, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lintner, Jonathan. Canceling Classes for Snow Up to Provost
• Stunson, Mike. Making a Difference – Student Government Association
• Carter, Caitlin. Stress Levels Higher Now for Students
• Harrison, Taylor. Juan Williams Discusses State of Race Relations
• Bushon, Hannah. MBA Program Planning Trip to France
• Oliver, Angela. Live in the Moment
• Vogt, Darren. Editorial Cartoon re: Snow
• Thomas, Lindsay. Recent College Heights Herald Editorial About Athletic Marketing Misleading
• Beilman, Elizabeth. White Castle Offers Fine Dining for Valentine’s Day
• Allen, Kevin. Orchestra Kentucky Plays Valentine’s Day Concert This Weekend
• Stunson, Mike. Student …

Ua12/2/1 College Heights Herald, Vol. 86, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Beilman, Elizabeth. Recently Raised Fee Pays for New Positions
• West, Natalie. Extra Credit – Benefits
• Stunson, Mike. WKU, Greeks Disagree on Listing Names
• Wade, Katherine. WKU Introduces Single-stream Recycling - Sustainability
• Allen, Kevin. Women’s Studies Celebrating 20^th Year
• Carter, Caitlin. Higher One Gets Good Reviews After First Year
• Williams, Joanna. Juan Williams Delivering Black History Month Keynote Address Tonight
• Vogt, Darren. Editorial Cartoon re: Basketball Attendance
• Pack the House – Basketball
• Fultz, Andrew. Some Recent College Heights Herald Advertisements Inappropriate
• Wade, Katherine. Proceeds from Trivia Bowl Go to …

Ua12/2/1 College Heights Herald, Vol. 86, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Patton, Emily. WKU Signs Sun Belt’s No. 1 Class
• Wade, Katherine. Sigma Nu Opens House for First Rush
• Wade, Katherine. Greek Village Still Developing Years Later
• Stunson, Mike. Sober Ride Service Needs Expansion – Provide-A-Ride
• Jenkins, Spencer. Mary Miller Nearing 48 Years Teaching on the Hill
• Bushon, Hannah. Students Partner to Improve Businesses – Students in Free Enterprise
• Beilman, Elizabeth. Joe Denning Begins as Bowling Green Mayor Feb. 15
• Oliver, Angela. Black History is Yearlong Tribute
• Vogt, Darren. Editorial Cartoon re: Minton Circle Genie
• Winkler, Elizabeth. Smoking Ban Should …

Ua12/2/1 College Heights Herald, Vol. 86, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Day, Michelle Dollars & Sense
• Carter, Caitlin. Gary Ransdell: New Mayor Could Affect WKU – Joe Denning
• Wade, Katherine. Phase One of New Website Launches Today
• Arnold, Lauren. Media Relations Director Volunteers as Fire Chief – Bob Skipper
• Lintner, Jonathan. Open Forum Delayed with Gordon Emslie in Scotland
• Williams, Joanna. ROTC Program Wins National Douglas MacArthur Award
• Free Service Compares Textbook Prices
• Beilman, Elizabeth. DELO Working to Expand Reach Under New Vice President – Beth Laves
• Vogt, Darren. Editorial Cartoon re: Taco’s Last Stand
• Raise Your Voices – Downing …

Ua12/2/1 College Heights Herald, Vol. 86, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Wade, Katherine. Free Service Gives Bus Locations on Phones
• Stunson, Mike. Students with a Say – Student Government Association, Downing University Center
• Carter, Caitlin. Staff Council, Student Government Association Discuss Timeline of Smoke-free Campus
• Fraiser, Aaron. Ordinance Says Most City Businesses Going Smoke Free
• Mauser, Josh. Togetherness – Heidi Alvarez
• Harrison, Taylor. Soulja Boy Coming to Bowling Green
• Williams, Joanna. PRISM Concert Looks to Bring Noise, Lights to Van Meter Hall
• Carter, Caitlin. WKU Could Lose Earmarks Requested by Mitch McConnell
• Oliver, Angela. Financial Planning Should Start Now
• Vogt, …

Ua12/2/1 College Heights Herald, Vol. 86, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Carter, Caitlin. Further Approval Needed for Smoke-free Campus
• Wade, Katherine. New Building in Gary Ransdell’s Name Opens
• Wade, Katherine. New WKU Website to Launch Feb. 1
• Greenwell, Zach. Bad Break – Basketball
• Carter, Caitlin. Regents Hear Campaign Update
• WKU Gets Nursing Doctorate
• Faculty Keeping Up with Growth
• Gary Ransdell Building Ready to Go; Other Construction Notes
• SKyTeach Proving Successful
• Up in Smoke
• Vogt, Darren. Editorial Cartoon re: Tobacco Free Campus
• Moore, Josh. The College Heights Herald Wants to Hear from You This Semester
• Kriz, Lindsay. Friend: Alex Roberts Was …

Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Audience Engagement With Mother-Daughter Relationships In Prime-Time Television Of The 21st Century: A Qualitative Analysis Of Interpretation, Sensemaking, And Perceived Effects, Meghan L. O'Briend

Mass Communications - Dissertations

This qualitative analysis examines audience engagement with fictional portrayals of mother-daughter relationships in prime-time television of the 21st century. I used in-depth interviews with women of different backgrounds to explore how real mothers and daughters interpret portrayals of mother-daughter relationships on television; how they make sense of their own mother-daughter relationships through their engagement with these portrayals; and how and to what extent their engagement with these portrayals influences their own lives and mother-daughter relationships.

The results of this study uncovered a process of audience engagement with mother-daughter relationships on television that involved the viewing experience, interpretation, sensemaking, and perceived …

Visual Rhetoric And The Promotion Of Scientific Ideas: The Strange Case Of The Prion, Carol Reeves

Scholarship and Professional Work - LAS

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.

Ua98/1 Potter College For Young Ladies Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by Potter College. This series consists of catalogs, yearbooks and the college newsletter.

Media Effects In Context, Brian O'Neill

Books/Book chapters

The media effects tradition occupies a hugely influential and dominant role within mainstream communications research. It is unquestionably the longest running tradition within the field of audience studies, spanning nearly its entire history, yet it continues to divide opinion, both methodologically and with regard to its fundamental approach towards the study of media audiences.  Its influence extends well beyond the academy, and the powerful influence exerted by its research agenda on public and political understanding of the impact of media is perhaps one of its most significant achievements.

The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen

Journalism

This paper includes an examination of the decline in foreign news coverage, the factors contributing to the decline, the implications of decreased coverage in a democratic society, the market for international news, and an explanation of various models of foreign correspondence in relation to the quality of work produced contrasted against the cost of production.

Surrealism Is Not Dead: A Look At Surrealism In Contemporary Mass Communication Via Analysis Of Modern Popular Films, Joi Deanne Chadwick

Communication & Leadership Dissertations and Theses

This study examined three modern films - Toy Story 3, Alice in Wonderland, and Iron Man 2 - to understand the place of Surrealism in contemporary communication. The thesis began with a review of literature regarding Surrealism's revolutionary propensities and its flow into the mainstream. The review's basis was postmodernist philosophy rooted in Roland Barthes's and Umberto Eco's semiotics and Stuart Hall's cultural studies. This underlying philosophy asserted the complexity and mutability of signs and styles, a media role in acceptance and mutation of signs/styles, and endurance of ideas through cultural shifts. Semiotic analysis was crucial methodology in this study …

Framing Christianity: A Frame Analysis Of Fundamentalist Christianity From 2000-2009, Rebecca Mackin Sitten

USF Tampa Graduate Theses and Dissertations

This qualitative frame analysis examines how print media handles the concept of Fundamentalist Christianity. The researcher examined news reports in four prominent national newspapers over the ten-year period between 2000 and 2009 for references made to Fundamentalist Christianity. The sample is examined on the basis of Mark Silk's "topoi," a term taken from classical rhetoric meaning commonplaces or themes (1995). Silk outlines seven common topoi on which stories about religion are written, and these are utilized as a framework for this present study. While much has been written and researched on how religious groups, Fundamentalist Christians, and Evangelicals use mass …

Public Perceptions Of Organizational Culture And Organization-Public Relationships, Cherisse Fonseca Rivera

USF Tampa Graduate Theses and Dissertations

Almost 30 years ago, public relations scholars began to process the idea that the concept of culture was important to public relations practices. In particular, scholars questioned what influence culture might have on the communication process and relationship building between organizations and their stakeholders. Yet, today culture is still an understudied concept in the public relations literature. The purpose of this study is to analyze how of organizational culture, as defined by Sriramesh, J. E. Grunig, and Dozier (1996), is significant to the relationship outcomes in public relations. The theoretical framework for this study consists of organizational culture theory and …

The Relationship Between American Media Exposure And Trinidadian Female Adolescents' Body Image Satisfaction, Clarabelle Ferguson

USF Tampa Graduate Theses and Dissertations

Numerous studies have examined the development of body image among people, especially girls and young women. Many factors have been associated with the development of body image dissatisfaction. Especially important are exposure to mass media and its relationship with three theoretical constructs: Awareness of a thin ideal, internalization of a thin ideal, and perceived pressures to be thin. Extending existing research, this study examined through experimentation the relationships among exposure to American media content and the awareness and internalization of the American norms and expectations for thinness, pressures to adopt these norms, and Trinidadian female adolescents' body image satisfaction. Based …

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli

USF Tampa Graduate Theses and Dissertations

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which …

Internships In Public Relations And Advertising: The Nature Of The Experience From The Student's Perspective, Catherine Ann Gugerty

USF Tampa Graduate Theses and Dissertations

This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from their individual experience can provide both educators and professionals valuable insight for enhancing the learning process. The following study is a qualitative content analysis of journals and focus groups of undergraduates enrolled in public relations and advertising internships/practicums. The interns' experience follows four themes: (1) the perception of importance; (2) perceived learning benefits; (3) influence of supervisors; and …

Framing And The End Of Operation Iraqi Freedom, James Robert Hickman

USF Tampa Graduate Theses and Dissertations

The purpose of this qualitative framing study is to analyze the dominant frames that were reflected in the news coverage of two separate Presidential speeches marking the proposed cessation of combat operations in Operation Iraqi Freedom. In order to determine which frames emerged in the coverage of each speech, a content analysis of 105 articles from 4 national newspapers was conducted. Analysis included the week preceding and the week following each speech in an effort to capture the immediate coverage surrounding each address. The findings suggest that the dominate frames utilized were the economic consequences frame, the responsibility frame and …

Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger

USF Tampa Graduate Theses and Dissertations

The purpose of this quantitative study is to examine receiver variables involved in strategic communications and to look specifically at the use of graphic images in strategic communication materials. It argues that any complete, general model of persuasion effects will include both goal compatibility and emotional determinants. It argues that some influential theories used in strategic communications scholarship, including the situational theory of publics and the elaboration likelihood model, are incomplete because they have omitted these variables. This study also tests variables related to willingness to communicate, behavioral intention, and attitude towards the organization. These variables are drawn from prominent, …

Talking With Als Patients: An Exploratory Study Of Patient Attitudes Toward Mass Messages About Als, Kamden Kuhn

USF Tampa Graduate Theses and Dissertations

This study examines the attitudes and opinions of ALS patients toward mass messages about their condition. Six focus groups of ALS patient support groups viewed and responded to public relations messages, charity advertisements, and a news story. Results suggest that mass messages remind participants of the need for public ALS awareness. Participants also said they shared in the narratives and identify closely with the characters in the messages they viewed, and participants expressed concern with disease depictions. These concerns included a tension between positive and realistic portrayals, identification of message inaccuracies, and a desire for more specific disease information. The …

Usf's Coverage Of Women's Athletics: A Census Of The Usf Athletics Home Web Page, Laura Ann Lebeau

USF Tampa Graduate Theses and Dissertations

This study examines the coverage of women’s athletics at USF provided through photographic representations on the university’s Athletics Internet home web page during the 2009–2010 academic year. Findings from this census of five areas that comprise the USF Athletics Internet home web page revealed that, consistent with recent research on coverage of female athletes and women’s athletics on university web pages, women, compared to men, were underrepresented in the majority of the five areas of the home page analyzed. The difference in the number of overall total photographs of women and men was not that large—48% and 52%, respectively, not …